How Starbucks Became An $80B Business

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  • Опубликовано: 9 янв 2019
  • In its 47-year history, Starbucks has transformed from a single coffee bean store in Seattle to a 30,000 cafe international coffee power house. But massive expansion hasn't come without growing pains.
    It's no secret that Starbucks has been struggling to get U.S. customers to frequent its cafes more often. While sales have been positive, the number of customer visits continues to stagnate.
    Same-store sales, a key metric in the restaurant industry, have dwindled over the last 12 months as competition heated up and customers were uninspired by some of Starbucks' limited-time offerings. While comparable-store sales exceeded expectations in the fourth quarter that ended Sept. 30, rising 4 percent, much of that was due Starbucks charging more for its lattes.
    Under the careful watch of Howard Schultz, Starbucks pursued a strategy of aggressive expansion in the late '80s and early '90s. By the time the company went public in 1992, it had 165 stores.
    Four years later, Starbucks opened its 1,000th location, including international cafes in Japan and Singapore. Growth was so rapid that, just two years later, Starbucks opened its 2,000th cafe.
    While unit expansion helped boost sales throughout the last two decades - Starbucks has had positive same-store sales growth since 2010 - the company has now spread itself too thin.
    With more than 14,000 locations in the United States alone today, Starbucks has cannibalized its own sales. The company is regrouping and rethinking its expansion. It is expected to shutter 150 underperforming locations in 2019, three times the amount it typically does.
    Compounding its problems are changing consumer preferences, an issue CEO Kevin Johnson has addressed with investors. People are shying away from sugar-laden calorie bombs, which happen to be one of Starbucks' staples. In 2015, sales of Frappuccinos were 14 percent of Starbucks revenue. However, in the first half of 2018, Frappucino sales were down 3 percent - and accounted for only about 11 percent of the company's revenue.
    Making matters worse, Frappuccino sales also were hurt by a lack of innovation, analysts said.
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    How Starbucks Became A $80B Business

Комментарии • 1 тыс.

  • @menjivarTv
    @menjivarTv 5 лет назад +1364

    Howard Schultz is a really successful businessman, by this video's description, he sounds like the Steve Jobs of coffee, turning a coffee shop into a "Café experience" and charging a whole lot more for it.

    • @mirseasons8666
      @mirseasons8666 5 лет назад +16

      Yes one man made the difference

    • @wdai03
      @wdai03 5 лет назад +28

      I'm actually skeptical of this. How much of the recovery was really due to espresso training and fresh grinding of coffee beans? And how much was just the market recovering again? Schultz was bought back pretty much at the bottom of the dip, the stock market in general recovered quite quickly after 08

    • @dannyokezie7656
      @dannyokezie7656 5 лет назад +15

      @@wdai03 He also re-trained staff on customer service, and shifted their focus to delivering the best service to their customers- not just esperesso drinks. It says so in the video

    • @LAFan
      @LAFan 5 лет назад +8

      That's great, but I don't want him to be President of the United States.

    • @WDI2008
      @WDI2008 5 лет назад +3

      Except the fact that Howard Schultz sold the Seattle SuperSonics to Clay Bennett in 2006 and ultimately Bennett relocated the team to Oklahoma City and became the Oklahoma City Thunder in 2008.

  • @MidnightBloomDev
    @MidnightBloomDev 5 лет назад +1915

    Overpriced coffee
    *That's how Starbucks works*

    • @srercrcr
      @srercrcr 5 лет назад +52

      Some people are destined for 7-11 coffee.

    • @carboy101
      @carboy101 5 лет назад +29

      It clearly worked.

    • @NicholasLittlejohn
      @NicholasLittlejohn 5 лет назад +21

      Coffee costs about five cents a cup.

    • @yunloy
      @yunloy 5 лет назад +40

      That easy uh? Guess you are the next billionaire.

    • @fastdollar1
      @fastdollar1 5 лет назад +4

      lvl 1 Dunkin vs lvl 35 Starbucks

  • @yehudahamer1655
    @yehudahamer1655 5 лет назад +545

    If it's expensive, drink it slowly.

    • @LadyUsakoB
      @LadyUsakoB 4 года назад +4

      mhm yup. I have it for a treat, other then that i like my Tim hortons or mc Donalds coffee :D

    • @jacobs1264
      @jacobs1264 4 года назад +11

      LadyUsako I make my own at home

    • @LadyUsakoB
      @LadyUsakoB 4 года назад +5

      @@jacobs1264 Same i make mine at home too, about 50/50 of the time...

    • @justinm16
      @justinm16 3 года назад +3

      It's just a drink... drink it the way you want to

  • @zerotoux
    @zerotoux 5 лет назад +443

    CNBC completely neglected the fact that Starbucks is not just a coffee business; it's a real-estate business. Look at all the property they own. Even if they closed down stores, those property values had probably shot up in the past 40 years.

    • @NicholasLittlejohn
      @NicholasLittlejohn 5 лет назад +25

      I wonder how many they lease vs own. Fast food does this too.

    • @zerotoux
      @zerotoux 5 лет назад +24

      @@NicholasLittlejohn Yup. All those chains, it's the reason why Subway is the most profitable in the business. Because they own property everywhere. But you're right, maybe some are leased out.

    • @kaglekoa
      @kaglekoa 5 лет назад +19

      That is correct. I think the same goes for McDonalds.

