"Deadpool really is the perfect fit for having a shitty budget" Eh, not really. Deadpool comics tend to be fairly decent sized in terms of scale. Because Deadpool's role is that he is kind of like the Tour Guide for the Marvel Universe. He takes the reader around to every corner of the universe, from the huge popular stuff to the weird esoteric stuff. A Deadpool movie that really nailed it would have to be big.
What I find especially funny is the Deadpool video game is the exact opposite, literally one of the most expensive video games of all time and it was garbage lmao
I’ve always felt like Deadpool came out at the perfect time, in regards to the rise of the internet and meme culture. Deadpool felt like the perfect meme like movie, so it kind of makes sense to me that an old guy didn’t get it.
I think my favourite piece of Deadpool marketing was the video where he's teaching people how/encouraging them to check themselves for testicular cancer with the slogan "touch yourself tonight" it was memorable, hilarious and could potentially save lives.
Many movies and shows. Phineas and Ferb almost wasn't aired because the execs thought that it would go over the audience's heads. It was aired ten years after the creators came up with the original concept.
@@edit3891 I think the point they're getting at is that some people in that position assume that they are smarter than the general public, so when they don't get something, they decide that the target audience won't get it either without looking into it any more than that.
@@hithere911 I mean in this cause the guy was smarter in this subject than the general public, but either he just didn't think this would be a hit or just really didn't like the character, which seems more inline with what they were talking about.
Honestly my theory is that Tom just “leaked” the test footage because he just wanted to shut the director up and show him that it just wouldn’t work, ofcourse it had the opposite effect and everyone loved it. But he just won’t take credit for leaking it because he wanted it to fail Hence why nobody actually knows who leaked it That or it was in fact Ryan who just believed in the movie so much that he wanted to show Tom.
I liked how all the Thor movies had a thing involving Dave the Rommate skit uploaded to youtube that was clearly cheap but all fun and jokes with the actors from the MCU
I one hundred percent believe Taika Waititi saved the Thor character with those videos and Ragnarock. Don't think I could have sat threw another Thor 2 Dark Elf Boogaloo.
Around the time that I started reading Deadpool comics I watched a film called Blade: Trinity. I saw Ryan Reynolds in that film and immediately thought: This is the only guy that could play Deadpool. Later I found out that, on set, someone showed Ryan a Deadpool comic where he describes himself as a cross between Ryan Reynolds and a shar-pei. After that Ryan decided that he needed to get this made.
Studios never learn the most important lesson with existing properties. Don't f*** with the characters! They became popular for a reason. X-Men Origins: Wolverine massacred Deadpool's character. Best marketing was the Burt Reynolds bearskin rug poster parody.
Funniest thing is when that someone “accidentally” leaked the clip. The fans then harassed fox into releasing it.. just shows that harassment can result in good things sometime.
Rothman is infamously bad during his time at Fox he greenlit Fant4stic, refuses to let Seth McFarland make Ted And apparently has the entire set of X-men origins repainted so it looked more colourful and less dark because he wanted the film to be goofier
@@mrcritical6751 Damn shame. Damn shame he has any respect left with Hollywood. Edit: re-reading my reply it sounded redundant. Still does but I'm exhausted.
You give Rothman credit for Titanic and Avatar, but he was initially AGAINST both of those films. He was pushed into them. Of note, he was against them for budgetary concerns, as at the time each was the most expensive movie ever made, and not the content of the movies themselves, but Rothman's M.O. was smaller budget films with larger return percentages, which is why they churned out so many of those bad horror movies in the late 90s and early 2000s. Tiny budgets and those things always make good money. Also don't forget Rothman is responsible for X3 and Origins Wolverine both due to his direct interference, and he is the guy that shot down the Transformers, for the same reason he disallowed Sentinels in the X-Men movies. He was sure people did not want to see giant robots fighting.
The most memorable movie marketing campaign for me was Lilo & Stitch. I loved how each ad started with an iconic scene from a classic animated Disney film, then ended up with Stitch invading the scene and wrecking everything. It didn't really tell us anything about the movie (other than making us aware of Stitch's mischievous and destructive tendencies), but the ads were hilarious!
