I'm so glad that everyone is loving this eye look! Lots of people are asking which products I used-it's some new makeup that I'm testing. I applied the whole look on camera and the video will post on Friday January 7th (the day after tomorrow). It will probably be labelled as a "try-on haul" or some such thing. See you there!
“Collective advertising that we call a trend” is the perfect way to phrase it. It’s not really a trend until it’s so heavily pushed through marketing that we believe everyone is buying it, at which point it becomes an actual trend because the everyday consumer beings purchasing it.
You’re spot on about trends! I would add from the perspective of 62 years, trends are cyclical. My palette is very different from yours; my best colors are lavender, aqua, and tangerine. (Very fair blue-eyed redhead whose hair has turned pale gold.) Every few years, they come back around and I replace things I need in my favorite colors. I no longer feel a panic when I miss out because I know I’ll see them again.
I'm a perfume collector/ a person in "the perfume community" and I think that perfumes did really well over the pandemic and more people got into them. I think the reason is that scent can help with mood, and I use perfumes to make myself happy, comfort me, change or regulate my mood. Also, I mostly stopped wearing makeup and got deeper into perfume because I was home and no one saw me, but I felt comforted by fragrance. I think a lot of perfume lovers can relate. I do think perfume is being hyped more now because of that. You're not imagining things here. Sales went up and of course now fragrance is the thing. I'm immune to mainstream perfume marketing because I'm into niche perfumes, but there are perfume people on RUclips now who really push buying the latest releases, even in niche brands. Where I get sucked in with makeup is limited release in luxury brands, esp for springtime because I'm fair-skinned and cool-toned and all these pinks and stuff look good on me. So I want Dior and Chanel stuff really badly starting around Feb. And then they are gone because they are limited! I have had some regrets missing some things but I try to keep it in perspective.
@Christine I am very hesitant to purchase anything on limited release because if I really love it I am not able to repurchase. Even though it may be beautiful, I can’t justify spending on a limited item.
@@Figgatella I don't understand this idea. I've Heard lots of influencers say they are not interested in limited items or they don't want to use it because it can't be repurchased I just don't get that because something else better will come along there's always plenty so there's no need to worry about something being limited.
It's definitely a thing. I run an independent shop and one of the main things I make are weird/unique perfumes and custom perfumes and I've been SLAMMED this year. I feel the same way, it's definitely a mood boost thing. Even not leaving the house, smelling good makes me so happy.
Hi Hannah! Due to your vast knowledge of cream blushes, I think a review from you on the Rare Beauty liquid blushes would be even more valuable!! Would really love to see that video if it fits into your schedule. Love you so much!! ❤️❤️❤️
I love that you're contextualizing hot takes within marketing of trends! I noticed that rosey pinks and browns seemed to be really prominent in all of the "best of 2021" lists by big magazines so I feel validated that you've seen it too lol. I think when I can see a pretty product as being part of larger pattern or trend, it really does help with externalizing a desire for the one specific thing. For example I was taken with the lovely looks created with that new ND mini palette. but once i realized that this color palette is just being promoted a lot by various companies, I didn't really care about the specific palette as much as wanting to recreate the looks. Now I have a pretty 9 pan made with my old CP shades that does everything the ND mini can do and more! It felt like a perfect way to start off my no/low buy year. Thanks for all the inspiration Hannah!!
I wonder if we’ll ever get Myers-Briggs type inspired makeup when the zodiac thing really eats the dust haha. But yeah, I really love content like this because it shows how to deconstruct all the strategies companies use to tempt us to give them our money. Great video! And I really like that lip color!
😂 I am in a Facebook group for my type (the perils of having a psych degree) and most of them don’t wear any makeup. It would be kind of cool to see how brands would do that
I'm on a HLP inspired no buy in 2022 for skincare and makeup - and it is exactly these videos that have made me change the way that I look at releases and the way in which companies want you to spend in unhealthy ways. So excited to be more mindful of spending this year and saving up money for more important things!
Congrats to you both for making such a big change! You've got this. If you haven't already seen it, Whitney Hendrick did a no buy in 2019 and has lots of content on it.
my theory re perfume trending: apparently there's this thing called the lipstick index which states that in times of economic trouble the sales of lipstick rise. but in the current crisis lipstick sales didn't increase because of course not - because masks. but perfume is the perfect substitute, a luxury product you can wear when starting to leave the house again, giving you a sense of control and providing another facet of curating your presentation to the outside world. scents are so personal. i know i know, the lipstick index was long discredited but i still like the theory as it makes so much sense to me :D i definitively see it in myself... the more i feel uncertainty, the more i want to buy shiny things to feel a sense of control.
Loved this whole concept! I actually really love recognizing trends, partially because it helps me not over-consume and partially because I don’t want to be captive to trends just because they’re trends.
I LOVED this. Especially what you said about astrology, and brands/influencers/trends tricking you into needing/wanting sth. Love your videos, Hannah, you are so good for me haha 🥰 Edit: Also, I'd love a video with your critical hot take on Colourpop as a brand and their constant releases and why this works so well on many people 🙈 If you want/have the time.
I can't remember when it was but at some point Hannah said "Maybe I'll never buy from coloupop again." And I felt like I had been woken from a trance...a gotta-buy-all-the-coloupop stupor. I haven't bought from them since.
Spotting these trends in new makeup releases hot takes reminds me of the the trains you have mentioned in previous years - like the grungy rainbow train - but with a slightly different focus. I think it’s hugely useful to identify trends (or trains!) for all the reasons you have mentioned. I also use it in an additional manner: if the thing I’m attracted to is a trend, I bet many more brands will be bringing out the same sort of thing, so I’ll wait to survey the whole selection before making a purchase choice. I don’t want to jump on the first to be released in case it gets better. (And often by the time I’ve waited, I’m so oversaturated, I don’t want the item anymore …)
I’d love to see your rare beauty reviews! As someone who had bad viral hand arthritis last year, the lupus friendly bottles she created still make me smile. I want to try more but would love to hear thoughts on the newer stuff!
I just finished your previous video and now I'm blessed with this new video! Hannah, I appreciate your content so much. You have really got me through the last few years!
A trend that I have identified within my most recent shopping habits is that I tend to buy the older products. The products that have been out for years. I need for things to slowly simmer before I am tempted by them.
personally because of your extensive knowledge with cream and liquid products and your knack for incredibly detailed reviews unlike anyone else on this platform, im still interested in a rare beauty review from you!
