Latercase - latercase.com ($10 off for next 24 hours) If you were an early adopter you will see the $10 refund in your inbox. I realize this is a long video, the aim was to cover everything surrounding the launch of Latercase. If you feel that something was not answered/missed please leave a comment below this post. Please watch the entire video before commenting there's a good chance your question is covered.
Not sure why any of this is hard to believe, its all pretty much straight forward information. He explained what he did and how, and based on anything having to do with launching of a product line, this all makes sense to me.
I'm a huge fan of the logo style seen on the Google Pixel cloth cases. It's simple and clean. I also want to say as a product engineer and designer myself, I completely understand the intentions of trying to make a video that is short and interesting to feature your product to the consumer. However, an issue that I have seen with even my own clients when helping them launch their products is that they sometimes assume that the end consumer is already aware of certain trends and manufacturing techniques used in their product field. But in reality, it appears this way to client because they are producing a product in that field, and they therefore have a greater and more detailed knowledge of that industry than the average person. It's a very easy mistake to make and most of the time it does not have this huge of an impact. But, I believe that how and the manner within which you have handled this controversy has been incredibly well done, fair, and clean, and I think that that shows a lot character and will definitely lead to an increase in brand value and consumer confidence in your products. I look forward to using your products on my device in the future and wish you the best of luck going forward.
Watched the full thing, I honestly didn't care for any of this drama but saw all the comments constantly saying to address it and you pretty much touched on everything, surprised you actually put in so many screenshots of tweets that were coming at you pretty hard. Good on you for your approach to this Lew, you handled this well.
@@joedoeboe3342 I have no idea where you got the number of 7 minutes from, I literally went to the store for 10 minutes and had it paused, came back and finished it before posting the comment.
@@AmeenSeytu I can't watch anything with a faster playing speed because it's weird for me lol. First comments were 2 hours ago, mine was an hour. I had plenty of time to finish before commenting, the dude is just talking shit.
Pitaka’s main advantage, in my point of view, is their built in metal plates for use with their line of magnetic car mounts and charging pads. This is something that’s hard to find in other thin cases. I wondered why none of their response videos mention this aspect. It’s the only reason for me that justifies the price of their cases.
yeah , it will work on their charging pads, not anybody elses since metal interferes with it. Smart marketing move by them, tf is that shit worth it for?
Well done. No crazy, emotional, sensational "apology" like is so common on this platform these days. A simple, humble explanation instead. Thank you for that. For the box that the case comes in, maybe just try embossing the front of the box with your logo. No color needed. Just an idea.
Something doesn't make sense. It's one tool per case type, how comes latercase is selling more than 10 different case which require 10+ tools investment?
It actually made me gain a ton of respect for him. I was here for the drama after hearing about it late and he ended up winning me over. Apparently he's smarter than I thought.
He “MUST” be that professional in a situation like this ‘cause it’s his work, he handled it very well but at the same time it’s what you gotta do to keep your company clear and keep selling. Peace✌🏻
This is how you handle things. I'm glad that when shit hit the fan you didn't do what the companies your criticize did - instead you gave us a mature and honest response.
Lew. When your first video came out, I purchased a case for my iPhone, I had made purchases from your videos in the past and felt that you have earned my trust when you review something. After making the purchase I then became aware of the controversy surrounding things. I received my case and was pleased with my purchase. I will further say that watching you address things not only is impressive, it confirms that I have placed my trust and my hard earn dollars in a honest individual and a company I want to support. As I was writing this comment I got to the point in the video where you talk about the price reduction for the day and since I did purchase early I appreciate the refund. As for future versions. I agree with those that say a logo would be nice. Something on the inside panel, maybe a etch on the side of your logo or company name. Continue success!
Lew, make a fibre cloth interior. This would protect the chassis from scratches, from the actual case, also it would remove/defend against dust particles.
This, please. This is why I love my Google fabric case and Dbrand's case. The microfiber interior material makes me feel comfortable that if somehow pocket sand gets in my case, it won't scratch up my glass back.
@@prathwik0 it's not the carbon fiber. It's the random pocket "sand". It could be anything. A small grain of metal in your pocket goes between the case and it scratched up the back glass. With a microfiber backing, it "traps" the sand in place, reducing the micro scratches. Carbon fiber is fairly slick. Tiny pocket sand can enter it and move around. That and dust will be trapped in the fiber backing.
Tom Lis I mean the dust collected underneath the phone when or if take out and put back in. The dust is kept there and the fibre cloth allows for smooth friction with minimal risk of scratching the surface.
This is the perfect representation of Entrepreneurship challenges especially when public perception is skewed by the majority of the market.... unfortunately. In this case (pun intended) branding is important to distinguish your product from the competition at a glance and also ensures that other individuals dont resell your product as theirs
Branding is not just a logo, it could be a miriad of things, in this case (pun intended) the branding was the "camera rim" and i can't take myself to justify this, i'm sorry, i like this channel's content but it its just not cool...
@@MarioCola He said it was 5 cents. Not .05 cents. So lets be accurate if we are going to criticize. But clearly that throwaway comment was just to emphasize how every little tiny thing costs money, so having it be minimal was a cost saving effort.
Happy holidays ! For the 3% reading this, i hope you become successful in everything you dream of and accomplish more than you had imagined. My dream is to become a successful African artist.
When your are responding to almost everyone in Twitter to their questions and also make a video about it, then you know you are really passionate about creating the later cases. Really appreciate the efforts and also the later case.
Does it really? He totally attempted to beat around the bush but the truth still came out as he said initially, the reason he did it at that time was because he was going to rip it off, and having that video up would be bad for his business.
@2D very true. This wouldn't have an issue if he just stated so at the very beginning instead giving a runaround, Lew will never be able to comeback from this because people know the kind of person he really is...
@@ulricjude Phone Company: Designing Back of Phones Consumer: Pissed off after shattering glass back of phone or screen costing you a fortune Phone Case Company: Saving your ass a couple hundred bucks and preventing finger prints for small fee
I love the case and my god, you've stepped up the presentation beyond any case company I've bought from. I feel like something I have should be wearing the packaging.