Shocked and sitting in a corner, curled up holding his head and rocking back and forth. Unable to sleep for days, only repeating the words "I just dont get it... it doesnt make any sense... I dont get it, I just dont get it"
Honest to god, if he actually had a small sense of humility, and self awareness, i.e. just poked fun at himself for a minute, that would have been a hilarious intentional addition.
The best marking for Deadpool was the Anti-Cancer PSA's. Deadpool telling you to check your balls for Testicular cancer, played for comedy, and the very straight played breast cancer self checks. Those videos are still up on youtube.
Antman had some pretty incredible marketing back when it was released. Theres the video where Paul Rudd and Michael Douglas are slapping their knees and chanting "Ants!" over and over again, and all of the tiny billboards they put all over the place, near bus stops and stuff. Really creative.
The "Stryker finally found a way to shut you up" moment reminded me of something horrible in a yearbook I have... Someone's favourite hero was Deadpool. And YB Committee, in their _infinite wisdom_ accompanied that student's statement with that image. Apparently people were so mad about it, they offered proper custom Deadpool comic stickers to put over it.
Hitchcock’s marketing for Psycho was pretty bizarre and memorable for its time. Basically it was a whole behind the scene commentary where Hitchcock leads the viewer through the set and spoils the fact that something terrible happens in the shower. It was boring, it halfway gave away the most iconic moment of the film. And yet it was so bizarre that people just had to go watch it and it made the build up to the shower scene all the more intense, because you knew something was about to happen, but you didn’t know what. Master of suspense indeed.
Your bit about the marketing for deadpool made me remember the marketing for a French movie : Brice of Nice 3. It’s quite recent too. First of all, the movie is the sequel to the first Brice of Nice (yes, it’s the second movie in the franchise), but the movie is called the third because Brice “smashed the second one” (which is one of his punchlines, “I smashed you” (I.e. “you got owned”). Then there is this leak of the full movie available on RUclips which is the actual movie up to the fifth minute or so, at which point the movie cuts to a white room with Brice of Nice in it, berating you for not watching the theatre release. After that he goes on a full improv for ONE HOUR AND A HALF! And much more...
The story behind movie needs to become a movie. Tom Rothman needs to get a rogue one hallway massacre scene where the resistance was desperately trying to transmit the test footage out into the internet.
The Blair Witch had some pretty good marketing in the terms that nobody seemed to know if it was real or not, Cannibal Holocaust was similar with the director supposedly paying the actors to stay out of the public eye up until the release leading to people thinking he’d actually killed people for the deaths in the movie. The 1998 Godzilla also had really good marketing, busses with the text “his foot is a long as this bus” printed on the side of them and stuff like that. Cloverfield had the mystery behind what the monster was and it’s design. Those are the main ones that come to mind for me
My Name is Tom. I was so familiar with this type of marketing that I thought they had found a way to change the audio to match my name depending on your RUclips ad profile (the mask covering his mouth making it believable) ... Until of course I made my friend play the video 45 seconds later. Later I thought they were targeting Toms, knowing it would be a set portion of the demographic which coincidentally afterward became a trend in social media. Thank you for clarifying. I will probably never forget that moment.
i think the fact that it was held back actually helped with its success the whole secret of who leaked the test footage deff helped and also more ppl were deadpool fans when it was released back when ryan reynolds wanted to first make it there werent as many die hard fans
My favorite ad campaign ever has always been the countdown to the end of the world commercials for Majora's Mask. Even with the cornier bits in each one they still stick with me something fierce.
One movie that had a memorable marketing campaign, and this is going back a bit, was the original Blair Witch Project. They used the internet a lot for it and hit it at just the right time. A lot of cities had broadband capabilities so you could have a more interactive experience. And in working with that the producers played this off as a real documentary. People really thought this happened. They kept the actors out of the public eye for the year leading up to the release of the movie. It was one of the first instances of viral marketing. And it hit big. The Blair Witch Project was made on a budget of about 40-60k dollars (estimates vary) and made over 170 million at the box office.