    • @kitcoffey7194
      @kitcoffey7194 5 лет назад +9

      @@kaglekoa yes, watch "The Founder" (movie)

    • @shaunhumphreys6714
      @shaunhumphreys6714 5 лет назад +3

      that's a very clever strategy in placing their coffee-houses in those prime locations.

  • @adiposerex5150
    @adiposerex5150 5 лет назад +286

    Expresso? Where did the ‘x’ come from?

  • @pranshuanand4560
    @pranshuanand4560 5 лет назад +188

    Hahaha.....When I was US, I saw my friend's card bill -500$ a month on Starbucks 🤣🤣🤣

    • @Calvbread
      @Calvbread 4 года назад +43

      Probably a basic white girl

    • @nathanl.4528
      @nathanl.4528 4 года назад +18

      In a year or two, that's a downpayment on an apartment!

    • @Ahmad-ju6pf
      @Ahmad-ju6pf 3 года назад +14

      6500 dollars of coffee a year

    • @vpmm2j
      @vpmm2j 3 года назад +9

      I had a friend that would spend $300-$500/month on SBs

    • @jeffreyjames6581
      @jeffreyjames6581 3 года назад +2

      @@vpmm2jExactly, forgive me but I spend more, seemed you don't like coffee much.

  • @numanuma20
    @numanuma20 5 лет назад +69

    I’m so glad to have found local cafes in my area. Those have been a game changer for me in the world of coffee. Coffee for me isn’t just a some caffeine drink that you dump cream and sugar into, it is an art as well as a science.

    • @NicholasLittlejohn
      @NicholasLittlejohn 5 лет назад +3

      Precisely!

    • @MrDylsha
      @MrDylsha 5 лет назад +9

      This is why starbucks failed in Australia, we actually know what good coffee is and have local cafes in every single suburb. So no need to support a big, multinational billion dollar company when we can just support locals

    • @NazriB
      @NazriB Год назад

      Lies again? Steam Card

  • @finalbox4416
    @finalbox4416 5 лет назад +394

    *Coffee*
    And Wifi

    • @maivutan1
      @maivutan1 5 лет назад +8

      And power socket 😂

    • @gilbertplays
      @gilbertplays 5 лет назад +5

      The only reason why I go to a starbucks for meetings and work instead of Jollibee.

    • @maivutan1
      @maivutan1 5 лет назад

      @@gilbertplays You're a Filipino 🙃

    • @gilbertplays
      @gilbertplays 5 лет назад

      @@maivutan1 yep.

    • @BillAnt
      @BillAnt 5 лет назад

      Rest assured you would never see me at one of these overpriced "brown water" peddlers.
      A $1 cup of coffee from any corner store will do just fine for me... oh I just saved $3 while writing this. Tsk-Tsk
      By the way, I got my own private hotspot in my pocket... paid for with just a fraction of money I have saved.
      Oh almost forgot, this video was brought to you by the sponsorship of Starbucks. xD

  • @elizaiv
    @elizaiv 3 года назад +57

    'Travelled to Italy and returned with an idea' - such a beautiful way to say the 'idea' was basically to import the coffee culture of Europe to the US :D.

    • @larrybuchannan186
      @larrybuchannan186 Год назад

      Starbucks has literally thousands of stores outside USA
      Starbucks has a massive presence outside USA too
      Anybody who thinks Starbucks is irrelevant outside USA is kidding themselves
      Starbucks is literally the biggest coffee chain in the world
      No country in the world has a coffee chain that is as dominant as starbucks
      That is a nobrainer.

    • @larrybuchannan186
      @larrybuchannan186 Год назад

      Starbucks is far more successful than any coffee chain Italy has been able to produce
      Italy is nomatch to USA

    • @elizaiv
      @elizaiv Год назад

      @@larrybuchannan186 , obviously , the US is a larger market. How is that relevant to my statement though ;)?

  • @eamonnsiocain6454
    @eamonnsiocain6454 5 лет назад +47

    Peet's Coffee is locally roasted. Each pack is marked with the roasting date. I don't buy coffee that was sitting on the shelf for more than two weeks after roasting. It makes a huge difference in the taste.

  • @rawsanity27
    @rawsanity27 3 года назад +20

    My Mother goes to Starbucks everyday. She loves that place. People are just addicted to it for some reason.

    • @jacquelinegarcia1075
      @jacquelinegarcia1075 2 года назад +2

      i never understand the obsession, i prefer going to dunkin donuts

    • @en2p187
      @en2p187 2 года назад

      I've only been to Starbucks once and that was because my dad wanted to try it, I thought it was a random tea and coffee shop at first lol

  • @RudieObias
    @RudieObias 5 лет назад +117

    I make my own coffee at home now. It's cheaper and faster than going to Starbucks every morning. I only go to Starbucks in the morning, if I run out of coffee at home, but I have to account for more time to get to the office.

    • @reds7vn644
      @reds7vn644 5 лет назад +1

      Exactly and that's what's killing Starbucks there's so much good micro brand coffees out there like Invader coffee or Black Rifle coffee and even companies that weren't available to the masses like Community Coffee which is a Louisiana coffee. It starts it used to be if you want to Coffee you had to go to a diner or a store of some kind and then instant coffee and canned coffee came available and everyone just started making it home now the trend is repeating itself and there are better coffees than what you can get at Starbucks or really any coffee store that you can Brew right in your home and that's what people are doing I myself love the fact that I can experiment in my own home at a fraction of the cost that I have to pay a store like Starbucks. Much like the beer industry where micro breweries are taking over and killing sales like the giant Budweiser. The coffee industry is following suit.

