Chrysler 'Imported from Detroit' Ad: Super Bowl Commercial with Eminem
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- Опубликовано: 6 сен 2024
- View more cause marketing ads like this at: causemarketing... This "Buy American" style TV ad is further localized to Detroit, referred to in the commercial as Motor City. Urban images of Detroit appear gritty, which is positioned as a positive: "When it comes to luxury, it's as much about where it's from as who it's for." Detroit-native Eminem appears towards the end of the commercial, driving the Chrysler 200, a luxury car.
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SCRIPT
Voiceover: "I got a question for you. What does this city know about luxury? What does a town that's been to hell and back know about the finer things in life? Well, I'll tell ya. More than most. You see, it's the hottest fires that make the hardest steel. Add hard work and conviction and the know-how that runs generations deep in every last one of us. That's who we are. That's our story. Now it's probably not the one that you've been reading in the papers -- the one being written by folks who have never even been here and don't know what we're capable of. Because when it comes to luxury, it's as much about where it's from as it is who it's for. Now, we're from America. But this isn't New York City or the Windy City or Sin City. And we're certainly no one's Emerald City."
Prominent Sign: Keep Detroit Beautiful
Eminem: "This is the Motor City. And this is what we do."
On-Screen Text: The Chrysler 200 has arrived. Imported from Detroit. Chrysler.com
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You know you made an impact when one can watch this in July of 2023 and still get chills.
yea
June 2024 here.
August 2024.
I remember how poignant this commercial was at the time. The U.S. was trying so hard to recover from a horrible recession, everyone was broke, cities were crumbling, and people were legitimately scared for the future. I think everyone needed to see a bit of hope, and even just a new American car being sold gave some hope. The music from Eminem's song has that "build-up" effect that evokes a feeling of getting ready for something to happen, like change. It was just a magnificent ad.
A shit car tho😂
It’s a shame sleepy is ruining everything
@@nobodyimportant2510 the highest form of political activism is making non sequitur comments on 6-year old car advertisements
six years? @@josephsharp9939
1:30PM 1/26. This ad brought back so many memories of my Dad! He taught me to drive on our older Chrysler with push button gears!
He LOVED Chrysler and at the time he and my Mom did not have much money but he decided to buy Chrysler stock as soon as he could. To my knowledge the only other stock he had at the time was General Electric because he worked for that company! Thanks for the memories!
Still the best commercial ever made.
And it's not even close my guy
To bad about the car
Best commercial, but worst cars. Lol
Agreed. Makes me tear up every single time. Still 2022
Yall r tripping im whipping a 200 exactly like the one in this video, 3.6 v6 300 hp. I currently have ngk spark plugs/ignition coils, flowmaster super 10 muffler and resonater delete, and the hptuners device and software to tune it to 93 octane in the near future. I plan on getting a ported lower intake and a ported throttle body before that. I can say unequivocally that this vehicle with the V6 NOT the shitty 4 banger sounds as badass as this commercial was.
Anyone who lived in the area when this came out can tell you, without a doubt, how uplifting the commercial was. Nobody expected it. Nobody knew it was coming. It just showed up on TV when the area and people were going through an incredibly trying time. Chrysler showed the rest of the world that while we were being beaten down and hurting, we would NEVER give up without a fight. Beautiful homes selling for $30,000 (not a typo) because people couldn't afford to keep them, luxury cars being sold for dirt cheap, etc. You couldn't even get a job at fast food because they weren't hiring. Things were bad, real bad! But, the spirit of the people persevered!
Thanks, Chrysler!
I live in Toronto and I've been to Detroit many times over the decades. I only discovered the SOG/Eminem version recently. I watch it every day. It is truly moving, inspirational and delivers one powerful message. The creative, the shots, the talent, is remarkable...and I'm not religious. I also worked in tv advertising for 30 years and this spot is one of the best I've ever seen. I remember it 8 years ago and it still is powerful as ever. Congrats Detroit, you were down....far down....but never gone!
God bless the United States, God bless Detroit. M.
God Bless Detroit!!! Proud to drive 4 Mustangs built just south of Detroit in Flat Rock, a Jeep from Toledo, and an Edge built just across the border in Oakville. There will never be a car in my driveway made anywhere else.