I bought one for my iPhone 11 pro and love it. It has one big drawback though. No screen protection. But it feels amazing in the hand and I love how it almost feels like the bare phone. Fitment is great. If you drop your phone a lot, probably not a case for you.
Thin cases never offer real screen protection. Got a throw a tempered glass protector on that bad boy. Thin cases are just to prevent scratching and the most minor of slips, its not meant to protect the phone from abuse. Thats what thick ugly cases are for.
Branding is something that provides customer a satisfaction. A feeling of trust. Tho' I myself like minimalistic approach to things when it comes to cases or accessories. But branding makes it trustworthy. A minimal branding can be done.
Just buy from another popular case maker brands,it is cheaper and have better quality,if you want to buy this overpriced product,just count it as donation
I could saw the way you're commenting, that you didn't really pay attention the whole video. You just sort of dont give a shit and throw this shitty comment and whatever. That describe the lack of your empathy and kinda close minded. If you watch the whole video, he explains this very very nice until every detail. Also about Pewdiepie(excluded ninja), about his stats, he just do what he want / need to do without any other intention. Lets just say to be fair, majority people that actually understand and likes pewdiepie the way he is are great people such as : alot of big name of youtubers that try to help him, even many youtubers that didnt actually support him that still give him respect, elon musk, some celebrity. And majority people that hates pewdiepie unlogically is a garbage, example : mainstream traditional dirty media (like sjw, vox) that often make made up news, bad people such as trisha paytas, thot alinity, bad politician, and probably also YOU !
@@klidd6777 Not sure if you're joking or just ignorant, so I'll take it easy on ya. Rac-ism: Prejudice, discrimination, or antagonism directed against someone of a different race based on the belief that one's own race is superior. You see, Marco's joke highlights the plight of IP theft amongst Chinese companies. They steal designs. This is not a new thing. Them being Chinese doesn't really have anything to do with theft - well, other than the lackluster copyrights laws in China. Furthermore, Marco mentions nothing about his race's superiority. TL;DR - the joke's not racist; it's accurate as hell and in no way declares this person's race superior. You're ignorant and that's okay; hopefully you'll have learned something from this.
I dunno, maybe because he claim it's new idea while he DELETES THE VIDEO OF HIM REVIEWING THE EXACT THING Look i understand why he could use the design like for pixel because they doesn't have one for it, but why the fuck he delete the video?
If you actually have any knowledge of how Chinese companies operate, you'd under context instead of trying to virtual signal. The Chinese government mandates that any company wanting to do business in China must turn over all IP to the company which shares it with the government. They then distribute trade secrets to other companies in China. There have also been caught red handed hacking into American Defence contractor databases and stealing IP. Which is why much of their military tech resembles ours. Aside from that you don't have to look too far to find any type of counterfeit and knock off technology, apparel, and just about any type of product you can imagine on Chinese websites. It's adorable that you all felt the need to accuse me of being malicious and defending thieves. Bravo 👏🏼
Lew, you tackled this phenomenally. You answered every question, and didn't hide from the legit criticisms that people had. The only thing that had concerned me from the first video was the cost, but you explained that really well. Can't be easy starting a new business. I just think people love to see anybody in a good place fail- to the point where if there is something that upsets them, they'll be more than happy to blow it up out of proportion. Anyway, awesome job once again. I look forward to your future content.
mcoz747 So other companies and products shouldn’t be critiqued? Please get out. If a product is garbage and he shows and tells us it saves us the money. We shouldn’t have to just buy products because we think it looks or seems good. If you’re trying to sell a bad product then I hope you sure as hell don’t sell anything because that’s just being lazy and taking advantage. If you do work for a company then honestly you should get fired or demoted for not knowing your stuff.
When someone entertains you for this many years with honest, educational & captivating content (willy-do) ......AND on top of that makes sure they NEVER throw in f-bombs to keep the show family-friendly .......the 45$ price tag becomes 100% worth it, period!
I received my Willy blue lattercase yesterday and absolutely love everything about it! My husband and I’s new all time favorite case brand I will be getting anytime I upgraded a phone!
Lew, at the end of the day this is your case. Make it your case and make it how you want. if people like it, they will buy it. If people don't like it, they don't have to buy it. I can't speak for all of us viewers but I want to see this succeed and progress as a product and a company.
I watched their videos and seems like they were bitter. I've always enjoyed your videos just because it's fun and light hearted, products I've actually bought you have reviewed and thought I'm glad I bought it.
I have this Arabic quote for you, it is basically about literature writing "الأفكار ليست ملكا لأحد، فحتى يطوع الكاتب الأفكار و يصبغها بأسلوبه حينها تكون ملكا له" Meaning "Ideas doesn't belong to anybody, until a writer welds the idea and cast it with his own style, then it becomes his own property" What is the problem of doing something your own way? You can't blame me for making a movie on aliens or say a historical event because you did the same before I did
Fritz Sy Because he deleted the competitions video before he even aired the video of his case. No one was attacking him until after he released his case video. People noticing that he deleted the competitions video prior to airing his case video was one of the reasons people were attacking him online, and fueled the fire of suspicion of this being a copycat case
ABD360G still not a real answer tho. He’s saying he removed it because it ain’t useful but there are other older videos that aren’t any generating any views and yet he’s not removing those lol what a prick.
Let’s be frank it’s because it’s a video that was being used by a now competitor as promotion and without his permission. I don’t blame him, would have done the same:
He explained how business worked like every entrepreneurship subject in university, i think he shud startvposting vidoes like this its quite educational and very useful for college students yk yk HAHAHAHAH
so basically the case is different to pikachu cases or whatever they’re called... and so all this drama was for nothing. and a side note: even if lew was ripping of pikachu cases and pikachu felt as tho they wanted to take legal action, they should probably keep that a private matter. very unprofessional.
I still don't see how this is different. So what i get from this video is : if i "make" a "camaro" but use aluminum instead of fiberglass as a body that totally justyfies me to sell it! It's not a rip off! It feels different when you touch it ;) Does that sound right?
