2019 Fiat 500 Collezione

▪ Fiat is launching the new 500 Collezione in time for autumn. The special edition is dedicated to the season with exclusive combinations of colours and materials
▪ For the commercial launch, Fiat has teamed up with L'Uomo Vogue, a key player within the international fashion scene for over half a century, for the new TV advertisement
▪ Available in two versions, convertible and hatchback, with glass sunroof as standard, the new 500 Collezione has an exclusive style, courtesy of striking new liveries, such as two-tone Brunello, attractive pinstripe fabric interiors, "copper" finish wheels and chrome-plated "Collezione" badge on the boot lid
▪ Today, the iconic Fiat 500 is as global as even - eight out of ten 500s are sold outside Italy
▪ The 500, now in its eleventh year, once again broke its own record with some 142,000 units sold in Europe, making these its best eight months ever.
▪ It is the leader in the A segment in Europe and is in the top three of the segment in 16 countries
▪ More than six million units sold since 1957, more than two million in the last ten years
It keeps up with trends but never goes out of fashion. The uniqueness of Fiat 500 is also in this detail. Today, the car is appearing in a new package and it is as authentic and relevant as ever. After the spring special edition presented at the previous Geneva Motor Show, the new Fiat 500 Collezione special edition dedicated to autumn is being introduced in a world preview. Once again, the new special edition of the Fiat 500 is celebrating the style, design, proverbial iconicity and inimitable personality of the timeless symbol of Italian elegance and creativity, capable of warming up even the chilliest months of the year. The feeling of warmth comes from the combination of colours, materials and details, which will win over anyone who wants to stand out with distinctive flair, loves cool looks and style without compromise. Modern and connected customers, who enjoy the fun, culture and scene offered by cities.
Furthermore, the "New 500 Collezione, styled by L'Uomo Vogue" advertisement created by Leo Burnett and developed in partnership with the leading international men's fashion magazine for the launch, marks the beginning of a fresh chapter in fashion and the coming together of two brands - Fiat 500 and L'Uomo Vogue - both making history in their respective fields.
This is not the first time that 500 has dabbled in fashion. Its design has inspired artists and fashion designers, who have given it elegant, exclusive and sporty interpretations, creating memorable special editions and proving that such a well-loved, exciting, surprising car can bring together extremely different creative worlds. The many special editions include 500 by Diesel which was the first of a long series and was launched exactly ten years ago, 500C by Gucci in 2011, 500 Riva in 2016 and the 500-60esimo and Anniversario created to celebrate the sixtieth birthday of the iconic Fiat. Through these versions, Fiat 500 has turned traditional market rules on their head, demonstrating how a small car can express itself in multiple languages, all mutually different but united by success. Today, the new 500 Collezione is taking the place of the model presented in spring. Not unlike the most prestigious fashion houses, the 500 is also presenting two fashion collections to reflect the seasons.
The new palette of seductively elegant hues
Available in two versions, hatchback with standard glass sunroof or exclusive convertible with grey soft top, the new 500 Collezione sports unique and original liveries, like the striking two-tone Opera Burgundy and Carrara Grey combo called "Brunello" that evokes the glamour of fashion and the colours of autumn. The car is also available with one-colour Opera Burgundy, Carrara Grey, Vesuvio Black paint jobs. The brand-new Cortina Grey is appearing for the first time on this special edition. The exterior lines are embellished by a chrome-plated moulding on the bonnet and by a copper-coloured beauty line, which matches the finish of the standard 16-inch alloy wheels. Finally, the elegance of the car is sealed by the cursive, chrome-plated "Collezione" badge which adds a stylish touch on the boot lid and reasserts the continuity of this model with the spring version.

[@dersanz]

This car doesn't look "classic" at all :(