Results of Multisensory Experiment 2020

If you don’t speak any Russian and missed the fun, here is an English version of Multisensory experiment results.
In June of 2020 more than 30 participants of Russian Roasters Village Online received a magic box containing 3 coded samples of coffee, 3 stickers with odd shapes and a box of pencils. We did not ask them to define a Q-grade, price estimate or guess what it is. Their only job was to cup the coffee using SCA procedure and choose colors and shapes they feel are most appropriate for each coffee. Next, they were to choose a soundtrack that best matches the lot (choices were Flower Waltz, Seven Nation Army and Surf Rider). All forms were sent to Hummingbird Coffee via our online data collection tool at colibricoffee.ru.
By September we received 55 responses (55x3 forms) from both professionals and amateur consumers. Here we share our results and some discussion.
We thank Fabiana Carvalho for keeping an eye on us while developing the experiment, calculation of the results and help with interpretation of data.
Please share your thoughts and experience.
The video mentions a link to our guideline for participants (still in Russian) • Multisensory Experimen...
And a link to a movie about Panama Geisha vimeo.com/ondemand/highergrounds

[@academyofcoffeeexcellence656]

Great work Valentina!

[@hummingbirdcoffeerussia7319]

Thank you, Todd!