Steve Stoute & Russ Explain Why Every Creator Should Consider Themselves A Business

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  • Опубликовано: 22 июл 2024
  • Welcome to our first SelectSession between the founder of UnitedMasters, Steve Stoute, and independent superstar Russ. The game-changing conversation aims to give creators the tools to successfully navigate today’s music industry as they explain why every artist should view themselves as a business. Enjoy the extended talk where the duo gives out nearly an hour of free game to independent artists on how to market themselves as the industry continues to shift in new and exciting ways.
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Комментарии • 139

  • @keileeza
    @keileeza 2 года назад +83

    Russ & Nipsey carried the torch for Independent artist, I'm here to be a part of the progress 🙏🏾

    • @Airic
      @Airic 2 года назад +3

      word, same 🏁

    • @yveske8
      @yveske8 2 года назад +2

      Dolph as well

    • @RawDogTV
      @RawDogTV Год назад +1

      @@yveske8 he never spoke about it publicly as much as Russ and Nip tho

    • @yveske8
      @yveske8 Год назад

      @@RawDogTV yes he did

    • @RawDogTV
      @RawDogTV Год назад +2

      @@yveske8 no he didn't, there's endless amout of videos of Nip and Russ giving free game on the industry but compared to Dolph not so much. Stop spreading misinformation

  • @robstowe
    @robstowe 2 года назад +52

    All it takes is time for the masses to realize a walking, breathing Prophet.

  • @soundsbywarren
    @soundsbywarren 2 года назад +59

    Russ has inspired me so much! Love when he does interviews! Stays dropping gems 💎

  • @Violetsurfer
    @Violetsurfer 2 года назад +8

    “The devil’s always gunna write the biggest check”🔥🔥

  • @Lui_Cee
    @Lui_Cee 2 года назад +22

    I know Russ about to bless us with some gems🔥

  • @youngvelvet43
    @youngvelvet43 2 года назад +20

    S/o to all the producers and artists. Keep grinding hard. dont give up. i'll see you up there.

  • @aworldofweather
    @aworldofweather 2 года назад +22

    Russ seriously has helped artists myself especially, successful independence isn’t just some fantasy it’s real and coming. Expecting my DM anytime sir

  • @siphobesa
    @siphobesa 2 года назад +6

    Am ready for this

  • @ynfeli8987
    @ynfeli8987 2 года назад +7

    I see russ, I click 🤷‍♂️

  • @dayosonictv
    @dayosonictv 2 года назад +2

    What is a JV in music?
    Joint Venture Deals: The word 'joint' implies a joining of forces by a major label and an indie label, whereby they agree to share responsibility for the making of records and for the marketing and promotion of those records. ... In return, the independent label will pay a royalty to the major label for each record sold.

  • @MichaelWavves
    @MichaelWavves 2 года назад +10

    so many gems, taking notes 📝

  • @Teo916
    @Teo916 2 года назад +8

    Anytime Russ speaks, I leave more inspired and empowered than before

  • @DAREBAL
    @DAREBAL Год назад +1

    Russ Always shared gems 💎 for artist to pop in game. 🙏🏼

  • @soundsbyeye
    @soundsbyeye 2 года назад +10

    Great interview. Shout to all the real indies out there. We together will be the force to restore balance and harmony into the music universe. KEEP MAKING YOUR ART AND DO WORK! much love

  • @vanessabonk
    @vanessabonk 2 года назад +2

    Oh man that radio payola comment too true💀
    dope interview

  • @LilCCorleone
    @LilCCorleone 2 года назад +8

    I been a hardcore fan since his first vlad interview

  • @CWeaZe
    @CWeaZe Месяц назад

    Proud of both these Gentlemen!

  • @heatscouters7800
    @heatscouters7800 2 года назад +1

    Same thing he said about managers applies to lawyers as well!! Some have ulterior motives and want you to sign a deal so they can eat even if it’s not best for you.

