RJ, these designs are hits right out of the ballpark. I recommend that you prioritize R3 ASAP. With the right price, that car is a winner for so many different market segments, right down to what has been abandoned by the Bolt withdrawal from the market. The "hot hatch" crowd will love it with a tri-motor chassis, while people looking for a small practical less expensive SUV will too. You are guiding your company to be one of the new "big three" auto companies of the electric era. I wish you and your company the best.
Can we talk about how nice it is to see a ceo out and about just chatting to people. Not to mention, knows how to speak. Dude really cares about this company.
Doesnt care about his workers. They're some of the worst treated in the industry. He only cares about money. Dont let the smile and nice persona fool you
My Dad ran into RJ at a Whole Foods in OC a few months back. He told me that at first he just thought he was some dude with a Rivian T-Shirt on and started talking to him since we have a neighbor who works there. It turned out it was RJ who is the CEO. He made a good impression on my Dad and from this video I can see why. He seems very down to earth and passionate about Rivian!
This wasnt my target vehicle, but this absolutely nails it. Once I finish school, this will be my first new vehicle purchase for myself. So many of these vehicles are massive, but a 5-seater is perfect. The packaging is excellent, and the haptic wheel controller is genius.
Can't wait until these come to Sweden, looks amazing and RJ seems like the perfect mascot / spokesperson for Rivian, unlike other CEO's around. Really hope they make it big in the EV space.
The way the CEO doesn't talk over marcus is a great thing. HE doesn't go into some rant about how great something is. Hes just like "yeah we did this because of xyz" - great communication.
@@swishahoops2103 I could see how he comes off like that too. That kinda thing is always going to be dependent on the culture whoever his judging his actions & product grew up with forsure. A hard thing to do well & appeal to the majority with.
It's incredibly refreshing to see a CEO who is actually qualified and passionate about their product. The guy has a lifelong passion for cars and got a doctorate in mechanical engineering from MIT. You can tell both of those facts from the way he talks about his cars in this video. Incredible how passion can translate over a video. Got a customer out of me, and surely out of many others.
This is the best R2 reveal coverage on RUclips. Super informative, loved the "why" behind the design and numbers, awesome to have RJ's comments. This is the adventure EV I've been waiting for, I reserved one after watching your video. Well done!
As someone who grew up in a 1st generation Honda Accord (forest green!) I have to say, oh yeah definitely! Looking pretty great. Too bad it's so far off they don't even give a year though. :( If only it released in 2025 at the latest - it could be so successful I feel. Europe especially is screaming for EVs this size, and it looks great with excellent attention to details. Here's hoping they do include the bluetooth speaker with all their models though, that'd be so sweet, and would lower price per unit as well due to larger production runs.
Really? It looks like a brick to me - something designed for someone who wants a Range Rover sport but smaller. I know they claim it has a good CD, but I really doubt it. I guess at least it's got a small front profile unlike their other behemoths? I doubt it's CD is even close to a modern hot hatch. America really just needs to get over the Xover craze.
@@lennyvalentin6485I live in Europe and I can totally confirm this. Rivian would completely blow the competition away with an R3. Myself being among the first buyers. Great looking 80s hot hatch vibe. I'm surprised that Marquez didn't pick up on this. Rivian is, to this day, probably the only solid competitor to Tesla with great built quality and excellent UI.
I am so excited to start seeing these vehicles on the road! I love how Rivian kept their now iconic design language and brought in a more traditional hatchback shape for the R3!
As usual so thoughtful in your interviews, identifying key features most people would ordinarily miss. RJ and the Rivian team will have great success with these lineup.
That R3X looks like an absolute blasty-blast... I'd love to rip around on some trails with that thing. Instant electric response times, loads of torque, low center of mass, wide wheelbase. I can dream... ...but with a 6 month old and perhaps one more in the future, I'll have to plan for the R2 if anything 😅 they all look pretty sweet
looks really easy to bump it accidentally. I drove manuals for years, one handed palm steering is a habit that it does not look very compatible with. Otherwise it does look pretty cool, I could see a lot of different applications for it, not just cars.
ioniq 5 N is most exciting EV to me, but i love R3. love the design and it's something i can see myself driving. just not sold on the brand yet though.
@@joec.5009The 5N is really a looker, isn't it? Rivian really seems to know what they're doing, too. They've got their corner of the market pinned down.
Don't believe they can use the rear light design on the R3, but hopefully I'm mistaken because I think that's gorgeous. What's the law? Brake lights aren't allowed to be on a movable piece of body work?
@@tier1detailingif they could just wrap the tail lights around the back door like the r1s but also keeping a similar design I think that would make it legal
@@tier1detailing More accurately, there must be brake lights on a piece of body that can't move. The 2017-2020 chevy bolts switched to the lights on the bumper if the lift gate was open. It looks like the R3 has itty bitty lights in the bumper.
I don’t normally care much for the EV market but I’m not gonna lie… I REALLY like that R3X lol. I have a GTI currently and the design of the R3 gives off the vibes of an 80’s hatchback and I love it. The Tri Motor is just icing on the cake
I love this CEO. He seems really passionate about the company, knowledgeable about the tech and I really like how transparent he is about everything. Cant wait to see Rivian grow in the next few years.
And also battling multiple allegations of workplace sexual harassment and lack of worker safety in their factories. I like their vehicles and I want Rivian to do well, but not at the expense of it's worker's wellbeing. So, if the allegation hold any weight, I sure hope he shows as much passion in fixing the worker well-being issues as he does for innovation and design.
I've been wanting a rivian for so long. Invested in the co since the beginning, so this makes me happy that I will be able to afford one in the near future.
That R3 surprise got me stoked. My dream daily driver now. Love the aesthetic. So vintage and simple but with all the latest tech. I really hope the best for Rivian.
