British Brewing industry In Crisis? Brewdog Lucky Break NEIPA Review
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- Опубликовано: 5 сен 2024
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Recorded In 4K Ultra HD Real Ale Craft Beer Reviews British Brewing industry In Crisis? Brewdog Lucky Break NEIPA Review
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The main staples of a big shop: bread, milk and chilli heatwave Doritos.
Can’t forget the few games of pool on the way home
Most UK “craft” breweries do what I call Copy & Paste beers! They have been doing it for years. So much so that they ran out of names and started to use sentences as names. It’s the opposite of innovation
Yeah
Agree with this so much. I'm sick of seeing beers pop up in the craft beer section of the supermarket and then disappear months later never to be seen again. I'll always go for a brewery's core range rather than some fruited ice cream float soured super stout. In fact my cupboard is full of 500ml bottles of traditional stuff because you know what you're getting.
I do the same as you. Stick to the core ranges so I know if I find a beer I really like I’m always gonna be able to get it. Beak is one of my favorites I’m a big fan of their core range. Any other breweries core ranges u recommend?
You opened my eyes to good German beers a while back I now can't stand these sweet hazy sickly concoctions in fancy cans at three and a half quid a go
The Germans and Czech deliver the same beer consistently for decades. As a drinker what we want when we had our money over is consistency. The one thing Brew Dog are completely incapable of doing. The same beer varies from batch to batch, week in, week out.
@@TheChodaxit took me a while to learn to trust my taste buds. Sometimes thinking it was me. When really you are spot on, many beers especially ipas and unfiltered beers are inconsistent imo, stella unfiltered is the same, a good bottle smashes the regular stuff but you also often get a bad one.
@@emcg.9655 the very nature of craft brewing is inconsistent because there are so many variables. Only macro producers have a level of consistency where you know exactly what you’ll get.
It’s also what separates the very best craft brewers (verdant, Deya, etc) from the rest, consistency
100% did the same with me too.
There are loads of amazing IPAs out there. Available from all those wonderful independent retailers and not that much more than you pay for this supermarket rubbish. Just go to the local beer shop and support them.
well said Rob, it’s all well and good bringing up the issues whilst reviewing yet another brewdog beer!
I tend to save up now & buy a batch from a single brewery every month or 2 rather than with my supermarket shop.
Next up is Westerham, I've had a couple of theirs & they're well worth a purchase.
All these breweries are now flogging the dead horse of IPA and other beer styles. Everything feels like it’s been done to death. For these breweries to innovate costs money, money that they don’t want to invest in low margin supermarket offerings just to get shelf presence. And then comes a cost of living crisis where all of a sudden, £4.00 a can seems like a luxury and is to a lot of people. So people end up going back to solid, consistent core beers from other breweries and pick them up on multi-buy discounts. It’s like a perfect storm has finally come for craft beer in the UK sadly.
all the brewdog beers are the same drink, just repackaged in a different can. I think they make the can artwork/name first, then just pour in beer from their brewdog-general-beer vat.
for the me thing that says, I can tell this is a brewdog beer, for me, is always the lingering taste of slightly shampoo'y taste on the finish.
Put your money where your mouth is and stop buying crap from the supermarkets, stop giving brewdog the airtime. Put you hand in your pocket and order direct from breweries and bottle shops
This is true! Simon only ever mentions supermarket fodder breweries... Buxton, Northern Monk, Vocation, Brewdog and North don't represent the state of UK breweries or quality, especially the beers they pump out in supermarkets. Most people who are deeply into Craft beer wouldn't even bother with those beers. Buy and Review beers from Azvex, Beak, Deya, Cloudwater, Verdant, GlassHouse, Left Handed Giant, Pressure Drop, Black Iris, Floc, Track (could go on and on) and you'll have a completely different opinion/experience... You can't judge the state of the UK craft beer scene based on the crap you get in supermarkets. Supermarket IPA's are good for 2 things, cheap Untappd check-ins and for introductory beers for those just starting their journey. Seriously, spend some money on some good quality Craft beer mate.
