Starbucks SWOT Analysis
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- Опубликовано: 3 июл 2017
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This lesson on Business strategy introduces the idea behind doing
SWOT analyses.
This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers.
The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours.
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Strategy module table of contents:
MBA in a Box: Introduction
1. What does the course cover?
Section: 2
Strategy: An Introduction
2. The role of Strategy and what makes a Strategy successful
3. The difference between Corporate and Business Strategy
4. The importance of the Mission, Vision, Goals, and Values statements
Section: 3
Strategy: The industry lifecycle model
5. The four stages of the industry lifecycle model - An introduction
6. The strategic importance of the industry lifecycle model
7. The Introduction stage - A new industry is born
8. The Growth stage - An industry in its expansion phase
9. The Maturity stage - An industry at its peak
10. The Decline stage - An obsolete industry
Section: 4
Strategy: Porter's Five Forces model - The competitive dynamics in an industry
11. Michael Porter's Five Forces model
12. The threat of new entrants
13. The threat of substitute products
14. The intensity of current competition
15. The bargaining power of suppliers
16. The bargaining power of clients
17. Porter's Five Forces framework applied in practice
Section: 5
Strategy: Game Theory - Studying the interaction between multiple parties
18. An introduction to Game Theory
19. Zero-sum games - approaching situations with a win-lose perspective
20. Non-zero-sum games - considering both cooperation and confrontation
21. Tobacco companies - a real-life example of Game Theory application
Section: 6
Strategy: Focusing on the inside of a business
22. Focusing on the inside of a business - An Introduction
23. A company's lifecycle model - what should be done at different stages
Section: 7
Strategy: Acquiring a competitive advantage
24. The quest for a competitive advantage - An Introduction
25. The importance of building a sustainable competitive advantage
26. The role of resources and capabilities
27. Acquiring an actual competitive advantage
Section: 8
Strategy: The three main competitive strategies
28. The three main competitive strategies
29. Cost leadership - sell cheap
30. Differentiation - be different
31. Niche (Focus) strategy - find your niche market
32. The danger of hybrid strategies
Section: 9
Strategy: Corporate growth strategies
33. The types of growth opportunities companies pursue
34. Organic growth - building a solid foundation
35. Inorganic growth - leveraging M&A transactions
36. Horizontal integration
37. Vertical integration
Section: 10
Strategy: The SWOT analysis framework
38. An introduction to SWOT analysis
39. SWOT analysis in practice - Starbucks
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Strategy analysis has two main branches - analysis of a firm’s external environment and analysis of a firm’s internal environment.
SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.
The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment.
Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements.
if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors.
Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms.
Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning.
Threats arise in a company’s external environment and might harm its current business.
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Hi, can you guys reference an academic source for one of your strengths?
Thanks
Starbucks DOES actually adapt their product range to the separate countries' tastes. In Asia they offer noodle soup as a lunch option. When I went to Shanghai I saw that they were offering things with red-bean paste and also things with matcha.
and that case only in Shanghai. in other locations like Australia, where one of the coffee addicted customers are from Starbucks failed to adapt to the customer preferences
@@shoabbosrahimov7022 I have traveled all over the world. they adapt in every location. australia has no significant social food factors to treat it any differently than the UK or US. except they are near asia so expected to have some influence
@@dammitsamm Actually the food culture is quite different in Australia to the UK and US. Coffee culture in Australia has been heavily influenced by post WW2 Italian migrants. So Australians are very fussy about their coffee and generally prefer a unique, independent cafe over a generic product. Starbucks has closed most of its outlets here other than a handful in tourist areas.
@@bencurnow6581 UK is pretty much the same way. The US, not so much.
This video shows the TESLA swot analysis ruclips.net/video/T1pA2TFEIkU/видео.html
I am a former Starbucks Barista (An in-store coffee kiosk, but still certified as a barista), "Superb supply chain management" Is laughably untrue in my experience, my store, as well as all all of the standalone stores nearby were nearly constantly out of several of our key supplies with the locations in the area setting up a barter system
I realize that isn't the point of this video, but I wanted to vent
You bring up an important point though. This can serve as a good example of how SWOT works, but also it downside, namely that it is easy to fill out nonsense with hindsight thinking. It is easy to paint a bright picture of a company that is known to be successful. Even while watching this video (not knowing particularly much about Starbucks) this was the impression I had.
This is likely why the top companies are rarely still at the top several decades later. Seemingly talented people present analyses with great conviction. Then all turns out different, and the company is gone. Nobody remembers that for long, and the same process repeats itself throughout history.
First time I tried this brand was like 12 years ago in Mexico, because a friend of mine invited me one smoothie and I couldnt believe that what he paid was almost the half of my one day salary, years later I moved to Canada and I drink it once in a while, not a big fan really, last time I went It was like maybe 4 dollars for my drink wich is like 1/4 of my one hour currently salary... so, I still poor but at least I can afford a coffee...
ruclips.net/video/k3LWaratVr4/видео.html
Great video
Useful and informative
Thanks for sharing
Lot's of love from INDIA❤
this video helps me a lot to understand SWOT
weakness: the coffee quality which is inferior.....
ruclips.net/video/k3LWaratVr4/видео.html
ruclips.net/video/k3LWaratVr4/видео.html&t
I have a feeling that my teacher is gonna use starkbucks as a model in the exam
I'm curious, Did he/She?
