A few months ago we’ve replaced our H6Ds with X2Ds and some new lenses. So far, we’ve been very impressed and the recent firmware update actually solved all issues we kinda had, although none was severe. The GFX100(S) couldn’t persuede us to switch, but this camera certainly did. Next to the color science, the leaf shutter with flash sync up to 1/4000th and the incredible handling of the camera are the biggest upsides. We use the cameras for fashion and beauty photography in our Zurich studio and we’re always impressed by how easy the Hasselblad raw files are to work with. For personal (less critical) outdoor work I still prefer the M and the SL2-S, but when the studio lights go on, this is the tool we use!
Thanks for the comment. Yes I’m interested to dive deeper into studio work with it for the next video perhaps. Hopefully the 90mm will come sooner than later and can try that lens in that setting. Yes I agree with your findings on the raw files are to work with. So much latitude in them. Yes I like the M and SL2-S as well. Great camera systems and a joy to use.
I bought the X2D the day it was released supplementing my X1D Mark ii. I don’t have the display switching issue that you mention, on the contrary it switches instantaneously. So happy with the camera. Use it for travel photography, mountain scenery and portraits lately on a two month trip to Nepal
I actually have some issue with glasses. Most of the time the EVF sensor does not detect them at all which means I have to use the screen or wear contacts…😅
Great vid as usual. I get my nitpicky tech details at places like DigLloyd and Phillip Reeve and Sean Reid. You mentioned Huff in the video, and esp. with him more out of the game what I definitely appreciate most from your reviews is the focus on *feel and experience*. Keep leaning into that IMO, it's a great niche and you do it very well.
Thank you for this excellent intro of the X2D system, Bobby! As a Nikon Z System landscape, product and macro photographer, I have been quite satisfied with the image sharpness and detail I obtain from the Nikon Z System (Z7, Z8 and several lenses). However, as I do on occasion produce very large prints *30"x40" and up), I've always had an interest in medium format. So, in your opinion, do you feel that the X2D with, say, the Hasselblad 120/3.5 XCD Macro lens would give me a very substantial improvement in image quality (particularly image sharpness and detail rendition) in the large prints, over either the Fuji or my Nikon Z System? (Also, as I don’t shoot video, that’s another reason the X2D appeals to me, as well as the NCS of the Hasselblad files, since I’m somewhat colorblind, and it sounds like color-correcting the Fuji files would be a nightmare for me in particular!) Thank you sir!
Thanks for watching. Having true 16 bit color and 100 MP gives you so much latitude and details in your images, it’s substantially better than full frame. I’m also. Nikon user but there are times I see the benefits and joy of Medium Format
@@btonelli OK Bobby, thank you for this information! I'm continuing research into the benefits of the X2D, and whether I can justify the major expense, since I'm no longer a "Pro" photographer...just doing a small sideline.
Hello Bobby, I have been using the Hessablad X system for a number of years now and just love the results. About two months ago I got my X2D and the image are just outstanding using my old XCD lenses. I have 5 lenses not the zoom, but it does work so well.
I am having that exact issue with the X1DII since -- Missing shots due to blackout time on the EVF. It's the only reason I tend to pick my H6D more. Never expected any Hassy to be quick but the blackout is a bummer. The files on the other hand though...makes it a keeper.
@@btonelli No, thank you! For your amazing energy and fantastic presentation. I always love to come and see how much you like a camera, more so in the color / image quality department. I trust your taste. I’ve recently watch your Leica Q3 review and …. I think I’m sold! Would you say that its image quality (colours and tones mainly) are the best you’ve seen in a full frame camera? No LUMIX or Sigma or any other camera can compete in that department? If you could give me your opinion. In any case, I wish you the best. Thank you
Hi Bobby, can Hasselblad X2D raw files been edited in Lightroom/Capture One and still can retain the Hasselblad original true colours? Or must use the slow Hasselblad original editing software?
There's no doubt in my mind that this will be my next camera. The image quality is worth any other pain that this camera will come with... and AF will improve, I'm sure about that. The question is: what to do with all the rest of my 35mm gear once this beauty makes her way into my home??
Hi great review, but i think surely even with the internal SSD, you would want a backup card. I am guessing 1TB SSD and their mic, was initially for video functionality then they found it would delay their product, or some other technical issue such as heat generated during recording. Who shoots 1TB of photos without downloading their RAWs at the end of each day? There also appears to be an issue with the camera strap attachment to the body, a few users said their H strap has come off almost resulting in a dropped camera! Face and eye detect is missing, which is very useful for portraits or fashion/model shoots, will increase the hit rate. The joystick as you mentioned is a biggie for product photographers, especially if you change from landscape to portrait orientation a lot and need to zoom in. I currently use the GFX100s for commercial would consider a X3D maybe, or after another firmware iteration on the X2D :) Should be mentioned GFX100s does a wider system of lenses and many more zooms. This camera I believe is for specific photographers who have time to shoot, this to me isn't yet a fully developed commercial use camera. I remember seeing Karl Taylor video on the X2D saying how great this camera was, yet in the following months he showed a video using a Sony A7 for a product shoot :)
Thanks for watching. I don’t think video was ever considered to be honest. Internal drive allows faster read and write speeds and also enough storage to take on 1000 frames for focus stacking for example. Not everyone transfers their images daily, especially if you are out in locations where you don’t have the means to transfer. Also is that a mic, or perhaps a speaker? In addition no headphone Jack, no mic Jack and no HDMI. As for the straps I agree not a fan of the lug design as it’s somewhat proprietary but when secured correctly I I don’t see how they will pop off. AF definitely needs improvement and agree with this. Many photographers will use different cameras depending on the type of shoot they are doing. Karl Taylor will use the right tool for the right project. Even if he is a Hasselblad ambassador, he knows like all of us that one camera can’t do everything.
Hasselblad really ticked most of the boxes with this one. The combination of a terabyte of internal memory *with* a CFExpress type B slot alone is incredibly appealing. Not a sports/action/wildlife cam, but it could be a one camera solution for social documentary, travel, and landscape work, especially with distance and DOF scales on the new lenses (well done, Hasselblad). Might make some rethink an M11 purchase.
@@btonelli Definitely. Missing focusing joystick is the one thing that gives me pause. Also, I anticipate Fujifilm will have a whole new generation of GFX bodies coming later this year / early next year, with the latest processor. That's gonna be super interesting, too.
I don't think so, the m11 is more for street photography and imo this camera is just too slow for those moments. Loving the in built storage which I hope more high end cameras do in the future... the real dealbreaker for me though is that the camera doesnt even have focus peaking for manual focusing. Seems like an oversight for a camera in 2023.
one point,with video, the H6D does video, but from most youtuber revews it is a bit grainy, as it is in effect a fast 'burst' mode, at 24 shots a second!; another point, the H6D is 6x4.5 in size, the X1/1ii/2D is only 66x44 cm in size (sensor area), approx. so is smaller than the H system offerings, or the Film counterpart.
The only one thing that still keeps me from buying this camera is ssd.. compare with the camera price ssd costs nothing- max 300$ but we all know that it will slow down with time, especially with x2d file size if use ssd solely.. so is it replaceable? , how soon it will start to slow down and how much it will cost to replace it? Questions questions…
I think it’s worth more than 300, especially being internal. The camera also has a CF Express type B card slot so you can choose. The options are what makes this enticing for storage. Yes a valid question on warranty and replacement, but I’m sure Hasselblad has factored that into the equation
Very interesting - thanks for your impressions (particularly up against the GFX100S) and I’m looking forward to the rest of the series. It’s such a beautiful camera that I’m really tempted to sell all my GFX stuff, but so many nagging doubts…most related to Hasselblad being such a small company and their ability to nail the software/firmware. I heard that this model doesn’t yet even have the different aspect ratios to shoot in?! Considering this was available in the X1D and there’s more ability to crop with 100mp, and the fact that Hasselblad even makes an adapter for XPan lenses etc., this is inexplicable! As you say, a joystick for focus selection would add so much usability - a neat little thing like on the SL2 surely would still look great? But, that incredible industrial design is so tempting!!
