Meet the Trek Supercaliber (Gen 1): The Hardtail that isn't a Hardtail

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  • Опубликовано: 24 дек 2024

Комментарии • 1,1 тыс.

  • @ImaginativelyUnimaginative
    @ImaginativelyUnimaginative 5 лет назад +1173

    Whoever's in charge of marketing at Trek should get a raise.

  • @josephacosta5252
    @josephacosta5252 5 лет назад +2149

    This.... is the weirdest way to advertise a new MTB.
    Great job, Trek 👍

    • @dantwarb40
      @dantwarb40 5 лет назад +35

      Joseph Acosta look at mahalo my dudes video they made it if u wanted to know

    • @symmetricon1982
      @symmetricon1982 5 лет назад +6

      My thoughts exactly. What a strange video.

    • @bradleyholton-coates8345
      @bradleyholton-coates8345 5 лет назад +15

      Hold it, maholoy dude aka IFHT made it

    • @buckroger6456
      @buckroger6456 5 лет назад +9

      Great ad for sure. Nearly died when the little girl called the boy a Joey lol. Other kid is like who cares xc sucks! 😂😂

    • @keming222
      @keming222 5 лет назад +1

      @@bradleyholton-coates8345 Yes, sounds exactly the same team :)

  • @xbigcat22
    @xbigcat22 5 лет назад +1608

    Mahalo my dudes. Best bike ad ever!

    • @henrylaird9028
      @henrylaird9028 5 лет назад +7

      How come they made/uploaded it first or did ifht collab?

    • @WesMacaulay
      @WesMacaulay 5 лет назад +30

      I think trek commissioned them to make the ad. A very very good idea

    • @ziyaoyuan4093
      @ziyaoyuan4093 5 лет назад +1

      same

    • @PJSinohin
      @PJSinohin 5 лет назад +13

      Because IFHT is the goldilocks of mtb video producers.

    • @ameurstihn6610
      @ameurstihn6610 5 лет назад +1

      Poser.

  • @Scuretat
    @Scuretat 5 лет назад +782

    0:24 the car you can afford after buying that bike

    • @jakebraun6376
      @jakebraun6376 5 лет назад +94

      0:42*

    • @ismaelalzurba6046
      @ismaelalzurba6046 5 лет назад

      Yeah

    • @stevegek
      @stevegek 4 года назад +22

      Wait you mean you can actually afford a car after buying this bike? Cool.

    • @grandpa_6.7
      @grandpa_6.7 4 года назад +1

      The bike is faster than the car.

  • @zachvh6245
    @zachvh6245 5 лет назад +300

    Trek, you hired the right film crew: Mahalo My Dude

  • @westmichigancoyotes7408
    @westmichigancoyotes7408 5 лет назад +2126

    "whatever... Cross Country sucks...." Best part of the video! :)

    • @djdomin7476
      @djdomin7476 5 лет назад +2

      yeah xD

    • @cycle_365
      @cycle_365 5 лет назад +71

      “Who cares - it looks fast as.......” also equally as good a line !

    • @thephantom_2247
      @thephantom_2247 5 лет назад +30

      Sorry, but Jolanda is the best part of the video. XC Sucks is the second best part - lol

    • @L4J20
      @L4J20 5 лет назад

      haha, that is funny!

    • @eScapes1
      @eScapes1 5 лет назад +24

      Did you notice that he was on crutches?

  • @AndrewGrease
    @AndrewGrease 5 лет назад +465

    More lawns, more suspension

  • @squashguy74
    @squashguy74 5 лет назад +387

    Hands down the funniest bike ad ever made 🤣🤣🤣🤣🤣 Brilliant Trek! Love the bike too by the way 👌🏼

    • @dipparoni
      @dipparoni 5 лет назад +11

      Ifht films

    • @viljarsaare5491
      @viljarsaare5491 5 лет назад +2

      @@dipparoni ifht made this? To be honest, it is their style ;)

    • @unitforce7417
      @unitforce7417 4 года назад +1

      @@viljarsaare5491 yep they made it

  • @calandraco2888
    @calandraco2888 5 лет назад +396

    “Who cares! It looks fast as...” 😂

  • @PaulHolder
    @PaulHolder 5 лет назад +222

    If the bike is as much fun to ride as this is to watch then you’re on to a winner. Love that Trek has the confidence and humour to include a kid shouting “Cross country sucks” in a promotional video for a very expensive cross country bike 🙌😂

    • @amblincork
      @amblincork 5 лет назад

      Really ? Yolanda Neff had an appalling performance at Snowshoe today ? She might have done better riding a tricycle !!

