Go To Market Plan - 6 Steps to Creating a Go-to-Market Plan

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  • Опубликовано: 15 янв 2025

Комментарии • 214

  • @gellirollz
    @gellirollz Год назад +6

    I’m a marketing major and in the last 4 to 5 years I never heard of the term go to market until I was applying to jobs in the tech industry ask for this on thier job description.. and now I’m here this video is so informative and easy to apply for beginners!! I’m ready to get into tech

  • @lesleythompson5377
    @lesleythompson5377 3 года назад +20

    Brilliant. Watched loads of others but this was clear. Precise steps and clearly explained.

    • @TKKader
      @TKKader  3 года назад

      Happy to hear that!

  • @kumarsundaresan
    @kumarsundaresan 2 года назад +1

    That was brilliant TK. The world needs more TKs and the world will be a better place.

    • @TKKader
      @TKKader  2 года назад

      Appreciate your kind words!

  • @ACCA2016
    @ACCA2016 2 года назад +1

    The macro trend in the strategic narrative part is the most brilliant way to get unaware target say yes and start thinking about the problems.

    • @TKKader
      @TKKader  2 года назад +1

      When the right macro trend is used it is very powerful. But it’s nuanced what macro trend drives the right result.

  • @zipotete
    @zipotete 3 года назад +1

    Whoa you're good. Here you have a big fan and probably a customer in the near future

    • @TKKader
      @TKKader  3 года назад

      Glad to hear that you’re getting value!

  • @sarahgrant3401
    @sarahgrant3401 3 года назад +3

    Thanks TK, you directed me here from Twitter. Appreciate it! This is full of useful info clarifying we've missed being as thorough as we need to be in value prop/messaging. To be addressed! Cheers, Sarah

    • @TKKader
      @TKKader  3 года назад

      Glad it helps!

  • @iamcrystalberger
    @iamcrystalberger 3 года назад +4

    You’re such a great teacher. Would love to connect and share more. Thanks TK.

    • @TKKader
      @TKKader  3 года назад

      Means the world to me!

  • @rashmichandak5481
    @rashmichandak5481 2 года назад +1

    Just Brilliant. Amazing piece of content presented precisely and easy to understand.

    • @TKKader
      @TKKader  2 года назад

      Means so much! Be sure to share with a friend!

  • @makeshg1996
    @makeshg1996 3 года назад +1

    How well you managed to put it in a piece of paper! Awesome work TK

    • @TKKader
      @TKKader  3 года назад

      Glad you enjoyed it man!

  • @sameerrshammas
    @sameerrshammas Год назад +1

    Thanks, very informative

    • @TKKader
      @TKKader  Год назад

      Glad it was helpful!

  • @azharjaleel
    @azharjaleel 2 года назад +1

    Solid solid work. Thanks much for this!

    • @TKKader
      @TKKader  2 года назад

      Glad you enjoyed it!

  • @Tech55502
    @Tech55502 Год назад +1

    very informative content as usual TK thanks for sharing

  • @pontusossian5029
    @pontusossian5029 3 года назад +2

    Love it! Super clear and concrete info. Really like the human touch with the blooper at the end!

    • @TKKader
      @TKKader  3 года назад +1

      😂 on the blooper. SO glad you got value and enjoyed it!

  • @manushag9803
    @manushag9803 2 года назад +1

    Hands down best video

    • @TKKader
      @TKKader  2 года назад

      Appreciate it!

  • @Mrdevil-by3oo
    @Mrdevil-by3oo 2 года назад +1

    Just to be clear, why are you sharing it for free, this is so much value

    • @TKKader
      @TKKader  2 года назад +2

      My sincere hope is that you apply the free principles, make money, and then come work with me inside my GTM Program to make more money: getunstoppable.com.

    • @Mrdevil-by3oo
      @Mrdevil-by3oo 2 года назад

      @@TKKader deal✌

  • @ulvinasibli
    @ulvinasibli 3 года назад +1

    YES! I emailed you TK .Have a look when you had chance

  • @muhammadhaaris
    @muhammadhaaris 2 года назад +1

    JazakkAllah Tk. This is really gonna be useful for my interview. Thanks!

    • @TKKader
      @TKKader  2 года назад

      Glad it was helpful!

  • @thabisoramolefe8380
    @thabisoramolefe8380 3 года назад +1

    See you in the strat call. Eye opening indeed.

  • @mohsinkamal9550
    @mohsinkamal9550 2 года назад +1

    Thanks for the vid

  • @syedasim6813
    @syedasim6813 2 года назад +9

    Such a solid piece of content. Straight to the point. Thank you TK ❤

    • @TKKader
      @TKKader  2 года назад +1

      So glad you’re finding value!