Thanks for watching. Glad this video could shed some light on the comparison to the GFX100S. More of that is coming soon. Both systems have their pros and cons and by the time im done with this series will be pretty in depth especially when we get to lenses etc. In terms of the aspect ratios it’s limited as of now, hopefully Hasselblad is more aggressive with their firmware updates to add some of these features in.
Well I did decide not to buy a GFX100S, but I did order over 1,5 months ago and am still waiting for the X2D to arrive. Also, Phocus mobile is not supporting their own camera on iOS at this point in time. There is no repair station in Europe… and there is more as you mentioned. So I did order for the design, ergonomics and viewfinder. However, I could have been happily shooting my GFX next to my X system for over a month now and at a 40% discount roughly speaking compared to the Hasselblad. Time will tell if I can forget all of that once I hold it in my hands and see first results 😅
@@mahdimanesh4221 i understand and this is a topic I’m going to address in the next video. As for Phocus the update came yesterday to support the X2D. Why this wasn’t from the beginning, who knows but it’s now finally out
@@btonelli Thx for the hint! I did not know… Probably Hasselblad could work on their external communication. 😅 Also, their release notes say that the X2D does not support USB cable connection for now. 🥺
The Hasselblad problem is that they launch non finished products. It took 2 years and over 20 firmware updates to complete the original X1D I still use today and works perfectly. The first limited edition of the 907X got a bigger backscreen at serial production. Having to wait less than a year to implement the X2D the lacks compared to the X1 is a big progress
Hey Cuz, yes we are cousins Bobby, stumbled into this... nice article. I'll be looking around for others. Been through Singapore and never knew you were there. Spent some time in Indonesia. Hope to chat with you sometime. Bill
Cheers brother! X2D Is a bloody gem, got a used X2D with fresh warranty and I love her. Simple, straightforward and trustable. Gotta say its been a pleasure to use, has a few kinks here and there but as it being rather new can be forgiven. Quite curious, what major issues do you see in the x2d? I find that the images can warp if u suddenly move even though i put the shutter at 1/2000, it also tends to warp if i move from a shot to shot.
Thanks for watching. For me the issues are probably new vs old lens which will change a persons experience. The new ones are designed to take advantage of the X2D’s AF vs the older ones. AFS is okay but no AFC. Part of the benefit of phase detect is accurate continuous auto focus. Take that out then what’s really the benefit? Warping is prob due to the electronic shutter kicking in which isn’t as fast as full frame. Cameras like this are designed for more slow methodical photography.
@@btonelli loved your video on the X2D, alot of points I agree with and ye new lens are great but too expensive alongside low stock. But ye figured out the issue with the warping was the shutter. I dont mind the warping, but not fully used to it so there might be chances where i miss a shot while moving or cause very minor warping that i wont notice till post production. But other then that, perfect.
@@theazurian2778 thanks. Lenses are at a premium now which I feel could be priced slightly more competitively, but it’s Hasselblad so the system will be at a premium vs Fujifilm. Yeah the slower shutter has always been an issue for the X series being a leaf shutter vs the mechanical one in the GFX systems. In some ways it does limit the usability of the camera with faster moving subjects. I know many were hoping for a mechanical shutter inside the system when we want to adapt lenses but guess that may not be in the cards for a while.
@@mahdimanesh4221 from what I understand, the older lenses don’t have the focusing speed and performance of the new ones. Hence this is why they released new lenses with the X2D. It still is quick but not as fast as the newer lenses
There are two more cameras with on board storage, not only X2D and M11. ZEISS ZX1 with 512Gb ssd and Ricoh GRiii/GRiiix 2Gb(~36 shots in raw, practically a roll of film)
I continue to think that I don’t need 100mp, so have been looking at a X1DII. Still undecided because I already have a 907. Thing is, I already have several 50MP MF bodies apart from the 907, do I really need another? Yes, people do experience card failure, I haven’t since 1999. But think about the downtime if you have an internal SSD failure compared to a CFE card failure.
I love the ergonomics, the superior IBIS, etc., but there are times, even in landscape photography when you sometimes need to move quickly to capture a passing lighting situation, which can literally last seconds. This leaves me somewhat at sea over the benefits of this versus the Fuji. Hard choice.
Extremely hard choice. Depends on your shooting needs. If you need faster AF then as of now GFX is at that level but I feel Hasselblad will update the camera soon to be faster
We went from H6D 100c to X2D one 35-70 lens versus seven primes/zooms - yes the files (= quality/detail) from the X2d are nowhere near to that of the H6 - not even close - however so many other benefits - IPad connection, tethering has more functionality, smaller, lighter, easier, quicker, I can see all the screens outside. To mention the 1TB internal drive as a big plus is not really a thing, as a 1TB flash card for our old GFX's were just a couple of hundred pounds each and we had 4 of them. Full frame H6 can only be beaten by Phase One Q4 150mpx but too big for us - we wanted smaller more portable. In conclusion the GFX is great but far too fiddly and most of it unnecessary, and let's be honest you can add the snazzy picture profiles in post on any system. The Hass has one job and it does it brilliantly. Taking perfect colours with more detail than you will ever ever ever really need.
Well said. I think the medium format market is changing. With the H series being discontinued, the only full frame Medium Format is Phase One, but is it necessary for most? Probably not much anymore. Hasselblad’s colors make it a very special camera and the more I use other cameras, the more I appreciate the X2D for what it does well
@@btonelli I agree - although I do take back what I said about the 1TB internal - we always use it - I just looked at the prices of the biggest CF Express which is Sony's 640gb - its as near to makes no difference £1,000 so actually the Internal 1TB is quite a big thing. Anyway we love it and can't wait until they eventually release the 90 2.5 to match the 38 and 55 2.5 - love your stuff man - keep on shooting
Thanks for the video! I think Hasselblad will release new firmware update for autofocus soon which includes face and eye detection. Lack of joystick is really annoying for the focusing. You have to touch the screen all the time and fingers prints will be visible. Howevery I really want to buy one ! New lenses are very small and looks great
Thanks for watching. Yes looking forward to that update if it happens. Yeah I believe it’s time for a joystick as well. The new lenses look great! Can’t wait to test them out
some people said when the camera came out than face detection is coming. Matt granger did contact hasselblad to have the truth and hasseblad answered :absolutly not, there is no plan for face and eye detection. It was just a bad information coming from nowhere.
@GKhan why you think he lied in his video and he didn't contact hasselblad ? He is just saying there is no eye detection incoming for ? Just the fun to lie ? To manipulate you? Who said eye detect is coming ? Are you sure he was not à lier? Who do you trust?
Bobby I bought and returned theX2D …. Loose lens mounts the lenses rock right to left. Hassy says this is ok???? NO ABILTY TO TETHERED LIVE VIEW ON ANY PLATFORM makes this useless for my studio work…..and for Karl telling everyone they would have eye autofocus in January… is just crazy…..this is moveable single point focus .
I’m sorry to hear about that experience. I’ve also got wind of some updates but I think some things have been pushed back or refined before being released. Hopefully this year Hasselblad will be pushing out some good updates and lenses. Would be exciting for the brand and the system
The software isn’t great. It’s the same sensor as the FUJI GFX. Leaf shutter lenses are a big plus for flash sync. It’s roughly £10,500 with a 45mm lens. It’s about £8200 for the Fuji and 110mm lens. £2300 is a fair chunk but if you need the flash sync maybe it’s professionally worth it.