AndreaFromTokyo wow.... you’re actually.... dumb.... he made a case that’s similar in material, similar in design, but he made the tweaks to it to make it his own, and to make it perfect in his eyes. What you’re saying is as stupid as saying only one company is allowed to make a plain white tshirt, or only one company is allowed to make paper.
if you really want to put logo on please dont be like other brand outting them right in the middle please put it on the side of the case or put it on the bottom left or right or put it on upper right well just put it on side because i love how the back look so clean last thanks for giving my $10 back from the case i bought and i love it
And I'm assuming that you mean these cases don't protect from cracks when dropping and that's where you're wrong if you dropped one of those phones with a glass back if would still be resistant to cracks
That implies you aim to drop the phone, I in fact do not use a case on a phone because I like the premium feel of my phone. I don't plan to drop or scratch it. It has never been dropped or scratched.
That was what I thought until I bought one. I've dropped my phone so many times most on wood or cement and the only scratch on it is where part of the case and broken off.
As a fellow P4XL owner I appreciate that you started a whole case company just so we can have carbon weave cases. Thanks for the $10 discount, case ordered.
It's just a carbon fibre case, if you're a car person you will love the carbon fibre effect... I see no issue here, just people trying to cause a heated situation.
Although you didn’t need to clarify I sincerely appreciate it. I’ve been watching for years and I can see the sincerity. Great work!!!! Also just ordered a case.
No. Lew was very composed and he made an informative video to explain his stance. Respect after answering questions and clarifying a lot of claims, instead of blaming the other side
I don’t know why people hate iphone users. I was using OnePlus 5 from 2017 and I love the Oxygen OS. I like Openness(if its a word) of Android but i am comfortable with ios. Just that!
As a pixel owner I appreciate you making a case like this for some of the smaller volume phones. I gave up looking for good cases for my pixel 3xl. I'll definitely be checking out latercase when I upgrade over the holiday season.
Bought it for my iPhone X and I love it! Thanks lew! Honestly great quality and the perfect texture. It’s also a way to support the channel and all the stuff that these guys are working on and it’s better than having a T-shirt with someone’s name on it.
Lew - Just wanna say bruh... I appreciate your transparency on this whole process. I'm just now watching this video for the first time in July 2021. Also I just ordered my first LATERCASE for my Galaxy S21+. Looking forward to the experience and refinements you spoke of. I am a fan of THIN cases. Thanks so much man!
Case for my OnePlus 7 Pro just arrived...unboxing experience for a case, premium. Case itself, super premium. It makes the phone look, how the designer of the phone wanted it to look, slim, high end, tight....love it...well done chaps!
Lew, appreciate a company that listens to their customers and that takes on conflict head on with truth and honesty. This video was a great way to show your desire to be what other companies are not, so great job sir. When it comes to branding I would say the most you can do without being annoying is great. So logo on box and inside the case for sure. Now that you know the competition and fake competition it's important to make sure people know what is yours and what isn't, so don't be shy with the branding.
Thank you for making this video. I come from an injection molding background so I could really appreciate the discussion regarding the tools investment and ROI. For a small company, this can be a very risky up front cost. I would really enjoy a follow up video showing the mfg process someday. No matter what people may think at this point - I think this was a great response to the criticism you’ve faced. Even though I really enjoy minimalistic looking cases, I’d definitely love to see a logo or some subtle branding on the product moving forward. Keep it up and good luck with the brand!
Latercase - latercase.com ($10 off for next 24 hours)
If you were an early adopter you will see the $10 refund in your inbox.
I realize this is a long video, the aim was to cover everything surrounding the launch of Latercase. If you feel that something was not answered/missed please leave a comment below this post. Please watch the entire video before commenting there's a good chance your question is covered.
Liar
Hello😊
What is a Latercase?
Great
Unbox Therapy
i’m not watching the entire vid it’s to long.
Where’s Willy Du? We need to hear him say “mmhmm” to believe all this.
I guess he didn't want to have any part in this 'case'.
Rumel Mahmood Underrated comment 😂
Not sure why any of this is hard to believe, its all pretty much straight forward information. He explained what he did and how, and based on anything having to do with launching of a product line, this all makes sense to me.
mmhmmmmmmmmmm . ..
@@willyduu wow you actually have a channel lol. I need to subscribe now lol
But what about the 800 i phone 6s that were going to be given away?
You dumb
@BMO cause it's fake
@The Storyteller its fake duhhh
@@itzredroses9164 Can you elaborate a bit more???
@@MeatNinja RUclipsrs make fake giveaways to grow more
Logo on the bottom center.
Followed by:
Designed by Lew
Used by WilliDo
if you dont do this lew imma cry this dude is a genius
Yes, an unbox therapy logo inside the phone and the word latercase on the side.
I will buy that for even 100bucks
I'm a huge fan of the logo style seen on the Google Pixel cloth cases. It's simple and clean.
I also want to say as a product engineer and designer myself, I completely understand the intentions of trying to make a video that is short and interesting to feature your product to the consumer. However, an issue that I have seen with even my own clients when helping them launch their products is that they sometimes assume that the end consumer is already aware of certain trends and manufacturing techniques used in their product field. But in reality, it appears this way to client because they are producing a product in that field, and they therefore have a greater and more detailed knowledge of that industry than the average person. It's a very easy mistake to make and most of the time it does not have this huge of an impact. But, I believe that how and the manner within which you have handled this controversy has been incredibly well done, fair, and clean, and I think that that shows a lot character and will definitely lead to an increase in brand value and consumer confidence in your products. I look forward to using your products on my device in the future and wish you the best of luck going forward.
@@davisjones whatttt...
I’m calling it. 2021 the reveal of *LaterWraps* a direct competitor to *dbrand.*
right this comment here, sparked the idea in Lew's brain. I love him, but man... this is fucked up. :)
He’s gonna find some cheap ass skin off of alibaba and resell it
Using rebranded dbrand skins
Those bots will respond... For jokes.
When you realize that dbrand is just 3m vinyl sticker nothing proprietary.
You should've ended with "I rest my case".
Agreed
Yup!
This video would have no dislikes if he did
This is better than this whole 30 minute video
Stop stealing comments
How refreshing to see some engagement with criticism with a level of detail that goes beyond the 140 characters of Twatter.
