Marketing Strategy for an NFT Collection & Community-based marketing [Ninja Squad CASE STUDY]
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- Опубликовано: 8 июн 2024
- Marketing in web3 is still a mystery for many and there's no playbooks on Google... yet! 💡
In this video, I shared our macro level marketing strategy for Ninja Squad, an NFT collection that launched in November 2021 and sold out within minutes. We'll be looking at what it means to do community-based marketing and how we can approach marketing from a customer journey angle.
This is a detailed video and should help marketers & creators in this space!
Find Ninja Squad here:
OpenSea: bit.ly/33xS4AQ
Discord: / discord
Medium: / ninjasquad
Website: ninjasquadnft.io/](ninjasquadnft.io/
Linkedin: / ninja-squad-nft
Twitter: / ninjasquadnft
⏰ t i m e s t a m p s
00:00 Intro
02:08 What are NFTs?
03:31 How I approach NFT projects
04:34 We’re focusing on NFT projects that act like startups
05:29 Looking at Ninja Squad’s marketing strategy document
06:57 3 key stages for the customer journey
08:13 First stage of the customer journey: attract
17:40 Second stage of the customer journey: nurture
29:10 Third stage of the customer journey: retain
32:15 Final thoughts and wrapping up
▶️ w a t c h t h e s e n e x t
» Learning about NFTs, a big new role, hitting goals for RUclips, using Twitter: • Life & Work Update // ...
» Jobs To Look Out For In 2022: • Jobs To Look Out For I...
» Day in the life as a Marketing Manager of an NFT Collection: • Day in the life as a M...
» NFT Marketing 101: • What Can We Learn From...
🔗 l e t ‘ s c o n n e c t
» Join the Discord group to connect & learn w/ marketers: / discord
» Sign up for my newsletter: elifhiz.com/newsletter/
» Subscribe to the channel: bit.ly/33aKB7
» twitter: / elifozgecanhiz
» insta: / elifozgecanhiz
» linkedin: / elifozgecanhiz
» website: elifhiz.com/
» business inquiries: hello@elifhiz.com
🙋🏻♀️ a b o u t m e
Marketer & educator spent years in b2b tech. Now putting marketing brain into NFTs & web3 and having fun. Weekly videos on RUclips. Head of Marketing at Ninja Squad.
#nftmarketing
Hope you enjoy!
DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you. Thank you!
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Honestly, you are helpful
No body on RUclips share like these steps
Thanks Elif ! Great vídeo 🖤🖤
You are a legend 🔥
🙏🏻🙏🏻 kind ser!
I love the rewind effect at the begining. +10xp
Honestly, this had a lot of great information. Thank you for sharing a glimpse of your hard work.
This lesson is just what I needed. Thank you for sharing your knowledge, Elif!
thank you very much for sharing your knowledge with us!
Thank you ma for all you do! You're content has really helped my digital advertising Career.
Very valuable content, Elif! Thank you for sharing all of this information with us and for taking us on this adventure! x
Thank you and I appreciate you ❤️
Really enjoy your content and thank you. This nft video though, will be irrelevant quite likely, like nfts itself.... Intro was quite accurate 🙂 projects promising something, tokens... Next stage... Which is buying yachts for desperate investor's money 🤷♂️🙂 but maybe not. Time will show. Looking forward to more content 🖖
I am so grateful you always put the most valuable lesson or tips, experiences to the public, you never say anything generic. Informational here you cannot look for anywhere else. Thats made me become one of your fans. Thanks Elif, always expecting your new video.
Thank you Elif for the amazing content, it was insanely helpful! Can you also consider doing a video about the prelaunch processes?
You are a blessing for a beginner like me. Thank you...
Glad to help!
Great content! Developing a project based in Thailand that helps elephants struggling due to the tourism situation and also funding a new start-up. So your content is really useful.
Thanks a lot!
Glad it was helpful and best of luck! I love that mission. ❤️
thats really great. could you share a link so we could take a look at it ? id love to know more about your project
Hmmm, definitely eye-opening, but I think that I'm more in the artist category that you mentioned in the first part of the vid. I've followed you across social media, including discord, and hope I can find in-depth info like this for my work in your other vids or elsewhere. All the Best!
NFT Marketing hmmm 🤔 Thank you for breaking down the process form start to finish Elif!
Hope you enjoy! Its really like a lesson, lol 🤓😊
Nice your channel is going to the top! Great info.