What a fantastic approach to a "new makeup releases"/"will i buy it?" video. As for products that need to be used regularly to be of any benefit (like brow serum, lip masks, and skin care), i tend to purchase inexpensive/drug store versions first, whether or not they are of high quality. I use them to develop the habit of consistent use, then once the product has become part of an "auto pilot" regimen for me, then i might venture into higher-end products (unless the inexpensive works well enough for my needs/expectations). My thought is that regardless of how "good" a product is, it will not do anything for me if i am not using it consistently; i would rather waste $10 on a product i don't use, than $50 on a product i don't use. 🖤
As someone who loves lip balms I definitely see a rise in releases from brands. It was super tempting for awhile, however, the thing that has improved the condition of my lips and skin the most is drinking a half gallon of water a day. I bought a cute half gallon jug and it’s been the best thing I’ve done this year. I was considering lip fillers, but they are so full and plump now. Dehydration is a hell of a thing lol
I live in Japan, so "what's trending now in USA, and or European countries" doesn't affect what I feel I should wear to be a trendy person, because we have different trends in own country, and I keep myself away from it by being inspired by something else.(That's why I'm here watching beauty channels of Americans) still, it did make sense when you pointed out that seeing numbers of similar products makes you think that's trending so you should buy one or some for yourself. My guards are up now! I'm not going to be tricked by that! Lol I wouldn't say I'm going to try no buy year, but I'm sure I'll be less buying things because of you!
Bliss is one of the original liquid blush shades that was released and it is PHENOMENAL, one of my faves. Really unique and super wearable. It's quite a matte texture though once it dries down.
I noticed the scent trend when Jackie Aina started her candle company. I started buying perfumes this year and i'm in the grips of niche fragrance videos here on youtube.
I’ve been on a scent kick the past 3-4 months. I’ve always been an avid perfume user and I also utilize candles and home scents daily, but seeing the proliferation of brands offering and influencers discussing new scents is definitely tempting me more than usual.
I have a similar take on perfume. I always try to get the little samples and testers with my Sephora orders and that’s been enough for me for years. And then in the last few weeks I’ve been really feeling like I ‘need’ to buy a full sized and full priced perfume. Thank you for calling out all the advertisements I’ve been seeing! It really put it in perspective.
It's so refreshing and important to discuss being mindful of our makeup lover impulses. I catch myself getting distracted by sht like a dog going SQUIRREL before I remember that I don't even wear that type of makeup. Glad I'm not an impulse buyer or I'd be regretting a lot. And idk about anyone else, but I don't mind content about "old news" items at all. I actually find them super helpful to hear more perspectives once people have had more time to get past their first impressions. I think quality items will stick around if they're good enough to, instead of just seeing first impressions and then never hear of them being used again. The fast fashion makeup is making a lot of us jaded....
I agree about older products, I am one to take a lot of time before making purchases because I want to know how it performs beyond a first impression. It’s also important to know how a product will perform over time, does it have longevity or will it be unusable after a few months?
I would love a Rare review, because your reviews are so enjoyable in general. The fragrance industry is definitely about to pop off, and I think it's thanks to the pandemic, as another commenter described. To my dismay, I feel like astrology is even more ubiquitous these days. CP had earlier had a themed palette with Kathleenlights, but didn't have the little mini palettes (perfect for casual Ulta checkout line grabs and stocking stuffings) until recently. People really do remember that just because something has your label on it, does not mean you have to buy it. *You do not need to buy it.*
This video perfectly encapsulates my constant struggle with makeup. The most recent example is the blend bunny surge pallette. I think it's gorgeous, but I know I would never use the neon shades, so it would be a pretty big waste.
I really like this type or rationalizing! I’m fairly new to makeup (1,5y) and you just putting it in perspective of what you’ve seen on the rise and decline etc gives me more of a helicopter view, so thank you!
i really enjoyed this video. ive been noticing the perfume thing as well, but didnt notice the rose thing until you pointed it out. a good example of the rose trend that ive been EXTREMELY tempted by is the huda beauty rose quartz palette!
Love these Hot Takes. Hannah. I trust your judgement on these new products that will come up, mainly because you approach new makeup with your very careful and healthy consumer insight.
I would love to see you review some items from rare beauty. I’ve had my eye on their concealer for a while and I’d be curious to hear what you think of it. I like their liquid blush but I too prefer cream blush in compacts.
This is the best you’ve ever looked! Absolutely beautiful. Your eyebrows look amazing, your skin is glowing. It looks like you thinned your hair out so you have a sexy rocker chic look vibe!
I understand why you're not sure of this video format, since it seems difficult to look at the new releases and form coherent arguments about how they relate to trends on the fly, but I liked this a lot! It was good food for thought and demonstrated a new way to think about new releases.
I love this. It’s so easy to get wrapped up in this beauty world. We worry, obsess, buy and then afterwards feel guilty. At least I do. So many of my purchases are unnecessary. Then watching beauty youtubers obsessing over so many products. Constantly pumping out videos about it. It’s almost like they’re on this beauty hamster wheel. It feels like insanity. Your channel is definitely a breath of fresh air.
I've been binge watching your videos for the past week and I'm so glad this was recommended and new haha :) Thank you Hannah for inspiring my no buy 2022!
Thank you! Loved hearing why I shouldn't buy a trending product. Back away from the shopping cart & focus on what I already have (which are super fun products I love already.) The makeup/beauty community needs more people encouraging others to make thoughtful, mindful purchases instead of impulse buying. Keep these videos coming. ❤❤ Btw-loooove Rare beauty liquid blushes. You can shear them out or build them up, they're comfortable & long lasting. Highly recommend 👌
I like how you talk about makeup releases in this video..I think there is a lot of value in recognizing how trends influence our buying habits (whether that's our taste or its our taste because its being pushed on us) and adding that into the decision-making process.
Trends don’t really interest me, partly because they’ve not proven their worth and partly because I only want products that will enhance my features and eye colour. I’m passed, and may have always been passed, trending items. I don’t want to look like everyone else, I just do me for what I like and what I’m feeling that day. For me, makeup is an expression of myself and not what I’m told is trending, so advertisers have a difficult time with me. I find that quite funny as one of my daughters runs a very successful advertising company abroad 🤣
LOVELOVELOVE this format for a new releases video! It made it so much more helpful than just a typical “here’s what’s new” format. As someone who finally realized the need for a no buy, this format really helped me think about why I get sucked in from a big picture perspective, why something that as a single release may not interest me but once I see it from a lot of different brands I suddenly find myself wanting. It’s hard to see patterns when every day is a barrage of new releases, so this format really helped give me tools to see patterns and better understand my own desires. Great work as always. And your hair looks awesome!