Lol
He certainly delayed it long enough...
yeah thats a missed opportunity.. damn it..
I didn’t like apology videos so I made my own
John Doe lmaooooo
John Doe hahahahahahaha
It's not an apology. It's an explanation.
He has no reason to explain anything.
@@RussM87 wrong word buddy
RusM 87 it’s a joke bro, calm down
Prefer logos on the inside. Unless it's just an image logo I feel like plastering/indenting a logo with words makes the outside messy
Rey Zephlyn He has no control over that because he just orders it with his own customized logo from Alibaba for $9. He’s just faking it.
I'm amazed at how much thought and care is put in to creating and selling one of the most mundane products on earth.
Mundane is ur perspective and a few others but industrial designers work on stuff like this and they get em sold too.
This Lew reminds me of the Lew I subscribed to.
Watched the full thing, I honestly didn't care for any of this drama but saw all the comments constantly saying to address it and you pretty much touched on everything, surprised you actually put in so many screenshots of tweets that were coming at you pretty hard.
Good on you for your approach to this Lew, you handled this well.
How did you watch the full thing in 7minutes?
@@joedoeboe3342 maybe he didn't or Maybe he changed the playing speed.
@@joedoeboe3342 I have no idea where you got the number of 7 minutes from, I literally went to the store for 10 minutes and had it paused, came back and finished it before posting the comment.
@@AmeenSeytu I can't watch anything with a faster playing speed because it's weird for me lol.
First comments were 2 hours ago, mine was an hour. I had plenty of time to finish before commenting, the dude is just talking shit.
@@iiAmCreed Yup lol
Pitaka’s main advantage, in my point of view, is their built in metal plates for use with their line of magnetic car mounts and charging pads. This is something that’s hard to find in other thin cases. I wondered why none of their response videos mention this aspect. It’s the only reason for me that justifies the price of their cases.
yeah , it will work on their charging pads, not anybody elses since metal interferes with it. Smart marketing move by them, tf is that shit worth it for?
People use the magsafe magnet to car mount and not just for wireless charging.
You know it’s a serious video when the music is out
HAHAHAAH YES
Well done. No crazy, emotional, sensational "apology" like is so common on this platform these days. A simple, humble explanation instead. Thank you for that.
For the box that the case comes in, maybe just try embossing the front of the box with your logo. No color needed. Just an idea.
Something doesn't make sense. It's one tool per case type, how comes latercase is selling more than 10 different case which require 10+ tools investment?
ambiva what the fuck are you talking about ?
@@MM-cs2rt LMAOOOOO MY MANS
RUclipsrs can learn a few things from this.
embossing is probably more expensive
I would buy a "Willy Du" edition case.
Shit man, that's all you should've done
A Willy Du Edition
Same
Im ur 100th like lol
a special mistery Jack edition tho
F*ck yeah! We need a Willy Du case!!!!
I'd rather have a cleaning cloth than a branding on the box any day.
I'd rather not pay 45 dollars for a 12 dollar case..... I'd also rather not have some cheap piece of sh it
@@Ry-nx3fh People need to make profits. Contradiction much.
@@Ry-nx3fh Then don't.
Never seen Lew in this state. Feels like doing a defend of Ur thesis, and was well done.
Yup. Congrats Uncle Lew and Willy Du! :D
It actually made me gain a ton of respect for him. I was here for the drama after hearing about it late and he ended up winning me over. Apparently he's smarter than I thought.
I love how calm and collected he took this and how professional he is about it....
He “MUST” be that professional in a situation like this ‘cause it’s his work, he handled it very well but at the same time it’s what you gotta do to keep your company clear and keep selling. Peace✌🏻
@Kermit of Rivia 👍🤣
I strongly agree, the other companies need to learn how to be more professional
@Kermit of Rivia Fin 2019. Take a bow
@@marksocials97 because forbes shows how much they made that year, and neibuzz shows all time net worth
This is how you handle things.
I'm glad that when shit hit the fan you didn't do what the companies your criticize did - instead you gave us a mature and honest response.
DmoneyIndustry, apparently everyone who liked this comment does
Uu a toxic
@DMoney Industry you care enough to comment. weird.
@DMoney Industry you reupload other people's videos. Get out of here with your worthless comment 😂
Umm he hired a PR company to fool stupid people and it worked, that’s why PR firms exist. lol
How about including a really nice, strong, sticker? That way the customer could decide.
MrDaHawk i agree
This should just be the new launch video. Albeit, the longest launch video I've ever watched.
Please do the review about this case bruh, i like your videos style..
Do a review and an EDC
Please
@glazezboy Not on Lew's level of $13k moulds yet.
EXCESSORIZE ME. Ayyyyyyy
@Puvendran Pillay Wow, what a loss lmao!
Lew is making another case out of this.
Clap clap
I see what you did there. Bravo.
I... I... Hate you. You did it you crazy bastard you did it.
Case closed.
All dads, "applause"
I love how excited he got at the end just talking about his case
What happened to google stadia review?
He's too busy with his shitty overpriced cases
I went that monday to check it out. Checked back for a week and nothing
Still waiting and no review yet. Starting to think this channel is a hack.
@@moreza4689 shut up
he posted a video on his live channel complaining about stadia lol
Lew. When your first video came out, I purchased a case for my iPhone, I had made purchases from your videos in the past and felt that you have earned my trust when you review something. After making the purchase I then became aware of the controversy surrounding things. I received my case and was pleased with my purchase. I will further say that watching you address things not only is impressive, it confirms that I have placed my trust and my hard earn dollars in a honest individual and a company I want to support.
As I was writing this comment I got to the point in the video where you talk about the price reduction for the day and since I did purchase early I appreciate the refund.
As for future versions. I agree with those that say a logo would be nice. Something on the inside panel, maybe a etch on the side of your logo or company name.
Continue success!
This guy has a lot of time
Get a job, you need it
What do of stupid responses are these??? Too much hate these days😪
Ladies and gentlemen, this is what a paid comment looks like!
...