@@alatmancave7093here is a secret. People like different things. I love the styling of the R3, especially the back. Don’t tell people what they shouldn’t or should like. Makes you look like an asshole
@@thenerdshowno, they look stupid. Too big, like a toy. The idea of a wheel that you can move from the back or the front is cool, but the wheels are too narrow and too big
RJ seems like a genuine cool and nice guy. He's not awkward like 90% of CEOS are, and he comes across as really passionate (almost geeky?) about his cars. Cool to see that for a change!
RJ is the reason I bought an electric car. Unfortunately I couldn't afford his product, but listening to him is what drove me to make the jump to an EV.
My dad meet him and his ex wife, he said they were really nice people. My husband works for rivian and said he seeing him at the factory here and there.
I noticed that as well. He's not Elon awkward and weird, and he's not like some major brand CEO that has clearly rehearsed all of the talking points with marketing before the event. He seems like he is very hands on and very much a part of the team, and fairly humble and reserved. I am beginning to become fond of their brand. Something about what they are doing here really resonates with me, from the clean software, to the physical controls, to the unique look that combines clean lines and unique colors with something sporty and adventurous for a reasonable price. I'm impressed. They are definitely at the top of my EV list when I upgrade from combustion in a few more years.
@@KenDotCom The Jeep Renegade has diminutive dimensions and I see quite a few of them in grocery store parking lots. Gen Z is delaying having large families, so smaller more affordable vehicles may make sense. I see what appear to be retired boomers driving Renegades too. It seems like a good opportunity for the Rivian R3.
@JHunter_ love the thing. My only issue with Rivian is the absurd wait for repairs and the cost if it's not something under warranty. A friend of mine got rear ended in a parking lot...hit and run. It wasn't that much damage but almost nobody would fix it and he waited 3 months for a repair(insurance paid) that would have taken a week for a Ford or Chevy
Great interview and showcase of Rivian innovation with these vehicles. RJ and his team are visionaries, i cant wait for the R2 /R3(x) to be available for purchase.
I'm really fond of this CEO; his humility and enthusiasm for his product are incredibly refreshing. He's deeply passionate about his work. The entire interview came across as a conversation between two gentlemen who are both genuinely excited about the technology, engaging in a relaxed and enjoyable chat. Super like !
The R3X back design strikes me as something that will become a sought-after style. Really interesting blend of vintage and modern design elements. Like how the makers of Back to the Future 2 would have an old VW Golf look in hovercar times.
my initial reaction was that I hated it. I thought it was trying to look retro in a way that didn't work. I can see myself liking it more with time though
So happy to see Rivian put out new more affordable products. One thing I don't see people talk about is the decision to place the chargeport where they did (rear passenger side). I understand reducing the HV cable run to save costs, but why not place it rear driver side to make it more accessible at Superchargers? Owners of these cars will have to take up two parking stalls at a Supercharger because charge cables are short and can only reach a port that is located front passenger or rear driver side.
The contrast between Rivian leaning into Marques and Fisker whining about Marques could not be more stark. Kudos to RJ and Rivian for leveraging Marques here. Brilliant PR move.
@@dustybaguette The thing was Fisker is their software just needs work, needs more time to get bugs fixed and mature. Rivian is notable for having great software already, that is a strength for them. Fisker comes across as just not quite finished and needing a bigger team to get it all tweaked.
Wow! These are some incredible cars! I would be extremely happy with any of these models, but especially that cute little R1. It's giving trekking over Europe in the summer vibes. 😍
As someone who prefers small sedans and crossovers over all the big giant ass SUVs. R3 was a massively pleasant surprise. Really glad to see Rivian is going to have something small in the future if they can make it long enough to be profitable.
@@jake-ly yes, we are going to be in the market specifically for a Crosstrek later this decade when our Outback is about toasted, and I wanted to get something electric for our around the town car. This seems like it would be a great option, if the price is right.
Love these! I would get R2 or R3 really, leaning towards R2 right now. I really like that Rivian is coming down-market so that more people can afford them. Very cool cars!
I'm a GM guy and I love that Rivian is pushing boundaries and forcing the other companies who've gotten complacent to act. These vehicles are pretty damn cool.
that’s what I’m saying the car industry milked the consumer for decades for old technology. Imagine if they pushed for innovation we would’ve been miles ahead now. I’m glad companies came to have them clean up there act in terms of innovation
the way Marques went is insane, from reviewing some tech in his room and just uploading the file on the internet to reviewing the newest car by one of the world´s largest EV manufacturers with the CEO himself
I’m not trying to start anything but Tesla is still the number one EV manufacturer. I like Rivian and hope it succeeds especially because I have shares in their stock when it dropped to 10.37 a share.
Impressive how true and humble he has stayed to himself along the way. He makes the videos about the products, not about himself. You can sense his genuine curiosity around the products he reviews. He is that same dude that we first saw years ago in his dorm room with Honey Nut Cheerio boxes in the background.
R3 or R3X (depending on how significant the price difference is) looks fucking rad. Really dig the lines, the more compact everyday driveability, the colorway (particularly on the R3X), and the more reasonable price tag. Definitely enjoying what Rivian is doing here.
That R3X is freaking sick!!! That’s just what my next car is gonna be I already know it. I love hatchback wagon things, and that thing is just so cool looking! R3 I genuinely feel like will become their “Iconic” car. That design is going to be popular, it’s got this futuristic vintage look that just works so perfectly. And with them all having 300 miles of range! I’m hooked and I’m sold!
I agree, but considering the R2 isn't coming out until 2 years from now and they don't even have a date for the R3, I'm concerned that it won't come out or at least won't come out the way you saw today. I mean, when is it coming out? 2027? It's too long!
Wow R2 really looks like a miniature R1S. The steering wheel controls look awesome and the fold flat front seats are genius. Also that R3X is giving rally hatchback vibes, I dig it.
@@arion9696 I'm loving the recent trend of more small "crossovers" getting closer and closer to classic hatchback styling! Ioniq5, Mazda CX30, Volvo EX30, and more are essentially hatchbacks in proportions and styling. I think the extended wheelbase of EVs are one of the reasons the EVs in particular are resembling hatchbacks more than the ICE crossovers. When you push out the wheels farther to the front and rear, it naturally seems to lend itself to the hatchback shape with proportions resembling the early VW Golfs and similar cars.