    • @abhijittripathi1385
      @abhijittripathi1385 5 лет назад +2

      Over a long period it adds up to a lot of money which can be better used for investments and leading a comfortable life instead of worrying about the next pay check. Same goes for unreasonably expensive cars , watches and Iphones. And people have this unreasonable thought process that everyone is looking at them and judging their lifestyle when nobody really cares. There is no better feeling than waking up in the morning and knowing even if you get fired youll be just alright

    • @sokpheng9915
      @sokpheng9915 5 лет назад

      Corolla 2001 vs 1998

    • @cynthiawilliams8185
      @cynthiawilliams8185 3 года назад

      Awww. Lol

    • @vpmm2j
      @vpmm2j 3 года назад

      I am a former SB Barista and I have been making my own cafe Espresso drinks for years with my Delonghi Espresso Machine.
      When I travel, I do try to find a local mom & pop coffee ☕ house. My SB app has $$$ on it since my friends gives me SB Gift cards

  • @Wimmle
    @Wimmle 5 лет назад +145

    Completely failed in Australia because in Australia knows real coffee thanks to the Italians

    • @il2626
      @il2626 4 года назад +15

      Also in Italy there is only 1 Starbucks but it's better than the others. Still noone goes there.

    • @waleedahmed8010
      @waleedahmed8010 4 года назад +4

      Gloria Jeans for the win

    • @Timothee_Chalamet_CMBYN
      @Timothee_Chalamet_CMBYN 4 года назад +3

      Dumb comment. This then means every other country don’t know real coffee? AlsoStarbucks don’t grow thier coffee, they get it from other countries, same as when you get your coffee.

    • @suzie5813
      @suzie5813 3 года назад

      I've met Australians in seattle, obsessed with coffee and studying the art of coffee making.. some moved there specifically to maybe make a career out of it..maybe they even took that experience back with them...nothing to do with Italy ...

    • @larrybuchannan186
      @larrybuchannan186 Год назад

      @@il2626 In Italy there are plenty of starbucks.

  • @MM-NolascoPH
    @MM-NolascoPH 3 года назад +9

    Actually, in Asian countries, Starbucks started a plan to make us love it even more. As early as 2004, Starbucks has brought their trademark planners in Singapore, Taiwan, and the Philippines. Yes, Starbucks Planners existed. All you need is to collect 18 stickers (1 drink = 1 sticker) to have a planner or a travel organizer journal.

  • @thisisyourlife2068
    @thisisyourlife2068 3 года назад +24

    Thank you for the video, guys. I am in love with the concept of Starbucks. Earlier I was thinking that the coffee is overpriced but apparently after comparing with other coffee shops I figured out that the price includes not only a HUGE cup of delicious coffee but at the same time the rent of the table and chair where you may stay for 3-5 hours and no one will tell you a word. As I freelancer, I am choosing Starbucks for the atmosphere!
    In addition to that, I've read a book called " How Starbucks Fought for Its Life without Losing Its Soul". I highly recommend it to everyone! It's a remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

    • @NazriB
      @NazriB 6 месяцев назад

      Lies again? Grab Drinks Google Drive

  • @jackiecastro18ify
    @jackiecastro18ify 5 лет назад +21

    These videos are fascinating. Thank you for uploading(:

    • @creatizesfrozen7643
      @creatizesfrozen7643 3 года назад

      Clock is ticking to dine together with a spoon concave for a reflection new, moments and momentous, with many in offer, www.flamer.tribe.so, www.frnz.tribe.so, www.funs.tribe.so, designing the times!

  • @samhakimi2
    @samhakimi2 5 лет назад +61

    keep the wifi reliable and people will keep coming back

    • @mattyiannielli2067
      @mattyiannielli2067 4 года назад +2

      As long as Starbucks has faster WiFi before it becomes obsolete.

  • @mfitzy100
    @mfitzy100 5 лет назад +36

    Starbucks is way too expensive, here in Ireland at least. €4 or so for a bloody coffee.

  • @jhon.e4437
    @jhon.e4437 3 года назад +10

    Oh man, every time Howard Schultz was introduced in the video, my hairs stood up. What a legend.

  • @patw.6567
    @patw.6567 5 лет назад +11

    coffee has been such a part of life and culture that it makes perfect sense Howard Schultz is a genius.

  • @SurendranSelvaraj23
    @SurendranSelvaraj23 4 года назад +5

    All your videos are good. It shows the sales growth. It would be great if you can add the net profit over the years which would show the exact growth.

  • @todchackers_getoffmyphone
    @todchackers_getoffmyphone 4 года назад +34

    Food for thought: I find it difficult to criticize Starbucks because they are more generous to their employees than most any other comparable company I personally know of. Plus, their employees do not seem overly stressed. In fact the opposite, they appear to have fun & enjoy their job while at the same time they do a great job. Starbucks trains all of their employees well so that they take pride in their product & feel good about being able to do their job well. In addition, they offer an above average pay scale with benefits that very few if any other companies offer such as: medical, dental & more that I can't recall at the moment. But, the best benefit is free college through the highly rated online Arizona State College. I think Starbucks is giving back big time & it is a great opportunity for many people who might not be able to go to college otherwise. I have asked many of the employees all across the country about their job satisfaction & I plan to take a more serious poll regarding how many are now or plan to take advantage of the college option, but so far, quite a few are using that benefit.