It's a crime Halo 3 wasn't mentioned at the end there. The sheer amount of stuff Bungie did for the marketing is amazing, and it's not something you can forget
Peaky Blinders had some really good promotions for this past season. Plastering fan-art all over the UK was incredibly humble and they got Snoop-Dogg involved 😂
I remember reading about the marketing for "IT". having red helium balloons tied to sewer drains, mannequins dressed up to look like Georgie with the yellow raincoat. The VR trailer released while VR itself was in it's curiosity phase.
Detective Pikachu getting made is just really surprising. It's an adaption of a specific forgotten Pokemon spinoff which is solving puzzles with a Pikachu. Not only is it good (exceptional for a video game film) the production company is American.
I loved the marketing for mass effect 3 where they sent a few copies into space and let people track it in its descent to keep the copy of the game a week before it officially came out
the most memorable movie marketing i can recall was the marketing for blair witch project. when the trailer came out, people thought it was real, and the marketing team just went with it and played that up.
The advertising for the gundam wing fighting game was legendary aswell. Its was a 2 page spread of these bruised and thumbs and fingers, with combo list written on the bandages
The best atypical movie marketing campaign I ever saw was the one for the Matrix. I remember posters, TV spots and some website just asking one question "What is the Matrix". Completely minimalist, it didn't tell you anything about it. In fact, I didn't know if it was a movie, video game or something else yet was fascinated by the question. Really interesting Another is Thor: Ragnarok. Before the movie was released I'd watched the Daryll mockumentaries. A behind the scenes tour. Chris Hemsworth workout videos. Seen posters, watched Trailers. Seen a few interviews, as well. Yet I never went looking for any of it, it just kept on showing up thanks to the youtube algorithm and various feeds, and I kept clicking on it as everything related to that movie was consistently interesting.
It's a pokestop on pokemon go because it was submitted as a portal for ingress. All pokestops are ingress portals, but not all ingress portals are pokestops. They used the data we submitted over years from playing and growing ingress to setup pokemon go.
One of the best marketing campaigns ever was the January 2007 Boston Mooninite panic in which LED placards placed around the city with characters from the Aqua Teen Hunger Force show were mistaken as bombs by the Boston police. This was a guerilla marketing campaign for the 2007 movie that would be released in April.
Pretty ridiculous that you guys forgot one of the most memorable marketing campaigns of all time. The marketing for the 1998 "Godzilla" movie was INESCAPABLE! It was literally everywhere you went. The 2014 Godzilla movie was also pretty good, because they kept Legendary's full Godzilla design a secret until just before the movie came out.
as far as marketing goes i think a lot of companies think to just throw stupid amounts of money at the problem instead of just putting forward the effort of doing a genuinely good marketing campaign
I don't know if it's made it to your side of the Pond yet, but Ryan Reynolds owns Aviation Gin, & filmed a commercial for that product with the same actress as the Peloton commercial where the husband buys his wife a Peloton & it ruins the marriage. The gin commercial is GENIUS & plays off the hype & backlash against the bike commercial.
What kills fun advertising ideas is the budget. If you dont have a willing star. You wont be able to get stuff out. Antman had pretty cool tiny marketing XD
Halo 3's marketing was pretty good it kinda took the opposite approach from deadpool where it took you into the world of halo with all the war veterans talking about their memories of chief and other war stories.
I was in NYC when the movie came out so every day we'd be on the bus back to the motel and we'd drive past the biggest fucking billboard I've ever seen with Deadpool lying like a french girl on it
I think him holding it back made it succeed. Super hero movie fatigue and than we get a R rated superhero movie that is all tongue in cheek. Perfect timing i’d say, so maybe he was fox’s golden hand.
In fairness, I always thought Deapool was a movie that could be very good or VERY bad. And the difference was whether you believed in Ryan Reynolds as he was coming off of Green Lantern.
For movies with great marketing, you can't forget Lilo & Stitch. Stitch met with most of the Disney A listers in one way or another and literally took Jasmine off of Aladdin's carpet just because he had a better ride XD.
So many great promos! The Bob Ross or Beckham ones are probably my fav. But Rothman is not to blame for not getting DP, Gwenpool, who has read all Marvel comics, except DP comics because they were too LOL meme!
The marketing for the Transformers movies is memorable because those movies are terrible but every single time the trailer is edited in a way that makes people think they're going to see a much better movie than they actually are.
