How Hoka Became One Of The Fastest Growing Shoe Brands | Business Insider Explains

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  • Опубликовано: 6 сен 2024

Комментарии • 228

  • @Lex-of2wo
    @Lex-of2wo 4 месяца назад +715

    Congrats. You just watched an ad.

    • @mack-uv6gn
      @mack-uv6gn 4 месяца назад +6

      😂

    • @teipkep
      @teipkep 4 месяца назад +15

      She wasn't objective at all

    • @AWS137
      @AWS137 4 месяца назад +13

      I'm a bit sold though.

    • @reegsgeer
      @reegsgeer 4 месяца назад +11

      In California I see everyone wearing them. People are tired of all these shoes turning into socks w grips on the bottom and overpriced. But these are real shoes.

    • @EnosX77th
      @EnosX77th 4 месяца назад +1

      She’s a clown, Cameron Diaz is where them so we all shall follow blindly

  • @interestingchaosshow
    @interestingchaosshow 4 месяца назад +134

    how much did business insider get paid

  • @weetabrix88
    @weetabrix88 4 месяца назад +91

    works in Lava? 😅

  • @sandylcarlson
    @sandylcarlson 3 месяца назад +12

    I have neuropathy from cancer treatments. A friend recommended Hokas. The Bondi 8 are the first shoes that I’ve worn in years that don’t make me feel like I’m walking on nails. I love my Hokas! They are pretty much the only shoe I ever wear. I wish they weren’t so expensive but they are worth every penny to me.

    • @zestiny_
      @zestiny_ 2 месяца назад

      Really? they felt so hard to me

  • @47nine74
    @47nine74 4 месяца назад +214

    Never heard of this brand before

    • @Sausketo
      @Sausketo 4 месяца назад +7

      My sister who up until recently due to health issues, was a professional dog groomer, she wore hoka's because they were comfortable for her feet standing in the same spot for so long

    • @cong-sa
      @cong-sa 4 месяца назад +2

      Brand of leftard

    • @soalce
      @soalce 4 месяца назад +26

      If you've ever been inside the running community, you would know this.

    • @asdfgh9985
      @asdfgh9985 4 месяца назад +17

      A lot of health professionals I know like to wear them. Nurses, med students, doctors. Essentially it feels good for long shifts that require standing or walking

    • @Gulag00
      @Gulag00 4 месяца назад

      I see people wear on clouds and hoka shoes at the gym more often. Never seen them before

  • @dontbanmebrodontbanme5403
    @dontbanmebrodontbanme5403 4 месяца назад +21

    I've been running with the Hoka Bondi 8 for the last 2 years. As a not so young man, I pretty much gave up on the idea that I could still run until I started wearing them. I got the recommendation from an employee at my local sneaker store and it opened up a whole world for me. Getting the right pair of shoes, socks, compression socks? When I feel like it, i can rip off 10 miles now. This is from someone who's had feet problems from youth and is "not young"!

    • @zestiny_
      @zestiny_ 2 месяца назад

      I had the opposite experience. they felt weirdly hard after walking for just 10 mins and even worse running

  • @wanderpoltv4990
    @wanderpoltv4990 3 месяца назад +18

    This video is paid to advertise the shoe brand. 🤣🤣🤣🤣
    After 3 months the video will be like " the rise and fall of Hoka shoe brand". 😂

  • @TiffanyMontcrieff
    @TiffanyMontcrieff 2 месяца назад +2

    I do like HOKA shoes, as a healthcare professional, I appreciate the cushioning of their soles. But there is, in my opinion, a better quality and just as comfortable sneaker shoe maker and it is made in the USA, L L. Bean. Best of all, they are cheaper and last way longer.

  • @shawnbait
    @shawnbait 4 месяца назад +16

    Made in China to keep the cost over $100. Nice Ad

    • @TiffanyMontcrieff
      @TiffanyMontcrieff 2 месяца назад

      L.L. Bean shoes are of higher quality, cheaper and made right here in the USA.

  • @mihirchitnis905
    @mihirchitnis905 4 месяца назад +54

    This video sounds like a advertisement.