    • @ObinnaOkehie
      @ObinnaOkehie 2 года назад +4

      The way you say this is so interesting.

    • @ObinnaOkehie
      @ObinnaOkehie 2 года назад +1

      Did you go through with the research?

    • @alicedamiano7718
      @alicedamiano7718 2 года назад

      Sounds like Chick-FIl-A _plus_ probably more benefits _minus_ that holier-than-thou part of CFA's company culture, that imo doesn't fit the *food* industry.

  • @Bobbychristopher
    @Bobbychristopher 5 лет назад +65

    Drop Facebook and Starbucks. Toxic corporate culture.

  • @maryjane-ip3tr
    @maryjane-ip3tr 4 года назад +23

    I'm proud to say that I haven't bought a Starbucks drink in over 10 years

  • @NicholasLittlejohn
    @NicholasLittlejohn 5 лет назад +89

    Support local cafes and drink organic, not fast food coffee.

    • @user-xd4sk4pk7h
      @user-xd4sk4pk7h 5 лет назад +5

      Ethically farmed and fair trade where possible 😊

    • @gylanioliver4852
      @gylanioliver4852 5 лет назад +17

      It sounds nice to drink and support local cafes, but they're about as expensive, if not more expensive than a Starbucks. Also, unlike local cafes where if one closes then you're out luck, if a Starbucks closes, you always know there will be one within a reasonable distance.

    • @statenisland5743
      @statenisland5743 5 лет назад

      Exact !!

    • @annim8103
      @annim8103 4 года назад +1

      @@gylanioliver4852 bro, some cafes take extra work to make the coffee and from scratch, to get proper coffee or making baked goods, theyre the ones that should be getting the money from you guys. help them out

    • @emc5190
      @emc5190 4 года назад

      Nicholas L Starbucks grow their own beans though. They have several farms across the globe as well. Other local coffee shops also purchase their whole beans from starbucks too just branded differently

  • @jousemartinez1106
    @jousemartinez1106 5 лет назад +201

    EASY. MAKE a 2 dollar coffee and sell it for 26 dollars

    • @ironman2326
      @ironman2326 5 лет назад +5

      Actually a grande black coffee is like $2.32

    • @jousemartinez1106
      @jousemartinez1106 5 лет назад +20

      @@ironman2326 i don't think u get what im saying

    • @numanuma20
      @numanuma20 5 лет назад

      Can you make a double shot latte?

    • @thebasketballhistorian3291
      @thebasketballhistorian3291 5 лет назад +6

      Okay. So why don't you open your own successful coffee shop if it's that easy?
      And $26... I think you've never been inside of a Starbucks. $5.50 (largest size) is their most expensive drink.

    • @numanuma20
      @numanuma20 5 лет назад

      I've paid way more for coffee in cafes and whole bean bags to support the specialty coffee industry.

  • @meganparker413
    @meganparker413 5 лет назад +58

    Well coffee is one of the most used addictive substance on the planet.. so that could’ve played a part🤷🏼‍♂️

  • @dr.wezisunkutumd8745
    @dr.wezisunkutumd8745 2 года назад

    Great overview of the growth of Starbucks Cafe. I was privileged to have visited the Oldest Starbucks in Seattle, WA near the fish market. Great legacy there. I salute.

  • @FreewayBrent
    @FreewayBrent 5 лет назад +105

    I personally think Starbucks is gross; the coffee beans are over-roasted, so it tastes super bitter and not pleasant at all. Their specialty drinks are often just a bunch of high sugary syrups; not an authentic coffee experience by any means. With that being said, you've gotta respect what they've done as a company and brand over the past few decades, and they generally provide good customer service, which I can't say about some other chains. I *will* stop by on occasion for their to-go protein boxes when I'm in a rush.

    • @leonidassabr9197
      @leonidassabr9197 4 года назад

      I defiantly dont respect them as a brand

    • @sassylady3003
      @sassylady3003 4 года назад +1

      I agree coffee is very bitter

    • @medditor3863
      @medditor3863 4 года назад +4

      Ok boomer

    • @redtiger4352
      @redtiger4352 3 года назад +1

      Convenience and availability over quality and taste any day. It doesn't matter how good the taste is if you can't find it

    • @tangledwebb5044
      @tangledwebb5044 2 года назад

      There are medium roasted and blonde coffee as well, for those who don't care for the bitterness. But better yet, it is best when you customize it - ie. Tall Vanilla Bean Frappuccino with 1 shot of Espresso in a Grande cup!

  • @cruzada07
    @cruzada07 5 лет назад +25

    Got a lot of Starbucks lovers / they'll tell you I'm insane

  • @inferno248
    @inferno248 5 лет назад

    Nice review, thank you CNBC !

  • @god225577
    @god225577 5 лет назад

    Wow! what a good video to explain the Starbucks' 47-year history so clearly!

  • @thebradmarkschannel957
    @thebradmarkschannel957 5 лет назад +194

    They failed in Australia though. Australians are to sensible.