Remind me how when they filmed the first Pirates of the Caribbean, the CEO Michael Eisner, saw Johnny Depp's take of Jack Sparrow, and thought he was ruining the film. I get that not everyone is right all the time, but good heavens... these sort of mistakes make you wonder what the actual hell they were _actually thinking._
Deadpool really is the perfect fit for having a shitty budget
I love how, for the type of genre this us, 58 million is low. That says something. Many things, actually.
@@ShockingPikachu yeah
"Deadpool really is the perfect fit for having a shitty budget" Eh, not really. Deadpool comics tend to be fairly decent sized in terms of scale. Because Deadpool's role is that he is kind of like the Tour Guide for the Marvel Universe. He takes the reader around to every corner of the universe, from the huge popular stuff to the weird esoteric stuff. A Deadpool movie that really nailed it would have to be big.
e.g the Deadpool game
What I find especially funny is the Deadpool video game is the exact opposite, literally one of the most expensive video games of all time and it was garbage lmao
I’ve always felt like Deadpool came out at the perfect time, in regards to the rise of the internet and meme culture. Deadpool felt like the perfect meme like movie, so it kind of makes sense to me that an old guy didn’t get it.
I still don't get it. The same goes for the fourth-wall breaking game Undertale.
The rise of the Internet and meme culture was in 2016? Who knew.
Lmao how young are you? What rise?
i like tacos Shut tf up boomer
@@uhm_5414 *makes old man noises despite not even being 30* mmmfffhnffdarnyounginsanwhippersnappers! *grumbles*
I think my favourite piece of Deadpool marketing was the video where he's teaching people how/encouraging them to check themselves for testicular cancer with the slogan "touch yourself tonight" it was memorable, hilarious and could potentially save lives.
While this is for deadpool 2, mine is the bob Ross trailer
We have Deadpool on Blu-ray and in the case was an instructional pamphlet to check for testicular cancer
did it for breast cancer too
fits bc of his cancer which i guess is why they did it
I remember going into the dvd isle at the shops and the covers of all the movies were replaced with a deadpool variant, that was awesome.
I still have a picture on my phone of that
Logan Rcherson.
Please upload it and send a link, i would love to see that.
@@joschaugustenborgnielsen2366 I'd rather not but I bet you can Google it
@@loganrichersonOk.
I will give it try. Have a nice day.
I really loved the Clint Eastwood one of The Good, the Bad, and the Ugly.
Ryan Reynolds: Whoever leaked that footage is the reason that Deadpool got made.
Everyone: Thanks Ryan Reynolds.
Makes you wonder how many other amazing movies we miss out on because some narcissistic suit doesn't like or understand something that others do.
Many movies and shows. Phineas and Ferb almost wasn't aired because the execs thought that it would go over the audience's heads. It was aired ten years after the creators came up with the original concept.
I mean it goes both ways, you can't green light every movie or you'll lose money, so it's hard to say, not so black and white.
@@edit3891 I think the point they're getting at is that some people in that position assume that they are smarter than the general public, so when they don't get something, they decide that the target audience won't get it either without looking into it any more than that.
@@hithere911 I mean in this cause the guy was smarter in this subject than the general public, but either he just didn't think this would be a hit or just really didn't like the character, which seems more inline with what they were talking about.
Guy being nine couldn’t make his sequel because the studio denied it
Alice return to madness was going to have another sequel but it was barred by EA
Honestly my theory is that Tom just “leaked” the test footage because he just wanted to shut the director up and show him that it just wouldn’t work, ofcourse it had the opposite effect and everyone loved it. But he just won’t take credit for leaking it because he wanted it to fail Hence why nobody actually knows who leaked it
That or it was in fact Ryan who just believed in the movie so much that he wanted to show Tom.
Both are on different ends of the loving Deadpool spectrum
I liked how all the Thor movies had a thing involving Dave the Rommate skit uploaded to youtube that was clearly cheap but all fun and jokes with the actors from the MCU
I one hundred percent believe Taika Waititi saved the Thor character with those videos and Ragnarock. Don't think I could have sat threw another Thor 2 Dark Elf Boogaloo.
"Send a raven!"