I drove the "new" Dodge Avenger rental car while my vehicle was in the shop. (Same body platform as the 200.) Same quality as my '96 Stratus I junked years earlier. Engine was sappy and had no get up and go. Transmission slow to shift and like the rest of the power train, refused to be rushed. The "brushed aluminum" trim was cheap plastic wrapped in tin foil. Brakes were APPALLING. Heavens Forbid if I needed to stop suddenly- I'd end up plowing through a single mother pushing a stroller, run over two kids playing ball in the street, and hit someone walking their dog before crashing into a fire hydrant and finally coming to a stop.
Police Officer: "Sir, if you seen them in the road, why didn't you stop?"
Me: "I DID. I hit the brakes, but they wouldn't stop the car!" (Points to tire marks two blocks long and burnt off brake pads left in the middle of the street.)
@Knight Ofthenight I don't think this video is being "dramatic," as you put it. This ad was not made to compare Detroit to your town. It is simply saying showing love to the people of Detroit and to uplift the people as they went through a major change in their city. I drive a Mustang that was built there and I am proud to drive a car built by my neighbours. I am from Canada, but still show love to the USA even through all the good and bad. As an ad I think it's very clever. I remember seeing it when it first came out and still enjoy seeing it today. DETROIT LOVE!
Im sittin in the parking lot of the plant that built these cars. gettin ready to do a 10 hour shift .making the ram 1500. That sure is an inspiration to go in and build a great truck
were you building the 200 and Avenger before ???? fyi i had a 2012 and now a 2015 i love those
Thanks for being apart of my 2020 1500!
The reply of a true simp
That shit gets me fired up. I drive one of those at work and it is a damn good truck. As soon as I am at a place in my life where I can buy a new one, I’m going to get a ram 1500. keep the fire burning man.
Thank you for your service 🙏
Was military for 13 years, three tours to Iraq and Afghanistan, got out because I had a heart issue that was electrical, came home to Detroit homeless, lived in my car while dealing with heart surgery, no family, worked my ass off after I healed, threw a blood clot in my lung from surgery and living in my car and not moving enough, survived that, and kept working my ass off, now I bought a house and I own my truck, I come back to this video after all the things I went through personally and I relate to Detroit on a personal level, like we’re the same.
No one held my fuckin hand and I’ll never ask anyone for applause or atta boys, but let this be a damn good lesson to not give up and keep going no matter how bad it gets.
All this by age 37, don’t get me wrong, I do get exhausted and wore out from the other foot dropping but I kept going
I know it wasn't your decision to go to those countries but I can't have much sympathy for someone who went over to Afghanistan and Iraq and the misery you caused out there for people, great you slept in a car, there's people you've left over there who are blind without limbs etc.
@@brettpilkington9539 shut the fuck up, Social justice bullshit, you sit and try and act as if you are some how on some kind of high fuckin horse meanwhile you try and talk down to others hypocrite. Also over in Afghan, the men mutilated the girls raped the boys and could give a fuck less for anyone but themselves. The only ones I felt sorry for were the kids.
Imagine taking your time, building tension with no voiceover for 25 seconds, no camera on the car for 15 seconds. In a commercial playing in the most insanely expensive timeslot imaginable. The balls of these marketing people were immense.
It's art
The crucial timing of this commercial can not be understated. The economic situation in Detroit was imploding even more than it already had.
This is one of my favorite ads of all time. It gives me goosebumps every time I watch it. There's something about the narrator's voice and the music that give this ad a distinct aura.
Yep, chills every time for me as well.
Yup, it's because of the legend in it 🔥
Best of all time
The first 30 seconds of this commercial are about as good as advertising gets. Transcending into art.
Absolutely! I felt like I was watching the beginning of a mini documentary.
Legend says, that guitar riff is the heartbeat of Detroit
There’s no such legend.
All right now
I know this commercial is about Detroit and Chrysler, but I feel like this commercial represents the Midwest Rust belt blue collar cities. The cities hit hard by the auto industry or steel industry shutting down. I grew up in a town that GM factories were everywhere. They left. The town was knocked out, but we fought back. We aren't where we were or probably won't ever be, but we are tough people. Stand up Detroit. Stand up Anderson. Stand up Midwest.
And that is part of why it touched many audiences. The sense that coming into hard times does not mean that your worth is diminished.