    • @ChrisGuiver
      @ChrisGuiver 5 лет назад +44

      us aussies love good coffee, why waste money on sugary milky dishwater.
      (the use of cheap flavors etc to hide they don't have a decent coffee)

    • @lewizzrocks
      @lewizzrocks 5 лет назад +28

      The Brad Marks Channel “sensible “ Australians are just past British convicts 😂 with some vitamin D

    • @mansoorp8355
      @mansoorp8355 5 лет назад +7

      @@ChrisGuiver Gloria Jean's Coffee is quite similar to Starbucks. I think Starbucks gets a bad rap, and for the most part you'll be getting a nice cup of coffee. Is it the best? Definitely, not! However, I'll take Starbucks over most nation wide chains. I hate buying a cup of coffee and not feeling anything (I.e. Dunkin Donuts or that random lil cafe). I think Stabucks made a few mistakes in the Australian marketplace and forgot to factor other variables. Big mistake was Starbucks expanding too fast. They should have just opened a Starbucks in Sydney, Melbourne, and Perth to start. And place it in a strategic part of town (business center). Australians have access to lots of good coffee from Indonesia, and that country very well might produce the best coffee (I lean towards Sana, Yemen). So most regular cafes will probably have really nice fresh coffee. Finally, price is a big factor. At times Starbucks is just too overpriced.
      In the end, Starbucks is solid (overrated for sure...but most people dont care for the "best" coffee. People tend to buy for convenience, familiarity, and on some level socially). I think if they offered more affordable options on the menu people would be happier with Starbucks.
      My favorite coffee brands are Peets, Kicking Horse, and Death Wish (love deathwish just a little expensive). Also on the organic side (I like organic things mainly for taste). Any recommendations for other coffee brands?

    • @numanuma20
      @numanuma20 5 лет назад +8

      Australia knows good coffee. They invented the flat white drink.

    • @BlownMacTruck
      @BlownMacTruck 5 лет назад +3

      What? Gloria Jean’s is all over Australia and is arguably worse, especially in terms of corporate culture.

  • @Bekssss
    @Bekssss 4 года назад +7

    I visited first time in many years , paid $3.35 for regular coffee, never again 🤣

  • @nevillej
    @nevillej 5 лет назад +2

    I work for Starbucks and after 3 hours into my shift we did a register check and it was slow and I sold over $600 worth of product imagine this times the crazy number of stores and if other stores were busier and you are making money

  • @HAMID___
    @HAMID___ 5 лет назад +10

    CNBC is inexplicably obsessed with Starbucks and Apple

  • @n00b247
    @n00b247 5 лет назад +11

    4$ for a cup of coffee? Fcuk that.

  • @marshandomness
    @marshandomness 5 лет назад +26

    If you buy the food from Starbucks you're paying for something that literally comes frozen.

    • @Raiya_ru17
      @Raiya_ru17 3 года назад

      Nope. One local bakery who is their contractor suddenly became famous when people found out they are supplying the bannoffee pie on our local Starbucks. You’ll know when something is frozen lol. Their pastries and breads line up actually became impressive recently.

    • @marshandomness
      @marshandomness 3 года назад

      @@Raiya_ru17 You ever worked there? like it all comes literally frozen solid and you thaw it out in the morning if you're planning on selling it.

    • @friedrice4015
      @friedrice4015 3 года назад

      @@Raiya_ru17 If your Starbucks is serving a pie, it's a independent store. Basically, it doesn't have the same connection to corporate. There's almost no independent Starbucks, almost all of them are corporate.
      I also work at a corporate Starbucks. Our paninis are frozen, and if yours sells the same paninis as corporate locations, it's also frozen. They are still good, I eat them (usually for free tho) but like...they absolutely arrive at our store frozen.

  • @epictacero
    @epictacero 5 лет назад +257

    White girls. There I saved you the whole video fam

  • @nicuvrabii8052
    @nicuvrabii8052 5 лет назад +5

    Great quality and highly informative. Go on!

  • @dmytroburdenko9879
    @dmytroburdenko9879 5 лет назад +214

    I’m unreasonably mad at the narrator pronouncing “espresso” wrong at 4:33 :D

    • @dmytroburdenko9879
      @dmytroburdenko9879 5 лет назад +13

      @@magquark2949 She pronounces the "x", which isn't supposed to be there. I looked up the Italian pronunciation, doesn't have it either

    • @giovannip8600
      @giovannip8600 5 лет назад +11

      I speak Italian and @Dmytro Burdenko is right, congrats spreading actual knowledge

    • @jonathanpalmer228
      @jonathanpalmer228 5 лет назад

      @@magquark2949 haha you were wrong

    • @rctheman5758
      @rctheman5758 5 лет назад +3

      I noticed that too!

    • @RONNYfromOZ
      @RONNYfromOZ 5 лет назад +6

      Who gives a toss. You still understood her, right?

  • @RocketSailing
    @RocketSailing 5 лет назад +29

    Not in Sweden.
    Starbucks coffe is not very good

    • @factspk373
      @factspk373 4 года назад

      do you drink zlatan coffee?

    • @karenandrews4224
      @karenandrews4224 3 года назад +1

      But you have Swedish coffee culture like Fika etc

    • @larrybuchannan186
      @larrybuchannan186 Год назад +1

      Swedish candy is terbl
      Swedish food is disgusng
      US food is far far bette

  • @xr6lad
    @xr6lad 4 года назад +10

    Got to love CNBC. Starbucks rarely dominates any market outside the USA. It doesnt in most of Europe, certainly not Australia or New Zealand. In fact in Australia they had to shut many stores as you can get better made and roasted and cheaper coffee in pretty much every cafe in the country.