LOVE this video! As I am trying to do a no-buy, be less wasteful, and use up my huge stash of makeup/skincare, hearing the perspective you’ve developed after your own no-buy year is extremely helpful! These past few years Ive been very influenced to just buy buy buy every new release whether it’s because marketing plays me or because youtubers are overly positive about everything so listening to someone take a more rational approach is very encouraging.
I think you would really enjoy some of the products from Rare Beauty, especially the liquid blushes! I initially wrote it off as just another celebrity makeup brand but the formulas are thoughtfully designed and the colors look beautiful on everyone.
Let me tell you... those zodiac prints in gold will rub off those Colourpop glosses after about three times in your bag. Then it will just be a plain gloss.
What a new idea - (and I’m only at 1minute 46 seconds into your video :-))... it might not be normal to buy and buy and buy new makeup. What a concept!!! Use what I have, it expires anyway - and would be best to use than to throw away because I have one face, two eyes, and can’t get through this even if I change my makeup look 3 times a day :-)
I loved this video and especially appreciated your deconstruction of beauty marketing !! A triple threat of mindfulness, constructive critique, & beauty😌
I love the idea of doing this type of video on the onset or midway through seasons as I feel like microtrends (like the lip mask) pop up more or less by the influence of the season (e.g., brand's trying to sell the summer fantasy of laying pool side with a body highlighter). Also, I wanted to add, as a fellow pale olive, I also recognized pretty quickly that very peri was wildly outside of my color palette!
Great video, loved how you reframe talking about products. Very interested in a Rare Beauty blush review, knowing what you like and don't like about blushes!
I loved this video. I am beginning to see how easy it is to fall prey to marketing. Thank you for calling out those tricksters, while also identifying ways to determine if a product might be something I will use. Happy 2022 to you and you household.
I loved the intro to this video - it's such a great way to think about all the trends and releases relative to what you need and want! I think it's so helpful for everyone but especially those of us in the early days of our 2022 no-buys 💞
I am obsessed with your hair and I love the way you say ‘trendmood.’ I also love the way you correct yourself any time you end a sentence with a preposition 🤣🤣 Thanks for continuing to make amazing content from a grounded place and encouraging us to not overspend. Happy new year!
This approach/format is really needed in this economy 💖 Thank you Hannah 💖 Let’s enjoy the beautiful things without having to lose our resources in the process 😄
LOVED this even better than your usual hot takes! Helping us see the trends and the why behind our desires and not just individual products is so effective! Especially the lip mask part!
This is such a good video! Its so important to be aware of what is being sold to us, why its being sold to us and why we want to buy it so we can make positive purchases versus impulsive ones!
I love this type of video! I have everything I need right now, so being reassured that I don't need the newest makeup item and having some help me determine what is just advertising is so helpful ❤️
I enjoyed this video, but I would miss the new release hot takes as they were. I like your idea of throwing this concept of trends in every once in awhile. It is definitely a topic worthy of diving in more.
HANNAH!!!! I am SO LATE to the "HANNAH PARTY". OH MY WORD! I CAN NOT GET ENOUGH OF YOUR VIDEOS! THEY ARE SO AUTHENTIC & REFRESHING! THANK YOU FOR SHARING YOUR LIFE LESSONS....GLEANING SO VERY MUCH FROM YOUR TRANSFORAMTION STORIES. I BLESS YOU AND YOUR CREATIVE WORK. YOU INSPIRE ME SO MUCH! KEEP MAKING YOUR MARK IN THE WORLD! ROCK ON, GIRL!!!!! 🖤
Yes please review rare beauty! Even though i had couple of their mini liquid blushes, I still want to hear about your opinion cause you always have new perspectives that I haven’t looked at. I am not sure if it is still available but if you are going to buy them using your own money, maybe buying small tube of the liquid blushes is a better choice since it’s VERY pigmented therefore you only need a tiny dot for your whole cheeks.
Love your intelligent, grounded commentary. Your approach to makeup is so refreshing, honest, informative, and inspiring. Trend I’m noticing: Lunar New Year limited edition releases. I can see how these would be very tempting for people who love reds and golds, or are true collectors rather than users. The packaging I’m seeing is gorgeous.
Your top today is really lovely Hannah! Thank you for highlighting the perfume trend because I agree it's aggressive and definitely keep almost getting sucked in 🙃 for some reason that Gucci Bloom bottle has me by the heart (I don't like florals though so I'm safe from its charms haha)
This is a wonderful deep dive into hot takes and the processing behind the desires. Enjoyable. As always. I didn’t care for the Rare Beauty highlight. It is overpowering and feels like the unsophisticated attempt to be the Auric Glow Lust, which is the queen of glow. Regarding Very Peri, my mom painted our house this color with a washed out version on the trim and deep charcoal shutters. It was stunning and all class. So many tried to copy it and ended up too blue or bright or purple. For those of you who want to use some Very Peri eyeshadow, pull out your Norvina palette. Pink eye makeup is always a V-day push.
I think even though there weren't as many solid trends, this video was helpful to keep people grounded. To help remind us that just because something is new & popular it may not be for us.
i just watched your last video yesterday and i’m so happy that you posted today, because i truly appreciate and love your content. i’ve noticed fragrance and candle videos everywhere on all platforms. i loveeee my chloe nomade perfume and i’m extremely content with it. i was so attracted to the fenty highlighters but i have two and i have wanted to try the rare beauty first, because i can’t get it out of my head since it released. the bliss liquid blush was one of the first ones to release, and i would love to see you do a true review on it because i have also been eyeing it since it released. i have heard that the fenty highlighter is gorgeous. the pantone color is stunning but just not on myself. at all. i love pink but i’m soooo OVER IT!!! i’ve always loved lip balms, like since forever and decades ago from fresh when they very first released, and i’m good with the ones that i already own. yes, i’m very glad that you made this video. it made sense to me personally. thank you so much for this video. 😘😘😘 ps… your nail polish is beautiful.
I loved this video so much! It's refreshing to be reminded that I may not need to purchase certain things instead of having products shoved in my face. Please do more videos like this!
