Bacardi: The Story Behind Cuba's Legendary Liquor Brand

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  • Опубликовано: 30 сен 2024
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    ➡️ / business_casual
    Bacardi is the largest privately held, family-owned spirits company in the world. Originally known for its Bacardi white rum, it now has a portfolio of more than 200 liquor and spirits labels. Here's how they did it!
    Don Facundo Bacardi emigrated to Cuba from Spain in 1830. Arriving as a wine merchant he set up as a grocer in the 1840s and was experimenting with distillation by 1852 trying to improve the quality of the local rum by trying various technical experiments in distillation and aging.
    Bacardi would go on to witness the Independence of Cuba and the Batista revolution, during which its assets got seized by the Castro regime. Despite the setback, Bacardi remains one of the most successful liquor and spirits brands in the world, owning hundreds of quality labels, including the rights to sell Havana Club in the US.
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    #Bucardi #Liquor #History

Комментарии • 396

  • @dylannix4289
    @dylannix4289 5 лет назад +192

    Imagine how drunk this dude got while trying to create the perfect rum lmao

  • @tonymusic720
    @tonymusic720 7 лет назад +191

    What do you get when you mix alcohol and literature?
    Tequila Mockingbird

    • @r.r.n8998
      @r.r.n8998 7 лет назад

      Tony Music lol😂😂

    • @frisk4520
      @frisk4520 7 лет назад +2

      Tony Music eeeyyyy *finger guns*

    • @double00shotgun
      @double00shotgun 6 лет назад

      Hahahahahaa 😂😂😂😂👍👍👍

    • @harkness1720
      @harkness1720 5 лет назад

      Ernest Hemingway famously loved Bacardi

    • @saltysoysauce954
      @saltysoysauce954 5 лет назад +1

      @@harkness1720 Oh, perfect. That's perfect.

  • @alphaxalex1634
    @alphaxalex1634 7 лет назад +362

    Why do you only have 136k subscribers? The amount of detail you put in is awesome and taught me things I didn’t know about companies

    • @AlexRaGeAHoLiC
      @AlexRaGeAHoLiC 7 лет назад +5

      because sheeps subscribe to swaggers

    • @creativeLtu2
      @creativeLtu2 7 лет назад +1

      don't know how you compare these channels. Wendover Productions is great channel with multiple great topics , but topics are different . This channel for example is about history of companies/brands. Where do you find ''ripoff''???? Just because that both channels research their topics??

    • @A7XFan800
      @A7XFan800 7 лет назад +2

      This channel was created at May last year. It's normal to only have this number of subcribers early in your channel history

    • @stenbak88
      @stenbak88 7 лет назад

      AlphaxAlex bc more than not people are idiots now days and don't really care to learn anything bc they just say they will google it

    • @jminkvihubyb
      @jminkvihubyb 6 лет назад

      just because someone doesn't subscribe to a damn youtube channel, does NOT make them an idiot. that's a stupid thought

  • @talv
    @talv 7 лет назад +87

    My only knowledge of Rum is that Jack Sparrow and his crew love it

    • @grrr1351
      @grrr1351 7 лет назад

      Rum is used oftenly for making cakes.

  • @thegreatcalvinio
    @thegreatcalvinio 7 лет назад +172

    Where has the rum gone?

    • @zanerich9460
      @zanerich9460 7 лет назад +11

      thegreatcalvinio the entire Royal Dutch navy is out looking for me, do you think there is any chance they won't see this.

    • @stanheijstek4501
      @stanheijstek4501 5 лет назад +2

      unknown Unknown finally we fucking found you

    • @ismailhassan1494
      @ismailhassan1494 5 лет назад

      @@stanheijstek4501 LMAO you drunk

    • @robox91
      @robox91 5 лет назад

      Wat lul je

  • @olirayner5129
    @olirayner5129 7 лет назад +15

    You shed light on really intresting stories about companies that i generally wouldn't even think about. Keep up the great content

  • @MJ-hg1mk
    @MJ-hg1mk 4 года назад +6

    I'm a rum aficionado, trying to become an expert (in my own mind).... I find Bicardi's U.S. offerings among the worst for sipping neat or on a rock. Seriously.

  • @TechShowdown
    @TechShowdown 7 лет назад +56

    Awesome video, very informative and well paced, this channel is gonna be HUGE one day.

  • @ZeroOne01Rus
    @ZeroOne01Rus 7 лет назад +67

    Nice Banjo-Kazooie music in the background! :)

    • @ZeroOne01Rus
      @ZeroOne01Rus 7 лет назад +2

      0:45

    • @jafizzle95
      @jafizzle95 7 лет назад +4

      Glad I'm not the only one that heard that.