    • @michaelapuchorova8714
      @michaelapuchorova8714 Год назад

      Thank God it doesn´t! It would be so boring with Starbucks everywhere! I mean, yes, as business it is incredible, but the variety offered to a customer seems to be lacking more and more with all these big companies everywhere.... I love coffee and I buy it from a small company in my country and to be honest when I compare the taste of both... Starbucks is nothing but a trend from the US when everyone is carrying a huge cup of coffee with them on their way to work but it has nothing to do with ENJOYING the coffee... mostly when it´s a huge cup full of milk and sugar....

    • @larrybuchannan186
      @larrybuchannan186 Год назад

      @@michaelapuchorova8714 Starbucks is far more successful than any franchise created by whateve thid world country you hail from
      Starbucks is far more successful than any coffee chain your country produced
      That is for sure.

    • @larrybuchannan186
      @larrybuchannan186 Год назад

      Starbucks has literally thousands of stores outside USA
      Starbucks has a massive presence outside USA too
      Anybody who thinks Starbucks is irrelevant outside USA is kidding themselves
      Starbucks is literally the biggest coffee chain in the world
      No country in the world has a coffee chain that is as dominant as starbucks
      That is a nobrainer.

    • @michaelapuchorova8714
      @michaelapuchorova8714 Год назад

      @@larrybuchannan186 That doesn't mean that its coffee is that great. That means it's just got great marketing. :)

  • @neumoniad
    @neumoniad 5 лет назад +34

    Glad Italians didn’t fall for the Starbucks meme

    • @xr6lad
      @xr6lad 4 года назад

      kernelPANIC or Australia. They had to back right out and close most stores. You can get a better roasted barista made coffee cheaper at pretty much every cafe here. Making coffee is seen as a skill here; not just a after school job for a university student.

    • @alychees
      @alychees 4 года назад

      actually they just opened something like 6 stores in Milan

    • @jen_nice2059
      @jen_nice2059 4 года назад

      kernelPANIC yeah of course. That’s like opening a Dominos in Italy.

    • @seanthe100
      @seanthe100 3 года назад +3

      $80 Billion says it doesn't need Italy probably larger than all Italian companies.

    • @larrybuchannan186
      @larrybuchannan186 Год назад

      @@xr6ladStarbucks is far far far bette than the crab coffee that you get in France or Spain or gemany
      the europeans suc at making good coffee
      And hence they failed to create coffee chains
      US is a masiv success

  • @nicolequishpe6211
    @nicolequishpe6211 4 года назад +4

    El vídeo es muy importante para poder entender el crecimiento de la que hoy en la internacional franquicia de Starbucks, en este se explica como a partir de una fusión de empresas se formó este imperio del café. Muestra el desarrollo y los distintos canales de distribución que se han generado y cómo a pesar de estar en crisis se han podido mantener e inclusive mejorar. A pesar de que el vídeo es muy informativo y permite al receptor tener una idea clara del por qué la empresa ha logrado tal éxito no describe su comercialización vía on-line ni tampoco sobre sus distintas alianzas con otras empresas con el objetivo de mejorar su calidad al cliente. Se puede decir que Starbucks es una de las franquicias más importantes dentro del mundo cafetero, es reconocido en más de 62 países y ha dejado un legado por su atención no solo al cliente si no también a sus empleados, y ha logrado tener éxito debido a su gran plan de marketing internacional, sabiendo cuando es el momento para expandirse y cuando es el momento para dedicarse a satisfacer a sus consumidores.

  • @Blogrope_channel
    @Blogrope_channel 3 года назад +3

    *Recently, the North American country, Canada, became the very first non-European country to make to the list of the world’s top ten coffee consumers. It is the first time that a North American could make a place in the top 10 coffee-consuming countries. This clearly shows that the coffee business market in North America is on the high rise. There is seen a huge demand for coffee in North American countries like Canada where the consumption rate is recorded to be 14.33 lbs. per capita. The drink is so popular in this country of 37 million that the Coffee Association of Canada calls it the most commonly consumed beverage among adults in the country, We also make on this great video must check*

  • @kristinaveliganio9844
    @kristinaveliganio9844 5 лет назад +4

    Its the logo that makes the business succeed

  • @maria21932012
    @maria21932012 4 года назад +11

    There customer service is amazing i called and told them about my bad experience they emailed me a 10$ gift card for my trouble! I had only paid 3.5 for the iced coffee

    • @othmane-mezian
      @othmane-mezian 3 года назад +1

      Because they are sure you'll end buying hundreds of $ in the future

  • @ravzb40
    @ravzb40 5 лет назад +16

    "Yh avoid paying taxes"!

  • @karis7539
    @karis7539 5 лет назад +6

    coffee: 2$
    *C* *O* *F* *F* *E* *E* : 20$ + tip

  • @angeloflores2614
    @angeloflores2614 4 года назад

    that CEO is really a hardworking and have passion in his expertise

  • @maryngshwuling9916
    @maryngshwuling9916 3 года назад

    Thanks for sharing 🌻

  • @dougj102463
    @dougj102463 4 года назад +3

    Mr. Schultz is the “Steve Jobs” of coffee. :-D

  • @Thepixiebella
    @Thepixiebella 4 года назад +10

    I get a venti for free every time I go!!!
    Cause I work there. 😅

  • @j.m.r.f6286
    @j.m.r.f6286 3 года назад

    The foam cups are very creative and solo cups, thank you gracialeh very much if your in Barnes and noble community concerns.

  • @tazdecto
    @tazdecto 5 лет назад

    My new found favor - Circle K cold brew and Americano mix. $0.99 refill price can’t beat that.

