Grow YOUR Design Agency in Under 2 Hours
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- Опубликовано: 9 июн 2024
- Join Chris Do as he sits down with Jennifer and Amy Hood, the co-founders and sisters behind Hoodzpah, a renowned brand identity and type design studio based in Southern California.
In this episode, learn about their humble beginnings and how their strong family values shaped their work ethic and nurtured their entrepreneurial spirit. Hoodzpah's fearless approach and unwavering determination are testaments to their remarkable journey.
Gain valuable insights into their experiences as they share the highs and lows of starting a design business, overcoming challenges, and finding fulfillment in mentoring others. Discover how their exceptional creativity allowed them to forge meaningful relationships and connect with people on a deeper level.
From juggling part-time jobs to realizing their dreams, uncover their secrets to overcoming obstacles and carving their own path to success. Don't miss out on their invaluable advice on branding, pricing strategies, and the profound impact of perception in the creative world. Join this captivating discussion that celebrates the remarkable achievements and inspiring story of Hoodzpah, its visionary co-founders, and their unwavering pursuit of excellence.
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In this episode:
00:00 - Importance of Soft Skills
00:34 - Meet Jen and Amy Hood
02:33 - Teaching & Mentoring in the Creative Space
05:32 - Quantifying Knowledge & Optimizing w/ Technology
06:33 - How the Hoodzpah Seed Was Planted
13:27 - Getting Out of Your Comfort Zone
15:17 - Discussing California Social Dynamics
17:47 - The Journey into Design
22:12 - Mastering Soft Skills, Hard Skills & Communication Styles
24:23 - Where the Hood Twins & Chris Do Differ
26:36 - Chris' Face in Time Square 🤩
29:01 - Advice For Those Wanting to Start Their Own Creative Business
32:28 - How They Landed Bigger Projects w/o a Portfolio
38:13 - Their Obstacles & Learning Curves
43:12 - When it Started Feeling Like Success
46:00 - How to Work w/ Bigger Brands?
48:47 - Being Fearless & Putting Yourself Out There
50:56 - The SoCal Advantage
52:20 - The Power of Niche Markets & Perspectives
55:06 - Their Relationship w/ Money
57:37 - Hoodzpah Logo Pricing
1:02:51 - The Perception of Value
1:11:30 - Contradicting Philosophies
1:16:36 - Chris' Pricing Insights for Logo Design
1:18:44 - Don't Limit Yourself
1:22:27 - Set BIG Goals
1:24:48 - Spreading the 💗
1:28:15 - Closing Remarks
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
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The professional creative community designed to grow your personal brand, your business, and your network:
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Recommended books, tools, music, resources, typefaces & more:
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Shorts Playlist:
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media
Always a vibe when Chris and Hoodzpah link up!
Fantastic interview, the chemistry and love across the three of you was heartwarming and melted my cynical heart. My takeaway was persistence, numbers, make friends and they’ll be your network! The My Fair Lady simile was great, having watched it, it was such a good connection to make.
Thanks for sharing your takeaway!
Wonderful episode!! I found it insightful when Amy and Jen talked about positioning yourself as prestige and professional to attract higher paying clients. Loved the transparency and the story of how Hoodzpah came to be!
I followed hoodzpah design and bought their book 4 years ago after watching their interview with you here. Glad to see them back! Their energy is amazing.
Salaam Sister
Chris Do is such a brilliant interviewer 👌🏾
Thank you 🙏
My favorite interview! I've listened to this first in Futur Podcast last year, glad it's uploaded on the channel 😀
Amazing energy! Could listen to yall all day!
We appreciate that!
Thanks for sharing this was such an insightful story. Never a waste of time coming to this channel. Great content guys 🔥🔥🔥
Definitely one of the best sessions I have seen on design!
Such genuine people. The real talk is refreshing. No fakeness. Just be yourselves people.
💙
Amazing Interview. The energy levels are very high. Learnt a few secrets to charge high
Amazing conversation- so happy you brought up the pricing mindset blocks ❤
Freekin luv the energy gunna check them out !!!!❤
This is so fun. Thank you for making this content.
It’s very refreshing to listen to this. Great talk. Thanks always Chris👌🏽
Glad you enjoyed it!
*Me at 55 minutes - " Why is it almost over!? 😭"
Awesome interview! Love love love their energy!! 🔥
Thank you
This is funny. I have had that conversation. Its hard to walk up to people and have a random conversation in California versus Kentucky.
Thanks you..
Chris keeps saying 2022 at the end of the interview, was this filmed a few years ago? Great all the same! Thanks for sharing.
Yes. Some podcast episodes on spotify havent made their way to youtube yet
Correct, we just got around to editing this episode.
once you reach some point when it comes to charging more money it start becoming really difficult mentally even if the clients don't push back on you :)
"Just had your face in Times Square" that was Nov '21, right? Is this a repeat? Not that it matters, but I assumed it was new.
It’s an older episode that we released on RUclips
@@thefutur TBH, I think it’s disingenuous not to note that this was previously recorded & released. Even if just at the bottom of the description. I’ve seen this before & would have watched new content had I know it was 2y old. Thank you.
😏 ($) 😼😸
I want to learn these 2
Good episode🫡
Thank you!