Understanding yourself as a way to become a better founder- Taisa Mukha, Co-founder and CEO at Plain

Hi everyone and welcome to Rewinding Founders!
In this episode, I chat with Taisa Mukha, the co-founder and CEO of Plain, a startup
Solving the problem of customers who are torn between expensive interior companies' services and time-consuming DIY tools, providing only necessary-for-implementation design assets for an affordable price and reasonable time.
Taisa shares her journey from selling songs as a kid to running her own interior design business, and eventually stepping into the world of startups.
She talks openly about what it feels like to call herself a “founder,” the decision to leave a steady career in architecture, and how an accelerator program helped shape Plain’s early days.
Throughout the conversation, Taisa offers thoughtful advice for anyone considering a new venture: dream big, accept failure as part of the process, and always be open to learning. Her story is filled with honesty, determination, and gentle encouragement for anyone looking to start something new or find a little inspiration.