@@paulcoy9060 😂
Around the time that I started reading Deadpool comics I watched a film called Blade: Trinity. I saw Ryan Reynolds in that film and immediately thought: This is the only guy that could play Deadpool. Later I found out that, on set, someone showed Ryan a Deadpool comic where he describes himself as a cross between Ryan Reynolds and a shar-pei. After that Ryan decided that he needed to get this made.
when deadpool 2 was gearing up to come out, all the boxes for other movies at walmart were invaded by deadpool. My favorite marketing move EVER
Studios never learn the most important lesson with existing properties. Don't f*** with the characters! They became popular for a reason. X-Men Origins: Wolverine massacred Deadpool's character.
Best marketing was the Burt Reynolds bearskin rug poster parody.
@@harrylane4 Really? I always thought his reactions to Colossus were tinged with his sexuality. Not as much as it could have been though.
Funniest thing is when that someone “accidentally” leaked the clip.
The fans then harassed fox into releasing it.. just shows that harassment can result in good things sometime.
Exactly.
Also Horikoshi stop cockteasing us and give us Dabi's real name!
ReivaOkami We all know who it is
Maybe instead of having these dumbass exec's choose what movies get made, they should just "leak" the ideas to the public?
please do not say that, assholes do not need encouragement
Ryan leaked it. Its unconfirmed but he had everything to gain and nothing to lose. So in my mind he leaked it
Rothman is infamously bad during his time at Fox he greenlit Fant4stic, refuses to let Seth McFarland make Ted And apparently has the entire set of X-men origins repainted so it looked more colourful and less dark because he wanted the film to be goofier
Yech. Seriously?
Yep he is infamously incompetent
@@mrcritical6751 Damn shame. Damn shame he has any respect left with Hollywood.
Edit: re-reading my reply it sounded redundant. Still does but I'm exhausted.
Years later, I’ve come back to this after “Deadpool & Wolverine”. The Deadpool trilogy has been amazing. I’m glad that one guy didn’t get his way.
Honestly, Ryan Reynolds was born to play Deadpool.
You give Rothman credit for Titanic and Avatar, but he was initially AGAINST both of those films. He was pushed into them. Of note, he was against them for budgetary concerns, as at the time each was the most expensive movie ever made, and not the content of the movies themselves, but Rothman's M.O. was smaller budget films with larger return percentages, which is why they churned out so many of those bad horror movies in the late 90s and early 2000s. Tiny budgets and those things always make good money.
Also don't forget Rothman is responsible for X3 and Origins Wolverine both due to his direct interference, and he is the guy that shot down the Transformers, for the same reason he disallowed Sentinels in the X-Men movies. He was sure people did not want to see giant robots fighting.
He sounds like an out of touch old fart.
The marketing for Lilo and Stitch was definitely memorable.
The most memorable movie marketing campaign for me was Lilo & Stitch. I loved how each ad started with an iconic scene from a classic animated Disney film, then ended up with Stitch invading the scene and wrecking everything. It didn't really tell us anything about the movie (other than making us aware of Stitch's mischievous and destructive tendencies), but the ads were hilarious!
Rothman's reaction to the success shoulda been "i just don't get it."
Shocked and sitting in a corner, curled up holding his head and rocking back and forth. Unable to sleep for days, only repeating the words "I just dont get it... it doesnt make any sense... I dont get it, I just dont get it"
"but steel is heavier than feathers"
Honest to god, if he actually had a small sense of humility, and self awareness, i.e. just poked fun at himself for a minute, that would have been a hilarious intentional addition.
The start of the video was one of the sadest scene ever.
The look on Karls face when he said "Not today" i literally cried.
@@YaBoyPerun don't i have one?
It's so strange to see a video of Karl NOT DRINKING IN THE BEGINNING.
@@YaBoyPerun why not he is sexy as hell
The best marking for Deadpool was the Anti-Cancer PSA's. Deadpool telling you to check your balls for Testicular cancer, played for comedy, and the very straight played breast cancer self checks. Those videos are still up on youtube.
The fact that deadpool became the 2nd saviour of the Fox X-Men, (1st being wolverine more specifically Logan) and gave us the yellow Wolverine suit
Tom Rothman should not have a say in comic book movies
Antman had some pretty incredible marketing back when it was released. Theres the video where Paul Rudd and Michael Douglas are slapping their knees and chanting "Ants!" over and over again, and all of the tiny billboards they put all over the place, near bus stops and stuff. Really creative.
