Do you struggle with your messaging?

“We must establish a personal connection with each other. Connection before content. Without relatedness, no work can occur.”
Peter Block
If you are struggling with your messaging with your ideal target market,
it's important to remember that we as human beings are prone to making emotional decisions most of the time,
and then rationalizing these decisions afterwards.
As such, it's important to understand your ideal target market's motivations and emotional needs,
in relation to your category and brand offer.
This will enable you to create messages that reassure your prospects that if they consume or use your product or service,
they will receive the functional benefits they want
& emotionally they will also get the result they are seeking.
I'd love to hear your thoughts on this topic too.
What are the key emotions your ideal target market would like to feel in relation to your category and brand offer?
Wishing you a Happy Tuesday and wonderful new week ahead!
If you want to connect or find out more, visit my LINKTREE here: linktr.ee/kris...
#humancentered #communication #strategy #growthstrategy #emotional #connection