How To Build Your Personal Brand and Business With LinkedIn
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- Опубликовано: 4 сен 2024
- Personal Brand
LinkedIn is the Microsoft Excel of social media: totally not sexy, but you can get some serious work done using it correctly! In this video I discuss how you can use LinkedIn to grow your personal brand or help your business, entrepreneurial venture, or startup succeed and prosper. Using LinkedIn as a content publishing platform is the key to experiencing the greatest benefit from the site and is one you can leverage to incredible advantage for your brand.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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“The Edge: 50 Tips from Brands That Lead” by Allen Adamson amzn.to/2Ef6fse
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![How to go Viral on LinkedIn [5 Viral Tips]](/img/1.gif)
The video makes me feel I have been sitting on a fortune all this long. I need to maximize this social media
Really liked how patiently you have articulated 👍👍
Watching this 4 years later and it's gold. Thank you.
You're very welcome!
Well put, Philip. I agree with you - LinkedIn can be used to attract, connect, influence and engage people.
true. Thanks!
❤❤❤
Thanks @MinhPham-zd4lb!
Useful. Thank you for sharing.
Hey! Super fantastic tips. I'm a LinkedIn enthusiast and I really enjoyed your information. I especially like that you mentioned the importance of posting frequently and sharing our RUclips videos. Great stuff. Thanks for sharing.
Glad you liked it Prof. Do me a favor? Share one of my videos (maybe this one) on LinkedIn to your tribe. I'd really appreciate it! Hope to see you back in the comments again - check out the rest of my catalog - you might dig some of them.
Great video nicely presented.
Bonjour from Morocco 🇲🇦;Your vidéo was so helpful for me specially I’m just beginner in LinkedIn and I’m looking to promote my startup thru it
Thank you 🙏
Thanks Fatima Zohra Amiri! Happy I could help you! Go get 'em!
Hi, just want to thank you for a great video. Was grappling where to start on LinkedIn and at least got some ideas on making a start. Wish you the same success in your consultancy.
Ghulaam, I'm glad this was helpful. Now dive into LinkedIn - don't be intimidated. It is a great place for creatives - many don't use it to it's full potential!
Heard that linkedin is getting huge, so really trying to use it more effectively, but no idea how! This is perfect, glad I saw your face when trying to find how to use it :)
Charlie Macke, You're very welcome. I'm glad you are getting into LI more - very smart. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
Very good thank you sir
😎
Very Interesting article. Very useful and will surely implement some of the ideas and hope to further discuss other issues on the best use of LinkedIn.
Hey amec mz! Thanks so much for checking out my video! I appreciate you taking the time to leave a comment. Keep tuning in!
So glad to find you , poppa ! I was in a mess of survive as a student artist , and so desperate need for advice , thnk you 😘
Anyone with a ribeye steak as an avatar is immediately welcomed into the tribe...👍
Great video very helpful, thanks👍
Fantastic. Thank you for sharing
Thanks Trung!
Great content again. Very helpful for an up-and-coming freelance graphic designer like myself. Thank you
Thanks James! Great to see you again! Glad you liked it.
LinkedIn is such a valuable resource!
SimpLee Beth, Thanks so much!~ Can you do me a favor as a small thank you? Please share my video with a friend or two! I'm trying to build my subscribers. More to come!
@@PhilipVanDusen I did share your 14 Ways to Create an Iconic Brand video with Lennon Bone, who works with Tim Schmoyer at Video Creators. I don't have huge reach, but I am more than happy to put info in the right hands when I'm able 😊
Now that I think about it, I think I may have shared this video with one or two of my kids 👍
That was very clear and helpful. Thanks!
Debby G, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
Very nice!!!! 👍🏿
Why would you not have a profile especially on LinkedIn..that's like not having a profile on FB, IG, Pinterest etc. I gotta watch this again, I'm not taking notes. This was soooooo helpful...!!
A profile on LinkedIn is like a resume on steroids. And yes, you should definitely have one.
Wow
Very useful tips. Many thanks!
Jimi Moses, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!
Yes Philip! I have been checking them out and I can only say a Big THANK YOU for sharing out of your wealth of knowledge. Your channel is a one-stop resource place for me :)
Thanks Jimi! I hope to see you back agin in the comments - do me a fav and share a video of mine on social- I need the exposure!
you are just fabulous. Thank you so much !!!!
Fabulous is my goal! LOL!
Good summary!
Thanks Mattias
Great video!
Thanks Hubert
This is freaking helpful - Thanks, Philip!
You're freaking welcome!
I gonna follow you there too, thank you 😀👏👏💚
Yay! hugs..
hi mr. Philip..
my name is laxmikant,
i am concept sketcher and artist. currently i am working on my upcomming Startup. So, can i use LinkedIn to show and share my idea and business-plan to the investors.
And what are the precautions i should take about my ideas and Bplan on LinkedIn...??
thanks...
laxmi, I wouldn't share your business plan, your idea or any other possible intellectual property (concepts, plans) that is "in development" on LinkedIn at all. If you are connecting with prospective investors on LinkedIn that's fine - but only share confidential content or concepts with them offline and ONLY AFTER you have gotten a "non-disclosure agreement" (or NDA, as they are known) signed by them. You need to be protected legally so that no one steals or shares your idea with others (who might steal it). You can get basic NDA forms online that you can use - but I would suggest having it looked at by an attorney to be sure you are covered.
If your business is very broad - mine has several disparate niches - would you recommend multiple profiles on Linkedin?
Walker, I wouldn't suggest it. Multiple profiles is multiple times the work to maintain - on any platform. Unless it is just 1 business and 1 personal account. But I mean if they are TOTALLY disparate - like Financial Serves vs. CatSitting - then yes, do it. But I doubt that is the case.
Actually, it's pretty close to that - I do Architectural Software consulting/modeling and Audio Book Narration. Pretty far afield.
Then my next question would be: Does it matter to either of your category of customers that you engage in the other activity? Would it lessen your credibility in either profession to be seen also doing the other? If not, I still say keep one profile - two presences are hard to manage and what do you do when someone is looking you up and comes across the "other you" - which would be more damaging?
Great point - the architects probably see the other sideline as they would one of their own who paints landspaces. Thanks!
Walker, It is almost expected that creative people have more than one creative endeavor. I, in fact ask designers am interviewing what their creative outlet is outside of work. Do they have something creative no one can put their thumbprint on except you? I've found it helps people not be so precious about their work while at work - if they have an outlet. If they don't - then my antennae are up to spot prima donnas.
I've heard of linkedin but what is it? No one talked about it in grad school.
What is a "curian" from curian content?
I don't own any brand names.
Google search LinkedIn. It is a giant business professional social and networking platform. "Curian" is actually "curated content" meaning content created by other people that you share on your feed.
@@PhilipVanDusen Thank you.
This guy definitely has dropped some acid in the past. Great Video though!!!
Sal, I plead the 5th.
Nicely played, Philip. I see that you have 194k subscribers. Nuff said.