I guess Ford is going to have to sue Tesla because Tesla used steel on their cars. Lol
Christopher Finn 😂😂😂
Yeah because Tesla used the exact same design...oh wait
Did tesla review cars but then deleted all the old videos about cars when they made they own car?
so tesla used the exact same design? dumb
Ye but most of teslas are made of a aluminium body and steel is used in some other componenets
This is what being older gives you.... wisdom. Great job on the way you handled this situation!
I agree but that doesn't apply to everybody.
What did you expect? He’s canadian hehe
Lew, make a fibre cloth interior. This would protect the chassis from scratches, from the actual case, also it would remove/defend against dust particles.
This, please. This is why I love my Google fabric case and Dbrand's case. The microfiber interior material makes me feel comfortable that if somehow pocket sand gets in my case, it won't scratch up my glass back.
Hey carbon fibre doesn't scratch glass
@@prathwik0 it's not the carbon fiber. It's the random pocket "sand". It could be anything. A small grain of metal in your pocket goes between the case and it scratched up the back glass. With a microfiber backing, it "traps" the sand in place, reducing the micro scratches.
Carbon fiber is fairly slick. Tiny pocket sand can enter it and move around.
That and dust will be trapped in the fiber backing.
Tom Lis I mean the dust collected underneath the phone when or if take out and put back in. The dust is kept there and the fibre cloth allows for smooth friction with minimal risk of scratching the surface.
Yes I like leather apple cases cause of that. I had an Alcântara for my s9 was so beautiful
This is the perfect representation of Entrepreneurship challenges especially when public perception is skewed by the majority of the market.... unfortunately.
In this case (pun intended) branding is important to distinguish your product from the competition at a glance and also ensures that other individuals dont resell your product as theirs
Well said
Yeah. Its a bummer that the masses are so easily manipulated and swayed. People are so stupidly reactionary these days its idiotic.
I get it but pointing out 5 cents per unit cost for that accessory looks bad when the product itself is priced so high..
Branding is not just a logo, it could be a miriad of things, in this case (pun intended) the branding was the "camera rim" and i can't take myself to justify this, i'm sorry, i like this channel's content but it its just not cool...
@@MarioCola He said it was 5 cents. Not .05 cents. So lets be accurate if we are going to criticize. But clearly that throwaway comment was just to emphasize how every little tiny thing costs money, so having it be minimal was a cost saving effort.
*lew gets drama thrown at him* "Alright fair play do what you gotta do"
Loved that part, Lew knows they gotta make their bread as well
Happy holidays ! For the 3% reading this, i hope you become successful in everything you dream of and accomplish more than you had imagined. My dream is to become a successful African artist.
MusicBankTv good luck my friend
Same to you!
Good luck to you with your dream👌
MusicBank TV will be the next Vevo
So, do you know da wae ?
"Drama" in the RUclips or tech world is the lamest shit lmao
Wes Idk exactly
Shut up dumbasses we're all watching it too lame fuck
Joey Ex I clicked on it because I liked the channel and have been binging it. That being said, u don't gotta expose me like that
@@joeyex2684 your really bad at unsults
@@harvey4385
So is your mom
When your are responding to almost everyone in Twitter to their questions and also make a video about it, then you know you are really passionate about creating the later cases. Really appreciate the efforts and also the later case.
Isn't that basically damage control rather than "being passionate"
@@ahmadalissa9187 true.
passionately controlling damage... there! met in between.
I was most curious about the motivation behind the video take down. - Hearing the explanation. It makes sense.
Does it really? He totally attempted to beat around the bush but the truth still came out as he said initially, the reason he did it at that time was because he was going to rip it off, and having that video up would be bad for his business.
2D nothing is wrong with that. But because he was being all vague and suspicious made it all the more glaring to the public 😅
@2D very true. This wouldn't have an issue if he just stated so at the very beginning instead giving a runaround, Lew will never be able to comeback from this because people know the kind of person he really is...
Marion Hinzman He should be able to control who uses his content. It’s his.
We want it to be branded as
Later Case
By Uncle Lew
Or at least By Lewis Hilsenteger
Uncle Lew and Willy Doo
Honestly I don't know how to spell Will's last name.
@@geslisond Du*
Just a lowkey "Willy Du 2019" on the inside.
"by Uncle Lew" YES!
"L." In white, in the top left corner. On the inside of the case.
bottom left might look better. It conforms to the corner more.
Phone company: **Designing back of phones**
Phone cases company: "I'm gonna destroy this back"
Moto Droid Turbo was such a beautiful phone.
@@ulricjude
Phone Company: Designing Back of Phones
Consumer: Pissed off after shattering glass back of phone or screen costing you a fortune
Phone Case Company: Saving your ass a couple hundred bucks and preventing finger prints for small fee
Honestly this is how you act with integrity on social media & RUclips. So appriciated and so welcome! 🙏
Matt Courtney tegridy videos
This is about the best explanation video I've ever seen. When you know you have pure intentions you're not afraid to answer any question
I love the case and my god, you've stepped up the presentation beyond any case company I've bought from. I feel like something I have should be wearing the packaging.
Apart from all the controversy, I really wish your case had a “lip” so I can set it down without worrying about scratching my screen.
THIS IS HUGE
@@tyschwifty6195 huge? As in?
This is the sole reason I haven't bought one yet
As Flossy Carter says it needs that raiseividy
Marty Pape Raisivity is key.
I bought one for my iPhone 11 pro and love it. It has one big drawback though. No screen protection. But it feels amazing in the hand and I love how it almost feels like the bare phone. Fitment is great. If you drop your phone a lot, probably not a case for you.
then what's the point of having a case?
Thin cases never offer real screen protection. Got a throw a tempered glass protector on that bad boy. Thin cases are just to prevent scratching and the most minor of slips, its not meant to protect the phone from abuse. Thats what thick ugly cases are for.
You paid $50 for a $1 case? 😂😂😂
So it not slam boy certified ...but atleast it feels good in the hands...ladies you know the procedure ( ͡° ͜ʖ ͡°)
Torryx Im still waiting on his review
This could very well be a case study for why is “differentiate” essential in marketing.
hahah *case* study
I see what you did there..
also, a case study for not presenting yourself as a "messiah" of creation if you're offering a re-hashed re-branded convenience to your fan base.
