Why Lays Chips Are So Special ?

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  • Опубликовано: 11 июл 2023
  • Lays Business Case Study | Kaise Aloo Se Kamaye Rs.8000 Crore | How a Boy made Lays Chips ? | Lays Marketing case study | Lays business | Potato Chips business | Lays Marketing case study | The Untold Truth of Lays | Lays Marketing Campaign.
    This captivating video delves deep into the extraordinary success story behind Lay's Chips, the iconic snack that transformed into a billion-dollar empire. Join us on a journey through time as we explore the fascinating history, strategic decisions, and innovative marketing techniques that propelled Lay's Chips to unprecedented heights.
    Discover the humble origins of Lay's Chips and how they evolved from a small local operation into a global powerhouse. We unravel the entrepreneurial spirit that drove the brand's founder to create a recipe that captured the taste buds of millions, ultimately paving the way for their incredible triumph.
    Delving into the secrets of Lay's Chips' rapid expansion, we uncover the pivotal moments and business strategies that contributed to their astronomical success. From breakthrough product innovations to pioneering manufacturing techniques, witness how Lay's Chips conquered the snack market and became a dominant force in the industry.
    As we explore the brand's captivating marketing campaigns, you'll witness the genius behind Lay's Chips' ability to connect with consumers on an emotional level. We analyze their iconic advertising campaigns, viral social media strategies, and clever partnerships that enabled them to stay ahead of the curve and remain a beloved household name.
    Prepare to be inspired by the stories of resilience, innovation, and vision that defined Lay's Chips' journey to becoming a billion-dollar empire. This video is a must-watch for aspiring entrepreneurs, marketing enthusiasts, and anyone fascinated by the power of a simple potato chip to shape the world of snacks.
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Комментарии • 718

  • @vidhanmatolia4734
    @vidhanmatolia4734 11 месяцев назад +176

    I didn't even know lays sold potato chips until this video. I have only been buying their air bags so far.

    • @kamleshnarayan3286
      @kamleshnarayan3286 11 месяцев назад +7

      😂😂😂

    • @vidhanmatolia4734
      @vidhanmatolia4734 10 месяцев назад

      @carryminati5863 Kurkure has much more chips and tastes much better. It’s underrated af.

    • @whiteswan8046
      @whiteswan8046 4 месяца назад +9

      Bhai bhai bhai

    • @rajlovinglife
      @rajlovinglife 2 месяца назад +4

      Tu joke mar😂

    • @Letsmath77
      @Letsmath77 2 месяца назад

      Lays is a car manufacturing company. Lays make and sell Air bags..

  • @sakshamgrover7420
    @sakshamgrover7420 Год назад +83

    Watching Aditya Saini along with my Bcom is making me perfectly business oriented

  • @rushibhatt4913
    @rushibhatt4913 Год назад +128

    Balaji is a huge competitor to Lay's in India

    • @Bitsiansk
      @Bitsiansk 4 месяца назад

      both are shitty palm oil filled junk food

    • @karthikaryan3109
      @karthikaryan3109 3 месяца назад +16

      But availability and distribution is a big minus.

    • @onidoremc9490
      @onidoremc9490 3 месяца назад +8

      Balaji ghatiya chips
      Sasti Copy

    • @onidoremc9490
      @onidoremc9490 3 месяца назад +1

      Balaji ghatiya chips
      Sasti Copy

    • @arvindk4147
      @arvindk4147 2 месяца назад

      Balaji uses PepsiCo Develop potato varieties for chips.. and they lost this legal case in court 😂just Google it

  • @dheerajdarekar3874
    @dheerajdarekar3874 Год назад +114

    Small correction - daily limit of fat is 77 grams as said in the article. It's not 77 mg
    Good video 🎉

    • @abhiro_45
      @abhiro_45 Год назад +13

      Also didn't get the daily salt intake logic, 100g of lays contains 815mg salt and the daily limit is 2300mg How is this 3/4th, it should be 1/3 instead and 20rs lays packet weight is 40g so ideally it should be 326g per 20 rs lays packet.

