7L: United Airlines Commercial 1990 "Speech"
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- Опубликовано: 14 окт 2024
- www.RealEstateA... Face-to-face, person-to-person, one-on-one is how business gets done. This video exemplifies the top of the Communication Pyramid (the Influential Zone) of The Seven Levels of Communication. (7L) The Seven Levels of Communication: Go from Relationships to Referrals is a book by Michael J. Maher (Get free chapter and bonuses at www.7LBook.com). This commercial was done by the advertising and marketing firm LEO BURNETT USA and this video was uploaded with their permission.
Some commercials just "stick with you". It's because the message never ceases to be relevant. GREAT AD!
I remember this as a 16 year old and going to use this in a presentation in the coming weeks due to a mass departure of customers for a large software company.
They were indeed.
This commercial got me a Job. I referenced it when ask what my work ethic was
What did you say? How did you intertwine your work ethic with this commercial? I'm curious because I like it too and may soon be out of the job due to COVID...
Good work, Bill!
That’s a really cool anecdote-love that you shared it!
This is one of the best commercials ever made. It reminds us that technology will never be a substitute for doing business up close and personal.
Yeah, just wait until 2020
@@afridgetoofar1818 OOOO true
I disagree. Spewing emissions to fly hundreds or thousands of miles for each customer just to grab their hands during a climate crisis show reckless disregard for the environment. Spending hundreds of dollars to fly to each customer during a fiscal crisis (as the US is a year's GDP in debt) is irresponsible too. Zoom or Teams calls are much more efficient.
This is absolutely, and hands down, my ALL TIME FAVORITE COMMERCIAL- EVER!!!!
Thought about this commercial for the first time in decades a few days ago, glad I found it!
One of my favorite ad’s of all time. I quote it about five times a year, at least!! Never gets old. Some principles never do!!
I remember watching this commercial when I was 11 years old. For some reason, it always stuck with me in the back of my mind. The principle of personal attention to customer service is something that I acquired because of this commercial.
great commercial whether you are a fan of United or not. It can apply to many fields: basics people, basics!!
Yeah, that was a touching ending.....
"Ben, where are you going?"
"To visit that old friend who fired us this morning."
A true leader.
I have been looking for this for a while now. A great tool to use in educating a sales or entrepreneur class.. Basic..
Replace "Fax" with "E-mail" or "Text" and this commercial is 100% on spot, even today.
Times and technology change. Principles don't change.
It will always be spot on.
Not any more- Covid and flight-shaming would shut this ad down.
@@jmgreenshields Poor poor old baby.
Before zoom, there was (and still is) Skype. Now Teams, Slack, etc. But I guess that doesn't count as "face-to-face", you've gotta fly out to people/clients, each and every one?
Sure - fax and email (text is rarely used between business clients) are pretty impersonal. But calls? Voice or video - are those seen as so subpar? I remember 2000s when most business (particularly airline) was done over phone conference calls...
Great ad! High tech is never a substitute for high touch and personal contact. Also, you have to like this guy going to visit the guy that fired his company. Oh how we need more executives like him!
Judging from the comments, recall of this message is incredibly strong. It is still highly relevant today.
United needs to run this commercial again now after COVID-19. More true now than ever!
100000%
2021 still Relevant as ever
one of the best commercials ever
I've never forgotten this ad. Very well done. Very cutting-edge, too--faxes!!
Timeless. They don’t make commercials like this anymore.
I actually remember this commercial!! :)
The lead actor was Phil Barry, the pride of West Warwick, RI.
The older I get the more real this commercial gets. It's so spot on 22 years later. I wish more CEO's took it to heart.
Agree
1000%
Great vintage commercial! We need more of this type of customer relations even today!
Especially after covid
The only commercial I remember. I referenced it this morning to a friend and could not remember exactly how it went. I typed in the general idea of it and came to an article written on it. Calling it the greatest commercial of all time. I tend to agree. What a great message that is probably more important today than any other time. Nothing is personal anymore.
this is simply iconic . . .
The message of "knowing your customer" and having a first-hand, trusting relationship has never been a greater need than today. How many times have you seen a friend or a colleague with a bent neck glued to a small screen and not even notice you or the world around them? It's said the "devil's in the details." I wonder how many subtle nuances are being missed because fewer and fewer people are paying attention to the world around them that's not on a screen?
this commercial needs resurrection in 2023
Absolutely. This is more timely now than ever before.
Gene Hackman on the voice-over.
Face to face business will make a comeback for sure. When your company tries closing deals over Zoom, your competitors will be at your customer closing the deal over dinner.
It sounds like Gene Hackman doing the voice over
and the guy that says "Ben thats gotta be over 200 cities"
played Alice's dad in A Nightmare On Elm Street 5: The Dream Child.
The voice is that of the on camera actor, P.J. Barry and was not dubbed by any other actor.
Who else is here after Scott's CNBC 's interview Yesterday?
James, and also so easy and inexpensive! We can easily fly to meet with a client face-to-face. The power of Phone Calls and One-on-Ones is that you can LISTEN, LEARN, and get FEEDBACK. Rarely is a person able to completely express their thoughts and feelings in written form - and I'd say rare is becoming too strong a word. The subtle nuances are WHAT makes communication.