I would love a review of even just one of the rare beauty blushes, i think the way you talk about color and formula would really add to the conversation about them
I would LOVE an HLP review of the Rare Beauty liquid blushes (and other products from the line). Your reviews are just so different than other people’s that it’s always valuable content. 🙏
So many good points. I remember I was so happy about blush trending last January-April…and I over bought like crazy…I have enough blush for a lifetime. Zodiac trends are easy for me to avoid too because I almost never like the crap they have for Scorpio season and I don’t want another sign. I also agree with perfume and cologne…I know what I like already but I do want to smell Tom Ford’s new Ebene Fume. I don’t like Rare Beauty so you can skip it for me lol. Also…I hope the Natasha Denona Mini Biba is not a eyeshadow trend for 2022 because I feel like we have been stuck on rosey brown neutrals…I would love something fresh…because I already have all these colors…like everyone else.
That cream blush effect you talk about, I had that when bra sizing start being more inclusive of small waist large cup. I used to always buy new lingerie when there was something that I fit, but now there are enough brands that cater to my size and I need to just contain myself.
I'm excited for the color of the year! Just in general it feels like I can never find things in the colors I look best in in the cuts or styles or products I like which aren't really things that have ever been trending (at least not that I've seen in anything I can actually afford).
I really liked this video! Your channel is just what I needed. I’m putting extra thought into the products I already have and trying to appreciate them to the fullest without overspending on things I already have. It’s really helpful! And I absolutely have felt personally victimized by all of these trends 😂 these reminders are helpful!!
I love the way you framed your approach in the beginning of this video. Scents - I don't feel assaulted by perfume advertising but I don't stalk sephora or ulta's web page and the main people I've seen talking about it are Lauren May Beauty and Samantha March. So, their videos may have helped open me up to wanting perfume but it's not like the floodgates of cream blushes from the last year or so, which I firmly decided I didn't want to get into. I prefer to just use my lipsticks for this purpose if I really desire a cream blush look / feel. I have recently been in the mood to purchase perfume. I had stopped wearing it entirely for a long time but in October I picked up a couple from Victoria Secret and in December I bought a few body mists. While I am more open to purchasing perfume and body mist I'm already pumping the breaks. I have plenty now. After decluttering 30 - 40 bottles that were overwhelming me a few years ago I'm not trying to have my perfumes over flowing again. Rare beauty - meh, will watch but don't really care Color of the year - I would love to wear a shirt in that color, and I could maybe get down with wearing this eyeshadow color. It turns out I do have a shimmery shade in this color and I'm good with that. I feel like the Blueberry Muffin palette is kind of this tone too, matte wise and km not all that fond of that palette. I think I may have finally found the mindset to reduce palette purchases. I was really thinking about it before the new year and I'd like to have few enough palettes that I can use them at least on average about one month out of the year. I can't quite bring myself to declutter down to that point but I am at about 26. I may be able to get myself down around 18. On average at this rate I would only use my palettes about 2 weeks of the year. I know I'm probably going to want Sigma's next 14 pan palette though. I'm a sucker for them. And I do kind of want them all. Just the 14 pan palettes though.
I really prefer the cream compact format for blush but I’m also so curious about the rare beauty formula. I’d love to hear your thoughts. ALSO advertising as trends was so enjoyable and I hope this is a recurring thing!
YES! Rare beauty, highlighter, the new cream stick bronzer, and the blush. And of course, the mascara. None of “my you tubers” have reviewed the bronzer stick yet, and I’m really curious about since I do love my liquid blush in “joy”
When it comes to fragrance - I find that if it’s advertised I don’t want it. And a lot of those Sephora brand fragrances seem to wear off fairly quickly. Where I do get into trouble is when my MUA at bergdorf sends me samples with an order of something else . 19 of 20 are terrible but there’s that 1 that is gorgeous and unique and expensive and then I save up and wait for their seasonal beauty event and splurge when I can get it 20-25% off with the discount. Or sometimes selfridges has a price 30% less than the US price for whatever reason.
I really enjoyed this approach to your hot takes and trends. I need your sound logic to resist buying! I LOVE periwinkle and already own makeup and accessories in this color so I am not in the market, I will just enjoy watching the launches from afar!
I just found your channel a few weeks ago and I am binging! I love how you are so mindful and able to create interesting content without only reviewing new make up all the time. And I love your deep reflection about the products that you do review. It is so helpful and changing the way I am consuming beauty content! I am so over watching new make up try ons all the time, even if I like the personality of the youtuber. Your channel is amazing! Thank you so much for puttting your point of view out there, because I think it is super important. Lots of love from Germany ❤️
I agree fragrance is trending. I think it circles around as a trend every 15 years or so, at least I recall in the early to mid 00's celebrity perfumes and big brand perfumes (juicy couture, playboy, etc) became a big deal and then faded into the background.
I'm so glad that everyone is loving this eye look! Lots of people are asking which products I used-it's some new makeup that I'm testing. I applied the whole look on camera and the video will post on Friday January 7th (the day after tomorrow). It will probably be labelled as a "try-on haul" or some such thing. See you there!
Before I even watch your video…my opinion is that smaller eyeshadow palettes have been trending (4 -9 pans) for over a year.
yaaay!!!
“Collective advertising that we call a trend” is the perfect way to phrase it. It’s not really a trend until it’s so heavily pushed through marketing that we believe everyone is buying it, at which point it becomes an actual trend because the everyday consumer beings purchasing it.
This part blew my mind 🤯
You’re spot on about trends! I would add from the perspective of 62 years, trends are cyclical. My palette is very different from yours; my best colors are lavender, aqua, and tangerine. (Very fair blue-eyed redhead whose hair has turned pale gold.) Every few years, they come back around and I replace things I need in my favorite colors. I no longer feel a panic when I miss out because I know I’ll see them again.
Yes! And by the time it comes back around it’s in a better formula!
I'm a perfume collector/ a person in "the perfume community" and I think that perfumes did really well over the pandemic and more people got into them. I think the reason is that scent can help with mood, and I use perfumes to make myself happy, comfort me, change or regulate my mood. Also, I mostly stopped wearing makeup and got deeper into perfume because I was home and no one saw me, but I felt comforted by fragrance. I think a lot of perfume lovers can relate. I do think perfume is being hyped more now because of that. You're not imagining things here. Sales went up and of course now fragrance is the thing. I'm immune to mainstream perfume marketing because I'm into niche perfumes, but there are perfume people on RUclips now who really push buying the latest releases, even in niche brands.