100% agree.
I agree. Everybody knows that supermarket shelf fillers aren't real craft beer.
Not everyone can afford that. A review like this is a service and helps people to not waste their bloody money on rubbish like this.
I agree, and nothing wrong with buying supermarket beers if that's what your comfortable with buying. The issue I had was judging the state of the UK's brewing industry from the breweries that typical sit on the shelves of supermarkets. In reality, the UK Craft brewing industry is doing really well and many breweries are producing some outstanding beers. I enjoy this channel but I feel like if the beers haven't been given to Simon from a viewer then all he does is review supermarket stuff. Would be good if reviewed some good stuff. He's welsh, Polly's have just released one of the best TIPA'S I've ever had in my lift. Why's he not reviewing that? @@IanDavis-fs8dd
£3.50 for 440ml can!
Brewdog aren't just selling piss, they're taking it as well😂😂
If you're paying less than £3.50 for a can of beer, I suspect you're drinking piss.
Brew dog is overpriced piss , I’ll stick to my four pack of Abbot ale at less than six quid or any of the long established breweries . I really hope Adnams doesn’t disappear, ghost ship and broadside are firm favourites .
@@unrivaledWF
A good Czech or German beer £2-3 a large bottle. 🤦
From Lidl? @@beefsuprem0241
Ya can Get 3 bomber bottles of warsteiner for a fiver 😂
£3.50??? That's nearly €4 for 440ml, or over €5 a pint. I can get a pint of draught for that in Finland. Never mind, what did people expect when they didn't say nothing when the Bank of England printed money to pay 19m 80% of their wages for the best part of 2 years. The inflation caused by this has created the cost of living crisis. No wonder Brits can't afford to have a pint any more. I think Simon nailed the state of the British brewing scene, There's too many gimmicks and not enough attention spent to the quality of the beer.
You're correct nobody said anything but you didn't really expect people to complain about being paid not to work for 18 months did you?
I went to a pub for the first time this year and I ordered a pint of Guinness. It cost me £3.20 in a pub. And it was a lovely pint. Makes me wonder why you'd even bother drinking at home if you buy this Brewdog shite.
the problem is small breweries make some fantastic beers, but to make money you need to sell huge quantities, and this means compromises, and then you lose the real quality chasing cash, supermarkets do not help by paying you as little as possible but charging us the maximum. Once your beer is available in supermarkets you are only working to price not quantity or innovation
Unfortunately, Brewdog is still relying upon that brash advertising reputation from 10 years ago, and also their loyal fans to keep the brewery going. I also agree with you on the weird aftertaste from the water that you mentioned in another review about them.
I'm sick of seeing these 'hip' craft beers that mostly use bad artificial fruit juices with the tiniest usage of hop extracts & weak-tasting malts. They're trying to pull the wool over our eyes with these flavours which many others including myself can see right through!
Funny you've mentioned Adnams here as their New England IPA was one of the best I've had, it had a real body to it with no artificial flavour to it. Sadly it has been discontinued, I believe they couldn't shift enough units of it.
To be honest Adnams should be Adnams and keep to British ale styles
I tried there New England and unfortunately it was a very very poor example of that type of beer! Buy cheap get cheap. But each to there own I guess.
Adnams best was Gunhill IMO which they sadly no longer produce.
Ghost Ship used to be a regular for me but it's gone massively down hill in the last decade & tastes nothing like it used to (far more citrusy).
Broadside is good but to really get the best out of it you need to have it on tap or buy some bottles & drink it at least 6 months later which is hard to do.
14 pints of milk for 3.50?? where you geting your milk from Simon 😂
First off I wouldn't pay that price for the can, I understand the price reflex's the ABV but if I wanted to drink a mix fruit cordial i would buy a bottle of Robinsons. Malt Hops water and yeast is all i want.
That's what that beer is it's an ipa
@@hardrinker1989The ingredients of this beer: water, malted barley, hops, yeast, wheat,malted oats. And made with Citra, Mosaic and Talus. As you said, this is an IPA. Where are people getting this idea of fruit being used?!