The Brave mine did lmao
Please we need an answer
ruclips.net/video/k3LWaratVr4/видео.html&t
my teacher did and i need to know if what are their problem
Actually, the strength and weakness are from internal of enterprise e.g. the atmosphere of cafe. And the opportunity and threat are from external e.g. tha name of starbucks. In this video there are many data which should be in the external but into internal and vice versa.
No
@@Sophie-ks8wo yes
They created the atmosphere of the cafe...
ruclips.net/video/k3LWaratVr4/видео.html
As Nicolas points out, you are mixing things up. The atmosphere is not External to the organization, they have strong control over this. External factors are political, economic, social, technological, legal, and environmental considerations (PESTLE framework). An economic crisis is almost entirely out of the control of the organization, and could have a major impact.
My teacher shared this with me
ruclips.net/video/k3LWaratVr4/видео.html
anh Tuấn nhiều fan nhiều ngoài quá , em cũng vừa mừng vừa lo , sợ nhiều người tìm đến phiền anh , vui vì anh được thỏa đam mê ... chúc mừng anh nhe
yes
Excellent video... Eye Opener
Healthier lifestyle is being recognised as a threat.
Was drinking coffee while watching this
ruclips.net/video/k3LWaratVr4/видео.html&t
I feel like marking high turnover rate as a weakness is kind of unfair, since the industry standard is 150-400%
Even this video is very useful: ruclips.net/video/wCFOr47mm_0/видео.html
You might want to watch this ruclips.net/video/T1pA2TFEIkU/видео.html
watching this while studying in Starbucks lol am I the only one that finds this funny omg
T Y I’m studying while drinking Starbucks
ruclips.net/video/k3LWaratVr4/видео.html
do watch
Normal lmao
The action phase is missing...
Useful information, thanks
this is stupendous ....it help me a lot in my regular course of studies...thank you for such productive content....
Hi SHREYA REDDY CHEVIREDDY
good video
Thank u....this video adds value in my MBA study....
Can u make a TOWS analysis for the same brand as a another part of this video?
ruclips.net/video/MafddPOze8c/видео.html Helps you with the checklist to perform SWOT analysis
ruclips.net/video/k3LWaratVr4/видео.html
do watch
ruclips.net/video/k3LWaratVr4/видео.html&t
Even this video is very useful: ruclips.net/video/wCFOr47mm_0/видео.html
Product not customized to local tastes became a strength for Starbucks
Thank you for language Arabic very much
ruclips.net/video/k3LWaratVr4/видео.html&t
Rather listing the points, i did not see how you use it....
Thank u so much this knowledge:))
ruclips.net/video/k3LWaratVr4/видео.html
do watch
ruclips.net/video/k3LWaratVr4/видео.html
Even this video is very useful: ruclips.net/video/wCFOr47mm_0/видео.html
Helpful video!
ruclips.net/video/k3LWaratVr4/видео.html
do watch
Thank you for this great video.
Thank you for your video
ruclips.net/video/k3LWaratVr4/видео.html
Thank you!
I have a new idea 💡 how can explain in frant of management
Thank u sm
Thank youuuu❤
ruclips.net/video/k3LWaratVr4/видео.html&t
That cleared so many dough's I had about SWOT analysis
ruclips.net/video/k3LWaratVr4/видео.html&t
Interesting content 🤔
starbucks has different products in other countries that u.s. desn't have so that would be a strength
ruclips.net/video/ZZazO8OlSYA/видео.html
Squirt?
Short & sweet, thanks. That map @2.:28 is scary tho
Want to know about Zara swot analysis.
check out the video. ruclips.net/video/k3LWaratVr4/видео.html
@@jamesjordan9028 Noone asked for that. But... Thanks?
ruclips.net/video/k3LWaratVr4/видео.html
do watch
I am interest can i joining process
Sino nandito para sa Entrepreneur na subject
i would like to kon ehat is the main purpose of a swot analysis
ruclips.net/video/k3LWaratVr4/видео.html
You missed the point. People want to know SWOT when you are building upon an idea, not an established company. When Starbucks started they had no brand awareness ....
ruclips.net/video/k3LWaratVr4/видео.html
ruclips.net/video/Ixh-bV5P1wo/видео.html
the coffee is aktually rather bad. to see it as high quality shows that the marketing works ;)
How do you create this slide?
My bet is that the slides were created with PowerPoint. Like this: ruclips.net/video/r9ewMOxGRaI/видео.html
ruclips.net/video/k3LWaratVr4/видео.html
If you're my student, and you are reading this, take a screenshot then send it to me. :)
theperson speaking sounds like the text to speach girl so much
How they are making this type of Animation?
find it. on fiberr
ruclips.net/video/k3LWaratVr4/видео.html
do watch
❤
Cours d’etlv vibes
réel
dabur india
Amazing channel! Why did you stop making videos ?
Hi! Thanks for enjoying our content! We haven't stopped making videos, we'll post new videos soon.
ruclips.net/video/k3LWaratVr4/видео.html
lol
ruclips.net/video/k3LWaratVr4/видео.html
do watch
Hi class
Can you hear me?
Star bucks
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Tomorrow 4
Qui fait un résumer en français ?svp
svp on en a besoin maintenant
We really need a translate in French of this video, bc I don't understand English SWOT.
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Can anyone give me the thumbnail of this video ???
Really basic SWOT... doesn't actually show the relationships between S+O and W+T and describe and action phase
Hi Dylan, this is a 3 minute video. The idea is to provide a short example of what the SWOT analysis represents and how it can be applied for a company like Starbucks.
SWOT is a poor tool. Too constraining and leads to trite opportunities.