  • @nastysnackz
    @nastysnackz 2 года назад +1

    Definitely tuned in. Love the interview fellas🙌

  • @DreamsToDread
    @DreamsToDread 2 года назад +2

    Enjoyed this interview and I definitely agree that he needs to put out the Artist Manual book ❤️❤️❤️

  • @Firetracks
    @Firetracks 2 года назад

    GEMS 💎 as usually!! I hope everyone took notes!!🙏🏾🤟🏾💪🏾

  • @jabrilyousef
    @jabrilyousef Год назад +1

    this convo is 🔥🔥🔥 … only halfway through and it’s already the best thing i listened to today. appreciation 🙏🏽💯

  • @unbiasedtv6525
    @unbiasedtv6525 2 года назад +1

    Literally one of the very best interviews ever.

  • @richmillennials
    @richmillennials 2 года назад +2

    Dammm I was feeling down rightnow(uncomforting thoughts) and urgently needed a distraction so I could edit. I looked up Russ knowing he always motivates me and to my surprise he dropped another interview last night!! GOAT!
    That last MSNBC interview was dope too! It also came in clutch like tonight...

  • @tnygmusic
    @tnygmusic 2 года назад +2

    HERE FOR IT.

  • @KiaOrion
    @KiaOrion 2 года назад +1

    hell yeah. russ interviews are always fire

  • @VixMixStudios
    @VixMixStudios 2 года назад

    big up Russ and Steve making the important conversations !!

  • @IamQrock
    @IamQrock 2 года назад

    Such a powerful conversation!

  • @kelvinrepentivehawk
    @kelvinrepentivehawk 2 года назад +2

    Some creators only want to create and nothing more. It keeps them in that space to create still need the knowledge great information here!

  • @ComptonJune
    @ComptonJune 2 года назад +2

    I Appreciate the game you shared bro 1 love✊

  • @LIFELONGTRUESOUL
    @LIFELONGTRUESOUL 2 года назад

    steve knew he had to roll one up after the interview. the gucci tray and pape already in the picture. love it . GEMS

  • @47StillStanding
    @47StillStanding 2 года назад +1

    Russ gave the game away a long time ago & everyone wants him to elaborate on what his truth is time & time again.
    Salute to the realest. Manifest greatness.

  • @chrispenzo5020
    @chrispenzo5020 2 года назад +2

    Watched it on twitch last night live back for more

  • @briancooper4419
    @briancooper4419 2 года назад +3

    Amazing interview. Truly. And Steve Stoute has very good questions and interviewing abilities

  • @BingoOnDaToolz
    @BingoOnDaToolz 2 года назад +5

    Great interview 💪🏾🔥💪🏾

  • @cheeks2092
    @cheeks2092 2 года назад +2

    I know this is about to be 🔥

  • @LaurenGreco
    @LaurenGreco 2 года назад +12

    I’m such a huge Russ fan and this interview was so special. Thankyou so much for sharing and inspiring artists like myself 🙏🏽❤️

  • @alien-hs1zn
    @alien-hs1zn 2 года назад

    A amazing interview as usual russ giving the gems

  • @el_drezz
    @el_drezz 2 года назад

    Russ dropping gems like always!! One love

  • @Gohvany
    @Gohvany Год назад

    Substantial conversation 👍👍

  • @RashawMusic
    @RashawMusic 2 года назад +1

    Great convo & insight priceless 🔥

  • @WireFang
    @WireFang 2 года назад

    GOAT talk. Stoute / Russ Respect

  • @likwidguns
    @likwidguns 2 года назад

    Thanks again Russ

  • @PrettyFlySociety
    @PrettyFlySociety 2 года назад +3

    Respectfully, not all managers are bad decision makers. We do pretty well over here.

  • @c-f-productionscom
    @c-f-productionscom 2 года назад +2

    Deep dope information

  • @user-dm7eo9pj1v
    @user-dm7eo9pj1v 2 года назад

    RUSS PLEASE KEEP DOING INTERVIEWS THEY ARE JUST AS HELPFUL AS YOUR MUSIC IS…..🐐🙏

  • @levijuneybeats
    @levijuneybeats 2 года назад

    Alotta Gems 💎

  • @AetherialSatori
    @AetherialSatori 2 года назад

    I gotta give it up for both of y'all. Especially Russ for the music cus he really do spread the message. He plant them seeds so they grow. He prolly one of the only reasons i'm even interested in not looking for label support

  • @itsJustJayMusic
    @itsJustJayMusic 7 месяцев назад

    There are so many artists in the comments we can form an official reunion LMAO.
    Great Video. Keep it up!