@@chriscorben-green2640 exactly my friend
Weird way of saying "I only like shit beer".
@@chriscorben-green2640it’s because it looks like fruit juice
It’s just complete over saturation. Brewdog, Tiny Rebel, etc are going to have mix it up since ice cream, tropical squash, werthers original IPAs are now ten a penny. They’ll have to introduce more bizarre combos. Smoked mackerel and poached egg IPA, marmite and minted lamb-chop stout… can’t wait! 😳 Oh and on the subject of Brewdog what’s the bet they’ll slowly decrease the ABV of their ‘flagship’ Punk IPA to below 5% over the next few years.
Its gonna happen isn't it? Give it time & it'll be heading towards 4% - & when one brewer starts doing it, others will follow.
I used to really like NEIPA a good one can be amazing, but I find the garish cans and cringe hipster names a real turn off.
As for the comments saying we should be buying from local bottle shops, my closest one is about 15 miles away. No way am I travelling that far then be expected to pay bloody £5 per can if not more.
Your comparison to Doritos is spot on (and yeah, who doesn’t like chilli heatwave?! Lol!). Just look at what the German breweries do. One maybe 2 or 3 versions of the same beer style. Lowenbrau don’t have 16 different Helles beers. If BrewDog really had the balls to be brave, they’d release something completely new like. WiesseBeir or a Helles, or a Belgium Blonde and put some real effort into it. I’m afraid they just don’t have expertise to step out of craft beer styles and because if that they just rehash the same beers, mess with the hop profile slightly and fluctuate the ABV.
Idea for a program .You could do a series on beginners guides to bottle-shops . We went from trying northern monk,salt,vocation in supermarkets. it was a little bit daunting trying to choose from the very different beers in the bottle shop
(Sorry to interject, but the cat on the Lucky Breal can is a Maneki Neko, or 'Beckoning Cat', which originates in Japan and is a good luck symbol. Japanese pop culture is widespread throughout Asia, which is why China, Vietnam, South Korea and so on have also embraced the moggy with such passion. Maneki Neko has also begun to catch on in the West, speaking as someone who owns one! With that in mind, it should come as no surprise that the lettering on the can is Japanese too. This is, however, style for style's sake; a Japanese person would think it either kitsch or cringe. Which is ironic, as Japan itself has quite a healthy craft brewing scene too, with some brands even being sold in Waitrose. Anyway, keep up the good work.)
We're in the same boat over on this side of the pond. A huge player - Fair State Brewing - which is widely distributed, filed for bankruptcy yesterday. Omni Brewing has announced they will no longer distribute to liquor stores, and will be taproom only. They're just not making any money anymore. Costs have gone through the roof for the products used to make the beer, and the cost at the tap/can can't keep up with it. The only thing that is seeming to make money for breweries is non beer products - seltzers and THC drinks. It's crazy times, and a lot more will go under this year.
You’ve hit the nail on the head regarding breweries sharing recipes.
It’s why I’ve gone off craft beer a bit, they all taste the same, all hazy and orange looking
do you think the problem lies with them releasing gimmick beers and neglecting/downgrading the core range over time? i didn't even know north brewing co went into administration i loved their beers when i was in leeds
Oh this is so true.
Spot on. If they released fewer types of beers & just focused on high quality core products they'd do a lot better. There's always room for special releases but you've gotta get your core product right. & stop messing with a good product.
@FreeloaderUK totally agree. I like the Grainstore Brewery in Rutland. Core ales of TenFifty , Osprey, Panther, Cooking and some seasonal ones. All bloody delicious and not a HAZY Jane in sight FF.
The thing is that you, like many of us, have IPA fatigue. Five or six years ago the same beer might have gotten a “Stone the Crows !”. Now it’s just “meh”. I remember several years ago Simon would mark a beer down because “it’s just a bog standard lager”. Today that same beer may be looked upon more favourably because Simon is going through a lager renaissance. It’s not the beer or the breweries that have changed, because let’s face it, there are only so many ways you can combine hops, malt, water and yeast to create something truly exciting, it’s the drinkers that have changed ! We are worn out by beers that excited us just a few years ago, and we are now rediscovering styles and beers that are timeless.