    • @devinyoung5735
      @devinyoung5735 7 лет назад +4

      ZeroOne haha I noticed the same thing. what was it, Treasure Trove Cove?

    • @joseantoniolago5857
      @joseantoniolago5857 7 лет назад

      I believe that's made by what it's called a Trio some kind of guitar used to make peasant music in Cuba.

  • @cruzangelgarcia492
    @cruzangelgarcia492 7 лет назад +46

    do a video on Casio, please.

    • @manuelarturog
      @manuelarturog 7 лет назад +1

      Cruz Angel Garcia It would be great!

    • @JonatasAdoM
      @JonatasAdoM 7 лет назад +1

      YES, that's an amazing idea!

  • @_The_Worst_
    @_The_Worst_ 3 года назад +4

    Bacardi & Cola, they get the job done...💯✔

  • @itsenzo3000
    @itsenzo3000 5 лет назад +6

    So Emilio was exiled to my country twice!
    I'm gonna buy a bacardi celebrating a visit that happened more than 100 years ago, twice

  • @voltzproductionz9255
    @voltzproductionz9255 7 лет назад +76

    can you do a video on google?

    • @mestopig
      @mestopig 7 лет назад

      Mmmmmm yes

    • @1631631000
      @1631631000 7 лет назад

      Voltz Productionz yeah he will grow faster if people know what he's talking about. his videos on famous brands are his most viewd

    • @jojojorisjhjosef
      @jojojorisjhjosef 7 лет назад +3

      barely any history.

    • @voltzproductionz9255
      @voltzproductionz9255 7 лет назад +3

      jojojorisjhjosef I wouldn't go as far as to say it has no history, how the company began and grew is very interesting the founder didnt even understand simple coding and not to mentiin the amount of companies they have acquired

  • @mariolis
    @mariolis 4 года назад +5

    I love the smell and taste of BC
    like when i was inexperienced with hard alcohol , all i knew was vodka n whiskey... when i first tried Rum (specifically Bacardi) I fell in love , i didnt know how such a fruity sweet taste could exist at 37,5% alcohol...
    i could actually drink it without needing to mix it with something since it was naturally sweeter than vodka or whiskey
    ...
    surpised to know that this was the purpose for Barcardi's existence...

    • @petermendoza1170
      @petermendoza1170 2 года назад

      You are so right! The SMELL, or should I say, the ' aroma ' from the wood casts takes one back to a time before we were born walking alongside them with the Bicardi family showing us around 😃

  • @667carriags
    @667carriags 7 лет назад +25

    Phenomenal video-- this company is very near to my heart as my grandfather worked here. As an MBA I absolutely love your videos!
    I did want to note a mistake-- Bacardi is currently headquartered in Bermuda, not The Bahamas.

    • @BusinessCasual
      @BusinessCasual  7 лет назад +17

      Glad you liked it! You're absolutely right that Bacardi is now headquartered in Bermuda, that was an oversight on my part. The Bacardi family did, however, initially relocate to the Bahamas after Castro took over.

  • @casimono68
    @casimono68 6 лет назад +3

    havana club made in cuba is much much better than any bacardi i've ever tried

  • @petroleumalley
    @petroleumalley 3 года назад +3

    Only rum distilled in Cuba is appropriate for a Cuba Libre. Bacardi is Puerto Rican.

  • @TheKatknip
    @TheKatknip 6 лет назад +11

    He forgot the part with Cardi B

  • @asasquatchwithinternet6846
    @asasquatchwithinternet6846 3 года назад +2

    Rum is my no.1 spirit for a reason the history is just as rich as the liquor. I love The kraken and Bacardi the most out of all the rum brands

  • @Sprinklesofjoy
    @Sprinklesofjoy 6 лет назад +5

    Bacardi own the rights to Havana Club in the US, Pernod Ricard own the rights to Havana Club internationally

  • @grischu8277
    @grischu8277 7 лет назад +11

    You do really have a lot of "EasterEggs" in your videos (Example 2:01, when you see it, you know it) :3

    • @ManojKumar-br4ne
      @ManojKumar-br4ne 7 лет назад

      major lazer

    • @grischu8277
      @grischu8277 7 лет назад +1

      That wasn't what I meant, I didn't even noticed this one :D

    • @grischu8277
      @grischu8277 7 лет назад +2

      [look where the logo should be]

    • @alanmonteros6432
      @alanmonteros6432 7 лет назад

      Someone tell who is that anime girl supposed to be

    • @denisc4312
      @denisc4312 7 лет назад +2

      its not a girl lol, he comes from RE:zero

  • @Omarqp
    @Omarqp 5 лет назад +3

    I only hear the banjo kazoie's song in the background.