  • @souravghosh4346
    @souravghosh4346 2 года назад +1

    Thank You.

  • @TheWillw1
    @TheWillw1 3 года назад +1

    Thoughtful and clearly articulated approach. Tku

    • @TKKader
      @TKKader  3 года назад

      Glad you enjoyed it!

  • @jacobshawn1010
    @jacobshawn1010 2 года назад +1

    Thanks

  • @alessandrcagetti2011
    @alessandrcagetti2011 2 года назад +1

    Thanks!

  • @OscarCastilloideaminer
    @OscarCastilloideaminer 3 года назад +1

    Excellent GTMS summary!

  • @stephennderitu6698
    @stephennderitu6698 3 года назад +1

    Yes, this what I was looking for!

    • @TKKader
      @TKKader  3 года назад

      Happy to help!

  • @georgehongo3454
    @georgehongo3454 3 года назад +1

    yes

  • @tiadhawan_
    @tiadhawan_ 2 года назад +1

    Solid. Thanks TK

  • @temisamamuyovwi7150
    @temisamamuyovwi7150 3 года назад +1

    Yes

  • @NoYouTubeBrittany
    @NoYouTubeBrittany 2 года назад +1

    This is so helpful! Thank you so much!

  • @khalilchilal9258
    @khalilchilal9258 3 года назад +1

    Your videos are great help. Keep up the good work.

  • @Robertohanas
    @Robertohanas 3 года назад +1

    Very useful video! Thank you. subscribed

    • @TKKader
      @TKKader  3 года назад

      Glad to hear!

  • @sojhan1971
    @sojhan1971 3 года назад +1

    Awesome video editing

    • @TKKader
      @TKKader  3 года назад

      Glad you enjoyed it!

  • @joseffallesen
    @joseffallesen 3 года назад +1

    Great video TK! Thanks for sharing :)

    • @TKKader
      @TKKader  3 года назад

      Glad you enjoyed it!

  • @narmwaraporn5918
    @narmwaraporn5918 2 года назад +1

    Brilliant😊 thank you

    • @TKKader
      @TKKader  2 года назад

      Glad you enjoyed it!

  • @diwakarkumar9835
    @diwakarkumar9835 3 года назад +1

    Yes you are amazing TK

    • @TKKader
      @TKKader  3 года назад

      Appreciate you saying that!

  • @dustinjameslong
    @dustinjameslong 2 года назад +1

    Thanks TK!

  • @erlich85
    @erlich85 2 года назад +1

    Great content.

  • @tirupatirao7521
    @tirupatirao7521 3 года назад +1

    You deserve more and more subscribers

    • @TKKader
      @TKKader  3 года назад

      Appreciate the kind words!

  • @ThatKeB
    @ThatKeB 3 года назад +1

    Amazing! Super insightful :)

    • @TKKader
      @TKKader  2 года назад

      Glad you’re getting value!

  • @robinsharma14321
    @robinsharma14321 2 года назад +1

    Thank you so much, it's really great 👍

    • @TKKader
      @TKKader  2 года назад

      Glad to hear!

  • @puneetkhatri6432
    @puneetkhatri6432 3 года назад +1

    This channel deserves million followers at least 🚀

    • @TKKader
      @TKKader  3 года назад

      Appreciate the kind words!!

  • @ricardoscaini39
    @ricardoscaini39 3 года назад +1

    love it! thanks.

    • @TKKader
      @TKKader  3 года назад

      Glad you enjoyed it!

  • @brianmawanda3923
    @brianmawanda3923 2 года назад +1

    Thanks TK, this was an amazing learning experience!

    • @TKKader
      @TKKader  2 года назад

      Glad you found value!

  • @deepk82
    @deepk82 3 года назад +1

    Very interesting! Explained very well!

    • @TKKader
      @TKKader  3 года назад

      So glad you enjoyed it!

  • @dustinjameslong
    @dustinjameslong 2 года назад +1

    Yes!

  • @nelsonnigel4775
    @nelsonnigel4775 4 года назад +2

    This is priceless information, YESSSSSSS

  • @JC-nr2pc
    @JC-nr2pc 3 года назад +1

    Very good!

  • @triptiaggarwal2925
    @triptiaggarwal2925 Год назад +1

    What are the mass messaging tools that could be used?

    • @TKKader
      @TKKader  Год назад

      I recommend Apollo.

  • @alexrodriguez40
    @alexrodriguez40 3 года назад +1

    Really on point. Thank you.

    • @TKKader
      @TKKader  3 года назад

      Glad it was helpful!

  • @mahirhaque
    @mahirhaque 3 года назад +1

    This was very insightful!