It's not IPA fatigue. Brewdog is shit. As is 90 % of supermarket (so called) craft IPAs.
Indeed he gave krombacher a 6 out of 10 and just average
Now it's one of his favourite lagers and 9 out of 10 😒
People just haven’t got the money at these hard times
4 cans of craft beer or 18 cans of Stella for the same time
What would you pick if you were on a budget
I completely agree with you Simon, it's grim times out there for beer enthusiasts in the UK. The heart of the problem is lack of imagination amongst consumers. The brewers are going to make products that sell (because they are a business) and not take a risk with something innovative that might be a roaring success, or might be left on the shelf gathering dust. I just googled what are the top ten best selling beers in the UK. The answer that came back was 1: Stella Artois, 2: Budweiser, 3: Fosters, 4: Carling, 5: Carlsberg, 6: San Miguel, 7: Heineken, 8: Peroni, 9: Corona, 10: Desperados. There's a lot of people out there drinking poor beer. What we all need to do when we see people drinking these poor beers is put an arm around there shoulder and lead them gently into the light by buying them something that tastes better.
People like what they know
I’ll always pick the odd craft can up but there’s always Stella in my fridge
How many variations of beer can 1000s of brewers do long term 🤔🙄
Some valid points here and an honest review. I would not touch this as its overpriced and same old same old... Brewdog IM0 need to bring out a straight Helles, or a pils, or dare i say a Best Bitter. As you say "Be brave".
Have you tried this years Putty from Verdant? There are great beers out there but I don’t think the supermarket is the place to get it. They will just push any old thing out to Tesco.
I just avoid all Brewdog beers ever since listening to the bbc podcast series “The Good Ship Brewdog”. It’s just a pity for me that the supermarkets have so much shelf space allocated to them.
Maybe a few envelopes going around
Same is going on in Finland. The hazy IPA wave just won't stop and now younger people in review applications are wondering is their IPA gone off or something cos' it's not hazy and has a pine-like quality. Shelves are filled with neipa cans and I find myself drinking more and more lagers
You are correct about the British brewing for 1, the imported beere in aldi/lidl smash out the likes of ab imbev brewing for quality and price. I myself am very mixed on brewdog I haven't had a bad beer but like you say they are all very much the same.
I'm feeling done with brewdog too.
I'm on Paulaner at the moment. My local Tesco sells it. Lovely crisp beer.
Sounds like there’s a metal band playing in the background all the time with the new plaque thingy haha, up here in the highlands above Inverness (Inverness too) have amazing water, everyone of my English mates mention how clean and pure it tastes. Maybe Ellon take theirs from a a waste line or something lol
That's a real shame about Adnams. The lovely town of Southwold is almost built around the brewery. Good beer, as well as a gorgeous part of the world.....
I’ll pass, I do like a somewhat fruity ipa made with hops that give the citrus flavours, however as soon as I find one I like it’s no longer available in the supermarket.
Bit like Flaming Hot and Roulette Doritos that are no longer available.
I had the Brew dog Grind only because I was asked to try it . Apart from that , I now never by brewdog beer . The worst thing about it is . A one point they were the go too craft beer house in town . Ours in Leicester has gone now , as has my love for them too . . Shame . 😢
Brewdog with another IPA - can't they do anything else? Anyway, I wouldn't touch any of their stuff after reading/hearing about how they operate.
Lost lager is one of my favourite lagers, but the rest from them are shocking, hazy janes ok tbh. I think part of the issue with UK lager is now we have such great access to amazing international beers they have to up their game.
Lost lager is a good lager but there are a load of actual German or German style lagers out there which are just as good if not better. Often with higher ABV too for a similar price.