Yes it’s more premium but you also get a 1TB Internal SSD, better IBIS, better build quality and better EVF. I’m a fan and a user of the GFX system, but I can see some of the benefits to the X2D
I primarily own film cameras with a few digital. Film cameras I own Nikon FM3A, Pentax 67, Leica R9, M6 .85 TTL, M7 and M5. Digital cameras I own currently Ricoh GRIIIX, Nikon ZFC, Leica SL2-S. I’ve been using the Nikon Z9 for sometime for reviews and video and really enjoy that camera. In addition the GFX100S. However I really like the X2D so let’s see how this year goes financially.
@@btonelli thank you Bob. I want to buy Fujifilm GFX100S.. how is the Image Quality compare to X2D?. X2D definitely more beautiful in term of outlook, however the result for me is more important.
@@onesimustarigan968 I would say honestly it comes down to the lenses. Fujifilm lenses are a bit inconsistent. The 110 is a magical lens and the 45-100 are good. The 80mm 1.9 lacks compared the hasselblad version. I find personally I like the Hasselblad colors more and the lens rendering but the price may be a concern for some. Just depends on one’s needs and budget.
@@btonelli alright thank you so much for your input, perhaps someday you can make another episodes with images comparison between GFX 100 and X2D. I‘m considering the GFX 100 though.
I think that’s the lenses tbh. These days they’re add more elements to help remove CA and to add “sharpness” but the images look SUPER SHARP but flat or clinical. Some high element lense still look GREAT but from my experience it’s from 3rd party lenses like the Tamron G2s
Do you want to change your car if the seat goes bad? That is the risk you are running with built in SD card. No there can never be any speed difference based on internal / external only - that is based in i/o speeds (pcie / usb etc - I know I defined one of them 🙂) - the internal one are "designed" to be faster - the external one can easily be that way too - but they need to do an overall upgrade of the i/o speeds - gets the overall price up for few users who want that write speed. ALL flash have limited number of writes - in earlier days it used to be singled digits. These days it is few 100 thousands. Yes - that's a lot but it will die some day. And your $20k camera is dead because a "few $" part inside of it is dead. And the higher energy consumption + heat is build in for all - whether they want the speed or not. It is a high end luxury goods thing - not something of high functional value. Notice these days the fruit company also solders memory / storage on its boards - so one cannot upgrade. Useful when the useful life is much lower than the shelf life. 99% of people will be just fine with 5 year old system though. These cameras would need high shelf life. Few average pros will want it - so hard to recover costs. One does not buy a ferrari for uber rides :-) The good prosumer - this makes little sense. Useful for the "dentist who buys it to just show off"!
Valid points and the long term care of this system will be interesting to see. While internal like you said is designed to be faster, I don’t think we have an external option that can reach these speeds yet, and if so, the price point would probably be at a very high premium. I think a few hundred thousand on a camera like this will take a photographers a long time vs for example a sports camera that shoots 20 to 30 fps. With that said yes it comes down to repairability which I guess we will only know in the future.
@@btonelli we don't have an external option because the price point will go higher! There are no technological barriers. It is like the difference between USB mouse and the build in USB mouse - you can easily choose to have the external one be higher speed version with better responsiveness. Will just cost more. Note, it is not just cost, is is heat dissipation, EMI (radiation) etc. The open connector (for external one) "leaks" but they do not need to have the card one added for that "FCC certification". It is the same thing with internal and external solid state drives - fundamentally restricted by the i/o say usb vs vs sata etc. The camera makers clearly see this speed matter as an special option - most will not want it. Long term, I will say, the same should be just leans and sensor - the managing the camera will be a smart phone app. No need to pay for the clumsy screen / poor UI when you can have a smart phone app that can do all that better.
By the way they perform it doesn’t seem to. It’s not bad, definitely better than the X1D II but with the newer lenses they are designed to take advantage of the phase detect system
@@btonelli Thanks for replying Bobby, correct me if I'm wrong, phase detect system is built into the sensor, it should work with any lens, your comment at 11:01 is misleading that older XCD lenses doesn't use PDAF..
@First Wave no prob. From my understanding sensor is part of it and also processing and lens communication as well. For example when Fujifilm updated to Phase detect for the GFX 100 the lenses also needed an update to take advantage of the phase detect system as they were designed for a contrast based AF. If I’m wrong I’ll be glad to remove that portion from the video but from my understanding this is how lenses and cameras work. This may be why there is no AFC in the X2D as of yet since AFC tends to use phase detect for certain systems for less pulsing and better hit rate
@@btonelli hi Bobby, hope you are well, just an update a Hasselblad staff member in Sweden just confirmed that older XCD lenses also uses PDAF in the X2D. just FYI. ps. when is part 2 coming?
Hasselblad X2D has two major flaws. One can be tolerated, and the other one is unacceptable. The tolerated flaw (or maybe we should call it weakness) is the lack of a vertical grip. For a professional shooter, from commercial to editorial, the vertical use is a prevalent format. One might say, "I can bear with it, or I can live without it". The major flaw is the lack of a focusing stick-which is a standard in all cameras for a tested and undeniably included reason. It's no-brainer that all camera manufacturers accept and use it a standard navigation tool. What the Hasselblad designers were thinking, for Heaven's sake? Minimalist aesthetic over function? Should one stick his finger between the camera and his face to select a focus point? Such a blunder -which practically renders this camera one of the worst Hasselblad designs, in terms of usability. I am not questioning the superb image quality or so, I am talking the practical usage of this camera as a professional (and owner of two Hasselblad system gear). What a disappointment !
I understand this and brought it up. However using it for some time now I’ve gotten used to using the side of the display to move focus points around. While a focus stick would be easier I don’t find myself lacking after using it for sometime.
Why aren’t manufacturers making SSD into the camera? Simple, the memory cards are one of the way they make money from. Similar to Apple not including charging brick and keep using lightning port, also similar to cheap printers but expensive ink cartridges.
True, but this applies to companies that make both cards and cameras. Sony maybe the one that benefits the most from this, but for other camera companies they don’t make from third party card manufacturers
The X2D does not have continuous AF - nor does the X1D-ii. AF -vs- new V-type lenses and older XCD lenses -- ALL work well - no delay. The new V lenses (I have 2) are a tiny bit quicker. THe EVF switching works great - I have n0 idea what the issue is. You DO NOT need a joystick just use the LCD and it is SIMPLE -- this is a case where the reviewer clearly does not use this camera often AND it is intuitive when you do. NO more wheels needed, no more trying to make the X2D a GFX. NO to a joystick. NO to video. If I wanted a GFX I would have bought one. I don't I bought an X2D to replace/update my X1D-ii. Watch Karl Taylor's review if you want a direct comparison between H6D-100 and the X2D -- the H6D is clearly showing its age.
Hi Andy. I never said the camera has continuous AF as well or the other X series cameras. I brought this point up because usually PDAF systems benefit from AF-C. The EVF issue is probably camera dependent and mentioned that as well. Having a joystick vs not is a personal preference and yes as I mentioned as well, one gets used to it, but some new users may find it challenging. Yes this new sensor is more modern than the older 100 but that sensor is also larger so some may prefer that. Thanks for watching and taking time to comment
I just completely disagree with that af bashing. I use the H system since H3 and it’s fine. If you photograph in low light with open aperture yes. Stepped down a bit there’s enough room you nail it in most situations. That’s a pro system not a Z9 BS . If you know what you doing it plenty of room. It’s not a freaking 500c
What happens if a 1T memory goes "Bad"? If you are testing this H´blad why are you "Selling" so hard. How do you know so much about a camera you haven´t used yet. Get my point?
