Joyful Expression | John Smedley SS24

Joyful Expression by John Smedley.
Colour is emotive and powerful, and our SS24 collection of joyous hues and contemporary silhouettes has been designed to allow men and women worldwide to bring a little happiness to their everyday. This range champions dopamine dressing and self-expression through considered wardrobe choices.
As always, a sense of quality underpins all John Smedley garments. Mindfully crafted and designed to last for generations, we are proudly British, quietly confident, and committed to responsible yet innovative manufacturing.
Within this Joyful Expression campaign, we focus on three of our new seasonal colours - Summer Sky, Coral, and Sundown Orange.
Men's new season: www.johnsmedley.com/uk/mens/n...
Women's new season: www.johnsmedley.com/uk/womens...