For why is
@@nbian3729 are you damaged?
Branding is something that provides customer a satisfaction. A feeling of trust. Tho' I myself like minimalistic approach to things when it comes to cases or accessories. But branding makes it trustworthy. A minimal branding can be done.
Just buy from another popular case maker brands,it is cheaper and have better quality,if you want to buy this overpriced product,just count it as donation
Now this is how you respond, insteafd of acting like a jealous teenager, you sit down, talk facts and act calm.
We don’t have techno drama
Lew:hold my hat
@li wu what do you mean by stats?
@li wu your not making any sense
I could saw the way you're commenting, that you didn't really pay attention the whole video. You just sort of dont give a shit and throw this shitty comment and whatever. That describe the lack of your empathy and kinda close minded. If you watch the whole video, he explains this very very nice until every detail. Also about Pewdiepie(excluded ninja), about his stats, he just do what he want / need to do without any other intention. Lets just say to be fair, majority people that actually understand and likes pewdiepie the way he is are great people such as : alot of big name of youtubers that try to help him, even many youtubers that didnt actually support him that still give him respect, elon musk, some celebrity. And majority people that hates pewdiepie unlogically is a garbage, example : mainstream traditional dirty media (like sjw, vox) that often make made up news, bad people such as trisha paytas, thot alinity, bad politician, and probably also YOU !
@li wu ???
Great. :)
All the drama aside, I find it hilarious a Chinese company is upset about IP theft 🤣
Racism
@@klidd6777 Not sure if you're joking or just ignorant, so I'll take it easy on ya. Rac-ism: Prejudice, discrimination, or antagonism directed against someone of a different race based on the belief that one's own race is superior. You see, Marco's joke highlights the plight of IP theft amongst Chinese companies. They steal designs. This is not a new thing. Them being Chinese doesn't really have anything to do with theft - well, other than the lackluster copyrights laws in China. Furthermore, Marco mentions nothing about his race's superiority.
TL;DR - the joke's not racist; it's accurate as hell and in no way declares this person's race superior. You're ignorant and that's okay; hopefully you'll have learned something from this.
I dunno, maybe because he claim it's new idea while he DELETES THE VIDEO OF HIM REVIEWING THE EXACT THING
Look i understand why he could use the design like for pixel because they doesn't have one for it, but why the fuck he delete the video?
If you actually have any knowledge of how Chinese companies operate, you'd under context instead of trying to virtual signal.
The Chinese government mandates that any company wanting to do business in China must turn over all IP to the company which shares it with the government.
They then distribute trade secrets to other companies in China.
There have also been caught red handed hacking into American Defence contractor databases and stealing IP. Which is why much of their military tech resembles ours.
Aside from that you don't have to look too far to find any type of counterfeit and knock off technology, apparel, and just about any type of product you can imagine on Chinese websites.
It's adorable that you all felt the need to accuse me of being malicious and defending thieves. Bravo 👏🏼
Toby Pohan it’s marketing... you don’t advertise competition when you introduce your own product.
Lew, you tackled this phenomenally. You answered every question, and didn't hide from the legit criticisms that people had. The only thing that had concerned me from the first video was the cost, but you explained that really well. Can't be easy starting a new business. I just think people love to see anybody in a good place fail- to the point where if there is something that upsets them, they'll be more than happy to blow it up out of proportion.
Anyway, awesome job once again. I look forward to your future content.
Disgusting that you would defend someone who so blatantly infringes on another's copyright
Lew is finally feeling the heat and problems that other companies feel all the time.
I am waiting for the WillyDoo Special Case Version!
Hell yeah. I can speak to that as an ecommerce store owner.
Willllli doooo special OOOOOHHHH yeah
So true. I enjoy Lew’s videos, but now he knows the heat that he helps to bring to all of the companies he critiques.
Pretty sure its spelled Du
mcoz747 So other companies and products shouldn’t be critiqued? Please get out. If a product is garbage and he shows and tells us it saves us the money. We shouldn’t have to just buy products because we think it looks or seems good. If you’re trying to sell a bad product then I hope you sure as hell don’t sell anything because that’s just being lazy and taking advantage. If you do work for a company then honestly you should get fired or demoted for not knowing your stuff.
When someone entertains you for this many years with honest, educational & captivating content (willy-do) ......AND on top of that makes sure they NEVER throw in f-bombs to keep the show family-friendly .......the 45$ price tag becomes 100% worth it, period!
@R S Does intelligence scare you?
@@sporemaster97 bars.🤔
He actually once does it its real funny its in a video about the no-cut gloves video he doesnt say its complicated just see it its so funny!!!
I just order mine too. I like how professional you were about this whole issue. Keep up the good work!
Update: I finally got my case! It's so light and the material feel amazing I love this
I received my Willy blue lattercase yesterday and absolutely love everything about it! My husband and I’s new all time favorite case brand I will be getting anytime I upgraded a phone!
One thing you need to know about 2019, if there is room for people to make a conspiracy story and smear you...they will.
Dave chappelle?
only one thing u need to know ,if u want a phone case or any merch, dont buy it from a youtuber
So unfortunately true
Yep can't wait for the new conspiracy videos to come out.
thats deep bro
Low key have been watching unbox therapy for 5 years and didn’t even realize
Just a recommendation, you could get a stamp with the later case logo, and just stamp the boxes for like 1 cent each
Exactly, this is what I was thinking too, and then he could sell it as merch. Even the unbox therapy logo would be sweet
PR talk for "sorry you're mad".
😆
Lew, at the end of the day this is your case. Make it your case and make it how you want. if people like it, they will buy it. If people don't like it, they don't have to buy it. I can't speak for all of us viewers but I want to see this succeed and progress as a product and a company.
That's well said. Period.
Do you have a Latino American accent ?
Because when I read your comment, I kinda heard you with an American accent
Born In the U.S, but too many years In Brazil.
I watched their videos and seems like they were bitter. I've always enjoyed your videos just because it's fun and light hearted, products I've actually bought you have reviewed and thought I'm glad I bought it.
