When Growth Demands a New Identity

After 15 years in the industry, the landscape has changed, and so has Greenlight. Once a traditional MSP, now transformed by the necessity and passion of cybersecurity, Greenlight found itself moving farther away from its original brand identity. This pivot wasn't just about a market trend-it was about finding a new purpose and redefining who they are.
Join us for an in-depth discussion with Greenlight's leadership as we explore the realities of rebranding in the rapidly evolving tech space. We’ll dive into why keeping the old name wasn’t enough, how adding “cyber” was crucial for aligning their brand with their vision, and what this rebranding journey looked like-brainstorming, decisions, and the reception from long-time clients.