  • @RoyalEXO_
    @RoyalEXO_ 4 года назад +6

    I've been to Starbucks once and I was a teen back then. My mom didn't allow me to drink coffee so I bought a pastry. It was the best pastry I've ever had. Idk much about coffee stuff but the cake was amazing.

    • @nira3435
      @nira3435 Год назад

      you could also get a vanilla steamer

  • @FalconerHUN
    @FalconerHUN 5 лет назад +22

    Overpriced overroasted terrible coffee. Fantastic marketing and business skills.

  • @WealthbuilderzTV
    @WealthbuilderzTV 5 лет назад

    The reserve roastery seems pretty cool. I would like to experience those.

  • @JoeLikesTrains
    @JoeLikesTrains 3 года назад

    The nearest thing to a Starbucks store in my 10.000 population town is the 1 coffee machine, but thats changing, theyre building a new Building, might be the first of its kind, where 4 stores can be held, Starbucks, mcdonalds, Migros (a national grocery store) and Adidas

  • @chongo905
    @chongo905 5 лет назад +8

    is it me or is this music really annoyning, i mean it was on like a four second loop

  • @thomaswilliams7122
    @thomaswilliams7122 5 лет назад +8

    they missed about how it had fallen in Australia

  • @aliciachin4183
    @aliciachin4183 3 года назад +1

    In Malaysia, I did say the coffee is sold at a very high price that only rich people can afford as one cup of Starbucks coffee ranges from RM16 to RM22. As a Malaysian, us getting coffee made by ordinary people is fine enough as it costs around RM2.50, which is ten times lower than the price sold in Starbucks. From my pov, I did say Malaysians tend to drink Starbucks due to their variation of coffee and social status of drinking better expensive coffee.

    • @kekw5153
      @kekw5153 3 года назад

      I'm Malaysian and i drink starbucks every week cus i love it and im not rich at all. It's just if you can spend your money well then u can buy it

  • @changgao3816
    @changgao3816 4 года назад

    The quality is consistent

  • @rasalghul84
    @rasalghul84 5 лет назад +8

    I've only had their coffee twice or so. It's too dark and burnt for my taste. I prefer Caribou coffee.

  • @Bra-a-ains
    @Bra-a-ains 5 лет назад +5

    There are 7 SBX in my neighborhood that I frequent. I don't think I go to any one of them more than 25% of the time. It depends on mood (inside or outside), friendliness (small table or a large shareable table with 6 - 10 people). or other errands (N, S, E, or W), parking lot size and convenience, or working intent (work 4 hours or drive through)? Where I used to live we only had 1 SBX and 12+ independent shops within 8 blocks. I never went to the SBX because their coffee is the worst. You have to add a lot of half/half and brown sugar. At other coffee shops you can actually drink the coffee black like a fine wine. SBX is for WiFi and "dessert coffee."

    • @NicholasLittlejohn
      @NicholasLittlejohn 5 лет назад

      Wifi and filtered water for your bottle, bathrooms is about all it's good for.

  • @luism5514
    @luism5514 5 лет назад

    These videos are amazing keep them coming.

  • @MichaelCobbs
    @MichaelCobbs 2 года назад

    This is a great video.

  • @philipbaldassini9528
    @philipbaldassini9528 5 лет назад +3

    That’s amazing a rostery omg

  • @pprocon
    @pprocon 5 лет назад +69

    Why CNBC Chanel viewers are so angry all the time.

    • @sanye4k
      @sanye4k 5 лет назад

      must be the coffee just put it down

    • @jen_nice2059
      @jen_nice2059 4 года назад

      Stan G it’s fun lol

    • @cynthiawilliams8185
      @cynthiawilliams8185 3 года назад

      Yeah you’re right. I really love your comments lol

  • @AuwalCCL
    @AuwalCCL 2 года назад

    TechieYouth refers us to these videos and it's extremely good one. Thanks to TechieYouth for bringing technology to door steps

  • @scottobrien301
    @scottobrien301 4 года назад

    Great video 👍🏽, putting dublin on the map aswell 😅😉 @5:32

  • @jakubageter1689
    @jakubageter1689 7 месяцев назад +2

    That's fantastic.Using a fiduciary will also benefit you. At the start of the year, I gradually increased my stock purchases, but nothing significant. Why am I being so harsh with this? Even though others in my sector make six figures per person, I want to be the first member of my polygamous family to earn a million dollars. I am well aware of the expenses involved with putting in longer hours to earn more money.

    • @AnnieBeischel
      @AnnieBeischel 7 месяцев назад +2

      If the market has taught me anything, it's that it usually makes a comeback, but I can't seem to concentrate on the long term, especially because important things like my retirement and my reserve are having a disastrous impact on inflation. I need a solution and a data trajectory that I can trust as soon as it is practicable.

    • @Adrianjacek-
      @Adrianjacek- 7 месяцев назад +1

      @@AnnieBeischel Currently, the best market strategy is to work with a credible investing coach. Since a while ago, I've been in touch with a coach, mostly because I lack the depth of understanding and mental toughness to deal with the ongoing market conditions. You lack the information necessary to succeed in a competitive market, not because you're doing anything wrong, but rather because of your lack of experience.