    • @maxitello4014
      @maxitello4014 5 лет назад

      Algo, he is on chrutch, jeje :P

    • @sebastianjost
      @sebastianjost 4 года назад +1

      Well, I doubt that anyone who is seriously thinking about buying a 6000$+ XC bike will be put off by a kid in some advertisement.
      It was unusual though.

    • @the.communist
      @the.communist 3 года назад +1

      @@maxitello4014 too much downhill i guess

  • @durianriders
    @durianriders 5 лет назад +97

    haha best bike ad ever! Good work whoever made this!

    • @ridingwithpat7251
      @ridingwithpat7251 4 года назад +3

      mahalo my dude made this go check the youtuber out

    • @mio7452
      @mio7452 4 года назад +1

      yeah man IFHT films/mahalo my dude, are really great

  • @tyhall7208
    @tyhall7208 5 лет назад +563

    Easy, It's a Soft tail

    • @stinkyfungus
      @stinkyfungus 5 лет назад +32

      Right?
      It's a pretty trick softail... but it's clearly a soft tail.
      Guess people forgot about the late 90s.

    • @three396
      @three396 5 лет назад

      Lol

    • @alxdanu
      @alxdanu 4 года назад

      Make sense

    • @gile4782
      @gile4782 4 года назад

      agree

    • @gymbroster9317
      @gymbroster9317 4 года назад +10

      This man is the new einstein

  • @slovakbikeparks
    @slovakbikeparks 5 лет назад +178

    2:59 She: Didn't you just buy a bike?
    Ordinary Trek Owner:You don't get it, it's paradigm shifting :D

    • @maggiefranz7053
      @maggiefranz7053 5 лет назад +1

      This was my husband and I until recently :) Such a good part!

    • @slovakbikeparks
      @slovakbikeparks 5 лет назад

      @@maggiefranz7053 oh You must be one happy wife! :)

    • @KnittinginthePark
      @KnittinginthePark 5 лет назад +2

      @@slovakbikeparks Haha he worked for Trek for a long time, and I just became a Trek Women's Advocate so we're both addicted now :)

    • @slovakbikeparks
      @slovakbikeparks 5 лет назад +5

      @@KnittinginthePark oh, your poor kids... 9.9s in garage, but nothing in fridge (at least that's how we have it at our home :) )

    • @ssylwester
      @ssylwester 4 года назад

      Reek loves it

  • @liamstevenson9681
    @liamstevenson9681 4 года назад +69

    2:46 that's my boy right there

  • @dariogiordano4218
    @dariogiordano4218 4 года назад +4

    I’m all for this light hearted humour entering the cycling world. Riding bikes is fun - so is this ad. Well done Trek!

  • @thephantom_2247
    @thephantom_2247 5 лет назад +18

    Jolanda Rocks!!!! she was sooooooo funny. Doesn't hurt being gorgeous either.

  • @parsnips800
    @parsnips800 5 лет назад +86

    Good job Trek. On both the advert (which is hilarious! ) and the new bike.

    • @amblincork
      @amblincork 5 лет назад

      Pity Yolanda Neff came in 11th at Snowshoe and threw away the World Championship with the bike -

    • @gilbertgonzalez7890
      @gilbertgonzalez7890 4 года назад

      @@amblincork did she fail because of the bike?

    • @amblincork
      @amblincork 4 года назад +1

      @@gilbertgonzalez7890 I dont know. I really like her as a competitor, but last year was her poorest year for a longtime and she didnt win a single World XC race. There is little serious analysis of riders performances, so we can only speculate.

    • @gilbertgonzalez7890
      @gilbertgonzalez7890 4 года назад +1

      @@amblincork thank you for your answer, I am just starting to get into mtb and learning as much as possible. Have a great day!

  • @rgvmarciano
    @rgvmarciano 5 лет назад +6

    An ingenious design deserves an ingenious ad! Outstanding job, Jolanda and Trek. As much as I would love to see Kate, Jenny, Tauber, or Emily win the WC today, if Jolanda takes the win, it will definitely seal the deal.

  • @jackenoph6422
    @jackenoph6422 4 года назад +4

    Best ad I've watched in forever

  • @fransergiocintrabarcelos7051
    @fransergiocintrabarcelos7051 5 лет назад +66

    And the Oscar goes to.... Jolanda!!

