Cheers for the video content! Forgive me for butting in, I would appreciate your initial thoughts. Have you ever tried - Chireetler Healthy Sport Rule (just google it)? It is a smashing one off guide for making money as a freelance copywriter even with no experience minus the normal expense. Ive heard some super things about it and my GF got cool results with it.
Cheers for this, been searching for "copywriting training center" for a while now, and I think this has helped. Have you ever come across - Fonucas Ziyyatt Tip - (do a google search ) ? Ive heard some incredible things about it and my brother in law got great results with it.
Tell me why I just pauses the video went on Instagram for 30 minutes studying the ads and seeing what they had that was so captivating and picking my curiosity. Actually learned a lot. good tip.
Hi, I like your comment. My question is what ads on Instagram are you looking at? In your feed or are you searching? Just want to study different ads also thanks.
A. Intrigue their curiosity. B. Be clear and and know who you're speaking to. Don't appeal to everyone. C. A call to action is paramount. Tell your prospects what to do.
The last C - Compliance - extends even further, especially if you're writing for the Finance and Health n Wellness niches where there are more regulations on marketing a product/service. The same number of regulations don't apply to SaaS clients, for instance, is what I'm told.
i just love when you have multiple questions on a topic, subject, or whatever, and the same CHANNEL consistently Pop-ups with CONSISTENT VALUE AND INFO👌🏾💯💯
This info is incredibly inspiring!!! I'm a gigging pro guitarist who also teaches, so I have real world experience! When I teach how to play guitar, I try to make it clear & simple, no need to confuse anyone, so, because of this video using the letter 'C', I'm calling my lessons "Clear & Simple Guitar Lessons", thanks for inspiring me, stay safe my friend, Rock On & God Bless!!!
Hi Alex! I just came across your channel this morning. I searched for "writing good ad copy" and your video came up #2 on YT's search results. I'm very glad I found your channel - for a couple reasons. First, because of your content. I'm learning about sales and ad copy, and your videos are fun to watch and have the information I'm looking for. And secondly, because you're another up-and-coming BCer making a big impact on RUclips. Congratulations on your success. There's much more coming your way for sure! Cheers
Hi Alex, I'm a newbie in the world of copywriting and I absolutely fell in love with you after watching a few of your videos. I'm actually thinking of specialising my copy writing in personal development too and I would consider myself the most blessed person if you could be my mentor. Thanks for always putting out enlightening and educative content. Ciao
It means the messaging and branding of your entire funnel needs to flow and make sense together... This usually isn't a problem if your writing every asset of the funnel. But if the only thing you're writing is the Ad copy, then it's very important for you study the landing page, emails, and sales page so that what you write in your Ad makes sense with what the readers will see later in the funnel. Good luck!
🎯 Key Takeaways for quick navigation: [00:00] The Importance of Effective Ad Copy - The first impression your ad makes is crucial for converting viewers into customers. - Effective ads can quickly turn viewers into leads and customers. [01:34] The 5 Secrets of Great Ad Writing (alliteration with C) - Secret #1: Curiosity - Ads must pique viewers' interest to be effective. - Including too much information can overwhelm viewers and make your ad ineffective. [02:30] The Power of Curiosity in Ad Copy - Stories are a powerful tool to pique viewers' curiosity and make your ad memorable. - Ads should focus on creating intrigue rather than including all the sales information upfront. [04:20] The Call to Action (CTA) in Ad Copy - Your ad must include a clear and concise call to action (CTA) instructing viewers what to do next. - The CTA should be specific (e.g., "click," "sign up," or "buy") and avoid generic phrases like "click below." - When possible, include a visually appealing button to encourage clicks. Made with HARPA AI
EXCELLENT! I've been watching videos for about 3 hours and this is the best one. I do feel betrayed by those other Vloggers as they did NOT deliver what their title insinuated. LOL! Subbed!
