Microsoft Advertising at Cannes Lions 2022 | The Download Episode 15 (Full Episode)

Join us for an energetic and electric Cannes Lions episode of the Download through the creative eyes of our Microsoft Advertising team!
Presented by Jennifer Solomon-Baum, Director, Americas Marketing at Microsoft Advertising, get the inside scoop on our Xandr acquisition, hear industry experts take on the future of retail and the future of work, and learn how companies can overcome bias in data with inclusive research.
Skip to segment:
01:28 - Xandr acquisition with Corporate Vice President, Rob Wilk, and Xandr Executive Vice President, Mike Welch
03:47 - The Future of Retail
08:23 - The Future of Work
11:54 - The Inclusive Marketing Lab
Research featured in this segment:
☑️Equity Every Day: How marketers can bridge the DEI knowledge-action gap at work by The B2B Institute at LinkedIn: bit.ly/3zzYPPW
☑️Diversity in Advertising a guide to getting it right by System1 Group: bit.ly/3OMvSVq
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Xandr
We are delighted to officially announce the acquisition of Xandr, a data-enabled technology platform powering a global marketplace for premium advertising.
Join us for an exclusive "behind the scenes" interview with corporate vice president Rob Wilk and Xandr executive vice president Mike Welch to celebrate this timely partnership. Rob and Mike discuss how both organizations coming together will help Marketers achieve their advertising objectives.
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The future of retail and the future of work
Learn from industry experts on two key topics we heard a lot about in Cannes: the future of retail and the future of work.
Gain insights on what retail shifts and emerging trends were accelerated by the pandemic, how prioritizing DEI and intentionality within an organization can increase employee retention, and more!
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Inclusive Marketing Lab
How industries collect and analyze data should carry equal importance and effort. Both should be designed to build equitable access to products and services for all. Our Inclusive Marketing Lab includes clips and insights from a panel discussion on "Equity Every Day" and how marketers can bridge the knowledge-action gap.
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A special thank you to all our guests and features who helped us wrap up season 2 with purpose and actionable steps to create change within our industry and beyond.
We are now gearing up for a thrilling and thought-provoking season 3, so in the meantime, catch up on any episodes you missed on RUclips or our website at www.MicrosoftA....
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[@chevycharles7671]

The Download is always bringing good content!

[@feelrmedia]

Great episode! Featuring a nice cross-section of conversations that were happening a lot in Cannes this year.

[@ahmadmahmoud4035]

Very good sound and video

[@spencerstander8650]

It's so cool to be in Cannes! I miss it already.

[@ellaramsey4030]

Pac Sun is one of my favorite brands.

[@jamestanzi4493]

I really enjoyed this. I've never been to Cannes but it seems like a must now. MJ is my favorite, she has great energy

[@luckymig1603]

It was great to hear insights from the representatives of so many different companies. Very valuable information

[@jishnugopakumar6600]

U BEST!!!

[@camdengrenier670]

Very good Sound

[@lianemedina280]

nice happy afternoon 😀

[@RPGAllStars]

Fun episode, as someone who is interested in marketing but an outsider, I appreciate the access you provide on the show.

[@sharrongeoff9854]

I wanted to hear a little more from the interviews.

[@teknolojitv694]

😘😘❤️❤️❤️❤️

[@joshvelazco2895]

😍😍🥰😘😘❤️

[@BlueSniper]

🥰🥰🥰🥰🥰

[@delikos7341]

😊😊😊😊😊😊

[@kellyvanderpool2628]

The future of work will be robots! lol

[@gregrobertson1348]

I'm so disgusted with Microsoft. I tried to use the platform to advertise my Labrador kennel. I was suspended for a violation of some sort, no explanation. I appealed and it was upheld. No clue why.. If you guys actuially read this it would be nice to speak with someone who actually speaks english and tell me what the heck was wrong?

[@sunnystepgaming2697]

😘😘😘😘😘❤️