Then learn to write better. Everything you can say can also be written.
2024 and now even more relevant than ever
I remember this commercial very well. Phone calls and faxes are impersonaI? I wonder what that boss would say today....e-mail, internet, IM's, online chat, twitter, text-messages.
Hey, I TOTALLY just did a Podcast on this subject last night over on my channel. Face-to-Face is such a lost art. I actually called F2F the NEW and BEST social media network EVER. LOL
It's really a superpower if you learn to use it. F2F is a lost art for most people.
PS - This commercial actually made me tear up. I love it.
This commercial probably had the most impact on me during my years as a road warrior. I remember it like it was yesterday and very, very relevant today. Especially today.
One of the classic ads of all time. And a reminder that post-Covid We Will Get Back on the Road!
This commercial exemplifies the Seven Levels of Communication & the Generosity Generation so well. In 1 minute, they sell a bunch of airline tickets, but a point much bigger is made. Who do YOU need to meet One-on-One? +m2
Snoop, so true! It's too bad someone has to fire a person to get their attention - enough to warrant a One-on-One Meeting. I pray that I keep this top-of-mind as I continue to grow my business. +m2
Once Covid is behind us, United should update this. It's funny, even before email, texting, messaging and zoom, fax machines were getting in the way personal interactions. Nothing like face to face. I love the paper tickets here too.
excellent way of doing business
One keystroke and "send" at a time, we are consciously and gladly surrendering our lives. If we don't stop to exercise self-control, we will lose real intimacy among ourselves. Face-to-face contact and communication is difficult now because it holds you accountable to another person's time and emotions....not to a website or smartphone. In the pursuit of more "likes", friends and website hits, we are slowly losing each other and ourselves....one monthly plan at a time.
Michael was right. People drive business, not technology.
It's 22 years old.
This ad needs to come back! Zoom is not the same!
Tony Kornheiser sent me here. 😏
La Cheeserie!
I recalled this commercial from my youth, and, every so often in dealing with customers or clients, it came to mind.
“...No, I will not TEXT you the answers to your questions.”
I think its time for United to take a hard look at their paying customers - especially business people. Although some of this is dated, the point is well taken. With phones, text, skype and email - we may be loosing the human touch. Nothing like discussing business over a coffee and building a relationship with people who need and want to trust.
Time to bring this add back...never more appropriate
Wow....
Love your username! Thank you for the post! So true. We have companies putting in "touchpoints" but we've lost the personal touch. It's coming back though. +m2 P.S. I'm training real estate agents and mortgage professionals on the Generosity Generation to help them get back to this type of business while also maximizing business in the digital age.
Now with the pandemic I suppose we don't want face-to-face and certainly no handshakes. Now a zoom call and an email sounds pretty good.
Are you willing to put your thumbs down if a family or friend fired you? This commercial is ONLY 12 years old and ONLY mentions phone calls and faxes (remember those?). How bad will our human condition be 12 years from now? Apple Computers was right when they said, "1984 will not be like 1984." It will be much worse."
Bill Johnson sent me here!
Scripted to today's business world...
"But Ben! That's over 200 cities."
"I know."
Later that month Bens boss says, "Ben, you spent almost $250,000 in airfare and travel expenses. That just cut into my bottom line and will affect my 1.5 million dollar bonus. Ben! I don't give a shit about being personal with our clients! Your fired!"
Sadly, this is true.
Masterful scare marketing!
Yeah, but it's mostly a "feel good" ad. Most companies, including United Airlines, put profit ahead of its customers. It's a huge expense for a company to fly a dozen or so employees to cover 200+ cities.
Gene Hackman is the voice-over
No one leaves United !
Willingly that is
Is that Rudy Giuliani ?
phone call and a fax, lol
Not today..2020
The human factor needs a resurgence in customer service.
Yep.
Two months later, the p&l is decimated by Skyrocketing airfare, lodging, and per diem costs as a result of this brilliant plan. Entire division shut down.
It’s even worse now. It’s a zoom call and a text. 🤮 no more hand shakes. No more working lunches.
now more than ever…
Truly! Is technology and social media a substitute for communication? Not a method, but a substitute. Sometimes people tend to confuse busy with productive - productive is getting out there - face-to-face, one-on-one, in-person. Ties to my book (7L) The Seven Levels of Communication perfectly. Check it out at 7LBook dot com. +m2
Ben showed a lot of humanity and empathy, but he was not a business visionary. His excessive travel spending made it impossible to build the digital infrastructure the company would need in the coming years.
Too bad they didn't feel the same about screwing their employees over during their bankruptcy. Freind of mine got everything wiped out.
Michael Jackson not true. Ask him if he still has travel benefits, compare his medical benefits with yours. Where did he go on vacation this year? If he was at UA in bankruptcy he is looking at at least5 weeks a year. Ask him how much his bonus plan paid him last year. He did not get wiped out, he did not lose his pension. Keeps what he earns and now participates in a lucrative 401k with Company match. Finally ask him about anniversary parties:, how many of his coworkers have 25 or more years working. Would they still be around if they lost everything.
Pre-9/11 stuff.💲✈️🇺🇲😎(Nasdaq: UAL.)