    • @Adrianjacek-
      @Adrianjacek- 7 месяцев назад +1

      In fact, I'm not sure whether I'm allowed to mention this, but I'd advise looking up "Stacy Lee Decker" because she was a big deal in 2020. She oversees both my portfolio and serves as my mentor

  • @stephaniehale946
    @stephaniehale946 5 лет назад +29

    *This is a great example of why capitalism works. You always have an opportunity to get up and fight back.*

  • @rebaonegill1694
    @rebaonegill1694 3 года назад +2

    How do you make these videos I need to make a similar one for a presentation

  • @jennifersun2638
    @jennifersun2638 3 года назад +1

    Good locations
    decent interior design
    setting trends

  • @1javixD
    @1javixD 5 лет назад +5

    “Signature expresso “

  • @ChauTee
    @ChauTee 5 лет назад +19

    Yea.. I'll stick with my vietnamese ice coffee

  • @Lexusgx550
    @Lexusgx550 3 года назад +1

    I went there in my teens. After starting adding up how much I can save by drinking home. I never went there. 12 years that’s saving 16k. If not more

  • @swimwithsue9227
    @swimwithsue9227 3 года назад

    thanks for sharing, i love starbuck .

  • @lilypotter1277
    @lilypotter1277 5 лет назад +6

    Omg the time when starbucks open a roastery flagship store in indonesia, it's gonna be like a mf coffee war here.

    • @indraprastha1382
      @indraprastha1382 5 лет назад

      Lily Potter it’s already open in Bali i guess

  • @smomar6796
    @smomar6796 5 лет назад +4

    EXPRESSO
    ESPRESSO!!!!!!!!

  • @charlesxav6817
    @charlesxav6817 5 лет назад

    Excellent video

  • @JaJaJantsen
    @JaJaJantsen 3 года назад +1

    at my university there's 3 starbucks stores on campus (2 actual stores and a truck) and then theres at least 5 more within a 5 mile radius of the campus lol its madness

  • @82adrianvasiu
    @82adrianvasiu 5 лет назад +11

    Because people is stupid and drink coffee because is cool. They don't like coffee actually, it's cool to be seen with that 10L bucket o sirrup , milk, sugar and 30 ml coffee in it.

    • @MrDylsha
      @MrDylsha 5 лет назад +8

      nope, coffee tastes really good. And what you described isnt coffee, it's an American abomination. Most people just have coffee with milk or not even with milk, none of this sugar and syrup flavouring crap

    • @82adrianvasiu
      @82adrianvasiu 5 лет назад +2

      @@MrDylsha I meant , people drink coffee at Starbucks because it's cool. I drink coffee myself. Love it !!

    • @abhijittripathi1385
      @abhijittripathi1385 5 лет назад

      try it with a little bit of condensed milk instead of sugar and milk

    • @MartialArtswithLucyLu
      @MartialArtswithLucyLu 4 года назад

      @@MrDylsha My coffees from Starbucks always have to have 2-4 bags of sugar 2 milks and 2 creams otherwise I can't stand it. I don't understand how people can stand to drink black coffee that is what I call yuck. But Starbucks mostly doesn't have that which is good and handy for me.

    • @MrDylsha
      @MrDylsha 4 года назад

      @@MartialArtswithLucyLu If you want insulin resistance, fatty liver and weight gain you are on the right track!

  • @trappedcat3615
    @trappedcat3615 5 лет назад +4

    How a Starbucks small coffee became $3

  • @kamalkumar7133
    @kamalkumar7133 5 лет назад +2

    Voice is better as compared to other videos of CNBC

  • @bopomofo1970
    @bopomofo1970 3 года назад

    Love this video

  • @flavoursofsound
    @flavoursofsound 4 года назад +3

    Starbucks were basically everywhere in London leading up to the 2010 until nearly every store I can think of started closing down. I sure at least 50% of its stores it once had to be closed.
    Meanwhile in that same period Costa Coffee had been expanding aggressively both at home in the UK and abroad. The ‘08 crash and over-saturation I doubt had much to do with it, otherwise Costa would have suffered the same fate.

  • @alejandrasalgado7627
    @alejandrasalgado7627 4 года назад +7

    I'm watching this as I'm in Starbucks 😂

  • @shobhakulkarni5619
    @shobhakulkarni5619 3 года назад

    Good information.

  • @4ourty5ive
    @4ourty5ive 4 года назад

    I really want tp visit the Japan Reserve Roastery. It looks awesome. Theres a good video on youtube on that location.

  • @zuhanuddin7696
    @zuhanuddin7696 3 года назад +5

    Does every start-up that happens in Seattle become a big player in that industry.
    1. Amazon
    2. Starbucks
    3. Microsoft
    4. The Boeing Company
    5. Costco
    6. Alaska Airlines
    (Okay probably not the last one but you get the idea).

    • @seanthe100
      @seanthe100 3 года назад

      West Coast in general check out silicon valley

  • @pri.sci.lla.
    @pri.sci.lla. 5 лет назад +4

    "Ex-press-oh" 🙄 no girl

  • @approofarm
    @approofarm 3 года назад +1

    Great video

  • @EverywhereNYC
    @EverywhereNYC 4 года назад

    This was awesome

  • @ULTR4_DEV
    @ULTR4_DEV 5 лет назад +4

    "Expresso" its called "espresso"

  • @themaze6929
    @themaze6929 4 года назад +3

    Apple + Hauwei + Samsung
    *Laughs in Technology*

  • @andydany3260
    @andydany3260 4 года назад +1

    Favorite restaurant and franchise

  • @minimalistmomo8687
    @minimalistmomo8687 5 лет назад +2

    i already let go starbucks. i now prefer small scale coffee. more intimate and cozy