    • @bdzihadboss2005
      @bdzihadboss2005 11 месяцев назад +2

      Mistake : it's about per 100gm
      But normal pack is for 24 grams

  • @aforashish7
    @aforashish7 10 месяцев назад +18

    Ye video nahi college ka assignment hai. Bohot research, bohot time, bohot mehenat aur bohot dimak ka dahi...
    Best video ❤👍

  • @ShivaSingh-zr2ce
    @ShivaSingh-zr2ce 11 месяцев назад +29

    Flavours will come and go but cream and onion is emotion 😀 ❤

    • @pranaymittal5649
      @pranaymittal5649 2 месяца назад

      True😁Cream and onion is all time favorite

  • @apnafantasycorner3544
    @apnafantasycorner3544 Год назад +44

    its too good video where I get following lessons 1. don't sell the product, sell emotions. 2. Involve customers in developement of the product. 3. Local distributorship to be strong and can collaberate with big player's in market. 4. make the product addictive. 5. First priority is only focus on the quality. 6. Packaging is very important in terms of experience. 7. study the local market deeply. 8. marketing is the key where have to take best celebraties on the basis of targetted customers. 9. target your customers, don't go randomly. 10.

  • @madhuv4572
    @madhuv4572 Год назад +58

    The right decision at wrong time gives right results
    Timing is an important factor in decision making, but it is not the only one. Sometimes, even if the timing seems unfavorable, the decision itself is sound and beneficial. In such cases, the right decision can still lead to positive outcomes, even if they are delayed or unexpected. For example, investing in a new project during a recession may seem risky, but if the project has a strong potential and a clear vision, it can pay off in the long run. Similarly, quitting a stable job to pursue a passion may seem foolish, but if the passion is genuine and the skills are marketable, it can open up new opportunities and satisfaction. Therefore, the right decision at wrong time gives right results, as long as the decision is based on rational analysis, ethical principles and personal values.

  • @sampreetsh
    @sampreetsh Год назад +8

    Aditya buddy.. it was such a long time since we heard "..Jo hum iss case case study se leke apni business mein implement kar sakte hain" ❤❤🎉🎉

  • @villagercreation9798
    @villagercreation9798 Год назад +8

    Aditya bhaiya aapka subscribers bhale hi 9 Laks hai
    But aake har videos mein dam hai
    Jiske wajah se. Aapka Mukabla 9 Million subscribers wala v nahi kar payega
    Hum log aapke sath hai Bahut jald 1 Million subscribers karayenge
    Aur Bahut jal 9 Laks se 9 Million Subscribers V Hit Katega ❤❤❤

  • @thehoshangkoul
    @thehoshangkoul 11 месяцев назад +8

    Very well researched video bro.
    Lays literally sold us the "feel good moments" brilliantly through their products.
    Creative ads, competition, portraying a larger than life appeal really nade them a chips giant

  • @vp351
    @vp351 Год назад +23

    I cant say whether only I have experienced this, but lays now is found only in big/super stores, multiplexes,etc and not in small,kirana stores or even railway stations. They prefer local brands like diamonds, chedda,etc. This was not the case before.

    • @Atmaja.Mahajan
      @Atmaja.Mahajan Год назад +4

      Exactly you won't find lays at kirana stores, coz Balaji is doing really good w their taste, quality, quantity and pricing.

    • @Klumsyyykitshz
      @Klumsyyykitshz Год назад +4

      Ig it's bcuz they are affordable and have more quantity..in comparison to lays

    • @jiya1933
      @jiya1933 11 месяцев назад +2

      And also none cdn beat the transparent packet chips

  • @tusharmalode9540
    @tusharmalode9540 3 месяца назад +26

    Lays ❌ Air potato chips ✅

  • @avi-m6604
    @avi-m6604 Год назад +12

    Hi Aditya im your regular viewer/watcher
    I love how you dicuss the case studies with a serious story telling mode which makes it magnificient.⭐
    (Your videos also helps me during my exams so that i can write some good examples and a good explanation)
    One Suggestion i will give it to you that don't add memes on it, as i analysed it may cause the flow while watching.
    It depends on you you have to add or not 🚫.
    And thankyou very much for such contents.
    ( Fav. Video #silicon valley bank collapsed and #hosptial frauds)
    Also try to cover a case study on (AI).