  • @The.Southern.Outdoorsman
    @The.Southern.Outdoorsman 5 лет назад +10

    Best video you guys have ever made! Possibly one of the best promo videos I have ever seen for this industry! Love my trek bikes.

  • @PizNeyWorks
    @PizNeyWorks 4 года назад +36

    do you want full suspension or hardtail?
    trek: yes.

  • @CoreenMazzocchi
    @CoreenMazzocchi 5 лет назад +36

    It does look fast as Fuh.. ! Nice one Yolanda Neff!

    • @maggiefranz7053
      @maggiefranz7053 5 лет назад

      Got to see her ride this up close and it was unreal!! And got to see it up close/pick it up at Trek headquarters and I want one soooo badly!

  • @alexgonzalezMI
    @alexgonzalezMI Год назад +1

    Way late to the party but I just got one a couple weeks back. Definilty the best MTB I've ever ridden.

  • @TrekIsrael
    @TrekIsrael 5 лет назад +28

    so funny!!!
    I truly love the way the on-line track branding is going...

  • @stevegek
    @stevegek 4 года назад +1

    Hands down the coolest bike ad I've seen. Well done Trek.

  • @arfmf
    @arfmf 5 лет назад +5

    Damn now I love Jolanda Neff even more... Those crossed blue eyes got me

  • @lucasando1
    @lucasando1 4 года назад

    That's the best bike ad I have ever seen. Awesome

  • @oliverstoneproduction
    @oliverstoneproduction 5 лет назад +37

    THE BEST ADD I HAVE EVER SEEN🔥🔥🔥.LOVE THIS.GREAT JOB GUYS.😂😂😂
    MAHALO MY DUDES😂😂😂

  • @mattkretchmar6374
    @mattkretchmar6374 3 года назад

    Best commercial video ever. Kudos to the film team and to Jolanda for playing along so well.

  • @jaysealenduro5618
    @jaysealenduro5618 5 лет назад +5

    Wow that's a very good looking XC bike its really an super XC mtbike. Trek your the best in making super bikes and product videos.

  • @jacquesduplessis6175
    @jacquesduplessis6175 5 лет назад +1

    Best bike ad I've ever seen! Yolanda rocks.
    The bike actually reminds me of those old Elastomer bikes of 20 years ago.

  • @billcooper4525
    @billcooper4525 5 лет назад +144

    That's some divorce-inducing pricing right there!

  • @buildtestflyrepeat9428
    @buildtestflyrepeat9428 4 года назад

    Hands down the best mountain bike related video ever

  • @Supersamazing
    @Supersamazing 5 лет назад +24

    Wait, the subtitles say "Goat disagrees" 😂😂

  • @viCtoRhmUnGUiA
    @viCtoRhmUnGUiA 5 лет назад +1

    The best mtb ad i've ever seen. ;-) oh!!, did I mention that Jolanda Neff is a true angel, beauty at it's maximum.

  • @jamesb9767
    @jamesb9767 5 лет назад +5

    Omg.... Best bike commercial ever!! Aaaannnd your gonna need two credit cards. Lol

  • @dndfabio
    @dndfabio 5 лет назад +1

    Thats the best Art to present a new Bike
    Nice Job, Trek

  • @amranSK55
    @amranSK55 5 лет назад +6

    The female trek segafredo team colors are hella beautiful, the bike looks nice too 🙃

  • @ripapa6355
    @ripapa6355 4 года назад

    Wow, what a great ad. I forgot partway through that it was a commercial, and was just watching for entertainment. This is perfect.

  • @stinkyfungus
    @stinkyfungus 5 лет назад +8

    Uhhh, there is a 1999 Ibis silk ti on the phone, says it wants its paradigm back...

    • @VeloJake
      @VeloJake 5 лет назад

      Or the Trek STP from the early 2000s.

  • @raulmartinez5511
    @raulmartinez5511 3 года назад

    Never had the chance to test ride this beauty, but I can tell you that it's the coolest advertisement I ever seen!

  • @dimondbackdownhiller1337
    @dimondbackdownhiller1337 5 лет назад +22

    2:46 that's me and like 90% of people I know

  • @triciaf2842
    @triciaf2842 5 лет назад +2

    Damn...impressive acting from Jolanda! She was SO GOOD!