Well I’ve used it for a number of months and no issues, so not sure where you get I haven’t used it. There are what if’s to any camera system. Mother boards can go out, shutters can break, screens can black out etc. with this 1TB if it does go out you can use the CF Express type B card slot as well. I’m not selling hard, I like the camera and so I enjoy talking about it.
@@btonelliThanks for the queck response. It sounds like a hard sell to me. Did you say you were using it for a number of months, in the video. Maybe I missed it. Try being more clear with the information. What you are actually saying is that with all the things that can go wrong on your list If nothing goes wrong in a number of months you are so impresses that you fall in love with the camera. I have had 10 different camera models over the past 20 years. I "lost" one SD card, period. Mayby you tend to oversell because you are so easy to impress.
@@wordwarrior2350 yes, there is a part two of the video where I go into how long I’ve used it. I don’t have any reason to hard sell. If I’m passionate about a camera I’ll talk about it but I’m also fair in pointing out it’s shortcomings. Sorry don’t get your point about losing one SD card in 20 years. I pointed out how impressive the 1TB is because this is a great attribute to have and other camera manufacturers should implement it.
@@btonelli Youlisted things that can go wrong with a camera, I never had a problem with any of my Nikons, except the lose of one SD card. That´s why a won´t buy a camera without 2x memory cards. Do you get what I meant, now? Personally, I would rather buy 6x 128G cards than to wait for a 1TB card to die and lose all of those photos. I usually shoot 15-20 shots on 2 cards then switch them with 2 others then cross switch them to be sure I have all 40. By the way: My choice is the D850 and a D750 with 18mm-35mm 3.5, 85mm 1.8, and a 300mm 2.8.
I understand, but SSD drives are quite durable and long lasting. I’ve had a number that have lasted for years without failing (knocks on wood ). The Nikon setup you have is great! Have you tried the Z9 or Z8 yet?
Most photographers will do what is best for their business by spending the least money for the best equipment. Keeping that in mind, Fuji wins hands down. People who spend money for Hasselblad would seem to have no concern for being the least bit frugal, which to some extent is surely required of every business. Let's look at is this way: Fuji is actually the best seller of all medium format digital cameras (not a whole lot to choose from), and is also the best seller among the DX format cameras. Fuji has no full frame cameras because Nikon and Canon have that market pretty much wrapped up for themselves. Fuji gives you a hell of a lot of camera for not a hell of a lot of money. Who could possibly complain about that?
I agree with your statement on this. Plus they have a better support system. Hasselblad and Leica have a different market approach. While both can be used for work and are so by a number of photographers, they also cater towards a luxury market. When cost comes into play many photographers will look for the more budget friendly options. However there is another segment to professional photography that is a step above this. Photographers with larger accounts that demand the best in image quality. This is where Phase One lives and Hasselbad. Some will just rent the cameras as and when they need them, but the X2D is trying to bridge that gap with this series of camera (more versatile with color accuracy with pro features at a more budget friendly price). Fujifilm cameras can also be used in this way, but one can argue there is a definite difference in color reproduction and other features that Fujifilm isn’t catering towards like Hasselbad and Phase One. Going back to budget for a min. Yes the Fujifilm is a few thousand less on average, but what is the X2D offering now? 1TB internal storage with CF Express type A which are two options that are more robust for storage. 2. Smaller package. X2D with some of the newer lenses is lighter and more compact than the 100S counterparts. 3. Better focus stacking software internally. A big attribute for a number of pros 4. Consistency in optics across the lens range. Fujifilm has some stellar lenses, but others are not on par with one another. Also their lenses are quite big considering 5. X2D has better IBIS than the GFX100S currently. 6. Ergonomics goes to X2D. 7. Leaf shutter for the X2D. For photographers that rely on flash this is a big plus. What Fujifilm has going for it is a camera that acts like full frame systems but is medium format which gives more versatility. Video, mechanical shutter, faster AF to name a few.
@@btonelli - Phase One? Yes, yes, yes ... But those cameras are SO frightfully expensive that only a teeny tiny percentage of photographers can afford to own them, and ... In the final analysis, all things considered, my own personal belief is that even if a Phase One and the best Fuji were priced identically, I would nevertheless STILL choose a Fuji. I don't know how much a Phase One costs. But the best of the Hasselblads cost something like FIVE times as much as a Fuji. Hasselblad uses Zeiss lenses - fabulous. But it's not as if Fuji lenses are "bad." And compared to the Fuji cameras, I have a hunch that the build quality of any Hasselblad body is still like a tinker toy when compared to the Sherman Tank Fuji bodies. I know next to nothing about the Mamiya large format digital cameras. But at least I know they're VERY expensive, and I know they have a very small market share. Did I say only FIVE times as much? I haven't made a calculation, but I believe it might be something more like EIGHT times as much money for a Hasselblad body compared to the best Fuji body.
@@scotthullinger4684 hi Scott thanks for commenting. Yes Phase One is probably used more for specific occasions and due to cost means it makes more sense to rent than to own. In terms of ownership price between Fujifilm and Hasselblad it’s not that big of a difference. I would say perhaps two thousand more on average when it comes to the bodies. Lenses maybe not that much. Yes there is a premium to Hasselblad but don’t discount the build quality of the X2D. Everyone will have their own personal preference and that’s great, but the gap isn’t as wide as you assume.
@@btonelli - The particular Hasselblad I had in mind was most likely the most expensive of them. And I'm not too sure how long that lesser Hassy model X2D has been on the market.
A few months ago we’ve replaced our H6Ds with X2Ds and some new lenses. So far, we’ve been very impressed and the recent firmware update actually solved all issues we kinda had, although none was severe. The GFX100(S) couldn’t persuede us to switch, but this camera certainly did. Next to the color science, the leaf shutter with flash sync up to 1/4000th and the incredible handling of the camera are the biggest upsides. We use the cameras for fashion and beauty photography in our Zurich studio and we’re always impressed by how easy the Hasselblad raw files are to work with. For personal (less critical) outdoor work I still prefer the M and the SL2-S, but when the studio lights go on, this is the tool we use!
Thanks for the comment. Yes I’m interested to dive deeper into studio work with it for the next video perhaps. Hopefully the 90mm will come sooner than later and can try that lens in that setting.
Yes I agree with your findings on the raw files are to work with. So much latitude in them.
Yes I like the M and SL2-S as well. Great camera systems and a joy to use.
great Vid Bobby- you are one of my fav photo review channels. You can really see your passion for the things you love. Keep it up!
Thank you!! Really appreciate the kind words
I bought the X2D the day it was released supplementing my X1D Mark ii. I don’t have the display switching issue that you mention, on the contrary it switches instantaneously. So happy with the camera. Use it for travel photography, mountain scenery and portraits lately on a two month trip to Nepal
Yeah some have messaged me to say the same thing. Perhaps it’s this demo unit
I actually have some issue with glasses. Most of the time the EVF sensor does not detect them at all which means I have to use the screen or wear contacts…😅
Great vid as usual. I get my nitpicky tech details at places like DigLloyd and Phillip Reeve and Sean Reid. You mentioned Huff in the video, and esp. with him more out of the game what I definitely appreciate most from your reviews is the focus on *feel and experience*. Keep leaning into that IMO, it's a great niche and you do it very well.
Yeah I always enjoyed Steve’s reviews and hopefully can add a bit of that in what I do. Thanks for the kind words, much appreciated
Thank you for this excellent intro of the X2D system, Bobby! As a Nikon Z System landscape, product and macro photographer, I have been quite satisfied with the image sharpness and detail I obtain from the Nikon Z System (Z7, Z8 and several lenses). However, as I do on occasion produce very large prints *30"x40" and up), I've always had an interest in medium format. So, in your opinion, do you feel that the X2D with, say, the Hasselblad 120/3.5 XCD Macro lens would give me a very substantial improvement in image quality (particularly image sharpness and detail rendition) in the large prints, over either the Fuji or my Nikon Z System? (Also, as I don’t shoot video, that’s another reason the X2D appeals to me, as well as the NCS of the Hasselblad files, since I’m somewhat colorblind, and it sounds like color-correcting the Fuji files would be a nightmare for me in particular!) Thank you sir!