So that’s where that meme came from
"And none of us will spoil Endgame. Oh hi Tom!"
Why did I hear that I'm Tommy Wieseau's voice?
@@kevingooley9628 because he is a hyper dimensional being in knew you were reading that so he decided to be nice and give you the voice over
Everytime i
Hear about how Scott Rothman didnt "get it" it makes me a bit angry inside
Fucking boomer almost ruined a good franchise
the question is, who doesnt like deadpool, because of his personality the movie can be so creative with its approach
12:41 "and obviously now people have forgotten about the game"
2021-2022 memes: *"WE'RE ALL SONS OF THE PATRIOTS NOW!"*
Lilo & Stitch had fairly memorable marketing where they did iconic disney scenes from other movies but just inserted stitch in them.
The "Stryker finally found a way to shut you up" moment reminded me of something horrible in a yearbook I have...
Someone's favourite hero was Deadpool. And YB Committee, in their _infinite wisdom_ accompanied that student's statement with that image.
Apparently people were so mad about it, they offered proper custom Deadpool comic stickers to put over it.
Ryan Reynolds has a youtube channel and has is literally an ad, but is amazing. the only ads i wont skip, ever.
Hitchcock’s marketing for Psycho was pretty bizarre and memorable for its time. Basically it was a whole behind the scene commentary where Hitchcock leads the viewer through the set and spoils the fact that something terrible happens in the shower. It was boring, it halfway gave away the most iconic moment of the film.
And yet it was so bizarre that people just had to go watch it and it made the build up to the shower scene all the more intense, because you knew something was about to happen, but you didn’t know what. Master of suspense indeed.
"who'd I have to F*ck to get this going" -Tim Miller (5:25) that' got me wheezing
Your bit about the marketing for deadpool made me remember the marketing for a French movie : Brice of Nice 3. It’s quite recent too.
First of all, the movie is the sequel to the first Brice of Nice (yes, it’s the second movie in the franchise), but the movie is called the third because Brice “smashed the second one” (which is one of his punchlines, “I smashed you” (I.e. “you got owned”).
Then there is this leak of the full movie available on RUclips which is the actual movie up to the fifth minute or so, at which point the movie cuts to a white room with Brice of Nice in it, berating you for not watching the theatre release. After that he goes on a full improv for ONE HOUR AND A HALF!
And much more...
Best marketing I remember is för Halo
"I LOVE BEES"
I find it poetic that the Merc with a Mouth shut Rothman up.
I think I’ve seen that painting in leeds, I had no idea
The story behind movie needs to become a movie. Tom Rothman needs to get a rogue one hallway massacre scene where the resistance was desperately trying to transmit the test footage out into the internet.
The best ad was the one with the fishing hat, where he freaked himself out with the dangling bits. 🤣🤣🤣
The Blair Witch had some pretty good marketing in the terms that nobody seemed to know if it was real or not, Cannibal Holocaust was similar with the director supposedly paying the actors to stay out of the public eye up until the release leading to people thinking he’d actually killed people for the deaths in the movie.
The 1998 Godzilla also had really good marketing, busses with the text “his foot is a long as this bus” printed on the side of them and stuff like that.
Cloverfield had the mystery behind what the monster was and it’s design. Those are the main ones that come to mind for me
When you were asked how Tom felt after it made a billion dollars I expected the answer you gave a few times already of “I still don’t get it”.
My Name is Tom. I was so familiar with this type of marketing that I thought they had found a way to change the audio to match my name depending on your RUclips ad profile (the mask covering his mouth making it believable) ... Until of course I made my friend play the video 45 seconds later. Later I thought they were targeting Toms, knowing it would be a set portion of the demographic which coincidentally afterward became a trend in social media. Thank you for clarifying. I will probably never forget that moment.
"I just don't get it" has the same energy as "WHY DOES IT LOOK LIKE VEGAS I DON'T GET IT!"
i think the fact that it was held back actually helped with its success the whole secret of who leaked the test footage deff helped and also more ppl were deadpool fans when it was released back when ryan reynolds wanted to first make it there werent as many die hard fans
My favorite ad campaign ever has always been the countdown to the end of the world commercials for Majora's Mask. Even with the cornier bits in each one they still stick with me something fierce.