Where I get sucked in with makeup is limited release in luxury brands, esp for springtime because I'm fair-skinned and cool-toned and all these pinks and stuff look good on me. So I want Dior and Chanel stuff really badly starting around Feb. And then they are gone because they are limited! I have had some regrets missing some things but I try to keep it in perspective.
@Christine I am very hesitant to purchase anything on limited release because if I really love it I am not able to repurchase. Even though it may be beautiful, I can’t justify spending on a limited item.
@@Figgatella I don't understand this idea. I've Heard lots of influencers say they are not interested in limited items or they don't want to use it because it can't be repurchased I just don't get that because something else better will come along there's always plenty so there's no need to worry about something being limited.
It's definitely a thing. I run an independent shop and one of the main things I make are weird/unique perfumes and custom perfumes and I've been SLAMMED this year.
I feel the same way, it's definitely a mood boost thing. Even not leaving the house, smelling good makes me so happy.
Hi Hannah! Due to your vast knowledge of cream blushes, I think a review from you on the Rare Beauty liquid blushes would be even more valuable!! Would really love to see that video if it fits into your schedule. Love you so much!! ❤️❤️❤️
Agreed!
Yes!
I love that you're contextualizing hot takes within marketing of trends! I noticed that rosey pinks and browns seemed to be really prominent in all of the "best of 2021" lists by big magazines so I feel validated that you've seen it too lol. I think when I can see a pretty product as being part of larger pattern or trend, it really does help with externalizing a desire for the one specific thing. For example I was taken with the lovely looks created with that new ND mini palette. but once i realized that this color palette is just being promoted a lot by various companies, I didn't really care about the specific palette as much as wanting to recreate the looks. Now I have a pretty 9 pan made with my old CP shades that does everything the ND mini can do and more! It felt like a perfect way to start off my no/low buy year. Thanks for all the inspiration Hannah!!
I wonder if we’ll ever get Myers-Briggs type inspired makeup when the zodiac thing really eats the dust haha. But yeah, I really love content like this because it shows how to deconstruct all the strategies companies use to tempt us to give them our money. Great video! And I really like that lip color!
omg the idea of myers-briggs-themed makeup is cracking me up.
😂 I am in a Facebook group for my type (the perils of having a psych degree) and most of them don’t wear any makeup. It would be kind of cool to see how brands would do that
I really liked the whats trending right now approach to fortify our defenses against advertizing.. 5 days into my nobuy and feeling good!
I'm on a HLP inspired no buy in 2022 for skincare and makeup - and it is exactly these videos that have made me change the way that I look at releases and the way in which companies want you to spend in unhealthy ways. So excited to be more mindful of spending this year and saving up money for more important things!
I’m doing a NBY too! Good luck!
Congrats to you both for making such a big change! You've got this. If you haven't already seen it, Whitney Hendrick did a no buy in 2019 and has lots of content on it.
my theory re perfume trending:
apparently there's this thing called the lipstick index which states that in times of economic trouble the sales of lipstick rise. but in the current crisis lipstick sales didn't increase because of course not - because masks.
but perfume is the perfect substitute, a luxury product you can wear when starting to leave the house again, giving you a sense of control and providing another facet of curating your presentation to the outside world. scents are so personal.
i know i know, the lipstick index was long discredited but i still like the theory as it makes so much sense to me :D i definitively see it in myself... the more i feel uncertainty, the more i want to buy shiny things to feel a sense of control.
The way you talk about being a smart consumer is such a relief. It helps me feel sane amidst the constant deluge of releases out there.
Loved this whole concept! I actually really love recognizing trends, partially because it helps me not over-consume and partially because I don’t want to be captive to trends just because they’re trends.
I LOVED this. Especially what you said about astrology, and brands/influencers/trends tricking you into needing/wanting sth. Love your videos, Hannah, you are so good for me haha 🥰
Edit: Also, I'd love a video with your critical hot take on Colourpop as a brand and their constant releases and why this works so well on many people 🙈 If you want/have the time.
I can't remember when it was but at some point Hannah said "Maybe I'll never buy from coloupop again." And I felt like I had been woken from a trance...a gotta-buy-all-the-coloupop stupor. I haven't bought from them since.
Spotting these trends in new makeup releases hot takes reminds me of the the trains you have mentioned in previous years - like the grungy rainbow train - but with a slightly different focus.
I think it’s hugely useful to identify trends (or trains!) for all the reasons you have mentioned. I also use it in an additional manner: if the thing I’m attracted to is a trend, I bet many more brands will be bringing out the same sort of thing, so I’ll wait to survey the whole selection before making a purchase choice. I don’t want to jump on the first to be released in case it gets better. (And often by the time I’ve waited, I’m so oversaturated, I don’t want the item anymore …)
Periwinkle is my favorite color, I’m so happy it will be more widely available this year
I’d love to see your rare beauty reviews! As someone who had bad viral hand arthritis last year, the lupus friendly bottles she created still make me smile. I want to try more but would love to hear thoughts on the newer stuff!
I just finished your previous video and now I'm blessed with this new video! Hannah, I appreciate your content so much. You have really got me through the last few years!
A trend that I have identified within my most recent shopping habits is that I tend to buy the older products. The products that have been out for years. I need for things to slowly simmer before I am tempted by them.
Same
personally because of your extensive knowledge with cream and liquid products and your knack for incredibly detailed reviews unlike anyone else on this platform, im still interested in a rare beauty review from you!
What a fantastic approach to a "new makeup releases"/"will i buy it?" video. As for products that need to be used regularly to be of any benefit (like brow serum, lip masks, and skin care), i tend to purchase inexpensive/drug store versions first, whether or not they are of high quality. I use them to develop the habit of consistent use, then once the product has become part of an "auto pilot" regimen for me, then i might venture into higher-end products (unless the inexpensive works well enough for my needs/expectations). My thought is that regardless of how "good" a product is, it will not do anything for me if i am not using it consistently; i would rather waste $10 on a product i don't use, than $50 on a product i don't use. 🖤
As someone who loves lip balms I definitely see a rise in releases from brands. It was super tempting for awhile, however, the thing that has improved the condition of my lips and skin the most is drinking a half gallon of water a day. I bought a cute half gallon jug and it’s been the best thing I’ve done this year. I was considering lip fillers, but they are so full and plump now. Dehydration is a hell of a thing lol
I live in Japan, so "what's trending now in USA, and or European countries" doesn't affect what I feel I should wear to be a trendy person, because we have different trends in own country, and I keep myself away from it by being inspired by something else.(That's why I'm here watching beauty channels of Americans) still, it did make sense when you pointed out that seeing numbers of similar products makes you think that's trending so you should buy one or some for yourself. My guards are up now! I'm not going to be tricked by that! Lol
I wouldn't say I'm going to try no buy year, but I'm sure I'll be less buying things because of you!