  • @Baldingbry
    @Baldingbry 5 лет назад +43

    Mahalo mah dudes 🤙🚵‍♂️🤙

  • @RobertKnight001
    @RobertKnight001 3 года назад +2

    This format of a commercial could be used on everything. It's fantastic... Great job Trek and my local Vancouver/Richmond IFHT crew. :)

  • @Rocky4719
    @Rocky4719 5 лет назад +6

    Love it! Too bad my credit card wouldn’t even be enough to own it

  • @mikeclements4548
    @mikeclements4548 5 лет назад

    Guys you absolutely nailed this advert... Oh and the bike looks great

  • @mochno1
    @mochno1 5 лет назад +32

    No way only 165 views :) I love that bike already..where is my credit card :D .

    • @trekbikes
      @trekbikes  5 лет назад +5

      It has paradigm shifting!

  • @vetmtb573
    @vetmtb573 4 года назад +2

    This has to be the best bike ad I’ve ever seen. The ending made me bust out laughing lol 😂

  • @Evan-Brown81
    @Evan-Brown81 5 лет назад +8

    New category of mountain bike is a $10k speed machine.

  • @aaronsanchez6572
    @aaronsanchez6572 5 лет назад +1

    This might be the best add I’ve seen in a while!

  • @carlosperaro1605
    @carlosperaro1605 5 лет назад +5

    One of the best bike adds ever. Very funny, and Yolanda's character is hilarious.
    I just think it became too long at the end.

  • @DaniRiversRoads
    @DaniRiversRoads 5 лет назад +2

    So goood, Jolanda Neff's acting is spot on, wonderful bike, indeed, it's a Supercaliber. Perfect movie concept, well done!

    • @amblincork
      @amblincork 5 лет назад

      Looked she was acting today at Snowshoe when she had her worst performance ever !!

  • @kingofstuff1732
    @kingofstuff1732 4 года назад +4

    Me: Thats a nice bike, I should get it.
    My wallet: *NO.*

  • @dondons5688
    @dondons5688 5 лет назад +1

    Definitely my dream ride!
    The bike is quite nice too.

  • @RespectRo2024
    @RespectRo2024 5 лет назад +5

    Great bike and great company #Trek
    Anyway the cheapest version is more expensive that the car (sh) i wanna buy here in Romania ... so i'll be riding in my dreams😂😎
    LoL

  • @PresiMinchev
    @PresiMinchev 5 лет назад

    It''s paradigm shifting! Nailed it!!

  • @maxlobo9745
    @maxlobo9745 4 года назад +8

    its the same Voice that "how to Buy a bike"

    • @malm4640
      @malm4640 4 года назад +1

      Wow really no shit sherlock

  • @danieldesmond3422
    @danieldesmond3422 4 года назад +1

    Not gonna lie that was a GREAT ad!!

  • @joeyh6372
    @joeyh6372 5 лет назад +3

    "Who cares?! It looks fast as fu.."

  • @rubencitostyle
    @rubencitostyle 5 лет назад +1

    Love Jolanda Neff and love Trek!! This ad is epic!!!

  • @ROSE-by5su
    @ROSE-by5su 5 лет назад +3

    Hey trek can you sell cheap xc hardtail frame cost 200 to 300 dollars i cant afford those

    • @trekbikes
      @trekbikes  5 лет назад

      Peek at our Marlins or 820!

  • @AtilaMadrona
    @AtilaMadrona Год назад +1

    My favorite bike add ever 😍😍😍

  • @tlf.
    @tlf. 5 лет назад +13

    "who cares, it looks fast as f***"

  • @danielemulazzi7309
    @danielemulazzi7309 5 лет назад

    Troppo bello questo video !!!...e la campionessa oltre che essere forte e veloce è anche molto bella e simpatica !!!...mi è piaciuto tanto quando ha guidato il Piaggio Ape per risalire il paese ...troppo simpatica !!!...e bella !!!

  • @frantiseksmolik410
    @frantiseksmolik410 5 лет назад +4

    It weighs the same as the top fuel did, and that had aluminium rear axle. That is not very light

  • @VinayakPadarha281224
    @VinayakPadarha281224 5 лет назад +2

    The most Dope Advertisement I've ever seen for a bike!

  • @durianriders
    @durianriders 5 лет назад +5

    hard tail all the way. Less servicing. 29er wheels are enough.