  • @niltonmartins__
    @niltonmartins__ 2 года назад +1

    100%. And that version of "Beggin'" is not even the original. Plus, Madcon released a version of that song in 2007.

  • @murph1668
    @murph1668 2 года назад +2

    RATHER BY MYSELF

  • @JarvisPrice916
    @JarvisPrice916 2 года назад

    Dope!!

  • @dacloutakaeza7219
    @dacloutakaeza7219 2 года назад

    Russ on culture💪🏾💪🏾💪🏾💯

  • @jimmyhooks
    @jimmyhooks 2 года назад

    Nothing else to say except 🔥🔥🔥🔥🔥 like usual

  • @Dmtsnetwork
    @Dmtsnetwork Год назад

    Steve and Russ 🎯💯‼️

  • @MANI________
    @MANI________ 2 года назад

    GIVE THIS GUY AN AWARD

  • @DanielMouyal
    @DanielMouyal 2 года назад +1

    You know what Russ is right it would be cool to have a game show with rappers playing basketball or making songs on a timed basis competing against other artists

    • @otaieb48
      @otaieb48 2 года назад

      lfmaoo theres a show where artists playing basketball even russ took a part in. search russ vs jack harlow revolt

  • @Signalemcee
    @Signalemcee 2 года назад

    Very insightful!!!!!!

  • @lew.parker
    @lew.parker 2 года назад +1

    Love to understand what filmmakers can take away from this. The term 'indie' filmmaker is deemed as someone not making money. How can a filmmaker therefore own the means of operation and successfully navigate all means of both the Production and Distribution?

  • @dimitirisrivera4705
    @dimitirisrivera4705 2 года назад +1

    BLESSINGS

  • @benny5508
    @benny5508 2 года назад

    GOAT AND ITS NO DEBATE

  • @RespectTheConglomerate
    @RespectTheConglomerate 2 года назад

    Steve thanks for sharing these gems with us! I made a video on how Hip Hop needs new leadership.

  • @Olalentrepreneur
    @Olalentrepreneur 2 года назад

    Great content

  • @sharifeady6834
    @sharifeady6834 2 года назад

    Damn what Russ said about black culture wow 🔥🔥

  • @MyAkachi
    @MyAkachi 2 года назад

    I don't think blockchain would remove the need for auditing. It would enable immutable contracts yet, but auditing the company's figures would still be required to make sure the contracts are being honored accurately.

  • @KOTVUK
    @KOTVUK 2 года назад

    very. good interview

  • @willamhholla5662
    @willamhholla5662 Год назад +1

    Steve stout fronting like he been giving the game. Piggybacking off Russ perspective

  • @dayosonictv
    @dayosonictv 2 года назад

    A hater with an ulterior motive is the person you run away from like for ever. ..

  • @KingKalelMusic
    @KingKalelMusic 2 года назад

    "Beggin" is a really really old song. The breakdancing community already know about it. Very popular in that community

  • @TheRealSleepSkee
    @TheRealSleepSkee 2 года назад

    Steve Talking Like He’s Been Watching My Career And Knows About The Choices I’ve Made As An Independent Artists👀

  • @Juing327
    @Juing327 2 года назад

    Russ legendary enough said...🐺😏

  • @OVOChatgpt
    @OVOChatgpt 2 года назад

    Russ is really dope af

  • @el_drezz
    @el_drezz 2 года назад +2

    Sony buying a company "Artists without a label" is the same that Banks having their own cryptocurrency

  • @imakehits780
    @imakehits780 2 года назад +1

    Let the dude finish a sentence my brudda

  • @EdwinElijahD
    @EdwinElijahD 2 года назад +1

    Yup 👏

  • @LikeMichaeL
    @LikeMichaeL 2 года назад +2

    How i get on with you @UnitedMasters @Steve Stout???

  • @imakehits780
    @imakehits780 2 года назад

    Anything that money can't buy will always be in demand

  • @BryanBarnesMusic
    @BryanBarnesMusic 2 года назад

    Bro Russ really is the goat

  • @rth_richtattedhumble5613
    @rth_richtattedhumble5613 Год назад

    Russ is the goat 🐐💯

  • @quakebeatz
    @quakebeatz 2 года назад

    Who made the beat at the beginning. That needs Jay-Z, Nas, Benny The Butcher vocals!

