Tropicana's $50 Million Marketing Fail: What Went Wrong?!

I analyze a huge marketing fail by Tropicana that saw them pour $50 Million down the drain and lose a lot of goodwill with their customers.
What other marketing failures have you encountered? Let me know in the comments.
00:00 - Intro
00:22 - Who are Tropicana
01:14 - The mistake
03:14 - Lessons
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What other marketing fails have you encountered? Let me know in the comments...

[@schyracollbrande1900]

The literal saying of "If it ain't broke, don't fix it".