    • @TKKader
      @TKKader  3 года назад

      Glad to hear it!

  • @anishsharma4973
    @anishsharma4973 3 года назад +1

    Thanks TK, it's just great learning experience

  • @marcuswaldron4568
    @marcuswaldron4568 3 года назад +1

    great video, this helped alot

    • @TKKader
      @TKKader  3 года назад

      So glad to hear it!

  • @melfes525
    @melfes525 3 года назад +1

    Great content TK!

    • @TKKader
      @TKKader  3 года назад

      Glad to hear you're finding value AL!

  • @jamesmentor4746
    @jamesmentor4746 6 месяцев назад

    Great vid TK. I really hope Founders are listening to these trainings. I’ve led a few SaaS marketing teams over the last 5 years and this process (for founders) seems to begin at #6. I’m very curious where they get their training. I’ll send some to you 😊

    • @TKKader
      @TKKader  5 месяцев назад

      SO glad to hear you’re getting value from the channel! Be sure to share it with a friend ;)

  • @RobertoLopez7
    @RobertoLopez7 4 года назад +1

    very insightful

    • @TKKader
      @TKKader  4 года назад

      Glad you got value, Roberto!

  • @timflynn5119
    @timflynn5119 3 года назад +1

    Hey TK, your videos have been a huge help to me! Do you have an in-depth video about step 5?

    • @TKKader
      @TKKader  3 года назад

      SO glad to hear you’re getting value from the channel! In-Depth step by step instructions are inside my coaching programs: tkkader.com/legion.

  • @satchaku
    @satchaku Год назад

    Would you mind sharing your Insights to GTM in digital health ?

  • @xXAlpakakuhXx
    @xXAlpakakuhXx 3 года назад +1

    10/10 Vid! Thank you

    • @TKKader
      @TKKader  3 года назад

      So glad to hear you got value!

  • @travelworkstudyabroad6904
    @travelworkstudyabroad6904 4 года назад +1

    Thanks TK

  • @gotrellis
    @gotrellis 4 года назад +1

    Great overview!

  • @ameliaching1929
    @ameliaching1929 2 месяца назад

    Great concise sharing very useful for a first-timer trying to pitch an idea. Can I reach you?

  • @curiousgraphy804
    @curiousgraphy804 3 года назад +1

    YES, TK!!!

  • @nelsonarrey6520
    @nelsonarrey6520 3 года назад +3

    Damnn this is good.

    • @TKKader
      @TKKader  3 года назад

      Glad to hear that!

  • @obgreedy
    @obgreedy 3 года назад +1

    Great!

  • @erikkoland2364
    @erikkoland2364 3 года назад +1

    Well done.

  • @vresportarena
    @vresportarena 3 года назад +1

    YESSSSSSSSS Thank you TK

  • @salesjemiali
    @salesjemiali Год назад

    i need your training

    • @TKKader
      @TKKader  Год назад

      Go here for details: getunstoppable.com

  • @Jointhebirthdayclub
    @Jointhebirthdayclub 3 года назад

    YES!!!! How do I Get to know our competitors better?

  • @aryanroman5416
    @aryanroman5416 3 года назад +1

    YES!

  • @uzip244
    @uzip244 Год назад +1

    Give an example

  • @Gobin4th
    @Gobin4th 3 года назад +2

    Will this method useful for e-commerce startup that is trying to solve a niche problems?

  • @carlnnaji
    @carlnnaji 3 года назад +1

    Greet video

  • @andyyunior8595
    @andyyunior8595 Год назад +1

    Yess

  • @anilpatel666
    @anilpatel666 3 года назад

    YES

  • @carolinaportugal
    @carolinaportugal 3 года назад +1

    TK I was looking for GTM references and I'm sure your video is the best.
    Thank you!

    • @TKKader
      @TKKader  3 года назад

      Thank you Carolina!

  • @vijayamohan33
    @vijayamohan33 3 года назад

    awesome!!

  • @incubatorhub6376
    @incubatorhub6376 4 года назад +1

    Do you have a video that talks about inbound vs outbound etc?

    • @TKKader
      @TKKader  4 года назад +1

      I don't... but I'll give you the TL;DR. Start with Inbound & Friends & Family to vet your messaging and positioning. Then do Outbound. And then turn on ADs. In that order.

    • @incubatorhub6376
      @incubatorhub6376 4 года назад

      Thank you!!!

    • @sarayusubu
      @sarayusubu 4 года назад

      TK, this was v. helpful! Appreciate the TK energy! ☺️

    • @Tushano
      @Tushano 3 года назад

      @@TKKader I'd love to hear more about this and why! Great video course :)

  • @immyonlycompetition2488
    @immyonlycompetition2488 3 года назад

    Yes, this is good stuff

    • @TKKader
      @TKKader  3 года назад

      Thank you for saying that!