This is a great video. It's soooo easy to get sucked into buying things. Your logical breakdown of the 'buying urge' is very helpful.
I love the color of the year, actually the colors that are going to be trending this year are kind of my favorites so I am really exited
Yes to the rare beauty blush review!
thank you, Leanne!
Bliss is one of the original liquid blush shades that was released and it is PHENOMENAL, one of my faves. Really unique and super wearable. It's quite a matte texture though once it dries down.
I noticed the scent trend when Jackie Aina started her candle company. I started buying perfumes this year and i'm in the grips of niche fragrance videos here on youtube.
Love your psychology of makeup perspective and how marketing impacts us. Also impressed you did this on the fly!
Bliss was one of the original Rare Beauty shades - the new shades are Believe, Hope & Encourage. ☺
I’ve been on a scent kick the past 3-4 months. I’ve always been an avid perfume user and I also utilize candles and home scents daily, but seeing the proliferation of brands offering and influencers discussing new scents is definitely tempting me more than usual.
The Rare Beauty cream blush compacts are criminally underrated. I have adored the cute packaging and the formula.
Agreed! The packaging was the hook, but the formula is SO good.
I have a similar take on perfume. I always try to get the little samples and testers with my Sephora orders and that’s been enough for me for years. And then in the last few weeks I’ve been really feeling like I ‘need’ to buy a full sized and full priced perfume. Thank you for calling out all the advertisements I’ve been seeing! It really put it in perspective.
It's so refreshing and important to discuss being mindful of our makeup lover impulses. I catch myself getting distracted by sht like a dog going SQUIRREL before I remember that I don't even wear that type of makeup. Glad I'm not an impulse buyer or I'd be regretting a lot. And idk about anyone else, but I don't mind content about "old news" items at all. I actually find them super helpful to hear more perspectives once people have had more time to get past their first impressions. I think quality items will stick around if they're good enough to, instead of just seeing first impressions and then never hear of them being used again. The fast fashion makeup is making a lot of us jaded....
I agree about older products, I am one to take a lot of time before making purchases because I want to know how it performs beyond a first impression. It’s also important to know how a product will perform over time, does it have longevity or will it be unusable after a few months?
I would love a Rare review, because your reviews are so enjoyable in general.
The fragrance industry is definitely about to pop off, and I think it's thanks to the pandemic, as another commenter described.
To my dismay, I feel like astrology is even more ubiquitous these days. CP had earlier had a themed palette with Kathleenlights, but didn't have the little mini palettes (perfect for casual Ulta checkout line grabs and stocking stuffings) until recently. People really do remember that just because something has your label on it, does not mean you have to buy it. *You do not need to buy it.*
Looking chic & coolgirlesque today!
Can't wait to hear your takes! Your content is the best! 💜
This video perfectly encapsulates my constant struggle with makeup. The most recent example is the blend bunny surge pallette. I think it's gorgeous, but I know I would never use the neon shades, so it would be a pretty big waste.
I really like this type or rationalizing! I’m fairly new to makeup (1,5y) and you just putting it in perspective of what you’ve seen on the rise and decline etc gives me more of a helicopter view, so thank you!
i really enjoyed this video. ive been noticing the perfume thing as well, but didnt notice the rose thing until you pointed it out. a good example of the rose trend that ive been EXTREMELY tempted by is the huda beauty rose quartz palette!
Love these Hot Takes. Hannah. I trust your judgement on these new products that will come up, mainly because you approach new makeup with your very careful and healthy consumer insight.
Which is why I always love her change of mind videos, too. :-)
I would love to see you review some items from rare beauty. I’ve had my eye on their concealer for a while and I’d be curious to hear what you think of it. I like their liquid blush but I too prefer cream blush in compacts.
This is the best you’ve ever looked! Absolutely beautiful. Your eyebrows look amazing, your skin is glowing. It looks like you thinned your hair out so you have a sexy rocker chic look vibe!
I understand why you're not sure of this video format, since it seems difficult to look at the new releases and form coherent arguments about how they relate to trends on the fly, but I liked this a lot! It was good food for thought and demonstrated a new way to think about new releases.
This made me take a bunch of stuff out of my sephora basket..how many highlighters and blushes do I really need!!!!
I love this. It’s so easy to get wrapped up in this beauty world. We worry, obsess, buy and then afterwards feel guilty. At least I do. So many of my purchases are unnecessary. Then watching beauty youtubers obsessing over so many products. Constantly pumping out videos about it. It’s almost like they’re on this beauty hamster wheel. It feels like insanity. Your channel is definitely a breath of fresh air.
I love this reflection about how trends & fomo can cause us to purchase what we don’t need! More please.
I've been binge watching your videos for the past week and I'm so glad this was recommended and new haha :) Thank you Hannah for inspiring my no buy 2022!
Thank you! Loved hearing why I shouldn't buy a trending product. Back away from the shopping cart & focus on what I already have (which are super fun products I love already.) The makeup/beauty community needs more people encouraging others to make thoughtful, mindful purchases instead of impulse buying. Keep these videos coming. ❤❤
Btw-loooove Rare beauty liquid blushes. You can shear them out or build them up, they're comfortable & long lasting. Highly recommend 👌
I like how you talk about makeup releases in this video..I think there is a lot of value in recognizing how trends influence our buying habits (whether that's our taste or its our taste because its being pushed on us) and adding that into the decision-making process.