  • @joshuarodriguez8922
    @joshuarodriguez8922 4 месяца назад +24

    this is an ad for sure

  • @Jamal-wk6fy
    @Jamal-wk6fy 4 месяца назад +112

    come on this was just an ad

  • @teipkep
    @teipkep 4 месяца назад +42

    Hoka has drop, which is for running and not good for standing still, so its a bit of a myth that these are the best, but they dont make cushion sneakers so this is the "only" option we have. also, the toebox is not wide. Hoka actually has too narrow toebox compared to others, so this doctor probably has extra wide, which not all hoka come in. I also want to add, one of the reason hoka is solid, is 1: vibram. 2: gore-tex. Which is NOT hoka.
    I love hoka myself, but holy shit this is overhyped.

    • @timothyprice3670
      @timothyprice3670 3 месяца назад

      What are you talking about?! Do you even run? Compared to most Runners, Hoka has a wide toe box compared to Mizuno, Asics, Nike and Adidas.

    • @teipkep
      @teipkep 3 месяца назад

      @@timothyprice3670 hoka is not being used by runners. How many runners are there compared to hokas sale?

    • @veronicalittlevideos
      @veronicalittlevideos 2 месяца назад

      The bondi version are great for standing. life saver for me.

  • @Infinitelybetter466
    @Infinitelybetter466 4 месяца назад +6

    How much does it cost to get featured on BI

  • @ordinarryalien
    @ordinarryalien 4 месяца назад +35

    I love watching ads! (No, I don't.)

  • @jbarkley4938653
    @jbarkley4938653 4 месяца назад +10

    The shoes are very comfortable. The quality is amazing and it last a long time.

  • @timriehl1500
    @timriehl1500 4 месяца назад +3

    I only have a pair because my podiatrist recommend them for my foot pain. They are so ugly but no more foot pain. Have been wearing the same pair for 2 years now, so I guess I am getting my money's worth. Just wish they weren't made in China

  • @stephanc6138
    @stephanc6138 4 месяца назад +12

    lava??

  • @Henchman1977
    @Henchman1977 4 месяца назад +10

    I've been wearing Hokas since the early days (Hoka One One) I'm probably on my 20th pair. They were expensive at first but now they're basically the same price as any other purpose made running shoe.

    • @J0lker
      @J0lker 4 месяца назад +1

      because now i can bet made in asia, same as everything else.

    • @misterhat5823
      @misterhat5823 4 месяца назад +2

      Paid comment.

    • @Henchman1977
      @Henchman1977 4 месяца назад

      ​@@misterhat5823I wish I was getting paid lol! I've actually purchase used ones off ebay (basically new) just to save money on them at times.

  • @purplequeen1727
    @purplequeen1727 4 месяца назад +3

    I will only wear Hokas. They are better for my knees, feet, and back.

  • @Indlovu402
    @Indlovu402 4 месяца назад +7

    Just heard about this shoe after youtube recommended this ad. Not everyone is wearing this shoe. I swear I haven't met anyone wearing Hokas.

    • @TiffanyMontcrieff
      @TiffanyMontcrieff 2 месяца назад +2

      And probably won't see them everywhere because they are expensive unless you visit a hospital or go to an "upscale" shopping center where "trending followers" like to go or something like that. Healthcare workers buy them because they are comfortable, no because it's a trend.

  • @alwinjosemani
    @alwinjosemani 3 месяца назад +1

    Why doesn't it say 'Paid Promotion'???

  • @wanderpoltv4990
    @wanderpoltv4990 3 месяца назад +1

    I ddn’t even know this shoe brand exist not untill I saw this video. 😂😂😂

  • @carsonyoung9965
    @carsonyoung9965 2 месяца назад

    On my 6th ( I think) pair of Hokas since 2021. I don't run but I walk about 2 miles a day and have a job that requires me to stand a good bit. Throw in plantar fasciitis and this shoe is the only one I will ever wear again

  • @jimo1150
    @jimo1150 4 месяца назад +1

    wow, never been so bored in my life

  • @sindaksindak167
    @sindaksindak167 4 месяца назад +3

    I'm happy with my 7$ shoes

  • @energymasterjo
    @energymasterjo 4 месяца назад +3

    They are pretty good. I have the Bondi line prescribed by my podiatrist

    • @aznfriedrice415
      @aznfriedrice415 4 месяца назад

      Same, my physical therapist prescribed the gaviota (most expensive line that has stability).