  • @111paolo2
    @111paolo2 7 лет назад +17

    Last time I was this early Terry crews still voiced doomfist

  • @FayeHunter
    @FayeHunter 7 лет назад +8

    Background music sounds like Banjo Kazooie remastered

    • @randallscott4581
      @randallscott4581 7 лет назад

      Faye The Archer I'm glad I'm not the only one who noticed! XD

  • @JamesOversteer
    @JamesOversteer 7 лет назад +3

    Music in the background sounds like banjo kazooie treasure trove cove slowed down! Very fitting too.

  • @Schumanized
    @Schumanized 7 лет назад +2

    Note: We puertoricans don't drink BACARDÌ

  • @r0b3rt_959
    @r0b3rt_959 7 лет назад +13

    Behind the Business: Johnnie Walker.

  • @davidmdyer838
    @davidmdyer838 6 лет назад +4

    Not a very good quality rum these days. The best is Ron de Barrilito from Puerto Rico, the Tres Estrellas version. They should pronounce the name right, Bacardí is pronounced with an accent on the last "I".

  • @kalleskaviar090909
    @kalleskaviar090909 7 лет назад +2

    I got a really interesting one for you, do Swedish Match

  • @velling12
    @velling12 7 лет назад +3

    suggestion do a video about maersk line the danish company:)

  • @briefingspoon380
    @briefingspoon380 7 лет назад +9

    Do Chevrolet

  • @notapplicable7292
    @notapplicable7292 7 лет назад +3

    Interesting I didn't even think there was a notable history of rum.

  • @cardiosan
    @cardiosan 5 лет назад +3

    If you need a picture of a Spanish wine, please next time don't choose an Italian wine.

  • @mnraper
    @mnraper 7 лет назад +2

    A video on Philip Morris International would be a great one, I bet!

  • @uxiocorbelle7816
    @uxiocorbelle7816 7 лет назад +3

    Do a video on Gordon Ramsay's restaurants pleaseee!!!

  • @havek23
    @havek23 7 лет назад +4

    That bottle said Major Lazer lol

  • @victorreyes9762
    @victorreyes9762 6 лет назад +3

    there is a factory here in puerto rico

  • @Jooseybug
    @Jooseybug 7 лет назад +2

    you're videos are succinct, informative and easy to listen to.

  • @charliegone1652
    @charliegone1652 5 лет назад +1

    Someone gave me a bottle of amber label dark dry rum a few days ago bottled 1984...I gotta say..WOW...great stuff. It's so smooth. I can probably even drink only with ice.

  • @CookinginRussia
    @CookinginRussia 2 года назад

    The Martini cocktail is not named after Martini and Rossi's vermouth. That's mere coincidence.

  • @Strange_Brew
    @Strange_Brew 5 лет назад +2

    When I hear them discontinued 151 I went out and bought up cases of it. Many memories back in the 70’s . Share your Bacardi moments!

    • @LoremasterYnTaris
      @LoremasterYnTaris 5 лет назад

      Actually, the first alcoholic beverage I ever purchased and drank was a rum punch made with Bacardi at a local Caribbean restaurant. It's become something of a favorite of mine.

  • @ColonelPenguin
    @ColonelPenguin 7 лет назад +2

    You should do NVIDIA or AMD/ATI next

  • @haunted5311
    @haunted5311 6 лет назад +1

    Wtf I almost finished this bacardi dragonberry half gallon in one night. Does that make me an alcoholic? Lmao

  • @fredbelmar7200
    @fredbelmar7200 3 года назад +1

    This is a one sided view of Cuban history. It also gets the story of the Havana club lawsuit wrong, Cuba won and that is why it is allowed to export globally and Bacardi is not. It is crazy to paint such a massive loss as a victory.

  • @leocyh123
    @leocyh123 5 лет назад +1

    Watch this while drinking the great white rum of Bacardi.

  • @shaun1293
    @shaun1293 7 лет назад +1

    Could you do RYANAIR? They got so big so fast...

  • @djian703
    @djian703 7 лет назад +1

    Can you do Swissport I would love behind story History of Swissport

  • @ToofaniNunnu
    @ToofaniNunnu 3 года назад +1

    If bacardi were to be founded in 2020 , pretty sure the logo would be smth else

  • @kubankhaos
    @kubankhaos 4 года назад +1

    Does the guitar song sound like Treasure Trove Cove from Banjo-Kazooie or am I going crazy! 🤓

  • @LinusKarlen98
    @LinusKarlen98 7 лет назад +3

    Please do IKEA 🇸🇪

  • @01Gamerx
    @01Gamerx 7 лет назад +1

    do one on Don Q alcohol

  • @MyILoveMinecraft
    @MyILoveMinecraft 7 лет назад +1

    Barcadi with coca cola. The only alcoholic drink coming close to Fritz kola and Strohmann korn.