Trends don’t really interest me, partly because they’ve not proven their worth and partly because I only want products that will enhance my features and eye colour. I’m passed, and may have always been passed, trending items. I don’t want to look like everyone else, I just do me for what I like and what I’m feeling that day. For me, makeup is an expression of myself and not what I’m told is trending, so advertisers have a difficult time with me. I find that quite funny as one of my daughters runs a very successful advertising company abroad 🤣
Everything seems so out of control right now that I am all about saving my energy for this kind of quiet, thoughtful empowerment
Just wanted to say how much I appreciate your take and critical thinking on these issues. It's been super supportive for my new low buy year. ❤
LOVELOVELOVE this format for a new releases video! It made it so much more helpful than just a typical “here’s what’s new” format. As someone who finally realized the need for a no buy, this format really helped me think about why I get sucked in from a big picture perspective, why something that as a single release may not interest me but once I see it from a lot of different brands I suddenly find myself wanting. It’s hard to see patterns when every day is a barrage of new releases, so this format really helped give me tools to see patterns and better understand my own desires. Great work as always. And your hair looks awesome!
LOVE this video! As I am trying to do a no-buy, be less wasteful, and use up my huge stash of makeup/skincare, hearing the perspective you’ve developed after your own no-buy year is extremely helpful! These past few years Ive been very influenced to just buy buy buy every new release whether it’s because marketing plays me or because youtubers are overly positive about everything so listening to someone take a more rational approach is very encouraging.
Vaseline is best sleeping lip mask. Going to put it in beautiful pot for bedside table. Job done!
I think you would really enjoy some of the products from Rare Beauty, especially the liquid blushes! I initially wrote it off as just another celebrity makeup brand but the formulas are thoughtfully designed and the colors look beautiful on everyone.
Let me tell you... those zodiac prints in gold will rub off those Colourpop glosses after about three times in your bag. Then it will just be a plain gloss.
Please do the Rare Beauty review , I'd love to see what you think of the products .
What a new idea - (and I’m only at 1minute 46 seconds into your video :-))... it might not be normal to buy and buy and buy new makeup. What a concept!!! Use what I have, it expires anyway - and would be best to use than to throw away because I have one face, two eyes, and can’t get through this even if I change my makeup look 3 times a day :-)
I loved this video and especially appreciated your deconstruction of beauty marketing !! A triple threat of mindfulness, constructive critique, & beauty😌
I would love to see a Rare beauty review! I have 4 of their liquid blushes and I adore them! 🤎
This was so helpful! I love how you contextualized these releases in terms of brands and marketing.
I love the idea of doing this type of video on the onset or midway through seasons as I feel like microtrends (like the lip mask) pop up more or less by the influence of the season (e.g., brand's trying to sell the summer fantasy of laying pool side with a body highlighter). Also, I wanted to add, as a fellow pale olive, I also recognized pretty quickly that very peri was wildly outside of my color palette!
Great video, loved how you reframe talking about products. Very interested in a Rare Beauty blush review, knowing what you like and don't like about blushes!
I loved this video. I am beginning to see how easy it is to fall prey to marketing. Thank you for calling out those tricksters, while also identifying ways to determine if a product might be something I will use. Happy 2022 to you and you household.
I loved the intro to this video - it's such a great way to think about all the trends and releases relative to what you need and want! I think it's so helpful for everyone but especially those of us in the early days of our 2022 no-buys 💞
I am obsessed with your hair and I love the way you say ‘trendmood.’ I also love the way you correct yourself any time you end a sentence with a preposition 🤣🤣 Thanks for continuing to make amazing content from a grounded place and encouraging us to not overspend. Happy new year!
This approach/format is really needed in this economy 💖 Thank you Hannah 💖 Let’s enjoy the beautiful things without having to lose our resources in the process 😄
LOVED this even better than your usual hot takes! Helping us see the trends and the why behind our desires and not just individual products is so effective! Especially the lip mask part!
This is such a good video! Its so important to be aware of what is being sold to us, why its being sold to us and why we want to buy it so we can make positive purchases versus impulsive ones!
I love this type of video! I have everything I need right now, so being reassured that I don't need the newest makeup item and having some help me determine what is just advertising is so helpful ❤️
same
I enjoyed this video, but I would miss the new release hot takes as they were. I like your idea of throwing this concept of trends in every once in awhile. It is definitely a topic worthy of diving in more.
HANNAH!!!! I am SO LATE to the "HANNAH PARTY". OH MY WORD! I CAN NOT GET ENOUGH OF YOUR VIDEOS! THEY ARE SO AUTHENTIC & REFRESHING! THANK YOU FOR SHARING YOUR LIFE LESSONS....GLEANING SO VERY MUCH FROM YOUR TRANSFORAMTION STORIES. I BLESS YOU AND YOUR CREATIVE WORK. YOU INSPIRE ME SO MUCH! KEEP MAKING YOUR MARK IN THE WORLD! ROCK ON, GIRL!!!!! 🖤
Yes please review rare beauty! Even though i had couple of their mini liquid blushes, I still want to hear about your opinion cause you always have new perspectives that I haven’t looked at. I am not sure if it is still available but if you are going to buy them using your own money, maybe buying small tube of the liquid blushes is a better choice since it’s VERY pigmented therefore you only need a tiny dot for your whole cheeks.
Love your intelligent, grounded commentary. Your approach to makeup is so refreshing, honest, informative, and inspiring.
Trend I’m noticing: Lunar New Year limited edition releases. I can see how these would be very tempting for people who love reds and golds, or are true collectors rather than users. The packaging I’m seeing is gorgeous.
Your top today is really lovely Hannah!
Thank you for highlighting the perfume trend because I agree it's aggressive and definitely keep almost getting sucked in 🙃 for some reason that Gucci Bloom bottle has me by the heart (I don't like florals though so I'm safe from its charms haha)
I really enjoyed this!! I think it's a good every once in while reminder of the effects that advertising has on us!
bliss has always been part of the line since the rare beauty launch
This is a wonderful deep dive into hot takes and the processing behind the desires. Enjoyable. As always. I didn’t care for the Rare Beauty highlight. It is overpowering and feels like the unsophisticated attempt to be the Auric Glow Lust, which is the queen of glow.
Regarding Very Peri, my mom painted our house this color with a washed out version on the trim and deep charcoal shutters. It was stunning and all class. So many tried to copy it and ended up too blue or bright or purple. For those of you who want to use some Very Peri eyeshadow, pull out your Norvina palette.
Pink eye makeup is always a V-day push.
I loved this video, thank you for making me think differently about impulse and trend buying!! Going to do the no buy thing too.