  • @lightninja456
    @lightninja456 4 месяца назад +3

    Hoka is helping heal my plantar fasciitis

    • @misterhat5823
      @misterhat5823 4 месяца назад +2

      They're great for hemorrhoids too.

  • @buliemuyenzelwa3296
    @buliemuyenzelwa3296 3 месяца назад +1

    My favorite are HOKA & SALOMON.🤞🤞🤞👏👏😘😘😘😘

  • @ladyluc26
    @ladyluc26 4 месяца назад

    I own 4 pairs of Hoka and I love them. But now I currently own 2 pair of Brooks which are good also. Especially for people with Arthritis

  • @NitroBoarder17
    @NitroBoarder17 4 месяца назад +4

    My Brudder has these

  • @Icyrow
    @Icyrow 2 месяца назад

    so much for the "how"
    4 minutes that boils down to "they are comfy and celebs have been wearing them"

  • @Marcopolofy
    @Marcopolofy 4 месяца назад

    Not gonna lie Hoka logo looks like Trigema Logo from Germany 😢😢😂😂❤❤ but nice video, I like it ❤❤❤

  • @Youdude2
    @Youdude2 4 месяца назад +1

    Hoka vs On?

  • @jasonglobio
    @jasonglobio 4 месяца назад

    I'm using it at my work for a whole day of standing it's very comfortable

  • @elnino1759
    @elnino1759 4 месяца назад

    I own a Red Orange Rincon 3, it’s unbelievably light, to the point if feels a bit weird at first. The only downside is that it looks too sporty to wear for casual occasions

  • @psp785
    @psp785 4 месяца назад +4

    Never heard of these

  • @EcomCarl
    @EcomCarl 4 месяца назад +2

    Impressive growth story from Hoka! Their focus on distinctive features like extreme cushioning, smart collaborations, and a selective business strategy shows the power of staying true to a unique value proposition. 🏃‍♂

  • @Politebanana1
    @Politebanana1 4 месяца назад +2

    Never heard of it

  • @xzxmemoxzx
    @xzxmemoxzx 4 месяца назад +6

    not that great tbh, my pair is already on the way out 8 months in

  • @yourdoom8773
    @yourdoom8773 4 месяца назад +1

    They’re so narrow I tell u. Even their widest fit are narrow and hurt the medial longitudinal arch. Had to sadly return them :(

  • @Megazyi
    @Megazyi 3 месяца назад +1

    This is definitely an ad

  • @auro1986
    @auro1986 3 месяца назад

    some people who used to work in old companies including nike came together to make hoka

  • @Elrumais
    @Elrumais 4 месяца назад

    Greetings from indonesia

  • @mjdutsar
    @mjdutsar 4 месяца назад

    Their clifton line is part of my permanent rotation. Incredible shoe. 125 dollars is a steal.

  • @jaspritkaur2967
    @jaspritkaur2967 3 месяца назад +1

    How is this a business "strategy"???

  • @suhailiismail4497
    @suhailiismail4497 3 месяца назад

    already have 2 hoka shoes.good for my plantar faciitis foot.

  • @willrose5424
    @willrose5424 4 месяца назад +2

    That's why Decker stock is so high. 😑

  • @fr3rnand0fl0r3s
    @fr3rnand0fl0r3s 4 месяца назад +3

    I must be under a rock. Never heard of these

  • @Burps___
    @Burps___ 4 месяца назад +8

    I'm an avid runner, and Hoka peaked in 2022. It's now declining in popularity for athletes.