@@FreeloaderUKcan’t disagree with that, I just really enjoy it. The rest of the time I drink German beers or Volkas which are lovely
Good point about word of mouth, focus on the product build a quality product so much so, your customers will positively shout about it. Product first. Gimmicks last.
You reviewed a beer a few weeks ago which is brewed, by a microbrewery,close to me. I think you gave it 10/10. I have have great off licence where I live. They actually sell this brewery’s beer. I’ve tried and loved every one. I will drink it every time. If it wasn’t for your channel I wouldn’t have tried it. It was on the same shelf as other beers which are good. Nothing made the beer stand out!
Full circle. Big breweries buys up smaller breweries that have superior product. Big breweries then discontinue better product, or make rubbish cheap mass produced version of it, and decent beers become harder to find. Small micro / craft breweries then start to spring up again due to gap in the market. Has happened many times before
I just discussed this in a video about the US craft industry. Breweries are closing down left and right in the US. Some of these breweries put out 50 different IPAs and nothing else. I went to a brewery over the weekend and every beer was above %8, some were even %16. At that high abv I can only have 1 or 2. Breweries need to get back to doing more than just IPAs and start doing more sessionable beers. I used to have 4 or 5+ pints when I visited a brewery, but that's just not possible when the beers are %16. So now instead of spending $20+ on beer then maybe buying some food, I have 1 beer and move on to the next brewery.
Brewdog business plan…
1. Create punk IPA.. people like it and it sells well…
2. Water down the punk IPA to create more margin…
3. Make new label and name and put original punk IPA in it… it sells well…
4.Water the new beer down to make more margin….
5. Repeat
They need to think also that customers buying it know what there drinking, I see that can, but I thought it probably tastes like double hazy Jane.
Slow down on brewing as we don't want to keep drinking the same beers. I stick to my local tap houses nowadays .
I like the original Punk IPA, brilliant drink, BUT . . . it's quite a price compared with other beers. This one at £3.50 is to pricey! When you can get Franziskaner for as little as £1.69 from Asda (4 for 3 offer) or Shipyard (I like it) for £1.50 or even Feldschlosschen Lager for £1.10 for 500ml, £3.50 is an awful lot for a 44ml can of beer. They have to look at ALL their production and shipping costs. Yes, this is a higher ABV, but no matter, people want to buy to just enjoy and for £3.50 they would want a great deal of enjoyment.
To be fair to Brewdog, they have tried to appeal to the mainstream crowd recently with their Shore Leave and Black Heart beers. But this one you’ve just reviewed, I knew just from looking at it, before you even said anything, exactly what it was going to taste like. I’m not a fan of these pineapple beers, although I do still enjoy a number of Brewdog’s other offerings.
You're right. Trouble is this kind of beer does taste the same and with very little variation. It's been like it for years but this type of IPA style has so far down the rabbit hole there's no going back. So many 'craft' producers jumped on the IPA bandwagon with little thought of other examples of 'old fashioned' beer. It was refreshing when 'craft' became a thing but now it's as old fashioned and boring as some of the old beers it kicked into the long grass. I'm not surprised they're struggling.
The brewing industry seemed to reach peak saturation during covid and is now dropping off
Brewdog are definitely the worst at what people in the comments are calling "copy and paste" beers.
Being a craft beer head for many years i figured out what Brewdog and many others were doing a few years back way before the peak and oversaturation of supermarket craft.
The trouble is modern Craft breweries have set themselves up for failure by constantly trading on novelty.
There's only so many times you can "re-invent the wheel" but i don't know how they get out of it without fading into the wall of beer in supermarkets with a consistent range that will ultimately be ignored because of their prices.
I myself have gone back to quality traditional and predominantly German beer. You know you're in safe hands and can trust them with hundreds of years of brewing behind them.
Brewdog and the like may want to take a leaf out of thier book and stay consistent and honest.
On a side note, i was very surprised to hear about Adnams, they have been at the forefront of the heritage, modern/traditional beer front for a number of years now and if they're struggling absolutely no one is safe...