  • @letsgo..1678
    @letsgo..1678 Год назад +607

    I thought there are 196 countries in the world !! But the lays are sell more than 200 countries I'm surprised 😧

    • @sayhianee
      @sayhianee Год назад +7

      😮

    • @smithmac2043
      @smithmac2043 Год назад +10

      ​@@sayhianee facts bro

    • @wavespeaks4027
      @wavespeaks4027 Год назад +78

      Bhai bahut saari countries ko UN ka recognition nhi mila hai abhi. Abhi to 195 hi hain but ye number isse kahin jyada ho sakta hai. Agar ham maane ki 200+ countries available hai to ye sahi baat hai. Lekin har jagh lays mil jaaye ye possible nhi lagta 🤣

    • @Sthiwatari
      @Sthiwatari Год назад +30

      There is only 195 countries are official countries and all expect countries are unofficial countries

    • @vladimirputin-fatherofamer2207
      @vladimirputin-fatherofamer2207 Год назад +20

      Baki 4 country mars par h waha bhe bejte h

  • @AdityaMishra047
    @AdityaMishra047 Год назад +4

    Back in those days when this Channel was having only 50k subscribers and I watched this channel in my online classes. This was memorable.

  • @yogeesh_kulal02
    @yogeesh_kulal02 2 месяца назад +2

    Balaji... giving best quality and quantity❤

  • @Some_Motivational
    @Some_Motivational Год назад +11

    After seeing this video I want to eat chips 😂

  • @RajaClasses
    @RajaClasses Год назад +2

    रख हौसला वो मंजर भी आएगा प्यासे के पास समंदर भी आएगा थक कर ना बैठ ए मंजिल के मुसाफिर मंजिल भी मिलेगी मिलने का मजा भी आएगा👍👍👍

  • @HarshRaj-E-
    @HarshRaj-E- 10 месяцев назад +1

    This kind of content needs much more support by us.

  • @Nakazata
    @Nakazata 2 месяца назад +6

    90 percent air 10 percent chips

  • @suryaprakashpareek4692
    @suryaprakashpareek4692 Год назад +3

    Amazing video again with high reasarch

  • @RiZZgamingYT1
    @RiZZgamingYT1 Год назад +44

    BALAJI COMAPANY WILL DOMINATE IN ALL PLACE 😂😂

    • @rudrakanekar4637
      @rudrakanekar4637 Год назад +8

      Yeah, they sell chips, not "air" lmfao

    • @AJ-cx6br
      @AJ-cx6br Год назад +1

      what about BINGO?

    • @nitinyadavx
      @nitinyadavx Год назад +3

      Alt Balaji 🫥

    • @akshatsharma2064
      @akshatsharma2064 Год назад +2

      Even Haldiram's chips are also good especially the Masala flavour.

    • @Asianboy1
      @Asianboy1 Год назад

      ​@@rudrakanekar4637The air is pumped into the packet to preserve the chips from getting soggy bro

  • @ridj41
    @ridj41 Год назад +4

    Lays owns most of these now.
    Crazzy,the most addictive snack ever in the history of mankind.