Thank you so much for your amazing content! Your passion and transparency is inspiring. No offense to the guys, but it's refreshing to see this content from a female writer. I'm so glad I found your page! Do you have a Top 5 list of paid courses you tried when starting out (or recommendations now that you've even made your own)? It's hard to know who to take a chance on and the price tags can add up. Aside from reading and researching, I know paid courses are a great next step and I trust your advice! Thanks again and happy writing!
hey girl! thanks for those kind words :) I actually made a video 5 copywriting courses for beginners! you can find it here: ruclips.net/video/VlBrBKvCoWo/видео.html
Hi, thanks for this. I can't believe I'm just finding this vid. I thought I binge watched all yer videos. Please I have a question... Do you get stories from the clients or do you spin one that will touch on all yer points? Thanks again for the value. P.S. You have to make a video about the video equipment you use. They are the best at 240p. Makes me double check I'm not burning data with 360p. Thanks.
I always try to use real stories, if I can't use client stories, I'll tell another factual story about someone else :) Oh, cool idea. Happy to share more about my vid equipment!
Hi Alex, glad to find you on RUclips! Hello from Indonesia🙌🏼 My business' ads results are below expectations and now I understand why. If I may ask, what's your favourite fashion brand (segment: middle to low) in the terms of copywriting? Thanks!
dear Alex thanks for your help we are grateful for you please can you tell me i have just started my copywriting learning please can i only rely on reading books and watch videos in order to beacome a great copywriter
you can create Udemy or full course for Copywriters menas that include from Beginner to Advance level bec learning all this required step by step and some practical to do + right now learning new things create more confusion as there other things we didnt catch stuff so please do create full course that teach from begining to end . bec half dream or half journey creates unconfident and confusion
What do you think of copywriting courses from entrepreneurs like Jason Capital or Dan Lok? Is it all legit, or is it misleading? Is it really that likely to start making $10K a month with only an hour or two a day as they claim? Great content by the way, you seem very passionate and genuine!
Hey Landry!! Thanks so much for the compliment and for your comment :) I think copywriting courses in general are an amazing way to get your feet wet and learn the basics of copywriting. I started to learn copywriting through study. But note how I said "started to learn". I didn't learn everything from studying. In fact, I probably learned 80% of what I know through trial and error (aka EXPERIENCE). Do I think you can you make $10,000 a month freelance copywriting with only an hour or two a day? Absolutely! After a lot of experience honing your craft. Do I think you'll make that starting out with your first client if all you've ever done is study a course, hmmmmmmmmm. Possible yes, probable no. But hey, I guess it all depends how good you are and how fast you write lol. Listen, you gotta start somewhere so I definitely recommend studying courses from people who you vibe with, then get your first client, and work up from there! (Of course copywriting for your own products or services is a totally different story and is 10000% dependent on the volume of traffic you get, etc).
how create awesome stuff .... but i see half consfused journey you know when in school you study from class 1 to 10 but what happen if teacher teach 5class science & on another day 8thclass science then student cant Grasp any points i feel same ... you have many videos on how to be copywriter ... but so much stuff and where to begin all that is feel confusion and create more roadblocks .. so please do create course a completer course and i love to pay bec of your hard work in making this stuff ...
They are really two sides of the same coin. Your copy should do all of the above - attention, interest, pain, agitate, solution, desire, action. When it comes to ads, you can use many different hooks, some pain focused, some not. I'd say both frameworks are good starting points.
