How are these adverts not banned?
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- Опубликовано: 9 ноя 2022
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TODAY'S VIDEO:
We often look back at adverts from decades ago with a sense of bewilderment at how such products or themes were allowed to be advertised. The fact that cigarette companies were allowed to promote their products as being healthy and recommended by doctors is nothing short of nefarious.
Thankfully cigarette companies are no longer allowed to promote their products and the public is now wise to the fact that they are certainly not healthy. But outside of cigarettes, has the advertising industry really changed all that much, or will future generations look back in bewilderment at what we are having promoted to us now?
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SOURCES:
• About the ASA and how ...
adfreecities.org.uk/2021/11/c...
adfreecities.org.uk/wp-conten...
www.asa.org.uk/news/asa-state...
adfreecities.org.uk/wp-conten...
www.worldatlas.com/articles/t...
• Red Tractor TV advert
www.thetimes.co.uk/article/fa...
www.asa.org.uk/advice-online/...
www.asa.org.uk/rulings/assure...
Surge Media production: surgeactivism.org with thanks to @ryuji_chua & KFX Animation.
We often look back at adverts from decades ago with a sense of bewilderment at how such products or themes were allowed to be advertised. The fact that cigarette companies were allowed to promote their products as being healthy and recommended by doctors is nothing short of nefarious.
Thankfully cigarette companies are no longer allowed to promote their products and the public is now wise to the fact that they are certainly not healthy. But outside of cigarettes, has the advertising industry really changed all that much, or will future generations look back in bewilderment at what we are having promoted to us now?
What's the most outragous advert you’ve ever seen?
it's not enough just to want it, you have to give valid REASONS for such a thing
@@v.a.n.e. You are urged to become VEGAN, since carnism (the destructive ideology that supports the use and consumption of animal products, especially for “food”) is arguably the foremost existential crisis.🌱
@@v.a.n.e. my god, why are you obsessed with us and how do you even have time to leave all these comments
Great video. The amount of false advertising in meat, dairy and eggs is insane. Everything from 'Laughing Cow' cheese, pictures of happy cows on milk cartons, pictures of animals on rolling hills on packaged meat, and boasting about the healthfulness of red meat on TV adverts should be outlawed. They are totally misleading and causing people to be sick and not be able to make informed decisions of the 'product' they are buying.
The most outrageous advertising I've seen lately here in Canada is showing pictures of the actual farmers where the eggs and meat came from - right there on the package! It tries to convince the buyer of the 'happy family farm' and 'farmers love their animals' lie. All it really does is say 'meet this nice family who betray their animals and send them to be slaughtered.' Just ridiculous.
I'm obsessed with everyone else except you. that should worry you @@phuck8627
honest shoutout to us vegans who still stick to it and try their personal best in the face of genuinely disheartening, faith-crushing, hopeless realities such as these. i think there's something incredibly brave and strong about keeping up the fight when the rest of the world seems to have long given up
Hardest thing about being vegan is carrying on through the knowledge of what horrors continue every day
Fully agree
All throughout history only the 1% have ever accomplished anything extraordinary. The rest are eaters and breeders
Vystopia I think is an underrated term.
@@OptimisticApocalypse vystopia sounds like a cake walk compared to living life not only with the vegan philosophy but also with the knowledge of the global fraud based financial system, wage slavery, corporate agriculture system, the "health care" system of drugs, military complex, non-stop media programming, acquiesce to govern-mental syndicates as authority, indoctrination through schooling, sick people everywhere, commercialism. All of it is bullshit.
The interesting aspect of this is that if vegans commissioned an advert for tv that showed how the animal product actually was produced the ASA would ensure it was banned instantly. Not only do they not take action against dishonest ads but they would actively stop honest ones.
Check out the Ecotricity’s 2018 animal-free energy supply campaign. They included shocking images such as minced meat coming out of a power socket for which they received 30 complaints that were sent over to ASA. Ecotricity was cleared of any charges with ASA stating: „we noted that the image of raw minced beef coming out of an electric power socket was relevant to the product being advertised - vegan electricity”. They are the only official vegan energy supplier in the UK so it was all consistent with the brand image. I came across this case when I was doing a marketing presentation.