  • @LANCEVXNCE
    @LANCEVXNCE 2 года назад +1

    Ppl want the accolades ppl want the awards and the acceptance you get from being in the major label system. I doubt that will ever change. Plus, expecting everyone to be on point with their business is unrealistic. Of course now that we’re having these convos more artists will be self sufficient. Major labels just need to give better contracts. Contracts are horrible.

  • @GretaJaime
    @GretaJaime 2 года назад

    Artist manual book plssss🙏🏼🙏🏼🙏🏼

  • @gemcitychico
    @gemcitychico 2 года назад

    24:10 I’m not saying this is who it’s about, but this is Shawn Cotton, the guy who owns SayCheeseTV’s bag. He calls them “artist development deals

  • @youneedahitman
    @youneedahitman Год назад

    I want Russ to be my silent mentor that would be 🔥

  • @innocentithindi9363
    @innocentithindi9363 2 года назад

    How did you set up the sound for this? I like how it’s good without mics being in view

    • @9G0D
      @9G0D 2 года назад

      They’v both got little mics clipped to their shirt collar

  • @swivel.official
    @swivel.official 2 года назад

    How do you go about claiming that money that is floating in the void? Mechanical royalties, etc. I’m aware of what they are but just have a hard time understanding how it all functions

    • @itsOHEAD
      @itsOHEAD 2 года назад +2

      Make sure ur collecting all ur royalties through your distribution company and then make sure ur collecting everything else . ( ASCAP/BMI , Songtrust , Soundexchange )

  • @yungjiggymusic1180
    @yungjiggymusic1180 2 года назад

    You a real teacher russ thank you..for all this knowledge 💯

  • @SunnyLicious
    @SunnyLicious 2 года назад

    Lots of amazing insight.

  • @lindypride
    @lindypride 11 месяцев назад

  • @JarvisPrice916
    @JarvisPrice916 2 года назад

    I stay independent🥋

  • @AnassGameplay
    @AnassGameplay 2 года назад

    If I am temporarily banned from posting music, will I take my earnings?

  • @XHale
    @XHale 2 года назад

    One day bro... one day...

  • @solluntary
    @solluntary 2 года назад +5

    Artist should wait 3-5 years to determine if their song is doing well.

  • @arizonakingsentertainment2013
    @arizonakingsentertainment2013 2 года назад

    all it take is 1 person to hear what I got to say ‼️

  • @misfit8613
    @misfit8613 2 года назад +2

    Who are these two people on the radio thought? And who are the other 2 people that can put you on Spotify playlists and Apple playlists? You are telling us about a treasure without telling us what the treasure contains? Is it really such an info that will put you in hazards? I mean you've already talked about a lot, why not that?

  • @vinnybell5075
    @vinnybell5075 9 месяцев назад

    Some artists needs Productions co, Full Force wrote 2 great Albums for Lisa Lisa_ JimmyJam&Terry Lewis Alexander and Cherrelle. Mariah Carey,Alicia Keys R great writers_co producer's. Whitney Houston & Diana Ross are great singers that need great song writers! That's how Motown was built.

  • @igobyxoxomusicunderaxlprks9000
    @igobyxoxomusicunderaxlprks9000 2 года назад

    My artist was released over 300 songs
    Over 23 projects/albums
    And is currently releasing 1-3 songs /day
    Let's link Steve!
    Ivy League Dropout

  • @nashse7en
    @nashse7en 11 месяцев назад

    yoo anybody here knows a good video about those subisidiary labels, like shady recors, cactus jack etc. All those record labels that are a part of a major label

  • @1.Mil.Views...Dendfamrecords
    @1.Mil.Views...Dendfamrecords Год назад +1

    Y'all can say Drake this Drake that ,NBA this NBA that going independent dadadadada
    Fact Is this artist are clever and are negotiating big bag and a getting big bag

  • @infrared6973
    @infrared6973 2 года назад +1

    U know its a problem when currensy has released 3 albums in 6 weeks all quality meanwhile if u sign to tde u can omly release one project every 5 years. Insane and also u see people like kota the friend or marlon craft make low budget videos standing outside meanwhile all these rappers think they need a label and big money and tons of nonsense in videos but thats cuz they dont have lyricism so they need fall back on gimmicks.