Improving Response Rates and Representativeness-An Overview of Web-First and Other Strategies

This webcast provided strategies for improving survey response rates and the representativeness of survey data, particularly for those surveys required by the Centers for Medicare & Medicaid Services (CMS). Speakers discussed ways to increase participation in CAHPS surveys, as well as current experiments to test web-first administration modes for Medicare CAHPS and Hospice CAHPS. Speakers also discussed technological approaches to increase response rates. Speakers included Jonathan Bakdash, Ph.D., Social Science Analyst, AHRQ; Julie Brown, Senior Survey Researcher, RAND; Marc Elliott, Ph.D., Senior Principal Researcher, RAND; Elizabeth Goldstein, Ph.D., Director, Division of Consumer Assessment and Plan Performance, Centers for Medicare and Medicaid Services (CMS); and Joann Sorra, Ph.D., Vice President and Project Director, Westat (Moderator).
Slides may be accessed at www.ahrq.gov/cahps/news-and-e....