@@kamilabuczek883 I tried searching and found a thumbnail of it and a youtube channel but not the add. Can you please link it?
I'm eating chicken breast
@@niranjansinghdangi8397 you are a boob
I'm not sure this is strictly true, Tesco ran a vegan friendly ad campaign (although it received back lash) it definitely made a pro vegan point and wasn't removed, also all the impossible burger, MC plant ads, beyond meat the list goes on. Plus as we move closer to January we will see a lot more as companies look to capitalise on the movement. Veganism is very different now to when it was even 10 years ago. I personally feel like the community is fairly spoken for by corporations, just look at W.E.F they want a vegan world! That's pretty big.
Ed you are one of the most important activists on the planet, your message is clear and your facts solid, your presentation brilliant. Don't stop. Rooting for your work here in the U.S.
ruclips.net/video/Yt1BS2p-Ato/видео.html
@@evilsotherbrother7481 good luck with your business at Garland Farms 😅
He is a hypocrite. Vegan diet kills billions of animals.
@@magicf7076 appeal to futility, nirvana fallacy, yawn
Lol good you vegans are delusional
Whenever I see an advert for meat, dairy and eggs I can see so many lies straight away. Even if they don't show pictures of happy animals, the lightness in which they portray their industry is misleading. In reality it's dark and scary.
It’s not even just adverts. tv shows here in the uk, like country file, will often visit organic free range farms, but I can’t remember ever seeing someone visit a factory farm. It gives a false impression of the realities of farming.
@@Celestina0 That is so true. It perpetuates the myth that farming is just as portrayed on that drama/comedy series ‘All creatures great and small’ which I also watched as a teen.
ruclips.net/video/Yt1BS2p-Ato/видео.html
The FRijj ones upsets me, the screaming cows when he opens the bottle....aka stealing babies and their milk! Its so wrong
your handle leads me to believe that you are an adult and that Disneyland is not your primary source of information any longer. I find it astounding that someone your age is unaware of the purpose of slaughterhouses and that they are not actually intended to serve as animal recreation and spa facilities
Really good. If you go in to a Waitrose at the moment, there are huge adverts all over the shop showing animals being reared in some kind of imaginary nirvana. I sigh every time.
The ads that are extra hard to look at are those with smiling happy winking cows and a young girl drinking a glass of milk with a huge smile.. or young kids eating processed meat. it's nonstop 🥺 If they only knew. 😞
Cigarettes, big oil, used car salesmen and animal agriculture are all cut from the same cloth.
Fun Fact: Edward Bernays (the father of propaganda) is the great uncle of the original Founder & CEO of Netflix! THEY like to keep it in the family!
So true. None of them would exist if it weren't for their ability to deceive the public.
@No injustice Lasts Forever, add big pharma to that list. To clarify, I am not against vaccines nor prescription meds. I'm against billionaires profits from price gouging.
@No Injustice Lasts Forever
"People want to hear good things about their lousy habits."
- Doctor John McDougall.
All those industries, according to Dr. Michael Greger, use the same legal firm.
😔
@@valmacclinchy doesn’t help when medicines are mandated to exist in society, or prescribed in place of proper health care like nutrition and exercise. Not to mention the boom of pharmaceuticals bought and sold in the industries of animal ag.
Damn this is so well produced - well done Ed and team, another great video I'll be sharing
ruclips.net/video/Yt1BS2p-Ato/видео.html
Ed, advertising is basically lying to the public in such a way as they won't recognize the lies. That's it in a nutshell.
Good point. Didn't Ed point out the standards agency requires ads to be 'truthful'? That's rather a joke. Ads are designed to be deceptive and influence us often under the radar screen using unscrupulous methods informed by unethical psychologist who know how to exploit people based on psychology theory. This is particularly true in advertising to children and other vulnerable populations . Professor-Elizabeth
The adverts are so misleading! 😡
TV Adverts and marketing have always been this way. Ignore the health risks. Ignore the cruelty. Just consume, consume, consume. So we can profit from it.
You always make me feel sane in a world that is completely the opposite!
Cope
Ya'll need to stop filing complaints and start filing lawsuits!
love you dude, I admire your work
It's the money.... those industries are so powerful.