Thanks for watching. Having true 16 bit color and 100 MP gives you so much latitude and details in your images, it’s substantially better than full frame. I’m also. Nikon user but there are times I see the benefits and joy of Medium Format
@@btonelli OK Bobby, thank you for this information! I'm continuing research into the benefits of the X2D, and whether I can justify the major expense, since I'm no longer a "Pro" photographer...just doing a small sideline.
Hello Bobby, I have been using the Hessablad X system for a number of years now and just love the results. About two months ago I got my X2D and the image are just outstanding using my old XCD lenses. I have 5 lenses not the zoom, but it does work so well.
Yes the lenses do work better than on the original X1D series which is great. Looking forward to trying the newer lenses.
Thanks again for the video. Looking forward to the next in the series.
Thanks for watching James! Much appreciated
Thanks for the content. Great to meet you at Riceball the other day.
Likewise. Thanks for watching
I am having that exact issue with the X1DII since -- Missing shots due to blackout time on the EVF. It's the only reason I tend to pick my H6D more. Never expected any Hassy to be quick but the blackout is a bummer. The files on the other hand though...makes it a keeper.
It’s better than the X1DII but still it’s a slower setup. The files are what make many come back to this camera and also the ergonomics and design.
You’re by far my favourite reviewer
Thank you 🙏
@@btonelli No, thank you! For your amazing energy and fantastic presentation.
I always love to come and see how much you like a camera, more so in the color / image quality department. I trust your taste.
I’ve recently watch your Leica Q3 review and …. I think I’m sold!
Would you say that its image quality (colours and tones mainly) are the best you’ve seen in a full frame camera? No LUMIX or Sigma or any other camera can compete in that department?
If you could give me your opinion.
In any case, I wish you the best.
Thank you
@@FastAkira thanks 😊
I would say for full frame, it’s really between Leica and Nikon when it comes to colors. Both are fantastic
Great images Bobby my wife loves her new X2D but I think I’ll keep my GFX100s
Thanks John. Both are great cameras and excited to see what happens with them this year
My Leica TL2 has 32 GB of built-in memory. Very good to have.
Yes missed out on that one
Hi Bobby, can Hasselblad X2D raw files been edited in Lightroom/Capture One and still can retain the Hasselblad original true colours? Or must use the slow Hasselblad original editing software?
Yes they can. Lightroom has improved greatly and I primarily used it even over Phocus
Hasselblad for me every time. Such beautiful camera and just feels like you get your moneys worth
Indeed a beautiful camera
There's no doubt in my mind that this will be my next camera. The image quality is worth any other pain that this camera will come with... and AF will improve, I'm sure about that. The question is: what to do with all the rest of my 35mm gear once this beauty makes her way into my home??
Great! Looking forward to Part 2👍
Hasselbad sent me the latest two lenses so I’m testing now
@@btonelli When will Part 2 come out? :)
@@mehrabreza1314 next week 😊
thanks for this... was toying with picking up this camera, but will be sticking with Leica and spending my money on the M11 monochrome.
Thanks for watching. Fan of both of the cameras. Tough decision
Hi great review, but i think surely even with the internal SSD, you would want a backup card. I am guessing 1TB SSD and their mic, was initially for video functionality then they found it would delay their product, or some other technical issue such as heat generated during recording. Who shoots 1TB of photos without downloading their RAWs at the end of each day? There also appears to be an issue with the camera strap attachment to the body, a few users said their H strap has come off almost resulting in a dropped camera! Face and eye detect is missing, which is very useful for portraits or fashion/model shoots, will increase the hit rate. The joystick as you mentioned is a biggie for product photographers, especially if you change from landscape to portrait orientation a lot and need to zoom in. I currently use the GFX100s for commercial would consider a X3D maybe, or after another firmware iteration on the X2D :) Should be mentioned GFX100s does a wider system of lenses and many more zooms. This camera I believe is for specific photographers who have time to shoot, this to me isn't yet a fully developed commercial use camera. I remember seeing Karl Taylor video on the X2D saying how great this camera was, yet in the following months he showed a video using a Sony A7 for a product shoot :)
Thanks for watching. I don’t think video was ever considered to be honest. Internal drive allows faster read and write speeds and also enough storage to take on 1000 frames for focus stacking for example. Not everyone transfers their images daily, especially if you are out in locations where you don’t have the means to transfer. Also is that a mic, or perhaps a speaker?
In addition no headphone Jack, no mic Jack and no HDMI.
As for the straps I agree not a fan of the lug design as it’s somewhat proprietary but when secured correctly I I don’t see how they will pop off.
AF definitely needs improvement and agree with this.
Many photographers will use different cameras depending on the type of shoot they are doing. Karl Taylor will use the right tool for the right project. Even if he is a Hasselblad ambassador, he knows like all of us that one camera can’t do everything.
Hasselblad really ticked most of the boxes with this one. The combination of a terabyte of internal memory *with* a CFExpress type B slot alone is incredibly appealing. Not a sports/action/wildlife cam, but it could be a one camera solution for social documentary, travel, and landscape work, especially with distance and DOF scales on the new lenses (well done, Hasselblad).
Might make some rethink an M11 purchase.
100 agree. Lenses prices are comparable to Leica and so is the body. This may be a good vs video to do :)
@@btonelli Definitely.
Missing focusing joystick is the one thing that gives me pause.
Also, I anticipate Fujifilm will have a whole new generation of GFX bodies coming later this year / early next year, with the latest processor. That's gonna be super interesting, too.
@@RobertFalconer1967 yes will be interesting to see how Fujifilm updates the GFX series
I don't think so, the m11 is more for street photography and imo this camera is just too slow for those moments. Loving the in built storage which I hope more high end cameras do in the future... the real dealbreaker for me though is that the camera doesnt even have focus peaking for manual focusing. Seems like an oversight for a camera in 2023.
one point,with video, the H6D does video, but from most youtuber revews it is a bit grainy, as it is in effect a fast 'burst' mode, at 24 shots a second!; another point, the H6D is 6x4.5 in size, the X1/1ii/2D is only 66x44 cm in size (sensor area), approx. so is smaller than the H system offerings, or the Film counterpart.
The only one thing that still keeps me from buying this camera is ssd.. compare with the camera price ssd costs nothing- max 300$ but we all know that it will slow down with time, especially with x2d file size if use ssd solely.. so is it replaceable? , how soon it will start to slow down and how much it will cost to replace it? Questions questions…
I think it’s worth more than 300, especially being internal. The camera also has a CF Express type B card slot so you can choose. The options are what makes this enticing for storage. Yes a valid question on warranty and replacement, but I’m sure Hasselblad has factored that into the equation
@@btonelli I think the same way.. but will keep sl2s as a backup.
Very interesting - thanks for your impressions (particularly up against the GFX100S) and I’m looking forward to the rest of the series. It’s such a beautiful camera that I’m really tempted to sell all my GFX stuff, but so many nagging doubts…most related to Hasselblad being such a small company and their ability to nail the software/firmware. I heard that this model doesn’t yet even have the different aspect ratios to shoot in?! Considering this was available in the X1D and there’s more ability to crop with 100mp, and the fact that Hasselblad even makes an adapter for XPan lenses etc., this is inexplicable! As you say, a joystick for focus selection would add so much usability - a neat little thing like on the SL2 surely would still look great? But, that incredible industrial design is so tempting!!