I can't believe that Marques still film these himself. Running the #1 unquestionable tech channel on RUclips... Still humble keeping the experience as if a buddy of yours just sent you a video of something cool they just found. That's amazing, FANTASTIC JOB!
While it is quite nice, have you looked at the first video of this “Auto Focus” channel? He said he wanted to do this channel in a way that helped show people who wanted to start off their own new channels that they can do it with their own stuff, they don’t need the awesome equipment and setup his main MKBHD channel uses. That said, it is definitely appreciated to see he still clearly creates quality content while going to a more “basic” setup… even if it is being shot on a top end mobile device. 🙂
Its a super sized & "ruggedised" copy of the "Honda Urban EV concept" of 2018. They really ripped it off. Only sold in Japan and Eurpoe, so doubrt americans know it. The production version was shit looking & it's arealdy discontinued but the original concept looked like the r3 but mini.
The impression I got from the CEO was more like "I just bought this car that I am super psyched about". Rather than "lets sell some product!!". Very refreshing!! I look forward to these cars but mostly the R3 being a fan of small hatches.
My family's first car is the Suzuki Swift, which is a fun and practical car. The R3 is a breath of fresh air for those who prefer smaller vehicles. This mighteven be competetive here in Asia.
@@AnthonyBullard There is ZERO EV adoption here because even the chinese brands are having a hard time getting the people's trust and of course, wallets. People here are very loyal to Japanese brands. Hybrids on the other hand are on a steady rise. My family for example is considering buying our next MPV, which is a Suzuki Hybrid.
The UI style of the central screen is really impressive and unique, especially the dark mode theme and wallpaper, love it! the whole has it own design language in exterior and also interior
I did a shoot at the Rivian plant and got to meet RJ. He's just like in the videos. Super nice guy who's really excited about making awesome electric vehicles. He's smart and knows how to put a great team together. I expect big things from Rivian.
I really appreciate that Rivian is actually trying (and doing very well) to make cool/interesting/fun EV's. I really hope it becomes a successful brand.
I have to say. This CEO appears to be one of the best in the entire industry. He’s very smart, approachable, and explains things like a human! Not a robot… (Elon) I’m super impressed by the R2 and R3. Rivian needed a little Boost, and they just got a massive one. Let’s hope the production numbers can be relatively high and this company is off and running. Awesome Job
@@Arjun-ub5bh single-handedly? He didn’t create Tesla or space x from scratch. He used his inherited apartheid wealth to buy his companies. I’m sure Tesla wouldn’t be where it is now if it wasn’t for him, but single-handedly is not the phrase to use here.
This is amazing! RJ looks like a guy from Illinois for sure haha. I love it! So down to earth. I live about 30 mins south of Normal IL and see Rivians all day long when I go to town. They are absolutely stunning in style and characteristics. I even have friends who work at the plant, and they were surprised as well to see the R3! So cool! I wish the absolute best of luck to Rivian. Great job 👏
@supremefan Their primary Manufacturing facility is located in Bloomington-Normal Illinois. Were quite happy they decided to open up their facility here. He just seems like a normal illinoisan, even though he isnt.
R3 is gorgeous and exactly what most people actually need. A good quality, small electric car. As soon as it’s possible to actually buy these easily, I’m sold.
Yep. People in the US keep getting upsold on larger vehicles than they really need and unfortunately makers are starting to discontinue everything except the biggest vehicles because that's where the biggest margins are. Very pleased to see Rivian offering a smaller option in the future.
100% i was looking at this and was like... R3 to me is the stand out. It looks fun to drive and the most appealing for those who are most likely to purchase an Ev today.
I will be forever grateful to you, you changed my entire life and I will continue to preach on your behalf for the whole world to hear you saved me from huge financial debt with just a small investment and I got a new RIVIAN R1T very sweet truck all thanks to you Veronica Hoy
Wow. I'm a bit perplexed seeing her been mentioned here also Didn’t know she has been good to so many people too this is wonderful, I'm in my fifth trade with her and it has been super.
She is my family's personal Broker and also a personal Broker to many families in the United states, she is a licensed broker and a FINRA AGENT in the United States.
Totally loved R3 and R3X compact SUV retro styling with futuristic tail lights. Really appreciate what Rivian is doing by bringing out more affordable and compact EVs ❤
I am hoping for so much success for Rivian. I adore the styling. So much more natural than a Cybertruck. Classy and understated is how I would describe the R2 and R3. Great job
Steve-O's transition to Rivian CEO has been absolutely seamless. Great for him.
Stay tuned for the Rivian JKS.
😂best comment 😂
LMAO!
dude just posted something like this without having seen your comment hahahahaahha first thought
Knew I couldn’t be the only one who recognized
Good to see Steve-O doing so well in his switch to the car industry
Beat me to it 😂
Crap, now I can't unsee it...
Haha that's what it is! Couldn't quite figure it out haha
Came to the comments looking for this 😂
Steve-O with vape voice
RJ brings a very refreshing CEO energy. Just a nice, innovative respectful leader.
RJ, these designs are hits right out of the ballpark. I recommend that you prioritize R3 ASAP. With the right price, that car is a winner for so many different market segments, right down to what has been abandoned by the Bolt withdrawal from the market. The "hot hatch" crowd will love it with a tri-motor chassis, while people looking for a small practical less expensive SUV will too. You are guiding your company to be one of the new "big three" auto companies of the electric era. I wish you and your company the best.
The side profile is nice, but those headlights just kill the whole thing..
Them going for the R2 instead of the R3 first is a wrong move
@@FJB2020Personally I love them. Very much just personal preference. Though you can't mistake them for another brand.
Crossovers just feel so big. I'm hoping for a SMALL EV with ≥300 mile range from some manufacturer. I miss the smaller hot hatches from the old days.