True so many similarities between agriculture ads and old deceptive tobacco products
They thinks they will get away with it forever… they will not be forever. All will backfires at them unless we stand together and speak loud and LOUDER for the animals and the planet.
When we are loud and when we are together we can make the greatest change 😊
I work in an advertising agency as an graphic designer/AD-assistant. Ever since I started my studies I was very conflicted with advertising not fitting my values, but I decided that I want to try to do good advertising for good purposes like raising awareness on important things happening in the world. I work in an agency that specialises in health care and medicine and I think it is a good starting point for me try to do good with my work instead for making green washing advertising for oil companies and meat industry...
Amazing video Ed and everyone at Surge. Clearly demonstrates how people have been brainwashed so easily for so long
I've found the best way to get an ad canceled is to go straight to the company that is advertising. I've done it and it worked. My biggest "account" was an ad that portrayed a girl cat as a hooker. It got my ire up so bad, but I held myself together as I was complaining to the company.
Sounds like a cool ad, why would you complain?
That ad was good. F you
@@rorybessell8280 Don't be so dim. Women nor animals are NOT objects, the innuendo was clear.
This stuff can get so disheartening at times. I'm happy you're around to fight for the good cause Ed!
I fing hate the milk ads coming out recently. I hope the dairy industry tanks soon, because their ads smell of desperation.
Absolutely right Ed!!! 👏🏻👏🏻
This is a good one. Not many people are aware of the psychological manipulation within these industries and marketing techniques.
Thanks for putting it so plainly Ed.
I would have loved to see some old dairy campaign commercials where they straight up body shame children to encourage milk drinking.
ruclips.net/video/Yt1BS2p-Ato/видео.html
@@evilsotherbrother7481 i have to admit I will look into it, but when in 50 seconds in, the video regards Ed, and I’m assuming his words as “harmful activism” the bias is obvious and I loose trust in the material.
It’s not as though food grown for animals _doesn’t_ require pesticides just the same. Yes land mismanagement is bad, thats just one, ONE reasons of why I’m vegan.
The best ver of animal production vs the best ver of plant production, plants cause least harm, least waste product, most output, every time.
Evil…. Where are you??? I’m looking for you….
@@ronbright2207 at the races in Geelong.
@@evilsotherbrother7481 bro!!!! ❤
Couldn't agree more @earthlinged. Advertising is completely appalling and needs to be kept in check. If there is anyway that we can get involved and make a meaningful difference then please share. Any petitions, places we can complain etc. Would love to get your input.
yess a follow-up video with a few steps/examples would be awesome!
ruclips.net/video/Yt1BS2p-Ato/видео.html
Advertising depends on the money provided by the client. The client enforces the advertisement. But yes, if you need to complain - do so to the company being advertised. Target them directly.
*Create a Better 🌎 and a Better You by............Living Vegan* 💜
@Louis Gedo
Hiya Gedomeister!!!
☺️🌹🎵
@@pacmanmcgavin7034 cope
@@pacmanmcgavin7034 🤣🤣🤣👌
@@pacmanmcgavin7034 Want what?
As someone who does digital marketing for clients, advertising rules can be complicated, sometimes that’s good.
However, the same rules apply as with most things: follow the money. Soon you’ll see that the money writes the rules, nothing to do with truth or ethical practice. This doesn’t mean you can’t do this ethically but it does mean that large industries like the animal agriculture industry will take advantage where they can. It’s our job to point of this BS.
Haha I've used that salsa music and that "What? Bro what are you talking about?" in videos before. 😅
Well said, great video!
Great video! Thank you for relating the so-obviously misleading cigarette ads from the 60's with current day examples.
Great stuff Ed. Yet adviser brilliant piece. If only it was this easy to take all the misleading adverts off our screens.
Thank you for speaking out Ed!
Great work Ed, thank you for sharing
Thank you Ed, great video as usual !
You are amazing Ed 💚💚💚
Crazy that they let most of these meat dairy and egg adverts move forward with words like humane and ethical and sustainable. None of these words apply to meat dairy and eggs by any stretch of the imagination...
Straight up, they need to br more honest
ASA = Advertising Scams Assured
Hey! 😒
I support you Ed, I’ve often made official complaints. Thank you let’s do this 💜💪
As a general rule if anything is being advertised then it should be avoided because is not a staple.