FIVE SECRETS OF AD WRITING 1. Curiosity. 1:45 You must have the attention of your clients. Use Stories 2. Clarity. 3:28 If you try to appeal to everyone you will appeal to no one 3. A Call To Action. 4:27 Tell your Clients what to do. Update your call to action buttons 4. Congruence. 5:14 Your Ads must be real in order to turn your clients into customers. 5. Compliance. 6:36
Hi Alex, This is very helpful. Can you write the name of the copywriter you mentioned a couple of times? I would like to take some inspiration from yours. Thanks
OK You can call me a troll if you like. Here goes... I am very interested in the subject, and you are obviously very knowlegable about copywriting...also quite attractive...However, as a chilled out and somewhat laid back West Coast Canadian, I find your voice grating and almost intolerable. I have started watching it about ten times, and just turned it off, because the New York delivery (if that's what it is) is hurting my brain. What do they call that? Vocal fry? At least you don't do the upward inflection at the end, making every sentence sound like a question ?. So anyway, that being said, I surely would get on your nerves too, with my slow delivery and quiet tone of voice. If I had a dolla for every time someone told me to speak up or just started talking over top of me because they got bored or couldn't wait for me to finish...Thanks Alex....just my trollish feedback...
I simply cannot stand the run on sentence style of editing. You fell like your being attacked not taught. Make the goldfish have to think in between breaths.
Here are the 5 tips:
1) Curiosity
2) Clarity
3) Call to Action
4) Congruence
5) Compliance
You're welcome!
Cheers for the video content! Forgive me for butting in, I would appreciate your initial thoughts. Have you ever tried - Chireetler Healthy Sport Rule (just google it)? It is a smashing one off guide for making money as a freelance copywriter even with no experience minus the normal expense. Ive heard some super things about it and my GF got cool results with it.
Cheers for this, been searching for "copywriting training center" for a while now, and I think this has helped. Have you ever come across - Fonucas Ziyyatt Tip - (do a google search ) ? Ive heard some incredible things about it and my brother in law got great results with it.
Nice
sir your here
Tell me why I just pauses the video went on Instagram for 30 minutes studying the ads and seeing what they had that was so captivating and picking my curiosity. Actually learned a lot. good tip.
This is awesome!!
Hi, I like your comment. My question is what ads on Instagram are you looking at? In your feed or are you searching? Just want to study different ads also thanks.
The transcript is so easy to read and to fully digest your video, Alex.
Hook, Value Proposition and CTA 😊 3 successful elements of adcopy
A. Intrigue their curiosity.
B. Be clear and and know who you're speaking to. Don't appeal to everyone.
C. A call to action is paramount. Tell your prospects what to do.
The last C - Compliance - extends even further, especially if you're writing for the Finance and Health n Wellness niches where there are more regulations on marketing a product/service. The same number of regulations don't apply to SaaS clients, for instance, is what I'm told.
i just love when you have multiple questions on a topic, subject, or whatever, and the same CHANNEL consistently Pop-ups with CONSISTENT VALUE AND INFO👌🏾💯💯
This info is incredibly inspiring!!! I'm a gigging pro guitarist who also teaches, so I have real world experience! When I teach how to play guitar, I try to make it clear & simple, no need to confuse anyone, so, because of this video using the letter 'C', I'm calling my lessons "Clear & Simple Guitar Lessons", thanks for inspiring me, stay safe my friend, Rock On & God Bless!!!
👏🏻👏🏻👏🏻👏🏻
These tips are great. An ad example of each one or one ad that has all these points in it would be even more helpful
Noted!
Hi Alex! I just came across your channel this morning. I searched for "writing good ad copy" and your video came up #2 on YT's search results. I'm very glad I found your channel - for a couple reasons. First, because of your content. I'm learning about sales and ad copy, and your videos are fun to watch and have the information I'm looking for. And secondly, because you're another up-and-coming BCer making a big impact on RUclips. Congratulations on your success. There's much more coming your way for sure! Cheers
This was very informative, but where I learned the most was definitely in that first step "Curiosity". I feel like that's where the gravy is.
💯 thank you!
@@AlexCattoni No, thank YOU!
Very well taught. Essential elements. Thank you, Alex.
Hi Alex, I'm a newbie in the world of copywriting and I absolutely fell in love with you after watching a few of your videos.
