I used to go the cinema just to watch this ad. I had no idea it was 10CC at time, but bought the album being a big fan and it blew my mind when the ad music suddenly came out of the speakers.
Well it was half of 10cc anyway, Godley & Creme. They left the band to do the "Consequences" triple album, which also had contributions from satirist Peter Cook and American jazz legend Sarah Vaughan.
Hugh Hudson broke the mold and changed the way adverts were made after the B&H offerings, such was the impact of them you often left the cinema more enamored of these than the film you went to watch. Still considered in the advertising industry as the masterpieces they were, and still are....... now 43 yrs old, yet look like they were made this decade.
Having left CDP a few years earlier to pursue a career as a photographer, I was fortunate to be at D&AD for this when it was shown at full volume picking up a Gold. It received a never ending standing ovation and to this day makes my spine tingle every time I play it.Waldie & Mike at their best. And of course Hugh and everyone else involved in the making.
I've never smoked but I remember this being shown loads of times in local cinema. Wasn't the music done by guys from 10cc with some sort of guitar synth back then. Brings back memories of young days in the back seats ha ha
Godley & Cremes' Gizmotron first used on the 'Consequences' triple album, amazing piece of music, great memorable ad. Could be interpreted in this day and age as the consequences of smoking will turn you into lizard food, packed like sardines in a can. That's why this particular ad seemed so ahead of its time, time has no relevance for these inter dimensional reptilian hybrids. Just a thought, (outta the box.)
@@thomasjnewton563 I have been hunting for the music from this add for years, I went Brian Eno & 10cc but must have missed the link, found it to day, my quest ends --- TY :)
The Benson's And Hedge's Add Was IN The 1970s The MOST EXPENSIVE Add The Advertising Agency NEVER Said How Much It Cost, ££££££??????, BUT It Took A More Than 3.& A Haft Months To Shot, In The Arizona Desert circa 1977/8 ??????? And It Remained The MOST EXPENSIVE Add Up And Till The British Airways Add IN The Mid 1980's !!!!!!! I Use To Go To As We Use To Say The Pictures IN The 1970s About 3/4 Time's A Week,🎟️📽️📽️, Especially If ASLEFT Was On Strike Again,!!!!!!! ( The UK British Rail Train Driver's Union,) Good Greeting To ALL 1970s Fan's, !!! 👍🤣😂☺️💪👏,.
No, just their music was used, specifically an excerpt of "Wind" from their prog rock epic "Consequences". The director of this advert was Hugh Hudson, also director of the Academy Award winning film "Chariots of Fire".
This Add IN The 1970's Cost The Equivalent Of £,60, Million Pounds 💷 Stirling Today, It Was The Most Expensive Add Of The 1970's A Hollywood Who Did Rubbish Like Alien ( Parker) Somebody,!!???? The 1980's British Airways Ads We're The UK's Most Expensive,???? This Cigarette Ad Should Have Taken About A Week To Ten Day's To Shoot, BUT Took Over Ten Week's Because It Was The Coldest Winter In Arizona, For At 50, Year's,. But It's A Great Add,. !!!!!!!!
Кино
Surreal, creative and totally outside of the box, perhaps one of the greatest ads created...
I used to go the cinema just to watch this ad. I had no idea it was 10CC at time, but bought the album being a big fan and it blew my mind when the ad music suddenly came out of the speakers.
Well it was half of 10cc anyway, Godley & Creme. They left the band to do the "Consequences" triple album, which also had contributions from satirist Peter Cook and American jazz legend Sarah Vaughan.
Hugh Hudson broke the mold and changed the way adverts were made after the B&H offerings, such was the impact of them you often left the cinema more enamored of these than the film you went to watch. Still considered in the advertising industry as the masterpieces they were, and still are....... now 43 yrs old, yet look like they were made this decade.
Having left CDP a few years earlier to pursue a career as a photographer, I was fortunate to be at D&AD for this when it was shown at full volume picking up a Gold. It received a never ending standing ovation and to this day makes my spine tingle every time I play it.Waldie & Mike at their best. And of course Hugh and everyone else involved in the making.
