How Social Media Algorithms Value Conent

Fran Richards, Senior Vice President of Global Sales & Marketing for Hookit/KORE explains how Hookit values social media. Fran was interviewed by Alex Striler at the 2024 Motorcycle Racing Sponsorship Summit on June 12, 2024.
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[@Mrinal_Ishu]

A strong sense I got from Fran's words (I can possibly be wrong though) is that "The Rule of One" in Marketing - ONE idea, ONE person, ONE emotion - stands true for sponsorship activation on Social Media too. Another motorsports business educator (Nirupam Singh) whose content I follow, has constantly stressed on "ONE person, ONE problem, ONE solution" mantra for motorsport (& general sports) sponsorship seekers. If my analysis of this video is correct, then I must say it is a very powerful insight! To connect authentically, aligned to Social Media algorithm while not turning our social handles into blatant ad channels, demands extreme focus on the audience. Even if I am incorrect, a very valuable point discussed in this video. Thanks Alex. Appreciate your work.

[@franrichards4407]

@Mrinal_Ishu- i would say you are indeed correct.