I'm actually thinking of specialising my copy writing in personal development too and I would consider myself the most blessed person if you could be my mentor. Thanks for always putting out enlightening and educative content. Ciao
Wow! It's so informative & useful that I can't stop myself to watch it again & again. In fact, all your videos are great. Thank you so much Alex.
Aww thank you so much! 😊
You might be too young for this but the Got Milk? Ads from the 90s and early 00s stand out.
Your energy. Powerful! Thank you for this video!
Am always anticipating for your videos
Glad I found you on YT. leraning so much from you and in a very "not boring" way. My career transition will not be that bad after all. Tks!
Thanks so much!!
Yes, I found her a week ago and have learned a lot as well as gained confidence in my career change as well. God is good!
Did I hear anomalies? Interesting. Cute dance at the end.
NOMINATION FOR INSPIRING WOMAN OF THE YEAR ,BIGGEST CONGRATS TO ALEX CATTONI. MARKETER OF THE YEAR AWARDED TO ALEX CATTONI, Incredible Achievements
Another great part about this video is she kept it under 8-minutes👌🏼
&&&,,'nb
Hi Alex I really get more insights from your videos. Thanks so much.
I'm so glad! Thanks for watching.
Thanks a million
I'm grateful
Nike does very well in curiosity.
I love your energy and focus! 👍👍👍
Thank you for sharing.
Thnx for keeping it free
I m glad I found your video before I start its helping me a lot, you are very inspiring
Thanks for sharing these “c”-crets
Wow that was a lot of game, thank you!
Your smile is contagious Coach Cattoni. I don't understand the C number 4 (CONGRUENCE), can you kindly explain again?
It means the messaging and branding of your entire funnel needs to flow and make sense together... This usually isn't a problem if your writing every asset of the funnel. But if the only thing you're writing is the Ad copy, then it's very important for you study the landing page, emails, and sales page so that what you write in your Ad makes sense with what the readers will see later in the funnel. Good luck!
Thanks 🙏
amazing content... i really liked your fb ad copy video
Thank you!
🎯 Key Takeaways for quick navigation:
[00:00] The Importance of Effective Ad Copy
- The first impression your ad makes is crucial for converting viewers into customers.
- Effective ads can quickly turn viewers into leads and customers.
[01:34] The 5 Secrets of Great Ad Writing (alliteration with C)
- Secret #1: Curiosity - Ads must pique viewers' interest to be effective.
- Including too much information can overwhelm viewers and make your ad ineffective.
[02:30] The Power of Curiosity in Ad Copy
- Stories are a powerful tool to pique viewers' curiosity and make your ad memorable.
- Ads should focus on creating intrigue rather than including all the sales information upfront.
[04:20] The Call to Action (CTA) in Ad Copy
- Your ad must include a clear and concise call to action (CTA) instructing viewers what to do next.
- The CTA should be specific (e.g., "click," "sign up," or "buy") and avoid generic phrases like "click below."
- When possible, include a visually appealing button to encourage clicks.
Made with HARPA AI
You should've said "hasta la vista baby" at the end too lol as a Spanish speaking person I loved it lol amazing video, thanks!
lol!
The C's are effective... Thanks Alex. Expecting more from you
It was helpful
Excellent job 🎉
EXCELLENT! I've been watching videos for about 3 hours and this is the best one. I do feel betrayed by those other Vloggers as they did NOT deliver what their title insinuated. LOL! Subbed!
Haha thank you!!
I can't wait for your course!!
Awesome video! Thanks for the information
Glad it was helpful!
Thank you so much for your amazing content! Your passion and transparency is inspiring. No offense to the guys, but it's refreshing to see this content from a female writer. I'm so glad I found your page!
Do you have a Top 5 list of paid courses you tried when starting out (or recommendations now that you've even made your own)? It's hard to know who to take a chance on and the price tags can add up. Aside from reading and researching, I know paid courses are a great next step and I trust your advice! Thanks again and happy writing!
hey girl! thanks for those kind words :) I actually made a video 5 copywriting courses for beginners! you can find it here: ruclips.net/video/VlBrBKvCoWo/видео.html
Alex Cattoni oh my gosh! I don’t know how I missed that! Thanks so much!!