É isso que penso também.mum bom serviço ou produto deve ser conhecido por sua qualidade e não pelo insistente comercial.
Another great video
Brilliant editing
Totally agree with you Ed! Thanks for speaking up for the voiceless. I love you 👏🙏👍😊♥️♥️♥️♥️
Another great research Ed and team. Well done!!! I’ll share it 💚
ASA need to be sorted out... Advertising needs to change, and we should be pushing hard for animal products to be banned from featuring in adverts
Great video, this is such an important issue. Thank you!
Excellent work!
Thank you for combatting the greenwashing. You are what the world desperately needs.
I'm eating chicken breast right now
Great thought provoking video! Maybe you could add details about how we can complain to the ASA when we see a dodgy ad?
Also the production quality of this video was on point 👌🏻
Every dark secret will be brought to light. God Bless your team efforts Ed.
@@pacmanmcgavin7034 🤣🤣🤣👌
@@pacmanmcgavin7034 They're SECRET.😃👌
Lol cope its food
@@rondarkman. So are plants, which are better for us, our planet and the climate.
@@chrissiehorsley304
A well balanced diet is pretty good for me
Love your work!
Another great video showing the lies in the industry and the cover up. Keep making these videos and spreading the message Ed!!!
ruclips.net/video/Yt1BS2p-Ato/видео.html
great JOB ED !!
What are we going to do about it?
I get frustrated every time I see government adverts for meat - if the ASA won't do anything, who will?
Goverment funded ads for loooocal meat and loooocal dairy and loooooocal fish are the worst! I guess all is amazing as long as it's local! Its' this whole project called OUR super food🤮
Great video as always, I hope more meat eaters come across your channel and think about their choices.
Sadly, with modern AI - nope, they get their meat ads.
@@toouniquetobe yes, though you never know. I've only been vegan for about 5 months. I accidentally came across a cosmic skeptic video talking about veganism, that lead the algorithm to suggest me earthling ed. And here I am, vegan. If it happened for me I believe it can for others. I can only hope.
@@allandm it's not gonna work with me 👍
@@Yes-bn8jo if you don't care about inflicting suffering on others then yeah of course it's not going to work. It took an eternity for most people to realise slavery was bad, and it'll take even longer for people to see animal abuse is also bad.
@@allandm others are farm animals, so I don't care
Whose idea was the Tarzan clip lol
Brilliant work Ed
You are a gem 💎 for this world Ed ❤️❤️
High quality content as usual.
You might need to reduce microphone echo tho.
How about stopping people smoking in films and TV. Still happens all the time. I don't get it.
The difference is that the smoking is shown for realism and is not actually showing smoking as glamorous or cool as it was back in the day. What about dramas which include characters who are drug addicts, or gambling addicts, or violent even? If you sanitise films and tv to the extent that you show no bad behaviour at all we will all be subjected to endless repeats of The Waltons 😝.
I used to work in marketing - and marketing definitely works, even the most subtle variety such as almost unidentifiable "product placement" strategies. I can guarantee that supposedly incidental smoking in Hollywood films is "CPP" which is Covert Paid Promotion or undeclared product placement. All publicity is good publicity. Even in negative portrayals it normalises the practice, and therefore has a promotional benefit to the tobacco industry. Advertising and sponsorship is the driver of today's "consumption without consideration" cult. Companies pay millions to promote their messages, and none of the viewers consider themselves influenced - but they most certainly are! Us vegans are sceptics and rationalists by nature, and aren't falling for such nonsense so easily. QUESTION THE MOTIVES OF EVERY MESSAGE!
@@davidpalk5010 Surely there has to be an actual brand in product placement. If there are characters around a table drinking beer in a pub it seems a bit far-fetched that a brewery would have paid to have them drinking beer in that scene in the hope that some viewers will decide to drink beer because of that scene and buy their specific brand of beer.
Brilliant video Ed
supergood video, loved the tone, also a bit fun. But, most importantly, very critical and honest. Supergood work!
Thank you so much for your hard work, Ed, I really appreciate it! I love every singe one of your videos!
ruclips.net/video/Yt1BS2p-Ato/видео.html
Great video Ed.🌱🌍🧠
A montage of cigarette ads and not one shot of Fred Flintstone with his Winstons?!
