Creating the Rio 2016 mascot & logo | Olympic Design

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Go behind the scenes of the 2016 Rio Olympic Games and find out how official mascot and logo were created.
Rio 2016 Brand Director Beth Lula talks us through the process the organising committee went through in creating the official mascot and logo and she explains the what the designs mean.
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[@jasminejohnston6393]

Tom is the cutest Paralympic mascot I’ve ever seen, even when compared to Mandeville (London 2012) and even Someity (Tokyo 2020)

[@imperadoraurelianus5325]

Vinícius foi o mascote dos Jogos Olímpicos e o Tom foi o mascote dos Jogos Paraolímpicos.

[@NicknooVision]

I have only one thing to say:...
Vinicius and Tom ARE AWESOME AND CUUUUUUUUUUUUTEEEEEEEEEEEEE!!!!
Thanks, Rio :,3
(ok, I'm really obsessed with Vini and Tom, and I don't care the trolls :3)

[@NicknooVision]

All-Hail-Beth-Lula!!!
:3

[@inarjollyhound]

I heard that Vinicius and Tom got a channel on the Cartoon Network down there.
Can anyone tell me how good it is so far? I really like the design of the characters, and think a show staring them could actually be pretty good.

[@SuperCatman97]

where can I buy Vinicius costume?

[@RetroCat_FFYC]

IDK

[@MuhammadIlhamuodd254512]

the answer is vinicius and tom

[@BricksAndClayPlay]

Tenho eles em LEGO :)

[@judeclarke3455]

1:15 - What's the name of that programme?

[@WinterolympicsMascot]

Nice!

[@Garchomp781]

LELELELLELELELELELELLEE

[@hunterneftalieruiz9557]

Vinicius 2016

[@matthewlasalvia7026]

Looks like an Adventure Time character.

[@henrywebster20]

Hi mascots are funny

[@gochem3013]

We need Zero in Rio 2016.

[@marijnwillem6265]

Olympic commenter

[@BreezeVideos]

Por favor nao me venham com outro fuleco

[@LaitoChen]

should have just called it Vinnie/Vinny/Vi-vi......how are you gonna sell toys when kids can't even pronounce the name, vinicius?!?! dafuq

[@debonidaniel]

Prince Blake Vinicius is a very common name here in Brazil.He is named after the composer of Garota de Ipanema

[@kai-vf1ur]

Finn

[@linglingjr]

Notice how the mascot has red sores on its legs? That's because it went in the water -- the toxic, polluted water that will plague the entire 2016 games more than it has already.

[@MyBomber21]

your comment is polluted

[@Em-ve2nb]

What is wrong with you...

[@yanazevedo8616]

Your comment is polluted (2)

[@wmwilliam5527]

+linglingjr well, its a part of all sports. Some people get to become champion while others doomed to mediocrity. Just enjoy the games.

[@linglingjr]

+WM WilliaM What the hell are you talking about?

[@northkoreakp834]

thank you for your video, read show more, we the DPRK/North Korea will be here in Rio

[@corsairbrs1812]

Fail Olimpic Games

[@itscrumbelivable]

Fail *Olympic Grammar