SKAGs Best Practices: Single Keyword Ad Groups in Google Ads

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SKAGs are also known as Single Keyword Ad Groups in Google AdWords. SKAG stands for Single Keyword Ad Group. It is a Google Ads search campaign strategy where an Ad Group in a campaign only targets 1 keyword.
In this video, I will give you my SKAG strategy for Google Ads along with some best practices depending on what you are promoting.
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[@KeywordResearchSimplified]

*This video clears up so many questions I had about SKAGs.*

[@txterbug]

Been trying SKAGS with very little luck. I usually always find the best success with a single keyword just in different variations. Example: plumbing, plumbing near me, plumbing {location:city}, plumber, plumber near me, etc. Location based keywords are where the money is at in my opinion especially for service industry businesses. Holler atcha boi ya diigggg.

[@thedetaildiaries]

This was actually a really useful insight for me as a beginner in google ads, who is also in the service industry, so thank you for that!

[@txterbug]

@@thedetaildiaries let me know if you need any help 👍🏽

[@GardenStateDigital]

the problem is that if your a beginner youll take this advice then three days later not believe it and start messing everything up. lol

[@samiulhaq318]

@@txterbug can you please help me?

[@andrearoemers1044]

Thank you so much, I have been searching for helpful info like this everywhere😊

[@jeanparacelse]

Do a video about best Google shopping ads strategies and best practices for e-commerce.

[@user-br2lf8tx5c]

I sell an office desk foot rest. About half of people call it a foot stool, however. I was thinking of making two campaigns where I add SKAGs for footrest+longtails, and another for footstool+longtails, and A/B test to see which term converts better. Is that a good idea? Also to have a final url for each keyword to improve QS

[@biraj.x]

great insights. Thank you so much.

[@rodrigosousa8771]

Fantastic class, thank you very much!

[@shannons1886]

Currently using phrase match over Exact as current phrase = bmm and Exact moving toward Broad. Prefer STAG as well.

[@dcolum23]

A question I have is... whats the best way to manage budget if all ad groups are within the same campaign? When do you decide to create separate campaigns?

[@stephenstrydom1]

Very interesting & informative, thanks.

[@dcolum23]

This video was fantastic

[@chinmoymohan123]

Very informative video! Thank you so much for sharing

[@dadrummer515]

Good info. Thanks, man!

[@zippydoodar]

Great info, So would you use dynamic keyword insertion & default text for the first head line with your responsive ads?

[@dheera_edits_shin_chan3710]

Great a as always

[@NaveenKulkarni-ve6td]

SKAGs are fine. However, budget control is still at the campaign level. So you can't really allocate a certain budget to certain ad groups.

[@ethansleeper6952]

So helpful, thank you!

[@patricksobedero]

thanks for video!

[@mr.santiago97]

Thank you!

[@coveragesail5191]

Hey man! I got a question, how can you have each ad group have one keyword? For example when I add keywords it's like they all automatically get added to all ad groups.. How can I separate it all and keep it organized? Thank you.

[@Ctrl_SEO]

Google ad editor software

[@jenniferlea-z9e]

nice