Jack Benny radio show 10/4/42 First Grape Nuts Flakes Show

To help with the war austerity program, Jack picks up the gang in his Maxwell on the way to the studio. Frank Nelson plays an announcer for a rival show.

[@derektownsend3569]

Excellent episode. Thanks for sharing.

[@josephmoore7030]

Some of my best friends

[@fromthesidelines]

Because sugar was in short supply during the war, General Foods couldn't market enough Jell-O to make it "profitable" (and sustain a radio program at the same time), so they "shifted" Jack to selling Grape-Nuts Flakes for the next two seasons.

[@daniellack3559]

+Barry I. Grauman Very interesting info...I'm guessing because of WWll, many other adjustments had to be made related to radio overall....

[@braininavatnow9197]

I smoked grape nuts for a while but switched to Lucky's and never went back.

[@jasonbeard4713]

I have a Grape Nuts Flakes box that has an illustration of Jack Benny. Is this mentioned in any of his 1942-1944 programs?

[@jasonhood2453]

Is that the voice of Percy Kilbride I hear as the guard?

[@kathleengreen690]

Possibly. I read somewhere that Jack Benny thought Percy Kilbride was one of the funniest people he had ever met.