interpack 2023: The PUMA Project

Working together to the end of packaging as an environmental issue worldwide
Talk with Michael Nieuwesteeg, Managing Director NVC
The PUMA Project is the collective effort of the packaging business community to end packaging as an environmental issue worldwide. Packaging has been with mankind already since ancient times, however the 20th century has brought a dramatic acceleration. The world now packs at least 320,000 products each second, resulting in as many emptied packs later in time and at a different location. This has caused substantial environmental concerns. As packaging business community we will only keep our societal licence to operate if these concerns are properly addressed.
The PUMA project driver is NVC Netherlands Packaging Centre. The day before the interpack (on 3 May 2023) the PUMA World Conference was organised, in Dusseldorf, Germany. This non- sponsored conference brought together 19 speakers in one day who shared their insights interactively with a world audience. The recording of the presentations at the conference are available for all professionals joining the PUMA project worldwide.