Wharton Prof. Jonah Berger - "Contagious: Why Things Catch On"

What makes ideas viral and products spread contagiously? In this engaging talk, based on his book "Contagious: Why Things Catch On," Wharton Prof. Jonah Berger discusses social epidemics, or how products, ideas, and behaviors catch on and become popular.
#wharton #viralmarketing #wordofmouth

[@wharton]

What makes ideas viral and products spread contagiously? In this engaging talk, Professor Jonah Berger discusses social epidemics, or how products, ideas, and behaviors catch on and become popular.

[@ayuhananiabdkarimmoe9888]

Enjoying this lecture tremendously...hahaha Tq Prof!

[@karimskiredj2476]

Smart guy. He is creating a cognitive dissonance in the minds of the attendees and a sense of anticipation when talking about the emotions chapter in his book in order to sell it. I enjoy seeing theorists applying their findings.

[@mathlover101hotmail]

Why were my professors never this entertaining?

[@akshaybinaykiya6078]

@whartonschool this book seems to be interesting
would love to attend Jonah Berger's lecture once
Best wishes from INDIA

[@yannienicole6671]

We hav reportings and my topic was Emotion!!! And he didnt even discuss it? What a lucky day

[@darknightset]

Amazing class! I'm gonna use some of it to build my fashion brand ;-) Thanks

[@Rambroo92]

mmm... time to buy the book :)

[@TonyMoze]

SURPRISED this didn't have more views/listens

[@wtwildthings103]

What book you talking about where we can "read about it"?

[@tamasferencz246]

CONTAGIOUS: WHY THINGS CATCH ON BY JONAH BERGER

[@SpikeBoarding]

Never say no to SpikeBoarding.

[@slapshot1x]

Dow makes scrubbing bubbles in midland michigan

[@iceyred6668]

contagious/D/eremoTe.D(erolvetationN)camera //nd.D

[@iceyred6668]

contagious/D/eremoTe.D(erolvetationN)