DAM and the Physical World Print, Packaging, and Workflows

Session 3 in Theresa Regli's 2023 web series: DAM and the Customer Experience
Many digital assets are also destined for print channels: catalogues, packages, in-store signage. Yet the assets are managed digitally. How do digital assets connect and power the offline consumer experience? In this session, we explore assets' downstream usage in traditional commerce, and look at how DAM can connect to physical asset collections and archives.
Speakers:
Theresa Regli, DAM Industry Analyst; Director & Chief Strategist, Vox Veritas Digital
Josh Van Dyk, Vice President, North American Sales, censhare
Natalie Daller, Sr. Digital Asset Manager, Lands' End
Dale Meinholz, Digital Asset Specialist, Lands' End