Very much agree. I had a smell and a taste before watching this video (to be unbiased) and then watched your opinion and you nailed it with your description 👌 it’s the same old, same old 😮 where’s the creativity gone?
I agree, a lot of these new BrewDog beers are exactly the same, just slightly different ABVs. I am however a bit gutted that they stopped selling Mallow Laser Quest. Sure it was another sweet, tropical IPA but it genuinely had something different.
Well said. I did comment on the last video "just more IPAs, where's the darker stuff" or words to that effect.
I'll still pick this one up as I like the Japanese can art, and it might be ok!
Sadly since my visits to Fieldworks and Alameda breweries in Berkley and Oakland the Brewdog and others have fallen so short of the mark. Maybe ive raised the bar but not enjoying the offering atm . Great chanel as always mate
Cloudy, yellow in color and white, abundant foam. Sweet tropical fruits with mango and passion fruit at the forefront, pineapple, peaches and apricots in the background. Grapefruits, pomelon, some grass. Low carbonation, moderate bitterness. Not very exciting.
Ellon is 11miles north of Aberdeen,by the way.situated next to the river ythan.
Hi there, I’m relatively new to the IPA craze. I live in Scotland and occasionally travel to London and noticed that most small breweries are only locally distributed. You do find Brewdog and Northern Monk in supermarkets here, but there’s also a lot of local breweries’ beer on offer. Am I missing something? I’m a newbie to some extent, and I do find some of the local beers very interesting and unique (even though they are sold at supermarkets).
Even before getting into beer and certainly prior to me discovering your channel, I found Brewdog so uninspired and samey. You nailed all the points we must all be thinking whenever we've drank one of theirs or even think about them.
This has to be good Brewdog, you’ve summed the whole situation up here mate. Perhaps some breweries need to start putting as much effort into the ACTUAL BEER than the art work on the cans!
I kind of feel that Brew Dog are finished, I wouldn’t be surprised if they went down the tubes in the next year or so. I used to by boxes of brew dog but they hadn’t done anything new on there website for about a year until recently.
I'll stick to Butty Bach and 1698 in the Asda 4 for 3 deal. Dunno about that Brewdog swill your sampling Simon... doesn't look like beer in my book.
I know what you’re saying like, the hazy market is over saturated. But… let’s face it, so is the lager market! Sooo many! They’re all similar, but slightly different strength, colour, profile, label, origin, etc. Then something slightly different comes along and slightly diverts the market. The reason so many breweries do so many hazies is because so many people love em, but yeah, there are A LOT 😂 and A LOT are average.
I can't help but think that two of Brewdog's key issues is firstly that they grew too big, far too quickly. Secondly, they're beer is far too expensive and to be quite honest, most of those beers taste near identical . They could do with finding a way to lower prices, perhaps down to the £1.99 level making them more accessible to working people.
Personally these days I just buy Aldi's knock off versions of Elvis Juice, Lost lager and Punk IPA if I'm in the mood for a beer resembling the type which Brewdog produce.
Gutted that Windswept closed its doors recently. Some fantastic ales. Wolf was my favourite.
The Cheery Sour by Vocation is an amazing beer, as good as a proper Belgian Lambic, you even gave it a great rating. Even the Peach Ice Tea from Vault City does itself justice. Not mentioning the Northern Monk Tank Petrol Faith in Futures which is a lovey ddhipa. This beer drop to me has been a winner ! 😋🍺👍
I don’t buy anything brew dog anymore
Brewdog increased the prices let the standards fall in their pubs with regards staff, the de ent staff will leave if you dont look after them only the dont give ashit staff stay. tampered with proven beers they pioneered, the greed will kill them in the end ,and I'll not miss them
Good honest review as ever Si, agree on the craft industry in retail its all the samey repackaged with a different label and new name for a new season, I think BrewDog have lost there soul for a few years now mass producing the same beer for easy cash, all there marketing at the moment seems to be on there Guinness take off just is crap.