Five awesome tips❤️❤️, learnt a lot 🙂
This was just incredible! That will be too helpful, thank you for the tips:)🌟
You're so welcome! Thanks for watching :)
Hi, thanks for this. I can't believe I'm just finding this vid. I thought I binge watched all yer videos. Please I have a question...
Do you get stories from the clients or do you spin one that will touch on all yer points?
Thanks again for the value.
P.S. You have to make a video about the video equipment you use. They are the best at 240p. Makes me double check I'm not burning data with 360p. Thanks.
I always try to use real stories, if I can't use client stories, I'll tell another factual story about someone else :)
Oh, cool idea. Happy to share more about my vid equipment!
It comes no surprise that Alex Cattoni by 🎺 wins the Game Changer inspiration 2024 AWARD INSPIRING News
I just realized that I want to write real estate ads! Yay
YAY!
That's great, Amy! Developing a niche is really important for copywriting.
Hi Alex, glad to find you on RUclips! Hello from Indonesia🙌🏼 My business' ads results are below expectations and now I understand why. If I may ask, what's your favourite fashion brand (segment: middle to low) in the terms of copywriting? Thanks!
thank youuuuuuuuu
dear Alex thanks for your help we are grateful for you please can you tell me i have just started my copywriting learning please can i only rely on reading books and watch videos in order to beacome a great copywriter
Wow, the introduction part, especially where she started dancing... I thought you were an influencer.
Add value first
Awesome Video... Great value gotten. Thanks so much.
Glad it was helpful!
Apart from being informative, she's beautiful
Totally agreed
Simp
Nice
you can create Udemy or full course for Copywriters
menas
that include from Beginner to Advance level
bec learning all this required step by step and some practical to do
+ right now learning new things create more confusion as there other things we didnt catch stuff
so please do create full course that teach from begining to end .
bec half dream or half journey creates unconfident and confusion
Great content. I found it quite helpful. Thanks.
Glad to hear it! Thank you!
Mam how to give our add to advertisement company
Great info. Thank you...
Wait what's the tool that you use to see what's trending?
BuzzSumo!
@@AlexCattoni Thank u so much! 💖
What do you think of copywriting courses from entrepreneurs like Jason Capital or Dan Lok?
Is it all legit, or is it misleading? Is it really that likely to start making $10K a month with only an hour or two a day as they claim?
Great content by the way, you seem very passionate and genuine!
Hey Landry!! Thanks so much for the compliment and for your comment :) I think copywriting courses in general are an amazing way to get your feet wet and learn the basics of copywriting. I started to learn copywriting through study. But note how I said "started to learn". I didn't learn everything from studying. In fact, I probably learned 80% of what I know through trial and error (aka EXPERIENCE). Do I think you can you make $10,000 a month freelance copywriting with only an hour or two a day? Absolutely! After a lot of experience honing your craft. Do I think you'll make that starting out with your first client if all you've ever done is study a course, hmmmmmmmmm. Possible yes, probable no. But hey, I guess it all depends how good you are and how fast you write lol. Listen, you gotta start somewhere so I definitely recommend studying courses from people who you vibe with, then get your first client, and work up from there! (Of course copywriting for your own products or services is a totally different story and is 10000% dependent on the volume of traffic you get, etc).
Alex Cattoni Alright, thank you for the response! Good info!
@@LandryRobbins Anytime!
mam is it importsnt to come on a sales call with the client?
Sales calls are a great way to get to know your client and learn about their needs and how you can help!
