Run an Automated Newsletter Business with Brennan Dunn

Writing a newsletter and hitting send every week? You might be missing out.
With 11 years of experience in building automated newsletter businesses, Brennan Dunn shares his strategies through his newsletter Create & Sell. In this episode of Creators on Air, Brennan joins us to discuss:
- audience segmentation
- personalised experiences
- automated sequences
- lead magnets
- and much more
Brennan Dunn has helped countless businesses bridge the gap between their offerings and audience engagement. With his course ‘Mastering Convertkit’ and 11 years of experience in building automated personalisation for newsletters, he now shares his strategies with creators through his newsletter Create & Sell.
In this episode of Creators on Air, Brennan Dunn, founder of RightMessage, joins us to discuss newsletter growth, audience segmentation and the importance of personalised communication.
In this episode we discussed:
1:50 - Brennan’s Insight on Lead Magnets in Newsletter
4:53 - How to Master Audience Segmentation
6:47 - How Brennan Use Feedback to Personalize Emails
14:01 - Strategies in Prioritizing Emails
17: 45 - Conditional Content Enables Dynamic Email Personalization
20:04 - How Brennan Gather Audience Insights for Personalization
22:30 - Double Opt VS. Single Opt
24:21 - How Brennan Encourage Engagement in Email Newsletters
28:49 - How Brennan Scrub Email Subscribers
31:49 - Analyzing Newsletter with Clicks and Sales
34:01 - Clear Calls to Action in Newsletter
36:16 - Brennan’s Guide in Choosing the Right Email Marketing Platform
Follow Brennan:
📸 Instagram: brennandunn...
🐦 Twitter: / brennandunn
👥 Linkedin: / brennandunn
📰 Newsletter: createandsell.co/
🎥 RUclips: / @brennandunn
Follow Akta:
🎥 RUclips: @Akta
🐦 Twitter: / aktavibes
📸 Instagram: / aktavibes
📰 Newsletter: www.getrevue.co/profile/aktav...
Follow Passionfroot:
💻 Website: www.passionfroot.me/
📸 Instagram: / getpassionfroot
🐦 Twitter: / getpassionfroot
👥 Linkedin: / get-passionfroot
📰 Newsletter: www.passionfroot.me/filtered-...
Don't forget to like and subscribe! 🧡

[@jonasnewearth]

great conversation, thank you!

[@AnthonyEnglish]

I listened to this on Spotify, having known and followed Brennan since 2015.
I really loved your gentle way of guiding the conversation, and although I didn’t know your podcast, and still don’t know your name, I started listening to the podcast with Kevan in building in public.
I thought this podcast is tailored for me, as a creator trying to build in public (RUclips has 6.5K subs) with starting an email list.
- Anthony in Australia

[@anthonyrude]

How's it "automated" if you need to write a new newsletter every week?