  • @theItalianshamrock
    @theItalianshamrock 7 лет назад +3

    Do one on Jameson whiskey

  • @jewslikefunk
    @jewslikefunk 7 лет назад +4

    I love the fact that you're highlighting smaller conglomerates which are industry pioneers and giants in their own operating sector rather than big well known ones (which have already been profiled elsewhere too).
    This and last video, Bic for example took me by surprise.
    Hope you can do Maersk next, followed by Victorinox, Hasselblad, Scania, Accenture, Siemens, BASF! You get the idea...

  • @Oryon44
    @Oryon44 7 лет назад +2

    "I got a little drink but it's not Bacardi"
    Anyone? nope? okay

    • @Nowlala
      @Nowlala 5 лет назад

      Oryon if love the girl .. iam so so sorry

  • @ricoleontinae5649
    @ricoleontinae5649 6 лет назад +1

    Cuba is #1🇨🇺

  • @OPTIONALWATCH
    @OPTIONALWATCH Год назад

    The brand that Barcardi sells is a cheaply labeled obscured bottle that nobody wants. I drink Bacardi rum but when it comes to drinking rum, I prefer Havana Club not from Bacardi. So it's better to buy it in Canada or Latin America or even Europe. I always make sure I bring bottles from Canada, Panama and Europe every year, so I don't have to touch Bacardi's fake Havana Club rum.

  • @satish8758
    @satish8758 7 лет назад +1

    Amaizing videos just subbed , I guess a video on tech gaint "TATA" would be interesting :)

  • @martincocozi
    @martincocozi 7 лет назад +2

    Why is there felix from re:zero at 2:02?

  • @ultimatestoryteller
    @ultimatestoryteller 5 лет назад +1

    _Ho ho ho and a bottle of rum_

  • @Rozenkratz
    @Rozenkratz 7 лет назад +1

    Loved the background music, great and subtle reference

  • @jasonsaville2262
    @jasonsaville2262 4 года назад +2

    I always enjoy the Bacardi Gold Rum a lot. It gets me through the night. It puts me to sleep!!!

    • @benelli9479
      @benelli9479 3 года назад +2

      Bruh that’s called alcoholism

    • @jasonsaville2262
      @jasonsaville2262 3 года назад +1

      @@benelli9479 I learned my lesson since I had to end up in the hospital since I was found unresponsive. This is why I definitely quit alcohol for good.

  • @tbirdlew
    @tbirdlew 7 лет назад +1

    Great content and production. Your style is excellent.

  • @boricua4ever878
    @boricua4ever878 4 года назад +1

    Is puertorican rum.

  • @sunnyd3327
    @sunnyd3327 7 лет назад +1

    once my mom let me taste her alcohol and that's all the knowledge I have

  • @hensleyjc92
    @hensleyjc92 5 лет назад +1

    Cuba? Puerto Rico

  • @lafilosocueva721
    @lafilosocueva721 4 года назад

    Nah bro, Bacardí tastes like glue, Havana Club ftw... The international one I mean, not the only for U.S import one, that's just more Bacardí

  • @JohnDoe-zb5mt
    @JohnDoe-zb5mt 4 года назад

    This video is terrible. Completely ignores the terrorist history of the Bacardi family and glosses over the fact that Cuba aquired the rights to the american Havana Club brand three years after the license expired in 1973. Bacardi didn't buy the "rights" (that had already expired) until 1994.

  • @Theredeyedjedi
    @Theredeyedjedi 6 лет назад +2

    Cardi B 🤔

  • @waynesmith9036
    @waynesmith9036 6 лет назад +1

    I love the 8 year old.

  • @thepandaahbear9025
    @thepandaahbear9025 7 лет назад +3

    interesing Video!

  • @IKEMENOsakaman
    @IKEMENOsakaman 2 года назад +1

    Bacardi means "stupid" in Japanese

  • @bapschristian
    @bapschristian 5 лет назад

    Just don't fuck what happened in past ....
    I just love Bacardi 🥃🤗👌😋😋

  • @zoid99dollars
    @zoid99dollars 7 лет назад +1

    Im Cuban and didnt know this much about Bacardi

  • @arijitdhar9484
    @arijitdhar9484 7 лет назад +2

    can u do a video on unilever

  • @ARCSTREAMS
    @ARCSTREAMS Год назад

    i dont understand, how can bacardi be making havana club in other places if it was also being made in cuba? also what happened to the bacardi facilities in cuba after castro took them over?