@@FJB2020I like them, but also...CRAAAAB PEOPLE. :)
Can we talk about how nice it is to see a ceo out and about just chatting to people. Not to mention, knows how to speak. Dude really cares about this company.
Couldn't agree more. He sounds very grounded/down-to-earth, articulate and intelligent. I'm impressed.
Everyone wants to be Elon Musk 😂😂😂
He's different from musk @@user-cw1ht6vc4k
Let's hope he doesn't end up like Elon and stays the way he is
Doesnt care about his workers. They're some of the worst treated in the industry. He only cares about money. Dont let the smile and nice persona fool you
My Dad ran into RJ at a Whole Foods in OC a few months back. He told me that at first he just thought he was some dude with a Rivian T-Shirt on and started talking to him since we have a neighbor who works there. It turned out it was RJ who is the CEO. He made a good impression on my Dad and from this video I can see why. He seems very down to earth and passionate about Rivian!
Was it in Irvine?
@@vinstinct Yup
Nice try, rivian marketing squad
Yo this guy is dope tho
Sure he did. Give it a rest, sycophant.
RJ looks like fake Clark Kent
This wasnt my target vehicle, but this absolutely nails it. Once I finish school, this will be my first new vehicle purchase for myself. So many of these vehicles are massive, but a 5-seater is perfect. The packaging is excellent, and the haptic wheel controller is genius.
fresh out of school, a new vehicle wouldnt be what i would recommend.
@@LearnMakeLiveskill issue
Great idea, a $600+ monthly car payment straight out of school. It will definitely be cool though.
RJ look like a calm Steve-O. I can tell he love what he does. Good work
I was just about to comment something similar. Like, "RJ is Steve-O without a lifetime of drugs and screaming" 😂
so happy that someone said it 😂
Exactly what I’ve been thinking LMAO
its amazing how much you can achieve if you stop doing drugs and hang out with losers that drag you down))
Exactly bro, I didn't know him and when was watching the Livestream, I was like why is Steve O unveiling this car.
That R3X has some serious '80s rally hatch vibes. I love it.
Agreed!
Like a Delta Integrale and R5 Turbo had a baby. Need one in my life, will be saving my pennies until it's released!
Lada Niva vibes!
Like a Delta Integrale, a Lada Niva, and a Honda E had a baby. Frankly I love it.
I was thinking MK1 GTI haha
Can't wait until these come to Sweden, looks amazing and RJ seems like the perfect mascot / spokesperson for Rivian, unlike other CEO's around. Really hope they make it big in the EV space.
The R3X color scheme is CRAZY, I want it immediately. Hopefully the price will be revealed soon.
The way the CEO doesn't talk over marcus is a great thing. HE doesn't go into some rant about how great something is. Hes just like "yeah we did this because of xyz" - great communication.
If Elon Musk was that humble, Tesla sales wouldn’t be slumping now.
Fisker need to takes notes
in return with that he sounds underwhelmingly convincing. he sounds like a bad salesman just trying to make a sale.
@@swishahoops2103 I could see how he comes off like that too. That kinda thing is always going to be dependent on the culture whoever his judging his actions & product grew up with forsure. A hard thing to do well & appeal to the majority with.
Model Y was the best selling vehicle on Earth in 2023. Will be again in 2024.
man I'm really proud of Steve-O for really getting his life together!
Yeah man he got his act together and even fixed his voice.
damnit 🤣 you beat me to it lmao
Wow, that is incredible! From putting his D sock and getting it bit by a snake to now this. Just incredible transformation! Wish him all the best.
funny enough the real steve-o actually did get his life together
@@frogery and now he's Rivian's CEO
It's incredibly refreshing to see a CEO who is actually qualified and passionate about their product.
The guy has a lifelong passion for cars and got a doctorate in mechanical engineering from MIT. You can tell both of those facts from the way he talks about his cars in this video. Incredible how passion can translate over a video. Got a customer out of me, and surely out of many others.
This is the best R2 reveal coverage on RUclips. Super informative, loved the "why" behind the design and numbers, awesome to have RJ's comments. This is the adventure EV I've been waiting for, I reserved one after watching your video. Well done!
So impressed with Rivian and their design approach. Also glad to see they are creating options for lower price points.
R3 and R3X are the WAY to go, what an absolute beautiful design
It gives me old station wagon vibes and I'm down for that
I love the boxiness of the Rivian designs.
@@whitewolf146 really? the R3 gives me 1980 Golf vibes... but not necessarily in a bad way
nah, that is one ugly car. R2S please
@@DumpsterJediexactly what I was thinking. Get one in harlequin colors!
The R3 is giving me some serious 80's hot hatch vibes, and I am all for it.
Exactly, It's got VW rabbit/golf written all over it.
As someone who grew up in a 1st generation Honda Accord (forest green!) I have to say, oh yeah definitely! Looking pretty great. Too bad it's so far off they don't even give a year though. :(
If only it released in 2025 at the latest - it could be so successful I feel. Europe especially is screaming for EVs this size, and it looks great with excellent attention to details. Here's hoping they do include the bluetooth speaker with all their models though, that'd be so sweet, and would lower price per unit as well due to larger production runs.
Homage to mk2 vw rabbit/GTI!
Really? It looks like a brick to me - something designed for someone who wants a Range Rover sport but smaller. I know they claim it has a good CD, but I really doubt it. I guess at least it's got a small front profile unlike their other behemoths? I doubt it's CD is even close to a modern hot hatch. America really just needs to get over the Xover craze.
@@lennyvalentin6485I live in Europe and I can totally confirm this. Rivian would completely blow the competition away with an R3. Myself being among the first buyers. Great looking 80s hot hatch vibe. I'm surprised that Marquez didn't pick up on this. Rivian is, to this day, probably the only solid competitor to Tesla with great built quality and excellent UI.
I am so excited to start seeing these vehicles on the road! I love how Rivian kept their now iconic design language and brought in a more traditional hatchback shape for the R3!
As usual so thoughtful in your interviews, identifying key features most people would ordinarily miss. RJ and the Rivian team will have great success with these lineup.