  • @MrKaugaban
    @MrKaugaban 3 года назад +1

    Yesss...do you have any vids regarding GTM for Paas. Btw your content is gold. Tqvm Sir.

    • @TKKader
      @TKKader  3 года назад

      Check out my GTM playlist. They apply pretty universally to SaaS and PaaS.

    • @MrKaugaban
      @MrKaugaban 2 года назад

      @@TKKader Alhamdulilah Tqvm Sir.

  • @chitdigital7057
    @chitdigital7057 11 месяцев назад +2

    Yessssss

    • @TKKader
      @TKKader  11 месяцев назад

      🙏🏼

  • @ocisneros
    @ocisneros 3 года назад

    yeah

  • @konza7225
    @konza7225 Год назад +1

    Wow💥

  • @v711202
    @v711202 2 года назад

    Hi I’m thinking a GTM for a SNS app for SMB.
    How do I identify if this SNS app is low cost or premium?

  • @SureshKumarDharekrsna
    @SureshKumarDharekrsna 3 года назад +1

    Can you please do a Case study of existing Products, so that It helps.

    • @TKKader
      @TKKader  3 года назад

      I’ve done a few case study videos. Check the recently published videos.

  • @marrytushsky4652
    @marrytushsky4652 2 месяца назад

    Somstimes i wish i have thia white paper you draw on to myself 😂❤

  • @thecodinghumans2580
    @thecodinghumans2580 2 года назад

    Quick Question: You talked about 3 market segments. SMB / Mid / Enterprise. I am building a product for General Consumers. (People who are self-learners and learn online). Where do I place that?

    • @TKKader
      @TKKader  2 года назад +1

      That'd be a B2C Play. I focus mostly on B2B plays since that is where my experience and track record comes from.

  • @Jake-tt2iv
    @Jake-tt2iv 3 года назад

    yo this was fuckin great. I work with A LOT of founders and this is crucial for them to know

  • @sathishkumar7914
    @sathishkumar7914 2 года назад

    We are going to start "marketing automation service" & provide the services to the clients who are in target audience arc.. could i develop the GTM strategy based on these steps

    • @TKKader
      @TKKader  2 года назад

      In a word yes. But I’d implore you to think about how you’re going to differentiate in the VERY crowded marketing automation space.

  • @shrirambr7017
    @shrirambr7017 3 года назад +1

    Hey TK! Interesting video. What's your take on GTM strategies for OTT platforms?

    • @TKKader
      @TKKader  3 года назад

      What is OTT?

  • @andrelier4567
    @andrelier4567 3 года назад +1

    You are fucking high value man. Damn it!

  • @aprilwastheyear
    @aprilwastheyear 3 года назад +1

    Do you have a LinkedIn account

    • @TKKader
      @TKKader  3 года назад

      Yes! Just look up TK Kader on LinkedIn!

  • @ravroberts4652
    @ravroberts4652 3 года назад +1

    Thanks TK, fantastic! I have a question: can this work with a Consumer 'SaaS'? E.g. something like NY Times or Bloomberg TV online subscriptions?

    • @TKKader
      @TKKader  3 года назад +1

      Absolutely!

    • @pharmasentinel3003
      @pharmasentinel3003 3 года назад

      @@TKKader Brilliant! I'm gonna do it! 🚀💥💯💪❤

  • @rachitmanchanda2689
    @rachitmanchanda2689 4 года назад +1

    A FUCKING YES

    • @TKKader
      @TKKader  4 года назад

      💥💥💥

  • @999nico
    @999nico 2 месяца назад

    Social

  • @mzeronine
    @mzeronine 4 года назад +2

    Text noise is very crush 😖😖

    • @TKKader
      @TKKader  4 года назад

      Sorry, I don't understand... could you clarify?

    • @mzeronine
      @mzeronine 4 года назад

      @@TKKader actually it's my personal problem, video content is great, when you write on blank page using marker that noise is very bad to me.

    • @TKKader
      @TKKader  4 года назад +1

      Oh dude. That’s rough.

  • @abhishekvatsa6225
    @abhishekvatsa6225 Год назад +1

    Great content, but please don't use this marker, this sound is irritating!!

  • @chitdigital7057
    @chitdigital7057 11 месяцев назад +1

    Great value my man. Thank you 🎉

    • @TKKader
      @TKKader  11 месяцев назад +1

      You got it!

  • @stewartjacobs510
    @stewartjacobs510 2 года назад +1

    yes

  • @Karmicinnovations
    @Karmicinnovations 3 года назад +1

    Yes