  • @CMMNG
    @CMMNG 6 лет назад

    2:00 is that a motherfucking trap? In my fucking rum? I didn't know the gods was so pleased with me as to bless me with the two greatest thing on the planet.

  • @ashknoecklein
    @ashknoecklein 7 лет назад +1

    Sort of seems like the Bacardi family didn't understand what a socialist revolution is? Of course they nationalized everything.

    • @jmiquelmb
      @jmiquelmb 7 лет назад

      It seems like Castro adopted socialism once in power. They probably expected him to be the usual kind of dictator from that time.

  • @xehP
    @xehP 7 лет назад

    Off topic, but fucking hell that music sounds so familiar to banjo kazooie, the sand level one.

  • @Ecspertsciers
    @Ecspertsciers Год назад

    Wow, I would love to know where you got all these photos, my grandfather is in these!

  • @Stoicsaiyan
    @Stoicsaiyan 3 года назад

    It’s a shame there distillery is now a old museum in Cuba than a actual functioning one

  • @psyxypher3881
    @psyxypher3881 2 года назад

    6:05 Not too surprising. Castro promised a capitalist revolution, not a communist one.

  • @nadunwijesinghe965
    @nadunwijesinghe965 5 лет назад

    Next video should be about finlandia or jhonny walker.

  • @abishekraje.j.5480
    @abishekraje.j.5480 4 года назад

    Bacardi?no thanks, Old Monk? 2 bottles please...

  • @William6565-w7o
    @William6565-w7o 5 лет назад +5

    The owners grandson is in my class

  • @ladysnake8449
    @ladysnake8449 4 года назад

    Can anyone tell me to get my money's worth, what is the ideal rum for pina colada?

  • @kingSisu
    @kingSisu 4 года назад

    if you like rum.. then you dont like bacardi XD

  • @edwinhoopes2753
    @edwinhoopes2753 5 лет назад

    I what my fucking 151 back please

  • @shaunoslade6942
    @shaunoslade6942 3 года назад

    please edit you video to instead of saying.... "Spread like wild fire" but instead say "Spread like covid-19" Because of the lucky logo.....

  • @charlesscott27
    @charlesscott27 4 года назад

    Drug-dealing has never sounded so romantic.

  • @marcov8796
    @marcov8796 5 лет назад +1

    Here cuz of Lana taking about bacacardi on bartender

  • @Kai-gb9fw
    @Kai-gb9fw 2 года назад +1

    that named cardi b😑

  • @dafungazzzz4573
    @dafungazzzz4573 2 года назад

    This stuff got my uncle life in prison LOL

  • @spacechimp3199
    @spacechimp3199 5 лет назад +1

    Bacardi Superior is vile.

  • @shawnmartin2131
    @shawnmartin2131 5 лет назад

    My Cousin David Crowe was first mate on the Rumrunner for a few years which is Luis Bacardi's offshore fishing boat,Luis loves to compete in fishing tournaments here in Miami and all around the Caribbean,he's a super nice guy and down to earth,he used to come by our house to visit Dave At 4:20;)And was always really laid back and easy going....Dave fishes out of the Carolinas now and Luis is still fishing here in Miami and that's about the most unfamous famous person I've ever known:)

  • @flatbushmassachusetts8518
    @flatbushmassachusetts8518 2 года назад +1

    🇵🇷✌🏽

  • @Daxelinho9
    @Daxelinho9 7 лет назад

    Great channel, I've recently discovered it and I'm about to watch every video in a few days. I ask myself if you could do such a video about Mercedes-Benz or Airbus? Or Volkswagen because there are many other car brands that belongs to VW.

  • @gregorygaming545
    @gregorygaming545 2 года назад

    Bacardi just fired my dad after he worked there 11 years because of a rework. The people who made the decision also just gotten hired. The leadership there is completely unstable and jobs are changing every few years.

  • @kandtonyjohnson7509
    @kandtonyjohnson7509 6 лет назад

    Took the Barcardi tour. Found out a woman by the name of Georgina saved barcardi’s recipes and paperwork during a raid on that estate. Theirs a restaurant named in her honor there. PR overall is a interesting place! Also didn’t grasp how intwined “BLACK” history is in PR.

  • @sunnybarua6028
    @sunnybarua6028 2 года назад

    Watching this while drinking a Mojito on a beach in Goa, Gracias Facundo.......!!