Mad respect to this CEO for going unscripted on a tour through his product. What an awesome video.
Maybe he shi7kdbs had a script. He said "yup/yeah/mmhmm" way too much.
The R3 rear end gives me late 80s hatch vibes and I love it
Yes Dodge Omni trying desperately to come back to life
Original Fiat Panda/Lancia Delta vibes, and I'm all for it
That R3X looks like an absolute blasty-blast... I'd love to rip around on some trails with that thing. Instant electric response times, loads of torque, low center of mass, wide wheelbase. I can dream...
...but with a 6 month old and perhaps one more in the future, I'll have to plan for the R2 if anything 😅 they all look pretty sweet
The R3 looks like the 1970's Fiat Ritmo/Strada...!?!
It reminds me of a group B ralleye car
R3 would be a hit in Europe, can't wait to start seeing them in the roads when they release it!
Those transitional jogdials are so incredible. So clever to be able to adjust it.
Dude that haptic wheel scroller is probably the best new idea I've ever seen in a car.
😂
Surprised it hasn't been patented by mercedes or tesla
looks really easy to bump it accidentally. I drove manuals for years, one handed palm steering is a habit that it does not look very compatible with. Otherwise it does look pretty cool, I could see a lot of different applications for it, not just cars.
@@danb.709 Oof, yeah, I hope it doesn't make one handed impossible, that would suck
Yeah, even better than seatbelts
R3 and the X are absolutely gorgeous. Seriously no other EV got me this excited. I wish Rivian great success.
ioniq 5 N is most exciting EV to me, but i love R3. love the design and it's something i can see myself driving. just not sold on the brand yet though.
@@joec.5009The 5N is really a looker, isn't it? Rivian really seems to know what they're doing, too. They've got their corner of the market pinned down.
Don't believe they can use the rear light design on the R3, but hopefully I'm mistaken because I think that's gorgeous.
What's the law? Brake lights aren't allowed to be on a movable piece of body work?
@@tier1detailingif they could just wrap the tail lights around the back door like the r1s but also keeping a similar design I think that would make it legal
@@tier1detailing More accurately, there must be brake lights on a piece of body that can't move. The 2017-2020 chevy bolts switched to the lights on the bumper if the lift gate was open.
It looks like the R3 has itty bitty lights in the bumper.
I don’t normally care much for the EV market but I’m not gonna lie… I REALLY like that R3X lol. I have a GTI currently and the design of the R3 gives off the vibes of an 80’s hatchback and I love it. The Tri Motor is just icing on the cake
I am in love with the R3X styling. It's like a 80's station wagon. More of this, please.
basically the Honda urban EV concept that never made it to production
It looks like a lancia delta which I love
@@alot_of_ducks THAT, Is exactly what i thought...if Rivian R1s and the Lancia Delta Integrale had a baby...R3X! Its an awesome looking thing! WOW!
To me it looks like a lada niva
It looks awful
I love this CEO. He seems really passionate about the company, knowledgeable about the tech and I really like how transparent he is about everything. Cant wait to see Rivian grow in the next few years.
@@xahstI always thought that lol
100 percent agree! Seems passionate and humble unlike Elon
they literally just laid off a bunch of corporate people last week
reminds me of elon 7-10 years ago. let's hope he doesn't follow the same downward path
And also battling multiple allegations of workplace sexual harassment and lack of worker safety in their factories. I like their vehicles and I want Rivian to do well, but not at the expense of it's worker's wellbeing. So, if the allegation hold any weight, I sure hope he shows as much passion in fixing the worker well-being issues as he does for innovation and design.
I've been wanting a rivian for so long. Invested in the co since the beginning, so this makes me happy that I will be able to afford one in the near future.
I love how understated the whole launch and product is. It all seems to work, some great innovations that don't include losing an indicator stalk.
“Hey guys Rivian announced the R2 today and I’ve been using it for about 2 weeks now”
🤣🤣🤣🤣
Lol. Wouldn't have been shocked if that was the case
shutup about this joke already
🎖
I'm kinda lost, can someone plz explain?
That R3 surprise got me stoked. My dream daily driver now. Love the aesthetic. So vintage and simple but with all the latest tech. I really hope the best for Rivian.
You obviously don't know what a nice looking car is
Ngl it look kind shit ,it looks like those ugly cars in the 80s lol ,However I don’t mind R2
@@alatmancave7093here is a secret. People like different things. I love the styling of the R3, especially the back. Don’t tell people what they shouldn’t or should like. Makes you look like an asshole
The R3/R3X are probably my favorite in this video. Some people are just being haters for no reason.
was looking at the EX30 very closely - but the R3 has me intrigued
As a Mk7 GTI owner, I ADORE the design of the R3 and R3X.
love to see rivian stepping up their game with these cars, just a masterclass in design. cant wait to see these on the road!
Those steering wheel controls look sick! And their software looks super clean. Cannot wait to see more of the R2/R3
android automotive which the software is based on for the win!
Really cool. There was an OpenSource project a few years ago which was basically the same concept. Really cool to see it implemented in a real product
Am I the only one who thinks they are terrible?
@@thenerdshowno, they look stupid. Too big, like a toy. The idea of a wheel that you can move from the back or the front is cool, but the wheels are too narrow and too big
I’m pretty sure they use stepper motors like this guy on RUclips who made an open source version of this. Probably heavily “inspired” by his project.
Daamn I love how the back of the R3 looks like. Such a timeless design
Rivian is really growing on me. CEO is a breath of fresh air as well. I would get any of these cars in a heartbeat.
RJ seems like a genuine cool and nice guy. He's not awkward like 90% of CEOS are, and he comes across as really passionate (almost geeky?) about his cars.
Cool to see that for a change!
RJ is the reason I bought an electric car. Unfortunately I couldn't afford his product, but listening to him is what drove me to make the jump to an EV.
He looks like steve o 💀
He's a great dude!
My dad meet him and his ex wife, he said they were really nice people. My husband works for rivian and said he seeing him at the factory here and there.