Eddy Williams ofcourse they were bitter he stole their idea... then took down the video he did for them
@@alexguy96 Stole who's idea?
alexguy96 didn’t watch the video or just an idiot
@@alexguy96 lmao stole their idea?? Did u watch the video at all
2 things on the case
Your Chanel name
And Your signature
And a message on the box.
I really feel it's lacking this. It doesn't have to be big and it can be on the inside of the case even.
I want that!
so u mean 3 things?
@unboxtherapy I like this idea a lot. I would buy the case immediately.
Wanwiset Peerapatanapokin 2 on the case one on the box of the totally white box... like a message to the consumer
I have this Arabic quote for you, it is basically about literature writing
"الأفكار ليست ملكا لأحد، فحتى يطوع الكاتب الأفكار و يصبغها بأسلوبه حينها تكون ملكا له"
Meaning "Ideas doesn't belong to anybody, until a writer welds the idea and cast it with his own style, then it becomes his own property"
What is the problem of doing something your own way?
You can't blame me for making a movie on aliens or say a historical event because you did the same before I did
Me: buying 45$ case phone
Also me: finding that my xiomi phone worth 44.90$
@uselessfilm I am trying my best
valuable words posted from a cheap phone
@uselessfilm deep
@uselessfilm he is probably not native in English, you just give him hate because you wont live up to his potential of getting 70 + likes
@uselessfilm well the joke is understandable, most will pardon him for Grammer but you old man just cant stop ranting about ones English education.
Now this is a response that makes a fair argument.
@omegaorgun watch the video if you wanna know why
@omegaorgun why would you leave a video of a product that is from the company that is attacking you?
Fritz Sy Because he deleted the competitions video before he even aired the video of his case. No one was attacking him until after he released his case video. People noticing that he deleted the competitions video prior to airing his case video was one of the reasons people were attacking him online, and fueled the fire of suspicion of this being a copycat case
@alaa abu khater he addresses that in the video
@omegaorgun why don't you watch the whole video?
Honestly most of this fine but the whole removing the videos actually still doesn't make sense.
20:07-21:00
ABD360G still not a real answer tho. He’s saying he removed it because it ain’t useful but there are other older videos that aren’t any generating any views and yet he’s not removing those lol what a prick.
Let’s be frank it’s because it’s a video that was being used by a now competitor as promotion and without his permission.
I don’t blame him, would have done the same:
Zoey Crimson but he didn’t say that....
@@JessieBluman he did lol wtf
I can't believe that a phone case can cause so much controversy, and actually had to make 30 minute video about it.
@@the_good_vibez2z401 not to mention the sneaky phone giveaways and shit
I opened the video and saw it was 31mins long 😥, damn y’all really hurt lews feeling 😂
😂😂😂I know right.
He explained how business worked like every entrepreneurship subject in university, i think he shud startvposting vidoes like this its quite educational and very useful for college students yk yk HAHAHAHAH
Yea it's our fault he ripped off a $5 case then sold it for $50 and covered up his tracks to try and hide what he did. Not his fault.
he in his feels fo show
@@DeviantDeveloper watch the video you fucking dumbass
It’s amazing how addicted to outrage we r as a society. Keep making ur phone cases Lew!!
The occurrence of hysteria / public outcry
Some people just dont have anything better to do, just that simple
@@cenningitis2910 Facts. People just see a hate train and jump on board
Its deeply disturbing and scary how addicted to drama and outrage we've become.
The world is officially messed up
so basically the case is different to pikachu cases or whatever they’re called... and so all this drama was for nothing.
and a side note: even if lew was ripping of pikachu cases and pikachu felt as tho they wanted to take legal action, they should probably keep that a private matter. very unprofessional.
Pikachu😅😅
xd Ciaran no one steals from pikachu.
I still don't see how this is different.
So what i get from this video is : if i "make" a "camaro" but use aluminum instead of fiberglass as a body that totally justyfies me to sell it! It's not a rip off! It feels different when you touch it ;)
Does that sound right?
All they want was to drive tempory sales and fuel the outrage as much as possible, that guy should run an entertainment business instead
AndreaFromTokyo wow.... you’re actually.... dumb.... he made a case that’s similar in material, similar in design, but he made the tweaks to it to make it his own, and to make it perfect in his eyes. What you’re saying is as stupid as saying only one company is allowed to make a plain white tshirt, or only one company is allowed to make paper.
Just received my case for the note 20 ultra and I am blown away by the packaging and the case its self. Top notch 👌, great job. Keep up the good work
Of course it would ,it costs like buying a new phone
if you really want to put logo on please dont be like other brand outting them right in the middle please put it on the side of the case or put it on the bottom left or right or put it on upper right well just put it on side because i love how the back look so clean last thanks for giving my $10 back from the case i bought and i love it
Similar to how Nillkin made their cases. It'd look great
Sani Sabo yes like unbox therapy logo in color white and yellow ooouuu!!! That sh** will look fire.
I wouldn’t mind if it’s like the Apple logo imbedded into the case. I would prefer no logo though.
Michael Hidalgo same I prefer no logo
True I'd say the middle bottom would look really lit
This is the video I wanted and needed to see. Just got myself one. This was a learning moment, and I'm glad you were humble about it.
@Amusis psychopaths usually stalk people in places they shouldn't be. Like you... in these comments. 🤔
@Amusis So you like my comment and then proceed to call me ignorant. You are all kinds of smart buddy.
@Amusis and that's☝️the comeback that only a kid could reply🤷🏻🤦🏻
joncruz castro why
@Amusis and again, come on dude. Come up with a better insult at least. I've heard much more worse than that.
One of these days those logo-less cases will be the sought after OG collectors ones.
I love that he has information to backup his statements. He needs all the love him and evutech
I'm still not going to buy an expensive case that just protects against scratching and nothing else
I mean you've just said what every case is supoosed to do
And I'm assuming that you mean these cases don't protect from cracks when dropping and that's where you're wrong if you dropped one of those phones with a glass back if would still be resistant to cracks
That implies you aim to drop the phone, I in fact do not use a case on a phone because I like the premium feel of my phone. I don't plan to drop or scratch it. It has never been dropped or scratched.