Thanks for watching. Glad this video could shed some light on the comparison to the GFX100S. More of that is coming soon.
Both systems have their pros and cons and by the time im done with this series will be pretty in depth especially when we get to lenses etc.
In terms of the aspect ratios it’s limited as of now, hopefully Hasselblad is more aggressive with their firmware updates to add some of these features in.
Well I did decide not to buy a GFX100S, but I did order over 1,5 months ago and am still waiting for the X2D to arrive. Also, Phocus mobile is not supporting their own camera on iOS at this point in time. There is no repair station in Europe… and there is more as you mentioned. So I did order for the design, ergonomics and viewfinder. However, I could have been happily shooting my GFX next to my X system for over a month now and at a 40% discount roughly speaking compared to the Hasselblad. Time will tell if I can forget all of that once I hold it in my hands and see first results 😅
@@mahdimanesh4221 i understand and this is a topic I’m going to address in the next video.
As for Phocus the update came yesterday to support the X2D. Why this wasn’t from the beginning, who knows but it’s now finally out
@@btonelli Thx for the hint! I did not know… Probably Hasselblad could work on their external communication. 😅 Also, their release notes say that the X2D does not support USB cable connection for now. 🥺
The Hasselblad problem is that they launch non finished products. It took 2 years and over 20 firmware updates to complete the original X1D I still use today and works perfectly. The first limited edition of the 907X got a bigger backscreen at serial production. Having to wait less than a year to implement the X2D the lacks compared to the X1 is a big progress
Oh! I remember one more camera with internal storage. Pixii. When you oder it you can choose from 16Gb up to 128Gb.
Not many people order the Pixii yet :) but I’m keen to try it
@@btonelli Pixii is very interesting project
Looks it. I would be keen to try one someday
Hey Cuz, yes we are cousins Bobby, stumbled into this... nice article. I'll be looking around for others. Been through Singapore and never knew you were there. Spent some time in Indonesia. Hope to chat with you sometime. Bill
Hi Bill. We are?? Apologies if I’m missing the link. Can reach out to me to chat more on IG or Facebook.
Cheers brother! X2D Is a bloody gem, got a used X2D with fresh warranty and I love her. Simple, straightforward and trustable. Gotta say its been a pleasure to use, has a few kinks here and there but as it being rather new can be forgiven. Quite curious, what major issues do you see in the x2d? I find that the images can warp if u suddenly move even though i put the shutter at 1/2000, it also tends to warp if i move from a shot to shot.
Thanks for watching. For me the issues are probably new vs old lens which will change a persons experience. The new ones are designed to take advantage of the X2D’s AF vs the older ones.
AFS is okay but no AFC. Part of the benefit of phase detect is accurate continuous auto focus. Take that out then what’s really the benefit?
Warping is prob due to the electronic shutter kicking in which isn’t as fast as full frame. Cameras like this are designed for more slow methodical photography.
@@btonelli loved your video on the X2D, alot of points I agree with and ye new lens are great but too expensive alongside low stock. But ye figured out the issue with the warping was the shutter. I dont mind the warping, but not fully used to it so there might be chances where i miss a shot while moving or cause very minor warping that i wont notice till post production. But other then that, perfect.
@@theazurian2778 thanks. Lenses are at a premium now which I feel could be priced slightly more competitively, but it’s Hasselblad so the system will be at a premium vs Fujifilm.
Yeah the slower shutter has always been an issue for the X series being a leaf shutter vs the mechanical one in the GFX systems. In some ways it does limit the usability of the camera with faster moving subjects.
I know many were hoping for a mechanical shutter inside the system when we want to adapt lenses but guess that may not be in the cards for a while.
@@btonelli Hey there, are you sure the PDAF is not compatible with older lenses? I hope this not to be true… 😀
@@mahdimanesh4221 from what I understand, the older lenses don’t have the focusing speed and performance of the new ones. Hence this is why they released new lenses with the X2D. It still is quick but not as fast as the newer lenses
There are two more cameras with on board storage, not only X2D and M11. ZEISS ZX1 with 512Gb ssd and Ricoh GRiii/GRiiix 2Gb(~36 shots in raw, practically a roll of film)
Thanks. I haven’t tried every camera to know but yes there are a few but none with 1TB
@@btonelli of the shelf nvme ssd now a relatively cheap, thats what X2D use. R&D to integrate nvme to camera on the other hand could be pricey
@@TimofejNenarokov yes putting it inside a camera is not cheap to do
I continue to think that I don’t need 100mp, so have been looking at a X1DII. Still undecided because I already have a 907. Thing is, I already have several 50MP MF bodies apart from the 907, do I really need another?
Yes, people do experience card failure, I haven’t since 1999. But think about the downtime if you have an internal SSD failure compared to a CFE card failure.
I think it’s time to upgrade to the 100MP. It’s not just the sensor but the other features that help and make photography easier on the X series.
I love the ergonomics, the superior IBIS, etc., but there are times, even in landscape photography when you sometimes need to move quickly to capture a passing lighting situation, which can literally last seconds. This leaves me somewhat at sea over the benefits of this versus the Fuji. Hard choice.
Extremely hard choice. Depends on your shooting needs. If you need faster AF then as of now GFX is at that level but I feel Hasselblad will update the camera soon to be faster
We went from H6D 100c to X2D one 35-70 lens versus seven primes/zooms - yes the files (= quality/detail) from the X2d are nowhere near to that of the H6 - not even close - however so many other benefits - IPad connection, tethering has more functionality, smaller, lighter, easier, quicker, I can see all the screens outside. To mention the 1TB internal drive as a big plus is not really a thing, as a 1TB flash card for our old GFX's were just a couple of hundred pounds each and we had 4 of them. Full frame H6 can only be beaten by Phase One Q4 150mpx but too big for us - we wanted smaller more portable. In conclusion the GFX is great but far too fiddly and most of it unnecessary, and let's be honest you can add the snazzy picture profiles in post on any system. The Hass has one job and it does it brilliantly. Taking perfect colours with more detail than you will ever ever ever really need.
Well said. I think the medium format market is changing. With the H series being discontinued, the only full frame Medium Format is Phase One, but is it necessary for most? Probably not much anymore.
Hasselblad’s colors make it a very special camera and the more I use other cameras, the more I appreciate the X2D for what it does well
@@btonelli I agree - although I do take back what I said about the 1TB internal - we always use it - I just looked at the prices of the biggest CF Express which is Sony's 640gb - its as near to makes no difference £1,000 so actually the Internal 1TB is quite a big thing. Anyway we love it and can't wait until they eventually release the 90 2.5 to match the 38 and 55 2.5 - love your stuff man - keep on shooting
@@nelsonclub7722 thanks. Much appreciated! Waiting for the 90 as well!
Awesome review. Bit where is Part 2????
Working on it now. In Kyoto filming it :)
@Bobby Tonelli fantastic. So far I purchased the X2D ans the X2D-35-75 and 45p. Your review help tons in my decision making.
@@LopakaPhotography808 glad to help!
Thanks for the video! I think Hasselblad will release new firmware update for autofocus soon which includes face and eye detection.
Lack of joystick is really annoying for the focusing. You have to touch the screen all the time and fingers prints will be visible.
Howevery I really want to buy one ! New lenses are very small and looks great
Thanks for watching. Yes looking forward to that update if it happens.
Yeah I believe it’s time for a joystick as well.
The new lenses look great! Can’t wait to test them out
some people said when the camera came out than face detection is coming. Matt granger did contact hasselblad to have the truth and hasseblad answered :absolutly not, there is no plan for face and eye detection. It was just a bad information coming from nowhere.