  • @michelweienborn2828
    @michelweienborn2828 4 года назад

    Maybe the best bike ad i've ever seen

  • @paulcauchois6564
    @paulcauchois6564 5 лет назад

    best advertisement ever its too funny and really shows that the team behind understands their customers and make jokes on stereotypes and stuff

  • @YourFavoriteCyclist
    @YourFavoriteCyclist 5 лет назад

    And a commercial like this is why I ride trek bikes! Nice job!

  • @Gabob3r
    @Gabob3r 5 лет назад +1

    This ad is as genius as the bike! I need this thing so much🤩😍

  • @Wizler71
    @Wizler71 5 лет назад

    Thus begins Jolanda's acting career. Super funny and well done!

  • @stellamaris3537
    @stellamaris3537 4 года назад

    Im soo glad that you are sponsoring Mahalo my dudes

  • @PaddleAsia
    @PaddleAsia 2 года назад

    Brilliant video!! Massive kudos to the creators of this video. Every second of it was entertaining AND informative. AND, I seriously considering this bike now as a new addition to my fleet.

  • @AllMyRides
    @AllMyRides 5 лет назад +2

    Wow. This is like the best new bike launch video ever. Kudos to you for this fantastic colab with MMD 👌. Super nice.

  • @davidpinnington213
    @davidpinnington213 5 лет назад

    Genius to the creative team - bike does not seem to shabby either - it’s not a hardtail!!

  • @draco7989
    @draco7989 4 года назад +1

    I wish if I could buy one like that

  • @RGCastro7
    @RGCastro7 5 лет назад

    Great ad! Nice touch with Jolanda. She's such an inspiring rider

  • @brainnoterecords8288
    @brainnoterecords8288 5 лет назад +2

    Jolanda plays great !!!

  • @E-bikeEnduro
    @E-bikeEnduro 5 лет назад +1

    Wow. Bellissimo spot. Jolanda simpaticissima 😍

  • @Lyubog997
    @Lyubog997 Год назад

    Ladies and gentlemen, this is how you make an Ad. Bravo Trek!

  • @JuniorSanchez_08
    @JuniorSanchez_08 5 лет назад

    Jolanda is an excellent actress!!!

  • @bradymtb6507
    @bradymtb6507 4 года назад

    Best bike intro I have ever seen

  • @kennethkuhlman8864
    @kennethkuhlman8864 3 года назад

    omg this was the best bike ad ive ever seen.

  • @marikon1981
    @marikon1981 4 года назад

    凄くいいCM。英語あんまり分からないけど意味が解る。
    ベスパに積んで谷合の村走るセンスも最高

  • @romanrauhala7853
    @romanrauhala7853 5 лет назад

    Best Ad Ever!!! I want now!!!!

  • @letsallgetalong5499
    @letsallgetalong5499 4 года назад

    I have a supercaliber 9.7, and it is so smooth, want to make it into a 9.8 and a half!

  • @PeterSp-w8u
    @PeterSp-w8u Год назад

    Ich fahre es seit 2 Jahren- Das geilste Bike, dass ich je hatte (nach 35 Jahren Biken) übrigens ein super tolles Video mit einer wunderbaren Darstellerin

  • @Anakha1986
    @Anakha1986 5 лет назад

    Easily the best bike launch ad I've ever seen.

  • @mikelakowski8120
    @mikelakowski8120 4 года назад

    The best add iv ever seen even though im a freerider and hate XC

  • @Fonpill
    @Fonpill 5 лет назад

    Cool bike! Pretty Jolanda! :D

  • @jackbolen5001
    @jackbolen5001 Год назад

    “Who cares, it looks fast as f…” I’m crying. Best commercial ever!!!!!!

  • @williamcorrea7964
    @williamcorrea7964 5 лет назад

    best bike add ever! don't forget to include the n+1 formula! Paradigm shift

  • @jeremyfrey2344
    @jeremyfrey2344 5 лет назад

    This is the best bike ad To ever exist ever

  • @jcsrst
    @jcsrst 4 года назад +1

    That's hilarious and so well done! All advertising should add value for the viewer like this.

  • @mailtheben
    @mailtheben 5 лет назад

    I nearly wrote the ad off at the fairytale...then it redeemed itself. Well done.

  • @red00tl
    @red00tl 5 лет назад +1

    I still feel the “Sagan vs grandma” advert is the funniest ever. But this one easily takes the second place. ;)

  • @garrettsmith8286
    @garrettsmith8286 5 лет назад

    This is the best commercial ever!
    Jolanda was awesome!
    (And here I just bought a new Hard Tail XC bike 2 days ago.....) :(