    • @krcjayhawks
      @krcjayhawks 3 месяца назад

      Not according to their stock. Been soaring upward since lockdown started

  • @Neftegna
    @Neftegna 4 месяца назад

    Never heard of Hoka before

  • @lilianareyes9594
    @lilianareyes9594 Месяц назад

    I wore these ten years ago to run long distance and everyone made fun of me. Now, everyone has discovered the magic.

  • @chandanibaloni
    @chandanibaloni 4 месяца назад

    Bahut hi aacha hai...yakeen nhi hota ..itna aacha bhi koi kar sakta hai

  • @Bravonewyork
    @Bravonewyork 4 месяца назад

    I have the bondi 8 I’m a florist on my feet for 10 hours + and they seem to be heavier than a ASICS kayano 14 and out of a 10 I give it a 6.5 comfort is not 100% there for me and the sole makes the shoes slightly heavier. For context I’ve worked on balenciaga 3xl’s and they were more comfortable but hey I’m not gonna work in $1,200 dollar sneakers 😉

  • @iamjuan007
    @iamjuan007 4 месяца назад +1

    Good Advertising

  • @Sean85Laney
    @Sean85Laney 4 месяца назад

    Tell Hoka to make an all white Clifton 9s high top

  • @DonaBranca735
    @DonaBranca735 2 месяца назад

    So far I have not found a pair that is good for my poor feet😢.
    I have severe osteoarthritis on both feet.

  • @jimv77
    @jimv77 4 месяца назад +2

    So....does popularity mean unnecessary increase in price? Oh yeah, supply and demand....

  • @teratrendsdavao6845
    @teratrendsdavao6845 2 месяца назад

    Expensive here in phillipine 200 DOLLARS plus

  • @Jay-ef2ii
    @Jay-ef2ii Месяц назад

    The lady Doctor or Dentist had nice shoes. I need to find myself a great pair of Hoka (shoes). August 2024 USA

  • @KnightWhoSaysNi
    @KnightWhoSaysNi 4 месяца назад +1

    The shittiest running shoes I've ever had. DO NOT BUY THIS! After 2 months of running on grass both shoes started tearing and after 10months I had to throw them away. Never ever buying this shitty brand again.

  • @sunnycriti9809
    @sunnycriti9809 4 месяца назад

    can i buy hokas in europe ?

  • @jinUAE
    @jinUAE 4 месяца назад

    Skip this and get ON running, count my words.

  • @gregmeconse894
    @gregmeconse894 4 месяца назад

    Hokas have some weird indescribable comfiness to me. Theres nothing fancy or new about them tech-wise, they're just balanced. Light, comfy, semi-stylish. I got the Clifton 9 wide version triple black, kinda wish i got the goretex version as I'm living in Northern Ontario. Next time.

  • @Visionery1
    @Visionery1 4 месяца назад +2

    Never heard of this "fastest growing shoe brand". Then again, I wear hiking boots, not this.

  • @LaloJK
    @LaloJK 3 месяца назад

    I've never heard of these. 😂 This is defenetly an ad.

  • @TiffanyMontcrieff
    @TiffanyMontcrieff 2 месяца назад

    For the money, I prefer L.L. Bean sneakers, just as comfortable, more durable, cheaper and made in the USA!

  • @MorenaNzimande
    @MorenaNzimande 4 месяца назад

    They are expensive in South Africa, i would like to experience them.

  • @MrHaydnSir
    @MrHaydnSir 3 месяца назад

    the first i’ve seen or heard of them..

  • @Omgiamsotriggered
    @Omgiamsotriggered 4 месяца назад

    Ads are getting smarter- south park

  • @Zackarysmackary
    @Zackarysmackary 4 месяца назад +2

    Because they are the best

    • @im_agine852
      @im_agine852 4 месяца назад +2

      That has been said about every brand of shoe.

    • @im_agine852
      @im_agine852 4 месяца назад

      Made in China. Typical

    • @misterhat5823
      @misterhat5823 4 месяца назад

      @@im_agine852 Yeah, but Zuck here got paid to say it.

