Ratan Tata| Ratan Tata revenge on Ford company |ephraim truth|

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  • Опубликовано: 17 ноя 2024
  • The story of Ratan Tata's "revenge" on Ford is often recounted in business circles as a powerful example of resilience and turning the tables. It revolves around two key events in the automotive industry:
    1. Tata's Humiliation at Ford in 1999:
    In the late 1990s, Tata Motors, then known as Tata Engineering and Locomotive Co. (TELCO), was struggling with its newly launched passenger car, the Tata Indica. The company faced significant losses, and Ratan Tata considered selling the passenger car division to Ford Motor Company.
    In 1999, Ratan Tata and his team traveled to the U.S. to meet with Ford executives at their headquarters in Detroit. The story goes that during the meeting, one of Ford's senior executives remarked dismissively, saying something along the lines of, "Why did you enter the passenger car business at all? It will be a big favor if we buy this business from you." The comment was deeply humiliating for Tata and his team, who decided not to sell the business after the meeting.
    2. Tata Acquires Jaguar Land Rover (2008):
    Fast forward to 2008, the global financial crisis hit the automotive industry hard, and Ford was looking to sell some of its luxury brands to stay afloat. Among those brands were Jaguar and Land Rover (JLR), which Ford had acquired but was struggling to manage profitably.
    In an ironic

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