  • @matchestick
    @matchestick Год назад +8

    Lays be like:- hum to hawa bechte hai zyada lays kam

  • @msvishalmsvishal213
    @msvishalmsvishal213 Год назад +6

    Waiting for million subscribers for your hard work ❤❤

  • @user-fg8mz4mh5d
    @user-fg8mz4mh5d Год назад +2

    Great content...never disappointed at any time

  • @singhashu00
    @singhashu00 11 месяцев назад +3

    You and your informative videos are also addictive 😂😂❤❤😅😅

  • @rudrasingh6816
    @rudrasingh6816 Год назад +3

    This an inspiration to become a successor

  • @Ravinder_Sharma_Haryana
    @Ravinder_Sharma_Haryana Год назад +3

    Osm case study 🔥🔥

  • @Pujapn.
    @Pujapn. 11 месяцев назад +2

    Bhaisaab i haven't had lays or any other chips since years, but now looking at this video.. I'm craving for it 😅

  • @RajukingGangasagar
    @RajukingGangasagar Год назад +3

    Good job great work ❤❤❤❤❤❤❤

  • @htfvthdf
    @htfvthdf Год назад +7

    Watching this video with lays packet😂😂

  • @mdajaharuddin49
    @mdajaharuddin49 Год назад

    Really Aditya bhai your video is most powerful for impact on my life and in my life it implements thanks bhai

  • @abhijitpaulchoudhury.321
    @abhijitpaulchoudhury.321 Год назад +2

    Your content 🔥❤

  • @MSKhan-dv6rh
    @MSKhan-dv6rh Месяц назад

    Interesting and full of knowledge, i actually came here on RUclips to search thst why these snacks have extra salt , and here i found the video and i think was the only one which gave me the true information behind this strategy, thanks btw

  • @stoic_011
    @stoic_011 Год назад +18

    Aditya saini bro never disappoints us 0:41

  • @prashantgedam5977
    @prashantgedam5977 Год назад +3

    Excellent

  • @bdzihadboss2005
    @bdzihadboss2005 Год назад +9

    Mistake : it's about per 100gm
    But normal pack is for 24 grams

  • @stoic_011
    @stoic_011 Год назад +22

    This proved that Pen is mightier than a sword

  • @sahilkureshi3742
    @sahilkureshi3742 2 месяца назад

    Buesness lesson is simple
    Think global but give people that products which are healthy ....rizk ka zimadar Allah hai

  • @parthrajpal3574
    @parthrajpal3574 Год назад

    Such a great video

  • @saidattnaik1967
    @saidattnaik1967 Год назад +5

    And I'm watching this video having Balaji 😂😂😂

  • @gopalkrishna1464
    @gopalkrishna1464 10 месяцев назад +1

    Kudos brother ❤

  • @VijaySahu-rm9lk
    @VijaySahu-rm9lk Год назад +1

    Very deep analysis

  • @anuragtumane5227
    @anuragtumane5227 27 дней назад +1

    Lays are a really good potato chips brand, and in India, its presence is huge.

  • @DilipKumar.B-be2nl
    @DilipKumar.B-be2nl 2 месяца назад

    I guess 😅 more than lays!
    Your editing in the video is more addictive thing.
    Next level editing❤

  • @sanjaytirkey1720
    @sanjaytirkey1720 7 месяцев назад

    Nice Business idea....

  • @SagarDebbarma-os4zo
    @SagarDebbarma-os4zo Год назад +1

    Aditya bro you are good👍 we love you❤🤟

  • @RegistrationProcess
    @RegistrationProcess Год назад

    Best explanation 👌

  • @mdeshahnawaz
    @mdeshahnawaz 11 месяцев назад +1

    You really deserve more views and more subscribers

  • @palasharora01
    @palasharora01 Год назад +3

    India's MagnatesMedia 🔥🔥

  • @ericvonmanstein2112
    @ericvonmanstein2112 Год назад

    Great bhai
    Wonderful work

  • @balasorevlogsSaju
    @balasorevlogsSaju 10 месяцев назад

    Thank you for ya vedio baneke liye mene apko mail bhi ki thi aur message bhi snacks ke vedio banene ke liye