Let’s see what happens. I have no information on that but I would like to see continuous AF
@@telemaq76 if you trust matt granger , so sorry for you. Lol
@GKhan why you think he lied in his video and he didn't contact hasselblad ? He is just saying there is no eye detection incoming for ? Just the fun to lie ? To manipulate you? Who said eye detect is coming ? Are you sure he was not à lier? Who do you trust?
Bobby I bought and returned theX2D …. Loose lens mounts the lenses rock right to left. Hassy says this is ok???? NO ABILTY TO TETHERED LIVE VIEW ON ANY PLATFORM makes this useless for my studio work…..and for Karl telling everyone they would have eye autofocus in January… is just crazy…..this is moveable single point focus .
I’m sorry to hear about that experience. I’ve also got wind of some updates but I think some things have been pushed back or refined before being released. Hopefully this year Hasselblad will be pushing out some good updates and lenses. Would be exciting for the brand and the system
The software isn’t great. It’s the same sensor as the FUJI GFX. Leaf shutter lenses are a big plus for flash sync. It’s roughly £10,500 with a 45mm lens. It’s about £8200 for the Fuji and 110mm lens. £2300 is a fair chunk but if you need the flash sync maybe it’s professionally worth it.
Yes it’s more premium but you also get a 1TB Internal SSD, better IBIS, better build quality and better EVF.
I’m a fan and a user of the GFX system, but I can see some of the benefits to the X2D
@@btonelli I have one on order, thank you for your review I enjoyed it. Can’t get the new lenses right now but otherwise looking forward to it.
Can we edit the X2D raw files in Lightroom/Capture One and yet still can retain the true Hasselblad colours? @@btonelli
Hi Bob, I was wondering which camera actually you own?
I primarily own film cameras with a few digital. Film cameras I own Nikon FM3A, Pentax 67, Leica R9, M6 .85 TTL, M7 and M5.
Digital cameras I own currently Ricoh GRIIIX, Nikon ZFC, Leica SL2-S. I’ve been using the Nikon Z9 for sometime for reviews and video and really enjoy that camera. In addition the GFX100S. However I really like the X2D so let’s see how this year goes financially.
@@btonelli thank you Bob. I want to buy Fujifilm GFX100S.. how is the Image Quality compare to X2D?. X2D definitely more beautiful in term of outlook, however the result for me is more important.
@@onesimustarigan968 I would say honestly it comes down to the lenses. Fujifilm lenses are a bit inconsistent. The 110 is a magical lens and the 45-100 are good. The 80mm 1.9 lacks compared the hasselblad version. I find personally I like the Hasselblad colors more and the lens rendering but the price may be a concern for some. Just depends on one’s needs and budget.
@@btonelli alright thank you so much for your input, perhaps someday you can make another episodes with images comparison between GFX 100 and X2D. I‘m considering the GFX 100 though.
I will be soon.
my problem is digital is just kinda boring now, the images look stale and soulless, but it’s a beautiful camera
I understand. This is also why I still shoot film from time to time
I think that’s the lenses tbh. These days they’re add more elements to help remove CA and to add “sharpness” but the images look SUPER SHARP but flat or clinical. Some high element lense still look GREAT but from my experience it’s from 3rd party lenses like the Tamron G2s
Do you want to change your car if the seat goes bad?
That is the risk you are running with built in SD card. No there can never be any speed difference based on internal / external only - that is based in i/o speeds (pcie / usb etc - I know I defined one of them 🙂) - the internal one are "designed" to be faster - the external one can easily be that way too - but they need to do an overall upgrade of the i/o speeds - gets the overall price up for few users who want that write speed. ALL flash have limited number of writes - in earlier days it used to be singled digits. These days it is few 100 thousands. Yes - that's a lot but it will die some day. And your $20k camera is dead because a "few $" part inside of it is dead. And the higher energy consumption + heat is build in for all - whether they want the speed or not.
It is a high end luxury goods thing - not something of high functional value. Notice these days the fruit company also solders memory / storage on its boards - so one cannot upgrade. Useful when the useful life is much lower than the shelf life. 99% of people will be just fine with 5 year old system though.
These cameras would need high shelf life. Few average pros will want it - so hard to recover costs. One does not buy a ferrari for uber rides :-) The good prosumer - this makes little sense. Useful for the "dentist who buys it to just show off"!
Valid points and the long term care of this system will be interesting to see.
While internal like you said is designed to be faster, I don’t think we have an external option that can reach these speeds yet, and if so, the price point would probably be at a very high premium. I think a few hundred thousand on a camera like this will take a
photographers a long time vs for example a sports camera that shoots 20 to 30 fps.
With that said yes it comes down to repairability which I guess we will only know in the future.
@@btonelli we don't have an external option because the price point will go higher! There are no technological barriers. It is like the difference between USB mouse and the build in USB mouse - you can easily choose to have the external one be higher speed version with better responsiveness. Will just cost more.
Note, it is not just cost, is is heat dissipation, EMI (radiation) etc. The open connector (for external one) "leaks" but they do not need to have the card one added for that "FCC certification".
It is the same thing with internal and external solid state drives - fundamentally restricted by the i/o say usb vs vs sata etc.
The camera makers clearly see this speed matter as an special option - most will not want it.
Long term, I will say, the same should be just leans and sensor - the managing the camera will be a smart phone app. No need to pay for the clumsy screen / poor UI when you can have a smart phone app that can do all that better.
thanks for the video Bobby, interesting you mentioned that older XCD lenses does not use phase detect AF, is that true?
By the way they perform it doesn’t seem to. It’s not bad, definitely better than the X1D II but with the newer lenses they are designed to take advantage of the phase detect system
@@btonelli Thanks for replying Bobby, correct me if I'm wrong, phase detect system is built into the sensor, it should work with any lens, your comment at 11:01 is misleading that older XCD lenses doesn't use PDAF..
@First Wave no prob. From my understanding sensor is part of it and also processing and lens communication as well. For example when Fujifilm updated to Phase detect for the GFX 100 the lenses also needed an update to take advantage of the phase detect system as they were designed for a contrast based AF.
If I’m wrong I’ll be glad to remove that portion from the video but from my understanding this is how lenses and cameras work.
This may be why there is no AFC in the X2D as of yet since AFC tends to use phase detect for certain systems for less pulsing and better hit rate
@@btonelli hi Bobby, hope you are well, just an update a Hasselblad staff member in Sweden just confirmed that older XCD lenses also uses PDAF in the X2D. just FYI. ps. when is part 2 coming?
@@firstwave8855 thanks for the update. Will correct in the upcoming video.
As for part 2 waiting for lenses which Hasselblad doesn’t have available
Hasselblad X2D has two major flaws. One can be tolerated, and the other one is unacceptable. The tolerated flaw (or maybe we should call it weakness) is the lack of a vertical grip. For a professional shooter, from commercial to editorial, the vertical use is a prevalent format. One might say, "I can bear with it, or I can live without it".
The major flaw is the lack of a focusing stick-which is a standard in all cameras for a tested and undeniably included reason. It's no-brainer that all camera manufacturers accept and use it a standard navigation tool. What the Hasselblad designers were thinking, for Heaven's sake? Minimalist aesthetic over function? Should one stick his finger between the camera and his face to select a focus point? Such a blunder -which practically renders this camera one of the worst Hasselblad designs, in terms of usability. I am not questioning the superb image quality or so, I am talking the practical usage of this camera as a professional (and owner of two Hasselblad system gear). What a disappointment !
I understand this and brought it up. However using it for some time now I’ve gotten used to using the side of the display to move focus points around. While a focus stick would be easier I don’t find myself lacking after using it for sometime.
Why aren’t manufacturers making SSD into the camera?
Simple, the memory cards are one of the way they make money from.
Similar to Apple not including charging brick and keep using lightning port, also similar to cheap printers but expensive ink cartridges.
