MarTech Club: How to Get the Most Out of AI Platforms Within Marketing

This webinar explores the transformative power of prompt-based AI in the marketing domain. As AI technologies become integral to the marketing landscape, understanding how to effectively craft prompts and utilise AI platforms can greatly enhance content creation, audience engagement, and overall campaign performance.
This session will guide you through the fundamentals of prompt engineering, strategic implementations of AI in marketing, and how to tailor AI outputs to meet specific marketing objectives.
Key Takeaways:
• Mastering the art of prompt engineering to optimise AI outputs.
• Strategies for integrating AI tools into various marketing channels.
• Insights into the ethical use and limitations of AI in marketing.
• Practical tips for customising AI responses to align with brand voice and campaign goals.
• Case studies showcasing successful AI-driven marketing campaigns.