I was 16 when this ad came on during the Super Bowl. I was less than 6 months from moving to a Detroit suburb when this happened. Let’s just say I was not feeling good about it. I remember my family watching this over and over and finally feeling super excited about moving to Detroit. I have lived here almost 10 years now and even own a condo right in downtown Detroit! ❤️
Such an underrated city
Do you like Red Wings? 😁
dope
Congratulations!
The lions suck.
A landmark ad for, what was unfortunately, just an average car. No matter, all credit to Chrysler for approving their agency to create and run this excellent ad. I keep coming back to listen and watch it. Here I am in April 2024.
One of the hardest super bowl ads ever.
This ad will be 10 years old soon. I still get goosebumps and a tear in my eye. God Bless Detroit!!!
Detroit Vs Everybody 🔥🖤
As a man, born and raised in New York City, I’ve always had respect for my neighboring states cities and it’s people. But Detroit feels like that cousin of New York’s that’s far, but close every time we see or think about him. And though it’s the Midwest I always consider Detroit a honorary East Coast city.
As a detroiter born and raised there thank you sir.
Yes a lot of New Yorkers came to Detroit from 1760 to now. So a lot of the ancestors out here are New Yorkers.
As a Clevelander, at the end of the day... we're ALL American cities, no questions asked.
Probably the first and last time a commercial made me cry. I saw it in advertisement class. I was amazed
u mad bro
I know someone who worked on this commercial and he said Eminem wanted the license plate on the car @ 1:10 to be a tribute to Brittany Murphy who starred in his movie “8 Mile” as his love interest. The plate is EI9023D. Printed backwards (as if Brittany looking in a mirror) it’s D3209IE. Here’s how the tribute breaks down….
D = Died
32 = Age when Brittany died.
09 = She died in 2009
I = Idyllic (means extremely pleasant and beautiful)
E = With Love Eminem
How do we know this is true? Why else would they waste time/effort showing a license plate during a Super Bowl commercial? They never show license plates at all during car commercials. It has a special meaning.
R.I.P Brittany Murphy
The best commercial I've ever seen; this is a heart punch that stays with me, even after all these years. I still drive my 2005 300C, fast, reliable, and a fitting testament to the folks who built it.
I’m still watching this in 2024 as well!
I am not even from Detroit, heck not even America and still love this commerical!
Chrysler needs to bring this ad campaign back. This was one of the greatest!
Not from Detroit, not even an American, but I had the worst day and the best day of my life in Detroit. Means a lot to me.
Helluva powerful commercial.
What a lemon of a car.
They don't make this car anymore and still I get chills when I watch this. You have to remember when what things were like when this was made.
Me too .... I'm going back home soon. I love my city
I go to college in Arizona but I was born and raised in Michigan and even the Phoenix heat couldn't stop the chills I got from watching this. Brought back memories of hanging out in Detroit with my friends late on Friday nights. You can leave Detroit, but Detroit doesn't leave you. When I say "pop" instead of "soda" at a restaurant it's always funny to see the waiter's reaction wondering what strange place I come from that says "pop" lol.
I'm 46 years old. I haven't lived in Detroit since I was 11, but this commercial gets me every time. Whenever I go back to Detroit it feels like home.
It's sad especially because the next generation of 200, the second one, was phenomenal. But because of SUV trend and problems with gearbox they had to stop production.
You can still buy this car from Carvana
This is the best commercial I've ever seen.
This has gotta be the most badass commercial ever made
I was living in Los Angeles at the time, watching the Super Bowl with friends, and this ad came on. I’m not ashamed to admit that I teared up a bit. It was one of those moments where I was so incredibly proud to be from Detroit. ❤
One of the greatest commercials of all time
I lived in Detroit for three years and it left a mark on my Soul. You would have had to live there to really feel the depth of this commercial.
Absolutely I'm from Detroit and ya you have to walk in Detroit's shoes to get this. I'm in West Virginia now for the last 5 years when I get home sick I always watch this. If it wasn't for Detroit we wouldn't have won world war two!
@@raphaelhernandez4088 Got that right
Totally agree...
The only commercial I look up too watch
The iconic voice for "Imported from Detroit" belonged to the late Kevin Yon who, as he said, became a "30-year overnight success" with this voice-over. The Chrysler commercial led to voice-work for Jim Beam, Major League Baseball, and broadcasts for the National Football League. Yon also was a writer and an actor in both films and on the theater stage. He died on October 21, 2018, at age 67.