@Julia V. McClelland
Fred Flintstone used to be a musician?
ruclips.net/video/GxZuq57_bYM/видео.html
😋
Today I bought Subway's veggie patty six-inch instead of a meat alternative.
You do great work, Ed.
Great video and awesome editing and info!!!
Excellent video. Thank you!
Very well made video!!
Thanks Ed!🙏🌱✌
Brilliant expose again.... keep it up bro...
keep up the great work ed
Extremely important video!
I believe that if the farmers are allowed to come on TV and lie to you about free range farming then somebody else should be able to come on there to show what the reality of free range farming is so people can make a better informed decision on their future purchases. The truth will always prevail.
Earthing Ed always comes out with bangers! Go vegan everyone!
Ed, love your video's. Two years ago after cowspiracy I decided to eat less meat, but because of you I went vegan. :) A little off-topic question: what camera(s) do you use? I make content (about societal issues) on TikTok and want to get something better. Love from the Netherlands!
Wow some really cool animations :D Graat video!
I had family die of heart and lung disease. It hurts.
Excellent Ed and Surge, as always. Thank you #veganistheanswer
👍 #BoycottMeat and all other animal products of cruelty and exploitation in any way possible!
Thank you and bless you beloved. 💖🙏💐
Probably corruption in play here...
Thank you.
Vegan 💜🌱
oh my god, this is one of your best videos, good job, I have a request for a new video, can you make a video about comparing veganism to the emmisions of the aviation industry. Peoplecall vegans hypocrites for flying, and Im not sure what to say. I love your videos, keep going:)
a hypocrite is someone who tells others not to do something that they themselves do… so unless you’re telling them not to fly?
@@Celestina0 what do you mean, because a single flight can cause enough emissions to cancel out a whole year of veganism. While it doesn't de-value veganism, i still wouldn't know what to do.
@@sharpshooter2398 veganism isn’t about reducing emissions
@@Celestina0 thats true, but is it not also a moral duty to not ruin our planet, hence my request to Ed. I just wanna learn more about it and Ed is great at info vids.
@@sharpshooter2398
Veganism is about avoiding causing suffering and killing of animals who are similar to small kids, not about the environment. Although animal farming Is contributing to climate change and environmental degradation as well as pandemics. Issue is animals have the right not to endure suffering at the mercy of man.
How is it possible that animal flesh has been WHO classified as a known carcinogen yet it is still legal to sell and advertise?
Thank you for sharing the truth 😊
We need the slaughterhouse footage of the animals who died to be shown to the person before they are allowed to buy their flesh.
Like cigarettes have to show the damage smoking does on the packet
Also, crop protection shootings footage before any plant foods purchased for sure.
That would definitely be banned though.😢
You need to watch a rat been pesticided to death before you buy your food
Aswome kill some time while waiting for my food
Why is it only vegan who can see the light- another amazing video Ed ❤
Meh it's just food relax
"Safe and effective" ads come to mind
they always have to use animated and cartoon animals because the real ones don’t look that happy and healthy.
Did somebody say ASA? 😉
Great as always! Like cigarette packaging, doctors in the U.S. are suing the FDA to put a breast cancer warning label on cheeses due to their high concentrations of estrogen.
ruclips.net/video/Yt1BS2p-Ato/видео.html
Keep up the great work
very good parallel to cigarette ads
Great much-needed vid!!!!
Vegan ҉҉`4·life ҉҉★🌱✌✨🎶⚡🌞⚡
✊ANIMAL✌ LIBERATION✊⚡💚
You truly are a hero and a wonderful champion for animals. Changing the minds and hearts of cultures and companies so invested in animal agriculture, and the people who have been indoctrinated to think they need animal flesh, dairy and eggs to survive is no easy task but if anyone can make serious waves, you can...and do. Vegan for the animals always ❤
Lol God the self importance you Muppet place on each other is hilarious
I wonder how long it will take for people to realize the biggest problem is not the ADs and not even the companies advertising, but the economic model we are in. As long as profit is the main goal, profit will get prioritized over ethics, wellbeing or anything else. Fight the root cause, not the symptoms.
Well the issue is that communism and socialism have terrible track records
Wow! Great video Ed!