  • @CrazyGame294
    @CrazyGame294 11 месяцев назад

    Bro your video structure is very nice ❤❤❤❤

  • @Madebyhands_gifts
    @Madebyhands_gifts Год назад +7

    Balaji chips🔥

  • @cbgaming211
    @cbgaming211 Год назад +17

    Aditya saini always fails to disappoint us

  • @MoonLightZ_
    @MoonLightZ_ Год назад +2

    Nice information ❤

  • @yasirmehmood3310
    @yasirmehmood3310 7 месяцев назад +1

    😂❤. Good 👍😊 you good teacher my friend ❤❤❤❤❤❤

  • @jeevanurunkar8150
    @jeevanurunkar8150 Год назад +1

    What a research

  • @priyarakeshjaiswal4296
    @priyarakeshjaiswal4296 Год назад +1

    Very good brother 🙏🌷🙏🌷

  • @mirzamajeedullahbaig6631
    @mirzamajeedullahbaig6631 11 месяцев назад

    GOOD JOB SIR GI IAM FROM INDIA 🇮🇳 HYDERABAD TELANGANA RAJAYA SAY I LIKE URS ALL VIDEOS SIR GI JAI HIND

  • @parasrathod8446
    @parasrathod8446 Год назад

    great work

  • @Ebad_2003
    @Ebad_2003 4 месяца назад +1

    Editing is lit🔥🔥🔥

  • @Mix_contain
    @Mix_contain Год назад +3

    Yummy😊

  • @sunilbhandari5399
    @sunilbhandari5399 Год назад

    Happy to know n inform.. Meine aaj tak kabhi koi chips nahi kaayi.... 😂

  • @shayarchoksi2566
    @shayarchoksi2566 11 месяцев назад

    Very nice video 👍🏻

  • @JoeGoldbxrg
    @JoeGoldbxrg Год назад +16

    Did you know why we eat Potato 🗿
    Because Potato is Eatable 🗿🗿

    • @JASIM_69
      @JASIM_69 2 месяца назад +2

      Edible*

  • @RishiYadav-success
    @RishiYadav-success 4 месяца назад

    Aditya brother aap ka knowledge baval hai
    Koi bat nahi view millions me nahi aatey 🙏🙏🙏

  • @binoygreat
    @binoygreat 11 месяцев назад

    How 😮 great 👍 story

  • @cutefeelings861
    @cutefeelings861 5 месяцев назад

    Editing mast hay bro apka 😂❤

  • @fifaforum-ez3kn
    @fifaforum-ez3kn Год назад +1

    Nice

  • @eddysvlog2
    @eddysvlog2 Месяц назад

    Bhai ki video v bade bade company ki tarah hi hai. Rukhne ka mann hi nhi krta. Ek video khatam hote hi dusra right pe click krke dekh leta hu.
    But, chalo atleast these are some good and knowledgeable stuffs for us. Aur mere upar hi h kitna video dekhna ya nhi. Aaj toh 5 dekhliya. Itna kaafi h. Hehe
    Btw great contents. 👍🏼

  • @abhitheking228
    @abhitheking228 Год назад +2

    Sach bataun to bhai aapane bhi inki marketing kar di kyunki iss video ki dekhne ke bad mera man to lays khane ka karne laga 😁😀🤤

  • @vinuthatilak
    @vinuthatilak Год назад +2

    I loved uncle chips ♥️

  • @gooin-india
    @gooin-india 11 месяцев назад

    Bro... dakhao ase ki kisi ko bhi result yaad hi nahi rahe... Bas who moment yaad rahe...😅
    I always like your content...❤

  • @kanhaiyasingh4197
    @kanhaiyasingh4197 Год назад +2

    My bro ❤❤❤❤

  • @sonalitiwari8019
    @sonalitiwari8019 Год назад +1

    Hey Aditya iam yr big fan from UP. Please make a video "Buy one' nd "get one free,. Case study nd business modle

  • @sidhumotivators3979
    @sidhumotivators3979 Год назад +1

    legends use this knowledge for investing decisions

  • @mayankmalviya4644
    @mayankmalviya4644 Год назад +3

    ❤❤❤

  • @hamzahanif-hk3lk
    @hamzahanif-hk3lk Год назад +1

    Finally you have changed your thumbnail.

