Have been familiar with Kano for a while but have never been able to make the link between categorising needs and prioritising opportunities. This finally did it for me. Thanks!
Nice presentation on the model. You're examples were excellent. There's a mathematical principle bothering me when I see those lines drawn across the axis. What is the length of the line supposed to convey? There must be something I'm missing, otherwise the Kano model would simple be four categories rather than showing sequences/functions.
Thanks Lancer for the question. The lines are a plot of the relative degree a particular need was met (x axis) and the level of satisfaction the customer experienced as a result (y axis). For example, an airline customer need on an international flight might be a meal. If we travel across the x axis (left to right), this might be no meal, drink only, snack + drink, sandwich, full meal, full meal on china plates, etc. On the y axis, you could plot customer satisfaction at different levels of meal service. Plot these x,y points at different service levels and you can get the line. Hope this helps explain.
If you would like to calculate results of Kano Model, you can use free calculator based on google sheets kartashev.me/en/kano-calc/ :) Any questions -- welcome!
Have been familiar with Kano for a while but have never been able to make the link between categorising needs and prioritising opportunities. This finally did it for me. Thanks!
Good to hear James!
great explanation, thanks!
Shoutout to you! Now hopefully not going to fail my exam bro
Funny! Good luck with the exam!
This is a very helpful video, thank you!
Short and to the point, I like it
great video. clear and short explanation
Very good explanation. Thank you!
Nice presentation on the model. You're examples were excellent. There's a mathematical principle bothering me when I see those lines drawn across the axis. What is the length of the line supposed to convey? There must be something I'm missing, otherwise the Kano model would simple be four categories rather than showing sequences/functions.
Thanks Lancer for the question. The lines are a plot of the relative degree a particular need was met (x axis) and the level of satisfaction the customer experienced as a result (y axis). For example, an airline customer need on an international flight might be a meal. If we travel across the x axis (left to right), this might be no meal, drink only, snack + drink, sandwich, full meal, full meal on china plates, etc. On the y axis, you could plot customer satisfaction at different levels of meal service. Plot these x,y points at different service levels and you can get the line. Hope this helps explain.
I've also seen the "X" axis described as "quality" (Six Sigma Handbook has it this way).
Brilliant video and explained very well
Perfect explanation! Thanks for this short and on the point video
Thanks Das Blatt! Glad you found it helpful.
incredible explanation! Very accurate.
Very good explanation. Thanks for sharing this
Excellent video, thank you!
thank you very much to introduce the kano model simplly. It very helpful for me.
Great explanation, Thank you very much
Thanks Isa!
Thanks for sharing this content! 😉👍
Thank you, it is very helpful
thank you for your explanation!
thank you very much sir
I am assuming that Kano Model is not useful in cases where customers dictate product design and controls the drawing?
well explained sir, thank you :-)
very nice !
Thanks !
This was perfect thank you!
Glad to hear it helped!
Nice thx
If you would like to calculate results of Kano Model, you can use free calculator based on google sheets kartashev.me/en/kano-calc/ :) Any questions -- welcome!
was 4 minutes.
nice, I was not the only one to notice