I love you
how create awesome stuff ....
but i see half consfused journey
you know when in school you study from class 1 to 10
but what happen if teacher teach 5class science & on another day 8thclass science then student cant Grasp
any points
i feel same ...
you have many videos on how to be copywriter ...
but so much stuff and where to begin all that is feel confusion and create more roadblocks ..
so please do create course
a completer course
and
i love to pay
bec of your hard work in making this stuff ...
Just need to put some metal music over this video. She already has the head banging down to a T.
Good Tips!
Thanks!
thx u
U r xcelent mam
🌹🌸🌻🌺🍁🍀
U r the most beautiful female youtuber
First time watch 👍
You can moonlight as a singer too.
Lol
Is an ad an offer
Almost always, yes!
Nice singing Alex!
haha, thanks! 😉
Which is better PAS or AIDA?
They are really two sides of the same coin. Your copy should do all of the above - attention, interest, pain, agitate, solution, desire, action. When it comes to ads, you can use many different hooks, some pain focused, some not. I'd say both frameworks are good starting points.
Alex Cattoni this topic deserves a video.
@@adnanhabib4449 Agreed. Great idea! Maybe I'll come up with my own too ;)
Alex Cattoni awesome.
Really....
Thank you for all the tips❤️
and your video is quite static I almost lost my intrest around 5:10. It's just a feedback no offense 😎.
Cool thanks for the feedback - video quality on my newer videos is better 😉
Only one comment. Beautiful 💞
FIVE SECRETS OF AD WRITING
1. Curiosity. 1:45
You must have the attention of your clients.
Use Stories
2. Clarity. 3:28
If you try to appeal to everyone you will appeal to no one
3. A Call To Action. 4:27
Tell your Clients what to do.
Update your call to action buttons
4. Congruence. 5:14
Your Ads must be real in order to turn your clients into customers.
5. Compliance. 6:36
mam, please let me understand How to get into it?
Watch my videos!
Hi Alex, This is very helpful. Can you write the name of the copywriter you mentioned a couple of times? I would like to take some inspiration from yours. Thanks
Roy H. Williams!
Came here to see you. Wow! Gorgeous
💪💪💪💪
🙌🙌🙌
Nike's colin kapernik
Good...but ironically, you use the word "I" way too much.
Nice information but please translate in Hindi. mam
Ryan 'freakin' Reynolds
You are so beautiful 😍
geico lol. their ads aren't that funny which opens an open loop for me. its an anomaly
😂
I'm in love with you
OK You can call me a troll if you like. Here goes... I am very interested in the subject, and you are obviously very knowlegable about copywriting...also quite attractive...However, as a chilled out and somewhat laid back West Coast Canadian, I find your voice grating and almost intolerable. I have started watching it about ten times, and just turned it off, because the New York delivery (if that's what it is) is hurting my brain. What do they call that? Vocal fry? At least you don't do the upward inflection at the end, making every sentence sound like a question ?. So anyway, that being said, I surely would get on your nerves too, with my slow delivery and quiet tone of voice. If I had a dolla for every time someone told me to speak up or just started talking over top of me because they got bored or couldn't wait for me to finish...Thanks Alex....just my trollish feedback...
hahaha, thanks for your feedback! At the end of the day, I'll never make everyone happy, so I might as well just be me :)
This might be the most pointless comment I've ever seen on the internet.
3:18 GymBeam
I simply cannot stand the run on sentence style of editing. You fell like your being attacked not taught. Make the goldfish have to think in between breaths.
Hmm, sorry to hear that. Maybe I'm not the right teacher for you then ;)
You took too long talking stuff that didn't matter.
Even after 3 minutes you haven't even said anything about the topic of your video.
Her non stop head nod is distracting me
U are dramatic bitch
@@AndyQ8 then kiss my dramatic ass loser
Too much talking and less practical.
You rush over your words,
thanks for your input 😁
another ignorant audience
Staccato
Just checked out the book you recomended 'Breakthrough Advertising' on Amazon, it looks
a must read book but sell's at
a pricey £500. Paul Bacchus