Creative marketing trends with Sam Weston

Speaking with Sam Weston, Marketing Director - 80 Days - full service creative and digital marketing agency for hotels and travel, we look into how hotels and travel can tap into the latest consumer trends driving creative marketing.
We explore:
1. Consumer behaviour informing marketing and creative strategies
2. Three trends influencing travel and hospitality marketing: Authenticity, Vibing and F&B
3. How to resonate with guests
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