@@TopTorque and what you think that you'll never drop the phone?
That was what I thought until I bought one. I've dropped my phone so many times most on wood or cement and the only scratch on it is where part of the case and broken off.
As a fellow P4XL owner I appreciate that you started a whole case company just so we can have carbon weave cases. Thanks for the $10 discount, case ordered.
It's just a carbon fibre case, if you're a car person you will love the carbon fibre effect...
I see no issue here, just people trying to cause a heated situation.
carbon fibre cases look amazing as well
It isnt carbon fibre.
Yeah but don't claim you came up with the idea..so sad..
ComingSoon he didnt claim he came up with the idea, and yes insaw the original video
I have one for my note 10 +. It is the best case I've ever owned.
Although you didn’t need to clarify I sincerely appreciate it. I’ve been watching for years and I can see the sincerity. Great work!!!! Also just ordered a case.
I've been using UAG phone cases for years! Just ordered a LaterCase to support you and your years of product experience. Keep up the amazing work Lew!
Aaron Lundsten I love UAG too. You can tell they put a lot of work into their cases. My later case is in the mail. Curious
Same, UAG is the bomb. Never have to think about if my phone is ok when I drop it. Interested in this case now as well
I swear by RhinoShield
I'm loving the way you did this video my guy cleared up all the concerns. And good luck.
I thought I can only watch this kind of video in "beauty community"
😅
LOL 😂 I was waiting for Jake Paul to pop up behind Lew and yell “I’m so so so sorry too!” and then Lew to try to do crocodile tears.
No. Lew was very composed and he made an informative video to explain his stance. Respect after answering questions and clarifying a lot of claims, instead of blaming the other side
Refreshing to see someone who knows the value of his time and product, and not be apologetic for it. Good job man, keep doin’ you.
It's really just a Chinese case worth $5
@@ziomalisty how bout you give proof instead of talking shit?
@@ziomalisty working with fiber based materials is extremely expensive and requires expertise, please don't underestimate the cost of that..
@@ziomalisty how do you know the cost of each case is $5?
Just ordered one for my Note 10. 👍 I feel like you've handled this whole debacle very well.
Just bought one for my 11Pro. Believe in you. Peace !✌️
Nice, you not just wasted 50 on the latercase but also a grand on the worst smartphone from this year.
Sorry🙏 but I can afford to waste.
Imre Fodor I am not apple fanboy but the 11pro is nowhere near the worst phone. Probably in the top 3 best phones lol.
Congratulations you spent $50 on a $1 case you can crumple with one hand 😂
I don’t know why people hate iphone users. I was using OnePlus 5 from 2017 and I love the Oxygen OS. I like Openness(if its a word) of Android but i am comfortable with ios. Just that!
As a pixel owner I appreciate you making a case like this for some of the smaller volume phones. I gave up looking for good cases for my pixel 3xl. I'll definitely be checking out latercase when I upgrade over the holiday season.
That thumbnail ...
"He looks like he knows something we don't about cases ".
I'll for sure buy one when you release one for the OnePlus 7 Pro.
Keep it up Lew!
What? Why? OnePlus already has these made by Evutec.
@@tayhammer did you not watch the video? These and evutec aren't the same.
Mad respect man, you really didn’t need to explain yourself, but I do appreciate the clarity. Merry Christmas Lew!
The craftsmanship looks premium, just ordered my case. 💪🏽
Zaul Camargo You could get the same case for $9 through Alibaba. This guy just orders it from there with the logo. He’s just faking it.
Clicked as soon as I seen the notification I care about your integrity I hope you can sort this out
True
same man
I’d like the logo along the side!!! I think that’d be really cool
Bought it for my iPhone X and I love it! Thanks lew! Honestly great quality and the perfect texture.
It’s also a way to support the channel and all the stuff that these guys are working on and it’s better than having a T-shirt with someone’s name on it.
Well said , mate. Same feelings.
Lew - Just wanna say bruh... I appreciate your transparency on this whole process. I'm just now watching this video for the first time in July 2021. Also I just ordered my first LATERCASE for my Galaxy S21+. Looking forward to the experience and refinements you spoke of. I am a fan of THIN cases. Thanks so much man!
Just got my Cyber edition for my Note 20 Ultra. Such a good looking case
@@Gaetano.94 Any scratches caused by the case ?
@@RB-yp8qq not that I am aware of. Used it until two weeks ago when I got the Fold2
This is what I want to hear and so does everyone else too. You got my support.
I love my case and I love how I got a $10 refund for being an early supporter
He sure missed his chance to say "I rest my case" at the end of this video...
Wonderful!
Timo Meijs 😂😂😂
Timo Meijs because he was bullshitting. His whole mood was different.
Upvote
Case for my OnePlus 7 Pro just arrived...unboxing experience for a case, premium. Case itself, super premium. It makes the phone look, how the designer of the phone wanted it to look, slim, high end, tight....love it...well done chaps!
Lew, appreciate a company that listens to their customers and that takes on conflict head on with truth and honesty. This video was a great way to show your desire to be what other companies are not, so great job sir.
When it comes to branding I would say the most you can do without being annoying is great. So logo on box and inside the case for sure. Now that you know the competition and fake competition it's important to make sure people know what is yours and what isn't, so don't be shy with the branding.
He stole the design so he can't brand it.
Yeh he stole it ! Y'all stupid ass can't see that he's a liar like every other shit talker on RUclips
@@MrDrManPerson He changed the designed the case a little, so ya its his DA
@@noidontknowyou5779 You are a dumb ASS
@@randygarrard7585 Fucking dumb consumer
Thank you for making this video. I come from an injection molding background so I could really appreciate the discussion regarding the tools investment and ROI. For a small company, this can be a very risky up front cost. I would really enjoy a follow up video showing the mfg process someday. No matter what people may think at this point - I think this was a great response to the criticism you’ve faced. Even though I really enjoy minimalistic looking cases, I’d definitely love to see a logo or some subtle branding on the product moving forward. Keep it up and good luck with the brand!
China complaining about copyright would be like me complaining to a classmate about the smell right after I just farted.