Last ever ad shown at the Odeon in Lowestoft...... St least we finished with one of the best ads ever
I've never smoked but I remember this being shown loads of times in local cinema. Wasn't the music done by guys from 10cc with some sort of guitar synth back then. Brings back memories of young days in the back seats ha ha
Godley & Cremes' Gizmotron first used on the 'Consequences' triple album, amazing piece of music, great memorable ad.
Could be interpreted in this day and age as the consequences of smoking will turn you into lizard food, packed like sardines in a can.
That's why this particular ad seemed so ahead of its time, time has no relevance for these inter dimensional reptilian hybrids.
Just a thought, (outta the box.)
@@thomasjnewton563 I have been hunting for the music from this add for years, I went Brian Eno & 10cc but must have missed the link, found it to day, my quest ends --- TY :)
The effects device was called a Gizmo (or Gizmotron).
I remember seeing some thing attached to the guitar,like rotating wheels that sort or rubbed the strings,something like that.
The Benson's And Hedge's Add Was IN The 1970s The MOST EXPENSIVE Add The Advertising Agency NEVER Said How Much It Cost, ££££££??????, BUT It Took A More Than 3.& A Haft Months To Shot, In The Arizona Desert circa 1977/8 ??????? And It Remained The MOST EXPENSIVE Add Up And Till The British Airways Add IN The Mid 1980's !!!!!!! I Use To Go To As We Use To Say The Pictures IN The 1970s About 3/4 Time's A Week,🎟️📽️📽️, Especially If ASLEFT Was On Strike Again,!!!!!!! ( The UK British Rail Train Driver's Union,) Good Greeting To ALL 1970s Fan's, !!! 👍🤣😂☺️💪👏,.
I can somehow imagine this being a Superbowl ad in America in the 1970s. I wonder what American TV viewers would have made of it?
Now this is what real good advertising looks and sounds like!!😊
Only 2 comments for this great advertisement. Notice battersea power station was still smoking in those days..
Track from a vastly underrated album by Godley and Creme.
'Wind'.
"Consequences" was the album
Back in the day, this was better than some of the movies I watched.
I still don't know what the f*ck it's about, but it's BRILLIANT.
Battersea power station wow decommissioned in 1983 :(
Today for sure
wow - what gorgeous footage. Did it air in England or Australia?
I wish a tobacco company would be a client of my localization company.
Is The Cadbury's Smash Ad From The 1970',s The Funniest Add, ?????? " For Mash Get Smash")
"Then they peel them with their metal knives..."
No
Music from Godley and Creme using thier invention the Gizmatron. Unsure if they directed it but it does look as though they might have.
No, just their music was used, specifically an excerpt of "Wind" from their prog rock epic "Consequences".
The director of this advert was Hugh Hudson, also director of the Academy Award winning film "Chariots of Fire".
Evil
British
Empire
Cigarette
Harvests Of Profit
Advertising
What is the name of this tune ?
Music by Godley & Creme you know
RIP Hugh Hudson
This Add IN The 1970's Cost The Equivalent Of £,60, Million Pounds 💷 Stirling Today, It Was The Most Expensive Add Of The 1970's A Hollywood Who Did Rubbish Like Alien ( Parker) Somebody,!!???? The 1980's British Airways Ads We're The UK's Most Expensive,???? This Cigarette Ad Should Have Taken About A Week To Ten Day's To Shoot, BUT Took Over Ten Week's Because It Was The Coldest Winter In Arizona, For At 50, Year's,. But It's A Great Add,. !!!!!!!!
Trying to promote smoking as a challenge for those who weren't afraid of taking risks. Advertising trick of turning a disadvantage into an advantage.
Smoking is disgusting but this commercial is brilliant.
Ive justed smoked a whole pack of Benson and hedges cogarettes
30 days' clean
Today
On 18 November 2023, after smoke peace obliterated partly by parents and partly by office, next day India lost world cup.