  • @kristensorensen2219
    @kristensorensen2219 4 месяца назад

    The Nike model of success!🎉

  • @thomasanderson9460
    @thomasanderson9460 4 месяца назад

    Love Hoka and Altra

  • @mack-uv6gn
    @mack-uv6gn 4 месяца назад

    Hoka shoes are very comfortable

  • @24whoanelly
    @24whoanelly 3 месяца назад

    I likes ma Hokas. They are expensive tho.

  • @maneeshahooja
    @maneeshahooja 3 месяца назад

    Well done!

  • @yvonneplant9434
    @yvonneplant9434 Месяц назад

    How long will that last with Hokas?
    Skechers were the chunky shoes originally? They aren't now. 😂

  • @tahajfirst6836
    @tahajfirst6836 4 месяца назад

    They are now at Ross and tjmaxx, and have NEVER caught on with the "urban/hip-hop" i.e. Black/POC community, who universally find them to be generally corny "wypipo wear", so, I won't be shocked when they are gone

  • @Indlovu402
    @Indlovu402 4 месяца назад

    What's a Hoka?

  • @CarlMiller-ql2wz
    @CarlMiller-ql2wz 4 месяца назад

    Yeah they are for anyone over 40

  • @rsx18
    @rsx18 4 месяца назад +1

    jesus they are expensive, no wonder i never seen them

  • @RadheshShah-sp1er
    @RadheshShah-sp1er 4 месяца назад

    Insightful

  • @galvanicmass
    @galvanicmass 3 месяца назад

    Never heard of them

  • @mikelbrenn111
    @mikelbrenn111 3 месяца назад

    Why so expensive?

  • @lilianareyes9594
    @lilianareyes9594 Месяц назад

    It's the Gymshark leggings of shoewear, made for performance, for real athletes.

  • @hasteandfury2424
    @hasteandfury2424 3 месяца назад

    They also fall apart well just like Nike and adidas

  • @LutraLovegood
    @LutraLovegood 3 месяца назад

    Their shoes have midsoles? No way!

  • @GRND1MASTA1FUNK
    @GRND1MASTA1FUNK 4 месяца назад +1

    Don't forget about Russ (Hardest Geezer) to RUN THE LENGTH OF AFRICA in this brand... fantastic marketing

  • @DubbyDominate
    @DubbyDominate 4 месяца назад

    Because people want expensive shit they can't afford, they see celebs wear them and it becomes a trend. No shoes should be £250/$314 just ridiculous price tag. Max I'd spend is like 30-50 quid.

  • @JAVMARTINUS21
    @JAVMARTINUS21 3 месяца назад +1

    Is it slave labor that keeps the cost down?

  • @gonzalocaniupan773
    @gonzalocaniupan773 3 месяца назад

    Somos el mejor pais de chile😁

  • @siddiqahmad9196
    @siddiqahmad9196 4 месяца назад

    I love Paragon 😂😂😂😂 oldest brand of India, bachpan se 55 years

  • @masterimbecile
    @masterimbecile 4 месяца назад

    Saw the cardiac cath lab nurses wear these during my rotation and got me a pair afterwards. Very comfy and now all the nurses and attendings I see wear this (or On or Nike Vapor Fly).

  • @DhakaHyanataR
    @DhakaHyanataR 4 месяца назад +6

    Hype and trend. It will fade out eventually like every other booming brand

  • @ldsne9699
    @ldsne9699 4 месяца назад

    A friend of mine has them but I don't wanna spend 100€+ on shoes

  • @MarkfromNewYork
    @MarkfromNewYork 4 месяца назад +1

    This brand will be gone in 2 years.

  • @steveing2572
    @steveing2572 3 месяца назад

    Lol, is this a sponsored ad?

  • @BeholdIamaNewCreation
    @BeholdIamaNewCreation 4 месяца назад

    Sheesh comment section is relentlessly negative. My Hokas lasted two years of extreme use in all terrains and conditions. Super pricey, but worth every penny. I got recommended by a former nurse girlfriend who was on her feet all day.

  • @00mpa1oomp4
    @00mpa1oomp4 4 месяца назад

    I hate 5 min ads!

  • @CW0123
    @CW0123 3 месяца назад +1

    I’m NB (New Balance)