How the hell did you forget the billboard poster for the room that stayed up for years on end
One movie that had a memorable marketing campaign, and this is going back a bit, was the original Blair Witch Project. They used the internet a lot for it and hit it at just the right time. A lot of cities had broadband capabilities so you could have a more interactive experience. And in working with that the producers played this off as a real documentary. People really thought this happened. They kept the actors out of the public eye for the year leading up to the release of the movie. It was one of the first instances of viral marketing. And it hit big. The Blair Witch Project was made on a budget of about 40-60k dollars (estimates vary) and made over 170 million at the box office.
Literally my favourite horror film ever made, theres so many cool facts about the behind the scenes
It's a crime Halo 3 wasn't mentioned at the end there. The sheer amount of stuff Bungie did for the marketing is amazing, and it's not something you can forget
One of the ways the marketing team advertised was a endcap at Walmart stores replacing 16 different DVD covers of movies and edited Deadpool in them.
Don’t forget the marketing campaign for The Dark Knight.
Red Dragon why so serious?
@@jblue1622 because im an agent of Chaos. 😂🤣😂🤣😂
Just the teaser with Joker briefly talking, while showing the batman logo, managed to give me goosebumps.
9:16 That right there is a Man of pure and utter dedication
Peaky Blinders had some really good promotions for this past season. Plastering fan-art all over the UK was incredibly humble and they got Snoop-Dogg involved 😂
Did you plan on posting this on Ryan Reynolds' birthday or was that a happy coincidence?
It's absolutely insane how much power the higher ups have in companies.
Dark knight advertisement that shit slapped
I remember reading about the marketing for "IT".
having red helium balloons tied to sewer drains, mannequins dressed up to look like Georgie with the yellow raincoat.
The VR trailer released while VR itself was in it's curiosity phase.
Maaaaan The Dark Knight had a great campaign with the whole I support Harvey Dent thing and the website with clues and Joker stuff.
Detective Pikachu getting made is just really surprising. It's an adaption of a specific forgotten Pokemon spinoff which is solving puzzles with a Pikachu. Not only is it good (exceptional for a video game film) the production company is American.
I mean the Blair witch movie had some great marketing at the time
I loved the marketing for mass effect 3 where they sent a few copies into space and let people track it in its descent to keep the copy of the game a week before it officially came out
the most memorable movie marketing i can recall was the marketing for blair witch project. when the trailer came out, people thought it was real, and the marketing team just went with it and played that up.
The touch yourself tonight adverts showing people how to check for breast and testicular cancer was awesome and also the Australia day video.
I pass by that Raiden painting every other day, so fucking cool
10:06 the only other movie I know of, Would be Godzilla 1998, with the Taco Bell ad
damn execs are mostly clueless about comics especially fox and warner bros
The advertising for the gundam wing fighting game was legendary aswell. Its was a 2 page spread of these bruised and thumbs and fingers, with combo list written on the bandages
The best atypical movie marketing campaign I ever saw was the one for the Matrix. I remember posters, TV spots and some website just asking one question "What is the Matrix". Completely minimalist, it didn't tell you anything about it. In fact, I didn't know if it was a movie, video game or something else yet was fascinated by the question.
Really interesting
Another is Thor: Ragnarok. Before the movie was released I'd watched the Daryll mockumentaries. A behind the scenes tour. Chris Hemsworth workout videos. Seen posters, watched Trailers. Seen a few interviews, as well. Yet I never went looking for any of it, it just kept on showing up thanks to the youtube algorithm and various feeds, and I kept clicking on it as everything related to that movie was consistently interesting.
In the states I remember the district 9 marketing seeing signs like only humans on buses was really cool for a kid
It's a pokestop on pokemon go because it was submitted as a portal for ingress.
All pokestops are ingress portals, but not all ingress portals are pokestops.
They used the data we submitted over years from playing and growing ingress to setup pokemon go.
One of the best marketing campaigns ever was the January 2007 Boston Mooninite panic in which LED placards placed around the city with characters from the Aqua Teen Hunger Force show were mistaken as bombs by the Boston police. This was a guerilla marketing campaign for the 2007 movie that would be released in April.
