The most complete explanation short explanation of the Kano model I've seen so far. Thank you! One and only thing I wish it also covered is some examples of when the model is preferred. Everything I've seen mentions only that when we want to delight customers.
If is still relevant, kano model is an approach, stile of thinking. I use voice of customer (VOC) to understand further customer reguurements and delighters. Musts are often obvious- safety, cleaness, adequete quality... do you have experience vith VOC?
@@sixsigmamania I'm not sure what you mean by Voice of Customer. Although, I have conducted Focused Groups & questionnaires with the customers to understand where they stand. Along with that, I've seldom used Empathy Maps as well. Would you consider these as a part of VoC?
@@sachinmadaan2165 VOC is questionaire as U stated. There can be obvious yes / no answers which is directly telling customer opinion. But there can also be larger sentences which must be translated to critical customer requirements. - CCR's. Have you heard about that? It is realy powerfull tool I use quite often in my projects. I never heard about empaty maps. Could you explain a little bit to me, please?
@@sixsigmamania Sure. Empathy Map is a way of understanding our customers. It's a part of Design Thinking, where in you get to ask a number of questions to your customers and put them in certain sections of a map. This helps you to understand a bit more about the customers- their pain points, the gains they are expecting. Who do they listen to before making a decision, what do they listen to before making their decisions etc. Let me share a couple of links here of videos that I saw on RUclips which explain this concept in detail. I hope this helps. 1. ruclips.net/video/Qz7EwkprvFE/видео.html 2. ruclips.net/video/NwMfs1tOPaU/видео.html
How does Like the functional and Expect the dysfunctional equate to a delighter? To me that means the customer expects the feature to NOT be present altogether, no? Also why doesn’t every “Expect it” cell in the functional row equate to a Must if the customer is telling you the expect the feature to be present?
Nicely explained, very helpful. In a team where there is a senior product manager and a designer, who would normally initiate the need to do a Kano model for prioritization?
The most complete explanation short explanation of the Kano model I've seen so far. Thank you! One and only thing I wish it also covered is some examples of when the model is preferred. Everything I've seen mentions only that when we want to delight customers.
Everyone explains What Kano model is but I've hardly seen anyone explain how to implement it on the features. Wonderful video. Thank you!
If is still relevant, kano model is an approach, stile of thinking. I use voice of customer (VOC) to understand further customer reguurements and delighters. Musts are often obvious- safety, cleaness, adequete quality... do you have experience vith VOC?
@@sixsigmamania I'm not sure what you mean by Voice of Customer. Although, I have conducted Focused Groups & questionnaires with the customers to understand where they stand. Along with that, I've seldom used Empathy Maps as well.
Would you consider these as a part of VoC?
@@sachinmadaan2165 VOC is questionaire as U stated. There can be obvious yes / no answers which is directly telling customer opinion. But there can also be larger sentences which must be translated to critical customer requirements. - CCR's. Have you heard about that? It is realy powerfull tool I use quite often in my projects.
I never heard about empaty maps. Could you explain a little bit to me, please?
@@sixsigmamania Sure. Empathy Map is a way of understanding our customers. It's a part of Design Thinking, where in you get to ask a number of questions to your customers and put them in certain sections of a map. This helps you to understand a bit more about the customers- their pain points, the gains they are expecting. Who do they listen to before making a decision, what do they listen to before making their decisions etc.
Let me share a couple of links here of videos that I saw on RUclips which explain this concept in detail.
I hope this helps.
1. ruclips.net/video/Qz7EwkprvFE/видео.html
2. ruclips.net/video/NwMfs1tOPaU/видео.html
@@sachinmadaan2165 thanks so much. I migh add this to my videos, too. Have a great day. 😉
so easy to understand! I have an assignment on this topic and this video is extremely helpful!! Thank you
Must needed video. Thank God I found it.. great work mate
best and easy to understand explanation of Kano Model
Very elaborate, direct communication.many thanks for educating us
Well explained. Many thanks!
This is very well done. Concise and well put
Watched it for the first time and it was very easy to understand in my opinion.. ill definitely give it a go. Thank you so much and well done.
just awesome explanation, thank you very much.
Great vid and great tool. Thanks for sharing.
Thank you!
It’s perfect and very well explained video
Brilliant!
Thanks for the video
Extremely helpful
Excellent 👍👍👍
Very nicely explained 👍
How does Like the functional and Expect the dysfunctional equate to a delighter? To me that means the customer expects the feature to NOT be present altogether, no? Also why doesn’t every “Expect it” cell in the functional row equate to a Must if the customer is telling you the expect the feature to be present?
well explanation
I think the section about putting the survey results into evaluation table is very confusing.
thank you
Why are the lines of attactivenesss and must-be not linear, how are the surveys to get parabolic lines?
big thnx 4 the video!
Nicely explained, very helpful. In a team where there is a senior product manager and a designer, who would normally initiate the need to do a Kano model for prioritization?
The PM.
🎉ty