The latest lure innovation from Japan, the Yo-Zuri Mag Dive!

A unique action that gets bites when other lures are ignored. The Mag Dive is a big game Diving Pencil. It starts with a floating position on the surface and with a sweep of the rod it dives 6 inches under the surface and has a quick 8-12 inch side to side darting action, before rising back to the surface. The internationally patented magnetic bullet weight transfer system gives this lure extreme casting distance and accuracy. An excellent choice for chasing Yellowfin and Bluefin Tuna offshore or Striped Bass and Trevally species inshore. Available later this summer at your favorite online or local retailer.

[@tolpacourt]

Yo-zuri have done a poor job of depicting how this lure moves. For example, how does the lure sit when paused? More footage of the lure being retrieved and less footage of people fighting fish would be better.

[@TrueWord66]

You could just look up sinking stickbaits and that'll give you a general idea that's all it is, nothing new.

[@stevec69]

i sorta agree
what they showed in this vid was unimpressive
so basically its no different than orca?

[@geohabitat]

awesome lure. I will try that one soon 👍👍👍

[@DanielRodriguez-jz7cs]

Awesome can’t wait to get it

[@rhondaspeelman1014]

Looks badass

[@luischavez2595]

NEED. THIS. STAT.

[@osiandavies2124]

Might have to try this against king salmon in the Great Lakes 🔥🔥

[@vsonic86]

Is this a stickbait?

[@유조사]

역시 요즈리

[@aboudesber6014]

❤️Wow