I think even though there weren't as many solid trends, this video was helpful to keep people grounded. To help remind us that just because something is new & popular it may not be for us.
i just watched your last video yesterday and i’m so happy that you posted today, because i truly appreciate and love your content. i’ve noticed fragrance and candle videos everywhere on all platforms. i loveeee my chloe nomade perfume and i’m extremely content with it. i was so attracted to the fenty highlighters but i have two and i have wanted to try the rare beauty first, because i can’t get it out of my head since it released. the bliss liquid blush was one of the first ones to release, and i would love to see you do a true review on it because i have also been eyeing it since it released. i have heard that the fenty highlighter is gorgeous. the pantone color is stunning but just not on myself. at all. i love pink but i’m soooo OVER IT!!! i’ve always loved lip balms, like since forever and decades ago from fresh when they very first released, and i’m good with the ones that i already own. yes, i’m very glad that you made this video. it made sense to me personally. thank you so much for this video. 😘😘😘
ps… your nail polish is beautiful.
I loved this video so much! It's refreshing to be reminded that I may not need to purchase certain things instead of having products shoved in my face. Please do more videos like this!
I would love a review of even just one of the rare beauty blushes, i think the way you talk about color and formula would really add to the conversation about them
I would LOVE an HLP review of the Rare Beauty liquid blushes (and other products from the line). Your reviews are just so different than other people’s that it’s always valuable content. 🙏
So many good points. I remember I was so happy about blush trending last January-April…and I over bought like crazy…I have enough blush for a lifetime. Zodiac trends are easy for me to avoid too because I almost never like the crap they have for Scorpio season and I don’t want another sign. I also agree with perfume and cologne…I know what I like already but I do want to smell Tom Ford’s new Ebene Fume. I don’t like Rare Beauty so you can skip it for me lol. Also…I hope the Natasha Denona Mini Biba is not a eyeshadow trend for 2022 because I feel like we have been stuck on rosey brown neutrals…I would love something fresh…because I already have all these colors…like everyone else.
That cream blush effect you talk about, I had that when bra sizing start being more inclusive of small waist large cup. I used to always buy new lingerie when there was something that I fit, but now there are enough brands that cater to my size and I need to just contain myself.
I really enjoy all of your content and I find it all the be very relatable to me and how I view makeup and the beauty industry. Thank you!
Rare beauty bliss would look amazing on you. It's a very light but cooler toned pink, my fav for a monochrome no makeup makeup look
I'm excited for the color of the year! Just in general it feels like I can never find things in the colors I look best in in the cuts or styles or products I like which aren't really things that have ever been trending (at least not that I've seen in anything I can actually afford).
Yes, I feel same about cream blush. I had to get a lot more selective
I really liked this video! Your channel is just what I needed. I’m putting extra thought into the products I already have and trying to appreciate them to the fullest without overspending on things I already have. It’s really helpful! And I absolutely have felt personally victimized by all of these trends 😂 these reminders are helpful!!
Here I am, stuck in the middle of cream blush. ❤️❤️❤️❤️
I love the way you framed your approach in the beginning of this video.
Scents - I don't feel assaulted by perfume advertising but I don't stalk sephora or ulta's web page and the main people I've seen talking about it are Lauren May Beauty and Samantha March. So, their videos may have helped open me up to wanting perfume but it's not like the floodgates of cream blushes from the last year or so, which I firmly decided I didn't want to get into. I prefer to just use my lipsticks for this purpose if I really desire a cream blush look / feel.
I have recently been in the mood to purchase perfume. I had stopped wearing it entirely for a long time but in October I picked up a couple from Victoria Secret and in December I bought a few body mists. While I am more open to purchasing perfume and body mist I'm already pumping the breaks. I have plenty now. After decluttering 30 - 40 bottles that were overwhelming me a few years ago I'm not trying to have my perfumes over flowing again.
Rare beauty - meh, will watch but don't really care
Color of the year - I would love to wear a shirt in that color, and I could maybe get down with wearing this eyeshadow color. It turns out I do have a shimmery shade in this color and I'm good with that. I feel like the Blueberry Muffin palette is kind of this tone too, matte wise and km not all that fond of that palette.
I think I may have finally found the mindset to reduce palette purchases. I was really thinking about it before the new year and I'd like to have few enough palettes that I can use them at least on average about one month out of the year. I can't quite bring myself to declutter down to that point but I am at about 26. I may be able to get myself down around 18. On average at this rate I would only use my palettes about 2 weeks of the year.
I know I'm probably going to want Sigma's next 14 pan palette though. I'm a sucker for them. And I do kind of want them all. Just the 14 pan palettes though.
After swatching my color of the year shimmers I'm suddenly much more interested in the Blueberry Muffin palette...
I really prefer the cream compact format for blush but I’m also so curious about the rare beauty formula. I’d love to hear your thoughts. ALSO advertising as trends was so enjoyable and I hope this is a recurring thing!
YES! Rare beauty, highlighter, the new cream stick bronzer, and the blush. And of course, the mascara. None of “my you tubers” have reviewed the bronzer stick yet, and I’m really curious about since I do love my liquid blush in “joy”
When it comes to fragrance - I find that if it’s advertised I don’t want it. And a lot of those Sephora brand fragrances seem to wear off fairly quickly. Where I do get into trouble is when my MUA at bergdorf sends me samples with an order of something else . 19 of 20 are terrible but there’s that 1 that is gorgeous and unique and expensive and then I save up and wait for their seasonal beauty event and splurge when I can get it 20-25% off with the discount. Or sometimes selfridges has a price 30% less than the US price for whatever reason.
I really enjoyed this approach to your hot takes and trends. I need your sound logic to resist buying! I LOVE periwinkle and already own makeup and accessories in this color so I am not in the market, I will just enjoy watching the launches from afar!
I just found your channel a few weeks ago and I am binging! I love how you are so mindful and able to create interesting content without only reviewing new make up all the time. And I love your deep reflection about the products that you do review. It is so helpful and changing the way I am consuming beauty content! I am so over watching new make up try ons all the time, even if I like the personality of the youtuber. Your channel is amazing! Thank you so much for puttting your point of view out there, because I think it is super important. Lots of love from Germany ❤️
I agree fragrance is trending. I think it circles around as a trend every 15 years or so, at least I recall in the early to mid 00's celebrity perfumes and big brand perfumes (juicy couture, playboy, etc) became a big deal and then faded into the background.
I would love to see a review of Rare Beauty. Their liquid highlighters are amazing!! I’d love to see the mascara as well.