I noticed that as well. He's not Elon awkward and weird, and he's not like some major brand CEO that has clearly rehearsed all of the talking points with marketing before the event. He seems like he is very hands on and very much a part of the team, and fairly humble and reserved. I am beginning to become fond of their brand. Something about what they are doing here really resonates with me, from the clean software, to the physical controls, to the unique look that combines clean lines and unique colors with something sporty and adventurous for a reasonable price. I'm impressed. They are definitely at the top of my EV list when I upgrade from combustion in a few more years.
R3 is giving me major Golf/Rabbit vibes, and may wind up being the iconic electric "hot hatch" for this generation
It is a copy of Renault 6 gtl
Except it's enormous. They need to start making more sensibly sized EVs.
@@user-mf4yq8vk1zor an old Fiat Panda. Hatch shape at the back is very similar.
I get a slight lada feel from it that I love
More Ioniq 6
Rivian is definitely my fav EV right now! Thanks Marques for always bringing the greatest and latest with transparency!!!
I'd love for one of these to be my first electric vehicle. The level of care and focus on details is amazing/inspiring.
The most humblest car CEO Ive ever seen!!! Gonna be tough going forward but I wish Rivian nothing but the best and I hope they come to the UK soon!!!
take a look at Mate Rimac
Christian von Koenigsegg is a champ as well
@@KenDotCom The Jeep Renegade has diminutive dimensions and I see quite a few of them in grocery store parking lots. Gen Z is delaying having large families, so smaller more affordable vehicles may make sense. I see what appear to be retired boomers driving Renegades too. It seems like a good opportunity for the Rivian R3.
@@KenDotCom R3 is too big for me personally
to small? lol@@KenDotCom
The R3 is exactly what I have been waiting for from Rivian. Ordering one as soon as they open up orders.
Same here!! I sense of nostalgia it gives me 😊
Already put the $100 reserve.
Didn't think the r3 would be appealing
@JHunter_ love the thing. My only issue with Rivian is the absurd wait for repairs and the cost if it's not something under warranty. A friend of mine got rear ended in a parking lot...hit and run. It wasn't that much damage but almost nobody would fix it and he waited 3 months for a repair(insurance paid) that would have taken a week for a Ford or Chevy
R3x is gonna be crazy fast
Great interview and showcase of Rivian innovation with these vehicles. RJ and his team are visionaries, i cant wait for the R2 /R3(x) to be available for purchase.
I'm really fond of this CEO; his humility and enthusiasm for his product are incredibly refreshing. He's deeply passionate about his work. The entire interview came across as a conversation between two gentlemen who are both genuinely excited about the technology, engaging in a relaxed and enjoyable chat. Super like !
He really looks like Steve-O from Jackass lol
Imagine they hire steve-o for some ads.
The publicity coaching he got is working I guess.
Yeah he's not just a banker who doesn't actually give a shit about the company or its products. Most CEOs just care about dollar signs.
@@Mountain-Man-3000 Well, 10% of the company employees were laid off just few days ago
The R3X back design strikes me as something that will become a sought-after style. Really interesting blend of vintage and modern design elements. Like how the makers of Back to the Future 2 would have an old VW Golf look in hovercar times.
There were a couple old Volvos that did it and I don't understand why they stopped. It gives truck like utility
Doesn't it look reminiscent of Honda E?
@@Chamieiniibet thats what I thought too!
more like an Ioniq 5
my initial reaction was that I hated it. I thought it was trying to look retro in a way that didn't work. I can see myself liking it more with time though
WOW! Traditional R2 SUV box and Hatchback R3, I love it!
So happy to see Rivian put out new more affordable products. One thing I don't see people talk about is the decision to place the chargeport where they did (rear passenger side). I understand reducing the HV cable run to save costs, but why not place it rear driver side to make it more accessible at Superchargers? Owners of these cars will have to take up two parking stalls at a Supercharger because charge cables are short and can only reach a port that is located front passenger or rear driver side.
yes. seriously....so stupid
R3 performance gives rally vibes … I love how it looks so much
Lancia Delta vibes!!!
@@alfrredd yes exactly that
It is a copy of Renault 6 gtl
The contrast between Rivian leaning into Marques and Fisker whining about Marques could not be more stark.
Kudos to RJ and Rivian for leveraging Marques here. Brilliant PR move.
Yup he's a techie, and a long time multi tesla owner. Your ev better be on point or it's gonna get brutally honest feedback from him! 👍🏻😎
After seeing how marques affected fisker I think rivian rather start on the right foot with him lol
@@dustybaguette The thing was Fisker is their software just needs work, needs more time to get bugs fixed and mature. Rivian is notable for having great software already, that is a strength for them. Fisker comes across as just not quite finished and needing a bigger team to get it all tweaked.
What a top guy RJ comes across as. Fave CEO, company and vehicles
Wow!
These are some incredible cars! I would be extremely happy with any of these models, but especially that cute little R1. It's giving trekking over Europe in the summer vibes. 😍
So cool seeing Steve-O going green! Love the voice dub he’s using too!
Haha, now I can’t unsee this 😂
Nah that’s Stephen-O
yes.
That's Steve-0 bro
lolll yeah I spent half the time this guy was onscreen just amazed by how much he looks like steve-o.
As someone who prefers small sedans and crossovers over all the big giant ass SUVs. R3 was a massively pleasant surprise. Really glad to see Rivian is going to have something small in the future if they can make it long enough to be profitable.
Definitely feels like its aimed at the Crosstrek crowd! Offroad worthy small sedan/crossover
@@jake-ly yes, we are going to be in the market specifically for a Crosstrek later this decade when our Outback is about toasted, and I wanted to get something electric for our around the town car. This seems like it would be a great option, if the price is right.
Love these! I would get R2 or R3 really, leaning towards R2 right now. I really like that Rivian is coming down-market so that more people can afford them. Very cool cars!