The Blair Witch Project was marketed amazingly.
So was Batman: The Dark Knight. Look into one of these for a video, man! You'll be so impressed.
Pretty ridiculous that you guys forgot one of the most memorable marketing campaigns of all time. The marketing for the 1998 "Godzilla" movie was INESCAPABLE! It was literally everywhere you went.
The 2014 Godzilla movie was also pretty good, because they kept Legendary's full Godzilla design a secret until just before the movie came out.
Halo 2 and 3s marketing campaigns will always stand out to me.
as far as marketing goes i think a lot of companies think to just throw stupid amounts of money at the problem instead of just putting forward the effort of doing a genuinely good marketing campaign
I don't know if it's made it to your side of the Pond yet, but Ryan Reynolds owns Aviation Gin, & filmed a commercial for that product with the same actress as the Peloton commercial where the husband buys his wife a Peloton & it ruins the marriage.
The gin commercial is GENIUS & plays off the hype & backlash against the bike commercial.
For the simpsons movie they turned some 7-11s into quickie marts
Seeing deadpool 2. It being held back was what made it so great the script was forced to grow and now rushed out
The promotion for the Aqua Teen Hunger Force Movie got confused for a terrorist attack, food for thought
North Korea did the Sony hack in response to the The interview by Seth Rogen. This is how we have the Deadpool we know today.
They also forced deadpool, to be made by leaking that one scene online, the one where he drew himself shooting Francis
The best marketing was ant man hamboning to the tune of 'ants...ants.....antman." Best thing ever
What kills fun advertising ideas is the budget. If you dont have a willing star. You wont be able to get stuff out.
Antman had pretty cool tiny marketing XD
I used to work at a place just round the corner from the Raiden mural, absolutely beautiful work.
Halo 3's marketing was pretty good it kinda took the opposite approach from deadpool where it took you into the world of halo with all the war veterans talking about their memories of chief and other war stories.
I was in NYC when the movie came out so every day we'd be on the bus back to the motel and we'd drive past the biggest fucking billboard I've ever seen with Deadpool lying like a french girl on it
I think him holding it back made it succeed. Super hero movie fatigue and than we get a R rated superhero movie that is all tongue in cheek. Perfect timing i’d say, so maybe he was fox’s golden hand.
In fairness, I always thought Deapool was a movie that could be very good or VERY bad. And the difference was whether you believed in Ryan Reynolds as he was coming off of Green Lantern.
I can’t believe you didn’t mention the Halo 2 marketing with the arg ilovebees. I’ve never heard of anything quite like that crazy marketing campaign.
For movies with great marketing, you can't forget Lilo & Stitch. Stitch met with most of the Disney A listers in one way or another and literally took Jasmine off of Aladdin's carpet just because he had a better ride XD.
In Liverpool outside the FACT cinema is where the Cyborg ninja 4 story painting was :)
Karl trying to come up with memorable marketing campaigns:
Blair Witch Project: bruh
Lelo and stitch is by far the most memorable fucking ads ever.
So many great promos! The Bob Ross or Beckham ones are probably my fav. But Rothman is not to blame for not getting DP, Gwenpool, who has read all Marvel comics, except DP comics because they were too LOL meme!
I can think of so many games with creative marketing, but with movies I can only think of horror movies with terrible args and fake news articles.
The marketing for the Transformers movies is memorable because those movies are terrible but every single time the trailer is edited in a way that makes people think they're going to see a much better movie than they actually are.
Now I gotta look for this Metal Gear wall art 7000 miles away from me. Thanks, karl.
Greatest memorable advertisement is the billboard for The Room!
Remind me how when they filmed the first Pirates of the Caribbean, the CEO Michael Eisner, saw Johnny Depp's take of Jack Sparrow, and thought he was ruining the film.
I get that not everyone is right all the time, but good heavens... these sort of mistakes make you wonder what the actual hell they were _actually thinking._
Deadpool and Deadpool 2 are my favourite movies. So glad they did end up making them.
I was really expecting to see that District 9 had good marketing. “Non-Humans Banned” or “For Humans Only” with a Prawn crossed out