🚀 🚀
this is a great video
Thank you mam for great video learn a lot . Love from india 🤗
Thanks Elif! Are you planning to get into marketing strategy for art focused NFT projects? Thanks for making this topic easier. ❤️
Thank you mer ❤❤🥰🥰
Thank you for watching! 🤗🙌🏻
can you share the file
🎯👏
Mashallah abla
Elif, bu kıymetli bilgiler için çok teşekkürler. Neredeyse bir kaç aydır bu videoda anlattıklarını merak ediyor ve araştırıyordum. Heyhat, kanalında bu tarz videolar paylaştığını yeni keşfedebildim. Yalnız bir feedback vereceğim; videoları ingilizce anlatmanı elbettte anlıyorum ama Türkiye'den çıkmış bir "değer" olarak, en azından Türkçe altyazı eklesen videolarına ve Türk kripto & nft topluluğu da deneyimlerinden faydalansa çok güzel olmaz mı? Vakit kaybetmek istemesen bile sanırım biraz NST ile birine alt yazı yazdırabilirsin :)
Cok haklisin! Onceligim olmadigi icin bu konuya egilmedim ama belki RUclips'e daha cok onceliklendirebilecegim bir zaman olursa bunu da cozebilirim.
Great job , i am discoverin your channel i its very halpful
Glad to hear that! Thank you! ❤️
There's great power in a paid marketing team and a good sized budget for marketing. You can basically pay to get your nft to sell out. Too bad most small creators don't have this luxury.
Really enjoyed the video!! How we can find the document that you are showing?
Thank you! I haven't shared it publicly.
Hey Eliz can you share the document used in this video if it’s still within your reach
It seems every project has a Discord, but especially when your marketing team of 1, does it make sense to engage through multiple channels like discord, Medium , youtube etc early on in the engagement stage? can twitter be enough for updates and engagement activities and website for FAQ and occasional twitter spaces meets for followers to participate in ? What are your thoughts?
really good & important question. No - when you're a one man show, it may not be realistic to do it all - especially pre-launch and depending on the scope of your project. I would primarily stick with Twitter (content + spaces attendance + collabs) + website + discord. good luck!
Hi Elif, I noticed you build up lots of channels for Ninja Squad except FB, may I aske the reason why? Appreciated !
I am 40 years old and interested in digital marketing but I do not have any computer background . What do you suggest? How can I become a digital marketer? Which path would you suggest me to take? Please advise
Hey is there a link to this google doc. Great video btw super helpful! :)
Glad its helpful! I’m afraid it isn’t available.
BTW, i didn't find out the Twitter link you mentioned in the video you'd share in the description. Can anyone help and advise me where cld i look for it? thanks
I’m so glad u noted this bc i realized the description was accidentally deleted!!! I have all the links up now.
What is the utility of the Nft ninja squad?
Please, how did you grow the Twitter page so fast? Did you run ads? Or used some other methods. Please help
our team built a large audience prior to launching Ninja Squad so that kicked us off but then consistent efforts.,
Wagmi :)
Hey Elif, That's great! Have you ever marketed mature products? What podcasts do you follow? :)
What do you mean mature products?
Podcasts- if you’re referring to NFT/web3 themed podcasts we listed 10 that we like on ninja squad’s medium page. My personal fav is overpriced jpegs.
@ A product that is established. I worked at a company called Freshworks. Our major source of revenue came from a product called Freshdesk. It was an established product that had a brand name (in the SMB space) but the company wanted to amplify it for Enterprise markets.
Have you gotten to work in any company with a focus on enterprise customers (for a product that had traction say 1000-1500 leads a week)? What channels you found that best worked for this type of marketing?
hey elif how to reach out to you for project collaboration ?
Is this document available?
Hi Erin - no i havent made it available
The content is good, but the echo is really bothering me.
are the nft collectors really on discord? I only meet other artist shilling their own work
loll you're right - there's so many of them! but yes, NFT OG's are on Discord - it's inevitable. I'd look at it more from an angle of 'which communities are they a part of?'
Do you consult?
Occasionally, yes.
@ how can I contact you
I would love you to market my nft collection for me
Someone help me market my nft collection lol I r good at drawing but bad at everything else 😅
drawing is only a piece of the puzzle I'm afraid :) pls start building a team you can rely on if you're serious about it.
@ I currently have 1400 uploaded out of the 10k that I have done Grumpy Tiger Office Party once I finish uploading them that's where I'm like what now
Its hard because people aren't really sharing the gems secondly the things people are promoting are pure bullshit
Please get a better mic
This was not helpful. Most if not all of these tips are dated
We apply them as of this date and are relevant and working. The common consensus seems to also show that it is helpful. Perhaps it’s not what you were looking for or not relevant in your particular context?
Btw- As a consumer of content, i know it is so easy to dismiss something and tag it as ‘not helpful’ but i would like to ask for a more kind approach to a lot of work that has gone in putting this out here. Creators are making a huge effort to share things that can be helpful to others and most of the time with no gains in return. If something doesn’t resonate with you, it doesn’t mean it’s not helpful for anyone.