  • @apcreation999
    @apcreation999 10 месяцев назад

    Bhai Video dekhte dekhte muh m Pani agya 😂🤤

  • @mohammedbali9937
    @mohammedbali9937 11 месяцев назад

    Plz make video on Manyavar.

  • @sonuojha7232
    @sonuojha7232 Год назад

    Love you bro ♥️♥️♥️🙏🙏🙏

  • @rathodhasamukh
    @rathodhasamukh Год назад +2

    I never tried lays
    Apna balaji zindabad

  • @vyshakhvijaykumar7109
    @vyshakhvijaykumar7109 Год назад +4

    Listening to his video while eating lays😂😂😂😂

  • @omjee2913
    @omjee2913 Год назад +3

    Love all religion bro
    Jai hind Jai shree Ram ❤❤❤

    • @ITACHI.UCHIHA_
      @ITACHI.UCHIHA_ Год назад +1

      Love you

    • @omjee2913
      @omjee2913 Год назад

      @@ITACHI.UCHIHA_ I am your Naruto
      Love to too bro my friend

  • @hungrylearner9110
    @hungrylearner9110 Год назад +1

    11:12 wow, what a genius, I think marketing people know our, psychology better than us

  • @hasilmanglani9380
    @hasilmanglani9380 11 месяцев назад +2

    Broo it feels like I’m watching video at 1.5x coz of his speed of speaking 😭😂❤

  • @liveStarGamingyt
    @liveStarGamingyt 3 месяца назад

    Lays margin down too yumm Diamond

  • @adityanikam1786
    @adityanikam1786 Год назад +1

    Please aditya bhaiya make video on myntra mini app and next opportunity of live e commerce

  • @hungrylearner9110
    @hungrylearner9110 Год назад

    9:45 by seeing lays you will get smile but after realising it was just air, your smile will fade away

  • @himanshugoyal3862
    @himanshugoyal3862 Год назад +2

    Quote at 00:15 - "Lays getting sold in more than 200 countries". But google is aware of just 195 countries. May be `Aditya Saini` is ahead of Google.

    • @ITACHI.UCHIHA_
      @ITACHI.UCHIHA_ Год назад

      Basically 206 hai par Taiwan aur Kosovo jaise type ke kuch controversial countries ko United nation me official country ka darja nahin milta
      Samjhe ?

    • @ashwinkashyap.
      @ashwinkashyap. Год назад

      Some are unofficial brother

  • @rathodhasamukh
    @rathodhasamukh Год назад +6

    Balaji ka maine kabhi ad nai dekha

    • @JASIM_69
      @JASIM_69 2 месяца назад

      Alt Balaji dekh

    • @rathodhasamukh
      @rathodhasamukh 2 месяца назад

      @@JASIM_69 tuhi dekh balaji

    • @rajpanda5065
      @rajpanda5065 Месяц назад

      ​@@rathodhasamukhI have never heard about it before.

    • @rathodhasamukh
      @rathodhasamukh Месяц назад

      @@rajpanda5065 its very popular in gujrat

  • @comicalgamer7820
    @comicalgamer7820 Год назад

    Government jobs vs private jobs current analysis video banao ❤

  • @neputechz6978
    @neputechz6978 Год назад +1

    Lagta hai Thumbnail main toh bahut jyada dimag lagadiya vaiya nay😂😂

  • @darshsaini5796
    @darshsaini5796 Год назад +1

    ❤❤❤❤

  • @kothurukoushik2530
    @kothurukoushik2530 Год назад

    thanks adatiya bhai

  • @ankitgoyal8136
    @ankitgoyal8136 9 месяцев назад

    Secret farmula h par bhai ne puri duniya ko bata diya

  • @spoiler1390
    @spoiler1390 5 месяцев назад

    Fav
    chips lays onion flavour 🤤