True, but this applies to companies that make both cards and cameras. Sony maybe the one that benefits the most from this, but for other camera companies they don’t make from third party card manufacturers
the title seems like it's a video doing comparison between X2D and GFX100s but 90% it has nothing to do with it. THANKS
This is part 1 of a video series. More are coming soon
The X2D does not have continuous AF - nor does the X1D-ii. AF -vs- new V-type lenses and older XCD lenses -- ALL work well - no delay. The new V lenses (I have 2) are a tiny bit quicker. THe EVF switching works great - I have n0 idea what the issue is.
You DO NOT need a joystick just use the LCD and it is SIMPLE -- this is a case where the reviewer clearly does not use this camera often AND it is intuitive when you do. NO more wheels needed, no more trying to make the X2D a GFX. NO to a joystick. NO to video. If I wanted a GFX I would have bought one. I don't I bought an X2D to replace/update my X1D-ii. Watch Karl Taylor's review if you want a direct comparison between H6D-100 and the X2D -- the H6D is clearly showing its age.
Hi Andy. I never said the camera has continuous AF as well or the other X series cameras. I brought this point up because usually PDAF systems benefit from AF-C.
The EVF issue is probably camera dependent and mentioned that as well.
Having a joystick vs not is a personal preference and yes as I mentioned as well, one gets used to it, but some new users may find it challenging.
Yes this new sensor is more modern than the older 100 but that sensor is also larger so some may prefer that.
Thanks for watching and taking time to comment
Great for studio work but not close to the Fuji GFX100 when shooting outdoors portrait where the model moves around a lot.
In ample light it’s fine. While AF isn’t as fast it’s not that slow.
I just completely disagree with that af bashing. I use the H system since H3 and it’s fine. If you photograph in low light with open aperture yes. Stepped down a bit there’s enough room you nail it in most situations. That’s a pro system not a Z9 BS . If you know what you doing it plenty of room. It’s not a freaking 500c
No one is bashing the AF. I really enjoy the camera. I’m simply comparing to the GFX100S.
What happens if a 1T memory goes "Bad"? If you are testing this H´blad why are you "Selling" so hard. How do you know so much about a camera you haven´t used yet. Get my point?
Well I’ve used it for a number of months and no issues, so not sure where you get I haven’t used it.
There are what if’s to any camera system. Mother boards can go out, shutters can break, screens can black out etc.
with this 1TB if it does go out you can use the CF Express type B card slot as well.
I’m not selling hard, I like the camera and so I enjoy talking about it.
@@btonelliThanks for the queck response. It sounds like a hard sell to me. Did you say you were using it for a number of months, in the video. Maybe I missed it. Try being more clear with the information.
What you are actually saying is that with all the things that can go wrong on your list If nothing goes wrong in a number of months
you are so impresses that you fall in love with the camera.
I have had 10 different camera models over the past 20 years. I "lost" one SD card, period. Mayby you tend to oversell because you are so easy to impress.
@@wordwarrior2350 yes, there is a part two of the video where I go into how long I’ve used it.
I don’t have any reason to hard sell. If I’m passionate about a camera I’ll talk about it but I’m also fair in pointing out it’s shortcomings.
Sorry don’t get your point about losing one SD card in 20 years.
I pointed out how impressive the 1TB is because this is a great attribute to have and other camera manufacturers should implement it.
@@btonelli Youlisted things that can go wrong with a camera, I never had a problem with any of my Nikons, except the lose of one SD card. That´s why a won´t buy a camera without 2x memory cards. Do you get what I meant, now?
Personally, I would rather buy 6x 128G cards than to wait for a 1TB card to die and lose all of those photos. I usually shoot 15-20 shots on 2 cards then switch them with 2 others then cross switch them to be sure I have all 40.
By the way: My choice is the D850 and a D750 with 18mm-35mm 3.5, 85mm 1.8, and a 300mm 2.8.
I understand, but SSD drives are quite durable and long lasting. I’ve had a number that have lasted for years without failing (knocks on wood ).
The Nikon setup you have is great! Have you tried the Z9 or Z8 yet?
Z9... really?
I like the design 😊
Yeah, so random :D
Most photographers will do what is best for their business by spending the least money for the best equipment. Keeping that in mind, Fuji wins hands down.
People who spend money for Hasselblad would seem to have no concern for being the least bit frugal, which to some extent is surely required of every business.
Let's look at is this way: Fuji is actually the best seller of all medium format digital cameras (not a whole lot to choose from), and is also the best seller among the DX format cameras. Fuji has no full frame cameras because Nikon and Canon have that market pretty much wrapped up for themselves. Fuji gives you a hell of a lot of camera for not a hell of a lot of money. Who could possibly complain about that?
I agree with your statement on this. Plus they have a better support system. Hasselblad and Leica have a different market approach. While both can be used for work and are so by a number of photographers, they also cater towards a luxury market. When cost comes into play many photographers will look for the more budget friendly options.
However there is another segment to professional photography that is a step above this. Photographers with larger accounts that demand the best in image quality. This is where Phase One lives and Hasselbad. Some will just rent the cameras as and when they need them, but the X2D is trying to bridge that gap with this series of camera (more versatile with color accuracy with pro features at a more budget friendly price).
Fujifilm cameras can also be used in this way, but one can argue there is a definite difference in color reproduction and other features that Fujifilm isn’t catering towards like Hasselbad and Phase One.
Going back to budget for a min. Yes the Fujifilm is a few thousand less on average, but what is the X2D offering now?
1TB internal storage with CF Express type A which are two options that are more robust for storage.
2. Smaller package. X2D with some of the newer lenses is lighter and more compact than the 100S counterparts.
3. Better focus stacking software internally. A big attribute for a number of pros
4. Consistency in optics across the lens range. Fujifilm has some stellar lenses, but others are not on par with one another. Also their lenses are quite big considering
5. X2D has better IBIS than the GFX100S currently.
6. Ergonomics goes to X2D.
7. Leaf shutter for the X2D. For photographers that rely on flash this is a big plus.
What Fujifilm has going for it is a camera that acts like full frame systems but is medium format which gives more versatility.
Video, mechanical shutter, faster AF to name a few.
@@btonelli - Phase One? Yes, yes, yes ...
But those cameras are SO frightfully expensive that only a teeny tiny percentage of photographers can afford to own them, and ...
In the final analysis, all things considered, my own personal belief is that even if a Phase One and the best Fuji were priced identically, I would nevertheless STILL choose a Fuji. I don't know how much a Phase One costs. But the best of the Hasselblads cost something like FIVE times as much as a Fuji. Hasselblad uses Zeiss lenses - fabulous. But it's not as if Fuji lenses are "bad." And compared to the Fuji cameras, I have a hunch that the build quality of any Hasselblad body is still like a tinker toy when compared to the Sherman Tank Fuji bodies.
I know next to nothing about the Mamiya large format digital cameras.
But at least I know they're VERY expensive, and I know they have a very small market share.
Did I say only FIVE times as much? I haven't made a calculation, but I believe it might be something more like EIGHT times as much money for a Hasselblad body compared to the best Fuji body.
@@scotthullinger4684 hi Scott thanks for commenting. Yes Phase One is probably used more for specific occasions and due to cost means it makes more sense to rent than to own. In terms of ownership price between Fujifilm and Hasselblad it’s not that big of a difference. I would say perhaps two thousand more on average when it comes to the bodies. Lenses maybe not that much. Yes there is a premium to Hasselblad but don’t discount the build quality of the X2D. Everyone will have their own personal preference and that’s great, but the gap isn’t as wide as you assume.
@@btonelli - The particular Hasselblad I had in mind was most likely the most expensive of them. And I'm not too sure how long that lesser Hassy model X2D has been on the market.
Its not a review. The usual geek delights and all that.
As I mentioned this is part one of a two to three video series.