Pity about Adnams I do hope they get back on track and dont disappear
I absolutely agree with your take here. I think you like "the brew dog taste" or you don't. I've been in and out their pubs for years in Glasgow and everything just tastes the same- with a little variance. I have mates who are into it and that's fair enough. But to me it's marmite.
Plus they are ripping the piss with their prices
Totally agree. Even Brewdog stouts taste the same. Grind tastes like Rattle & Rum, bought on the same shelf. I've moved away from Brewdog for a while
I follow the beer industry news of the world as much as I can and I've seen that the UK government is once again trying to impose more taxes on brewers and pubs. Oh and Russell Brand wants to turn a historic pub into a podcast studio, lol
Terrible if Adnams has to change, because I love their cask beer and that's probably where they will be cutting out. I have zero f's left to give about Brewdog.
I believe that Brew dog didn't make a loss, they made a massive investment overseas and also paid themselves directly by licencing their own IP from a tax free haven therefore off shoring profits.
Sounds about right. Their balance sheet certainly showed a loss though.
Not forgetting Brewdog have opened their own Hotels 💰💰
Looking good and fit for fight Simon. That haircut and more did wonders!
(not that you looked terrible before!)
Well said, i have gone off craft beer over the last year or so and have stuck with just real ale and the occasional lager. Some of the craft stuff just feels like its more about whats on the outside of the can appose to the inside. As always great content! Cheers
9:16
Hit the nail on the head. Shiney new can designs but the same shite inside. £3.50 is an absolute hipster disgrace.
The trouble with these beer companies is that they bring out to many different beers instead of just sticking to tried and tested beers.i used to know a guy who had his own brewing company called kitchen brewery,he started off with 2 or three excellent beers,but spoiled it when he was bringing out a new beer every month or so.
Im F'in fed up of IPAs bring more weissbier and malty beers into the market, absolutely saturated with pisswasser atm..
The odd thing I find living in London is with Brewodg it's always in the supermarkets but you very rarely see people buying it, or drinking it in pubs, it's very rarely on draught, no-one I know drinks Brewdog, it all feels as if someone is posting fake sales figures somehow,
Brew dog are awful
I’ll pass, I do like a somewhat fruity ipa made with hops that give the citrus flavours, however as soon as I find one I like it’s no longer available in the supermarket.
Over saturation of NEIPA/Hazy IPA has become a huge issue also. Certainly on the supermarket shelves. And we have to be honest here. This is where most people get their beer from. People have less money in their pockets. So the days of splashing big cash on beer is gone. So people look to supermarkets for their supply. And these supermarkets are squeezing brewers to the limit price wise. So what we end up with is yet another bog standard ipa on the shelf. Which we have all had before.
I bought £50 of beer from my local taproom fridge last night. But only because I had a voucher for Christmas.
Another issue we have. I genuinely believe some of the beers are judge re skinned versions of other beers. Always Famous from Brewdog was a rebadge of BD Vs Cloudwater. And I wonder how many of these “new” beers are actually like that Simon.
The trade is in trouble.
I don’t really get it for the price point. Kernel still produce great IPAs and you can get them for cheaper than this. You can spend a relatively small amount more online and get some great proper IPAs from Track, Cloudwater, Beak etc. Supermarket IPAs not really for me I think.
Brewdog are the same as macallan whisky. They are ok, but overpriced for what they are. On a night out i would drink them if thats all they have, but allways pick local real ales instead. Better and cheaper.
What I have noticed lately is the NEIPA run where every brewery started to do this style has now fizzled out, seen BrewDog, Northern Monk and Vocation starting to produce classic English style beers.
To be blunt at £3.50 for 440 ml think the price may be affecting sales !
Brewdog are awful, not had one for a long time. British Brewers need to just concentrate on good beers and stop experimenting with random adjunct flavours I.e Tiny Rebel, Norhern Monk. I support my local Brewer Beer Riff as much as I can, either by stopping in the taproom or buying online - always quality beer and no random flavour rubbish 👍
The beer industry is not in crisis. You seem to exclusively review cheap supermarket craft beer these days knowing full well they are not the same quality as the stuff available in bottle shops. Real Ale 'Supermarket & Sent to me' Craft beer!