Thanks for giving the VO actor a shout out. Fantastic job on this. :) #Voiceover #actor
I am a voice actor and Kevin inspired me to do even more in my work with his performance on this. It was real, gritty and honest. It still motivates me everyday. So sorry to hear of his passing. I don't remember the exact year of this ad. Can you tell me? Thanks in advance. L Hudson
@@larrydhudson333 Larry, the commercial first aired during the 2011 Superbowl.
Sure miss this guy
Man Dodge/Chrysler had the best marketing team about 10 years ago. I remember all those older commercials being so well made and hitting deep. Love this country
This is a masterpiece. The best commercial ever made
Greatest G-D commercial ever made. Thank you Chrysler.
I love this commercial. It aired during a Super Bowl. They weren't selling a car as much as they were selling a city. It captures the spirit of the city. Given what the Lions have done this season, this commercial has crossed my mind. It's fun seeing it all these years later.
I was at a friend's house watching the Super Bowl when this aired. Was semi-paying-attention until I heard "Lose Yourself" fade in. Everyone stopped what they were doing and watched the rest of the commercial. My family is from the D and I suddenly felt ashamed that I didn't give this commerical the attention it deserved from the beginning.
If only the Chrysler 200 ended up being as good as this commercial is
ikr 💀
Actually is a great car
Pretty kickass car dude idk what you talking bout, must of had the 4 cylinder. Or just dont bother with mopar in general which is your opinion. This is a great car though. I own a 2012 with the pentastar. First car im learning to tune on with hptuners.
@@Suckmyring If you're happy with it, that's great, but by and large this model was a bust, particularly in the reliability department
I never had a 200 but I did have a Caliber. THAT was a crap car.
@@Matt_Dagostino those had 2.4 fiat engines, terrible.
Such a powerful commercial! It shows perseverance, determination, and the desire to never give up! Gives me chills to this day.
Makes an American proud to say Detroit is on the same continent!
This concept was so cool.
Got goosebumps.
From your rival Japan🇯🇵
I have been to Detroit once but have read about what the city has been through and this commercial gives me goosebumps. Just very timely, very well done in terms of visuals and music and very uplifting. It's been a while since the 200 was introduced but I still watch this commercial few times a quarter. Love it.
One of the best commercials I’ve ever seen. I’ll never forget seeing it for the first time during the Superbowl. July 2024 and I’m still watching!.
I'm not a fan of Chrysler, but in my opinion this is one of the best commercials ever made in history.
The bass kicking in when Barry Sanders turns to the camera is an ultimate chills moment.
That's not Barry. lol
That was Emmit Smith, bro-ham
If the Detroit Lions will the Super Bowl in 2024, this will come full circle. All of America will be rooting for the Detroit Lions. It is time for Resilient Detroit to show what is made of.
Best ad ever made.
Probably one of the best commercials of all times.
I've never been to Detroit, and don't particularly like Eminem's stuff, but I love this ad.
It truly is a remarkable ad with awesome creative. I encourage you to watch the Selected of God choir/Eminem version of the song; it brings me to tears every time I watch it and I now watch it every day during this covid crap. But, to truly get and understand the message, it helps if you've been thru Detroit. I've been many times over the decades and the visuals are so powerful and awe inspiring. Cheers.
Jim Snider Agreed about the choir version of the song. Very powerful.
Do you dislike him?
Being a Detroiter I love this commercial
@@JS-vy5px thing about Eminem is that he is very loyal to those who have been good to him.
This is the Motor city! This is what we do!
Still gives me goosebump whenever I watch this..
I got chills cause I think this is the same opera house theater that the emienm show and encore and curtains call did those cover cd artwork where em was always bowing
Absolute masterpiece, the amount of emotion packed in to 2 minutes is phenomenal. There are feature length movies with less punch than this.
This made me feel pride in my country
Go find the Jeep Grand Cherokee Manifesto ad.
Say what you want about Detroit..but like Eminem said..‘this is the Motor City..and this is what we do’
A brilliant ad. It's only shortcoming is the actual product it was supposed to promote. Chrysler should have made this commercial about the brand itself rather than the 200.
The 200 and Dart never made it pass the 2017 model year as FCA killed them.
Love Detroit! I may be from the suburbs but I still call this city home. Respect.
