Masters of Merino | Wool Month 2023

Farmed in New Zealand, made in England.
Wool is the heartbeat of John Smedley and intrinsic to our brand DNA. In celebration of this, we are thrilled to unveil a new video in partnership with The New Zealand Merino Company and ZQRX.
Our merino wool growers from New Zealand not only produce the highest quality, most ethical wool in the world, they also work to give more than they take from the natural environment, the animals living there, and the human communities interacting with it. Within this video, we look specifically at Mt. Nicholas Station.
Growers use a new platform called the Regenerative Index to help them measure and improve how much they give back as they restore waterways, protect native species, offset carbon, and enhance local communities.
ZQRX wool is essentially a recipe for how we might produce and consume things in the future that not only change our lives for the better, but also change our entire world for the better by giving a little more than they take.
Explore a whole range of styles in this inherently versatile and evocative fibre online today at www.johnsmedley.com.