I get what your saying but most people access beer through a supermarket so I don’t see videos like this or similar to be a problem
I get that in the sense of the beers being samey and having added fake fruit flavours but there are plenty of independent breweries nothing to do with the Suoermakets that are going bust which is a problem
I’ve been avoiding craft beer on RUclips for years thinking I’d be the lone dissenting voice against the tyranny of soft, hazy, juicy, tropical pales. I’m genuinely quite pleased to see I’m not alone in my utter disdain for this insipid, homogenous shite.
I've been happily boycotting Brewdog for years. I just don't like the style of beer or how they come across as a company.
I also tend to ignore the craft beer aisle of the supermarket entirely now. I think the novelty beers seem like a bit of a fad now. I prefer something simple and well-done. My favourite discover of the year has been the Volfas Engleman Rinktinis. It's leagues ahead of a lot of UK brewing.
Yes, that Brewdog taste, grapefruit! Same as loads of other craft beers. I try a new one, another beer that tastes of grapefruit, it's so boring. The are flavours beers can have other than grapefruit and beer styles other than American IPA. I usually stick to German beer these days.
How about a review of the Allsopp’s range, their Pilsner is awesome 👌
So done with craft beer! Give me a German Pilsner any day.
I've said it before. America, I guess now the UK target consumers that don't like beer. Off putting to those that do. I started home brewing so I could get what I like when I want it. I'm drinking an AM light lager now that blows Anheuser- Busch/ Coors clean out of the water 🇺🇸🍻🇺🇸
Simon only ever mentions supermarket fodder breweries... Buxton, Northern Monk, Vocation, Brewdog and North don't represent the state of UK breweries or quality, especially the beers they pump out in supermarkets. Most people who are deeply into Craft beer wouldn't even bother with those beers. Buy and Review beers from Azvex, Beak, Deya, Cloudwater, Verdant, GlassHouse, Left Handed Giant, Pressure Drop, Black Iris, Floc, Track (could go on and on) and you'll have a completely different opinion/experience... You can't judge the state of the UK craft beer scene based on the crap you get in supermarkets. Supermarket IPA's are good for 2 things, cheap Untappd check-ins and for introductory beers for those just starting their journey. Seriously, spend some money on some good quality Craft beer mate.
What people need to wrap their heads around is the fact that the market is saturated with small craft brewers and it is not sustainable. Most of them are scrambling for new beers to brew and a great deal of it is crap. A lot of craft brewers here in the U.S. are in trouble. There is too much competition. I live over 60 miles from a city with a population over 100,000 people and yet there are SIX craft breweries within a 40 mile radius of my house. That is insane. This is compounded by rising prices among craft brewers. A local brewery makes a very good Heffe Weissbier, but they are selling it for $4.25 for a 16oz can. Why would I buy that when I can get Weihenstephaner for $2.99 for a half liter bottle?
Just awful how everything has shot up in price with this current cost of living. Now good breweries like Adnams may end up going bust under these economic conditions. Probably wont be the only ones either with previously great beers being altered or having their ABV cut to keep the costs down for brewers. As a shopper do I really want to keep adding mediocre £3.50 beer to my shopping? answer is no ofcourse. Almost like they brew the same beer and just add a new gimmicky name to it. Northern monk isn't much better I use to really highly regard their beers.
I started drinking alcohol pops then straight on to Guinness then a 15 year obsession with real ale and craft beer but these days I think I am bored of it all . I now mostly drink macro produced German or Czech lager .
yeah i saw this in Tesco's but couldn't bring myself to buy it...i've accepted the fact that i just don't like the Brewdog brand...and it might be a little bit due to what you've said over the last few brewdog vids but...they just have a nasty corporate "we're trying too hard 'cos we don't know what to do" kinda vibe...would rather give my money to Vocation...or North Brewing Co....Northern Monk...love their work :)