One of the greatest ads ever made...I have lived in Phila, NYC, and DC, but from a Detroit "suburb"----Toledo.....I understand this ad !!!
Toledo is family! Jeep!
Please, don't forget Sergio Marchionne was the one whom created Chrysler's rebirth, inspiring first proudness and dignity into Chrysler's workers and MoTown's people
👏👏👏👏
This is gold, writing a thesis paper about Detroit rn and this really gets me going.
Lived for 8 years in Detroit and this Ad never, ever gets old: “And this is what we do” LOVE IT!!!
One of the best hair-raising spine tingling commercials ever that represents America in Detroit I mean I'm not a big M&M fan but I understand what he went through going up in a tough town and I applaud him and everything he does and keeping his dream alive and he put Detroit on the map along with Chrysler damn good commercial hands down one of the best I've ever seen God bless you Eminem
Gives me chills every time I watch it.
I still love watching this commercial. Pure genius.
IF THE DETROIT LIONS MAKE IT TO THE BOWL THEY GOT TO RE AIR THIS!!!
I LOVE Detroit and I LOVE the people from Detroit hands DOWN and YOU will always have MAD respect from me to YOU and YOUR city!! :)-
I always tear up when it says Imported from Detroit and I am not even from there or visited.
I'm from Detroit and I get emotional ever time I see this now that I'm in West Virginia now.
Great!
Sergio Marchionne was a genius.
This was actually more Olivier Francois than Sergio. Great ad regardless
Best voiceover work ever.
Epic!!! Best car commercial !!!
Detroit gave me the inspiration to work on cars. I do auto body and now it’s been 8 yeses since I started. I don’t live far from there, cars are fascinating
What is it about this commercial that makes it so amazing? Can’t put my finger on it but is just so well done I still watch it years later.
I don’t think there’s one specific thing, that’s what makes it such a great commercial
-Narrators voice and context/delivery of lines
-Eminem
-Using “lose yourself” as the background
-Context of the state of the country when the ad was released
-Background shots of Detroit
-The choir at the end in the theatre
Why is it that a Chrysler ad is the first thing that made me cry in a year?
Stalin reportedly told FDR that "Detroit is winning the war" in 1945 and in 1950 it was the 5th largest city in the country. It's not even close to its former glory, but it will never die. We've already "been to hell and back".
Yeah Detroit is not what it used to e but it it is still relevant because that is where American cars started being produced. And owing a car is quintessential American; its woven deep in the American culture and life. So much so that they say that in a recession "if Detroit is crying then the USA economy is screaming"
"This is The Motor City "
"This is What We Doing"
Never stepped foot on american soil, and this ad makes me feel proud of Detroit, holy shit.
Update: its 2023...
*and this commercial is still the hardest of all time*
Y’all need to read Lee Iacocca’s biography. it’s the book version of this commercial
It's great!!!!!!! Read it a long time ago.
best ad i ever seen
Back to this video again on July 2024, and still love it like the first time.
IMPORTED FROM DETROIT! Hahhaa That superbowl commercial when it aired that night was a left upper cut to the foreign auto makers 👊 lol love it! Proud US Factory worker 23years 💪
this commercial and the one called "the farmer" are two of the best I've ever seen
Fantastic commercial - still, so many years later, I remember it.
We’ve come full circle
I’m watching WatchMojo’s top 20 Super Bowl commercials and they featured this one and I just had to see the full commercial. Excellent.
Awesome 😎
May God Bless Detroit and all those who live there.
man what a great commercial, still awesome
Every professional Marketer needs to study this
If that was for a hemi Chally..it would be the most epic commercial ever made…instead it’s for a perennial rental car
Detroit till I die baby
This should be the only and last commercial of all time.
This is the only commercial I youtube and watch it every other years or so.
Awesome. Still gets me pumped!
Watching this again to get ready for Eminem at the Super Bowl halftime show this year.
Hi, sorry to interrupt you, can you please give me the lyrics (What he said in the video) i’m not english and i dont understand anything
Imagine, if the lions win, o man this city really deserves it!!!
As a Detroit native, this is the best Super Bowl commercial I've ever seen.
Imported. From. Detroit.
Are you kidding me with this...what a 🔥line.
진짜 엄청난 광고인듯 영상하나에 얼마나 많은 뜻이 담겨 있는 건지 그냥 귀에 쏙쏙 들어오네
The commercial that I like.