RJ is so underrated. I love Rivian and RJ so much ❤
want one so bad! ever since i saw one for the first time. really happy about these different sizes/prices
I'm a GM guy and I love that Rivian is pushing boundaries and forcing the other companies who've gotten complacent to act. These vehicles are pretty damn cool.
Rivian is barely relevant. Its Tesla that is mostly responsible for pushing companies to change.
that’s what I’m saying the car industry milked the consumer for decades for old technology. Imagine if they pushed for innovation we would’ve been miles ahead now. I’m glad companies came to have them clean up there act in terms of innovation
But Rivian is still "following", just not quite as far behind.
the way Marques went is insane, from reviewing some tech in his room and just uploading the file on the internet to reviewing the newest car by one of the world´s largest EV manufacturers with the CEO himself
You’re clearly becoming one of the best auto reviewers ….. man youre good. Thanks for the early look!!
I’m not trying to start anything but Tesla is still the number one EV manufacturer.
I like Rivian and hope it succeeds especially because I have shares in their stock when it dropped to 10.37 a share.
Impressive how true and humble he has stayed to himself along the way. He makes the videos about the products, not about himself. You can sense his genuine curiosity around the products he reviews. He is that same dude that we first saw years ago in his dorm room with Honey Nut Cheerio boxes in the background.
Such an original comment that no one has ever said before
largest EV manufactures my a.** . CEO typical California nerd rich type hedge fund . hype I guess?
R3 or R3X (depending on how significant the price difference is) looks fucking rad. Really dig the lines, the more compact everyday driveability, the colorway (particularly on the R3X), and the more reasonable price tag. Definitely enjoying what Rivian is doing here.
The R3 is such a great design which gives off retro vibes in a super modern package. I can't wait for it to release.
That R3 especially the back end is just amazing. KUDOS to the designers...
I am def excited for the R3X.
@@KenDotComwhat are you 6'5 or something? Cause if Marques can fit, most of us definitely can.
@@anomalyb7342It’s Wembanyama…
@@LTParis Def a buy from me if around 45K
that was a cool option
That R3X is freaking sick!!! That’s just what my next car is gonna be I already know it. I love hatchback wagon things, and that thing is just so cool looking! R3 I genuinely feel like will become their “Iconic” car. That design is going to be popular, it’s got this futuristic vintage look that just works so perfectly. And with them all having 300 miles of range! I’m hooked and I’m sold!
Yes. Totally agree. Looks fun to drive but nice to see in a driveway 😊
I agree, but considering the R2 isn't coming out until 2 years from now and they don't even have a date for the R3, I'm concerned that it won't come out or at least won't come out the way you saw today. I mean, when is it coming out? 2027? It's too long!
I see a lot of AMC gremlin en.m.wikipedia.org/wiki/AMC_Gremlin
My exact feelings on the R3
Retro futurist for sure. A bit delorian but not as mad
The Retrowave x Vapowave + Modern minimalist design drives me crazy omg i need to buy this
I ❤️ the design of all three Rivians. Very iconic, futuristic and timeless.
Wow R2 really looks like a miniature R1S. The steering wheel controls look awesome and the fold flat front seats are genius. Also that R3X is giving rally hatchback vibes, I dig it.
R2 would be a perfect large SUV for us here in Europe. Especially for those 45k. Hope to see it here soon
R3 looks like the Ioniq 5
@@arion9696I also observed this, more so the back and side profile. Does keep with the crossover styling.
@@arion9696 I'm loving the recent trend of more small "crossovers" getting closer and closer to classic hatchback styling! Ioniq5, Mazda CX30, Volvo EX30, and more are essentially hatchbacks in proportions and styling. I think the extended wheelbase of EVs are one of the reasons the EVs in particular are resembling hatchbacks more than the ICE crossovers. When you push out the wheels farther to the front and rear, it naturally seems to lend itself to the hatchback shape with proportions resembling the early VW Golfs and similar cars.
Fiskar, thank you for your designs, but you will no longer be missed !!!
I can't believe that Marques still film these himself. Running the #1 unquestionable tech channel on RUclips... Still humble keeping the experience as if a buddy of yours just sent you a video of something cool they just found.
That's amazing, FANTASTIC JOB!
You have something on your lips from kissing his ass so much
How is Marques filming a video like this unbelievable?
While it is quite nice, have you looked at the first video of this “Auto Focus” channel? He said he wanted to do this channel in a way that helped show people who wanted to start off their own new channels that they can do it with their own stuff, they don’t need the awesome equipment and setup his main MKBHD channel uses.
That said, it is definitely appreciated to see he still clearly creates quality content while going to a more “basic” setup… even if it is being shot on a top end mobile device. 🙂
fantastically dumb comment..
@@kuyans3889because Linus deligated like 70% of his work to his team at a lower success than Marques
this dude engages in such a unique way, and is such a natural conversationalist..
never have i wanted a vehicle more than that r3x! Super excited for rivian after this.
The R3 and R3X will be getting a very serious look from me for sure
Its a super sized & "ruggedised" copy of the "Honda Urban EV concept" of 2018. They really ripped it off. Only sold in Japan and Eurpoe, so doubrt americans know it. The production version was shit looking & it's arealdy discontinued but the original concept looked like the r3 but mini.
Fiskar, thank you for your designs, but you will no longer be missed !!!
@@markfernandes2467I mean, if we go back both honda urban concept and rivian R3 are ripping from 90's small sized cars like Golf Mk1, Mk2, GTI, etc
@@XURUPITA4006or go look at a honda civic from the 80s and it's more of a revival of their own car ..
@@markfernandes2467 all car companies copy each other's designs some pull it off better than other's
The impression I got from the CEO was more like "I just bought this car that I am super psyched about". Rather than "lets sell some product!!". Very refreshing!! I look forward to these cars but mostly the R3 being a fan of small hatches.
Great review, impressed of the audio from the m2 mic
The r2 is the trim I was waiting for from Rivian
Look at Marques getting a personal empty room interview. Big shot. Ordered mine immediately
The R3 is gorgeous. The rear reminds me of the old VW Gol made in Brazil in the 90’s
I see more Gremlin than golf. But I like the idea of both from a spirit perspective.
I love seeing the CEO look proud whenever marques is talking about how he likes a feature.
I’m a huge Toyota fan and never thought I would consider a different brand but man that R2 is good. Rivian vehicles are really nice
My family's first car is the Suzuki Swift, which is a fun and practical car. The R3 is a breath of fresh air for those who prefer smaller vehicles. This mighteven be competetive here in Asia.
I'm hoping to see the R3 in Europe whipping around tight corners!
Is there a lot of EV adoption in PH?
@@AnthonyBullard There is ZERO EV adoption here because even the chinese brands are having a hard time getting the people's trust and of course, wallets.
People here are very loyal to Japanese brands.
Hybrids on the other hand are on a steady rise. My family for example is considering buying our next MPV, which is a Suzuki Hybrid.
The UI style of the central screen is really impressive and unique, especially the dark mode theme and wallpaper, love it! the whole has it own design language in exterior and also interior
The pointless animation in the background of the dash would drive me nuts. Hopefully there is a way to shut that off.
@@allanwind295 no shit, its a show vehicle. like the TVs in best buy with screen savers on them.
Love this R2! Thanks for a great presentation!
I love Rivian. I can’t wait for these to come out
I did a shoot at the Rivian plant and got to meet RJ. He's just like in the videos. Super nice guy who's really excited about making awesome electric vehicles. He's smart and knows how to put a great team together. I expect big things from Rivian.
Kinda understand why he’s the CEO now. He’s charismatic in a smart understated way.
As opposed to someone who makes false claims?
Hopefully he doesn’t end up going crazy like Musk did.
@@henrylee8510need a ceo to be charismatic, don’t want a boring plank of wood as your ceo
Every CEO is usually like that. Even Elon felt like that back in the day...
Well he’s the CEO because he founded the company. It just so happens that he’s also a smart, calm, charismatic person.
I don't think I've ever seen such scrolling wheels as these ones. They are truly unique!
This is such a good company I can't wait to see what else they come up with! 🙌🏼
I really appreciate that Rivian is actually trying (and doing very well) to make cool/interesting/fun EV's. I really hope it becomes a successful brand.
He seems so proud of his vehicles, Rivian as a Tesla fan I'm really rooting for you.
I love the look of the Rivian R2! I can definitely see one in my future.
love this brand in general hope it survives in the long run and the can pull of a good business and of course more cool cars
I have to say. This CEO appears to be one of the best in the entire industry. He’s very smart, approachable, and explains things like a human! Not a robot… (Elon) I’m super impressed by the R2 and R3. Rivian needed a little Boost, and they just got a massive one. Let’s hope the production numbers can be relatively high and this company is off and running. Awesome
Job
And has -40% gross margins per vehicle
@@larryspiller15so did Tesla for a while. Most startups operate at a loss, this is them working towards a turning point.
Why do you people find the need to shit on elon every chance you get?? The man single handedly revolutionised electric car industry and spaceflight.
@@Arjun-ub5bh single-handedly? He didn’t create Tesla or space x from scratch. He used his inherited apartheid wealth to buy his companies. I’m sure Tesla wouldn’t be where it is now if it wasn’t for him, but single-handedly is not the phrase to use here.
@@Arjun-ub5bh +1 and he expresses his feeling more than every other ceo 😂 so a robot...
I love how happy and passionate RJ is, seeing that from a CEO is refreshing!
I really want one of these. That's amazing drop from Rivian.
This is amazing! RJ looks like a guy from Illinois for sure haha. I love it! So down to earth. I live about 30 mins south of Normal IL and see Rivians all day long when I go to town. They are absolutely stunning in style and characteristics. I even have friends who work at the plant, and they were surprised as well to see the R3! So cool! I wish the absolute best of luck to Rivian. Great job 👏
He's not from Illinois... it's not an Illinois company.
@@supremefanI never said either of those things. Maybe actually read my comment next time? Thanks
@supremefan Their primary Manufacturing facility is located in Bloomington-Normal Illinois. Were quite happy they decided to open up their facility here. He just seems like a normal illinoisan, even though he isnt.
R3 is gorgeous and exactly what most people actually need. A good quality, small electric car. As soon as it’s possible to actually buy these easily, I’m sold.
Yep. People in the US keep getting upsold on larger vehicles than they really need and unfortunately makers are starting to discontinue everything except the biggest vehicles because that's where the biggest margins are. Very pleased to see Rivian offering a smaller option in the future.
💯
Love the look of the R3!
100% i was looking at this and was like... R3 to me is the stand out. It looks fun to drive and the most appealing for those who are most likely to purchase an Ev today.
R3 is gorgeous! Hope it arrives in the EU at some point :D
Fisker: Who is this kid / mouthpiece?
Rivian: Want an exclusive on-stage tour with RJ? 👍
I really like the designs of Rivian its outdoory and fun and also looks great build
I will be forever grateful to you, you changed my entire life and I will continue to preach on your behalf for the whole world to hear you saved me from huge financial debt with just a small investment and I got a new RIVIAN R1T very sweet truck all thanks to you Veronica Hoy
Wow. I'm a bit perplexed seeing her been mentioned here also Didn’t know she has been good to so many people too this is wonderful, I'm in my fifth trade with her and it has been super.
She is my family's personal Broker and also a personal Broker to many families in the United states, she is a licensed broker and a FINRA AGENT in the United States.
You trade with Veronica Hoy too? Wow that woman has been a blessing to me and my family.
I'm new at this, please how can I reach her?
I was skeptical at first till I decided to try. Its huge returns is awesome. I can't say much
Totally loved R3 and R3X compact SUV retro styling with futuristic tail lights. Really appreciate what Rivian is doing by bringing out more affordable and compact EVs ❤
I am hoping for so much success for Rivian. I adore the styling. So much more natural than a Cybertruck. Classy and understated is how I would describe the R2 and R3. Great job