THIS whole video theme could be applied to almost every product in the tech. world, except "Unicorns" who are good at spending hundreds of millions of other people's money. What's his point? Tech. today is like "boxing in the dark". you know someone is after your sorry backside but you may or may not see, hear, or feel it coming.
Its especially true with a personal device like a smartphone, because people will buy one phone over another simply because a review says it has a better camera or its a bit faster, or whatever. How many times have I seen someone drop their $1000 iphone coz and didnt bother getting a case for it...etc etc. People tend to find it very hard to perceive value when it comes to stuff like this.
Yeah, kinda. Being behind a competitor doesn't mean you've lost. Remember when the iphone came out in 2007 the Blackberry was god. But Apple designed a product that was targeted towards the retail market. While Blackberry's were selling well in the retail RIM never really took the retail market seriously. So while the Blackberry was dominating, Apple created a product that was different and marketed it well to its target market. For a few years after the release of the iphone there were a lot of business users who wanted to use their iphone for work but were forced to use Blackberries for security reasons and that Blackberry had better enterprise software. As the iphone developed eventually it became commonplace in the work environment and replaced the Blackberry. The iphone 3GS was really the phone that killed Blackberry.
I owned blackberry for 8 years and my last one, a Bold lasted 4 years during my residency training. It was hands down THE BEST WORK PHONE you can hope for. Excellent voice call quality, texting/emailing was incredibly fast with physical keyboard, its smaller form size was ironically an advantage as you can handle it easily. Robust enough to survive multiple drops from standing height without a beefy phone case. Battery survived well into 24 hour without recharge so great in night shifts. The real flaws is the dearth of app and smaller screen real estate limiting web browsing experience. I honestly still miss at work.
I kinda feel this with current phones. I don't use my phone for much other than social media and stuff, but the way a lot of companies promote big screens always amazes me. Like even my current phone is too big to comfortably use and it barely fits in pockets and they're making even bigger phones??
yeah, I don't think they did not know that apps and app stores were coming to replace them. They just knew it wasn't worth competing with Apple and Google in the software space, and gracefully bowed out
@@SoSo-li6dn It wasn't so much software, but their hardware was what fell behind the times. They tried their hand at an all glass phone (Blackberry Storm) but they outsourced the design work to China and it was a complete disaster. Research in stagnation.
They are a trillion dollar company, probably one of the most profitable smartphone company in the world. It would take decades for them to go bankrupt.
@@void9092 lol the biggest company up to this day was VOC and the company was founded in 17th century, they go bankrupt in an instant. Don't underestimate the will of God my friend, everything is possible ;)
this is what a mature market looks like. Cars all look very similar too (aside from the cybertruck). the changes become smaller and more refined. and yea, if someone comes along and does something with a phone no one thought of, Apple would take a hit. 2 things to remember, Apple sell the worlds most popular watch, they made $8bn on headphones (airpods on their own could be in the S&P500) and Apples iphone was created to kill off their own number 1 product, the ipod. Apple isn’t scared to do this to themselves. i wonder if the iphone killer will be something that Apple themselves invents *cough* AR-glasses.
WhiteDragonDancer LOL today’s phones are weird to type on eh? What a nitpick though really. The technology is amazing and we are lucky we have it at all.
@WhiteDragonDancer my laat nokia phone was the N900 and boy it was sooo good and then I switched to the lumia 1020.. the premium feel of the device is not even on par with today's standards.. yes some are plastic but the innovation and design nowadays is somewhat stagnant..
I worked in product support at RIM from 2008 to 2012. That was one hell of a ride to the bottom. Mike became non-existant and Jeff was too busy trying to buy an NHL team rather than work.
@@yonmoore The movie was very inaccurate according to engineers who worked at RIM. Matthias random stuff has a YT video that points out everything the movie got wrong. He ended up liking the movie after his third viewing, when he got over the fact that it was complete fiction.
@@abirachman But I'm never wrong. I said that about Windows phone or was it mobile back in 2014 and by 2015 it was already dying. I'm an analyst. I analyze situations and currently all signs are pointing towards the demise of the iPhone.
You can still get one, they still make new phones. They're just aimed @ a different, smaller market now. And they aren't in the flagship space, upper budget @ most.
I keep hoping that they will come out with an Android smartphone with a physical keyboard where the key labels are e-paper. That way, they can switch languages or show characters. I am tired of trying to type on touch screens, I want my keys back.
I remember owning a Blackberry and typed soo much that my finger had these button shaped holes in it 😂 But damn was it satisfying typing on that Qwerty keypad. I remember taking it to school once & all my friends gathered me to have a look at it. Those were the days
I have two phones, a blackberry bold and an iPhone XS. The berry I use for business given it’s a qwerty keyboard can feel rather than just on a screen. Love my blackberry and in the business I run, it’s made me hundreds of thousands of pounds.
Michael John Murphy I love it and thankfully it’s stood the test of time, if and when it does I can get a second hand one online as there are loads to choose from
I had a blackberry pearl, the one with a dodgy trackball in the middle of the keypad. The trackball was a really love/hate type of thing, and pretty much inevitably stopped working as dust clogged it up. Really loved how the pearl felt in my hand though, perfect size for using one-handed.
Blackberry is one of the technologies that was beyond it's time, it's main purpose was a "Productive Device". To this very day Blackberry is still underrated.
Totally true. Android or IOS are entertainment devices. Amazing OS, but they are made to make you waste your time. BlackBerry was like you said, focusing on Productivity.
Just so you know, I spent an entire evening writing the captions for this video about a year back only to never have them approved and put up. A smidge frustrating.
One thing left out of this video that BB dominated for enterprise security and mobile device management (MDM). They had features like remote wipe and encryption. The security and MDM control infrastructure was rock solid and used by governments and large companies. The big issue with Apple and Android initially is that they had no security barriers and features. Once Apple developed the secure enclave it was all over for BB. This was also done by Samsung with S.E.A.P. This was final blow because enterprise and government could have FIPS complaint security and mobile device management on iOS and Android devices. The early blackberry SDK was abysmal, the java language was so stripped down it was un-usable. No multi-media framework... just poor and difficult to work with. I stopped using it many years ago. For example operations that could easily performed on Android and iOS took considerably more code to replicate on BB, often having to use a web service or server that would do the "heavy lifting" and send the results to BB app..not easy.
Without having immediate access to the technical details ... you are actually the point I would like to make as well. With one addition, a multi-day outage of the enterprise security architecture ruined the reputation of robustness ... no mobile mail for days 😢
"they simply kept producing the same phone model over and over again" - sounds like the current state of Apple. If they're not careful they will become the new Blackberry
HardTECHMedia yeah trust me I’ve very much locked in the Apple Ecosystem. They lock you in from the start which is what separates them from other companies. My point is they don’t offer much difference year to year when it comes to design and features. That’s what BlackBerry got wrong. They should just give a little more...like a fast charger in the box. It’s the little things
Lol no. The fail of blackberry is selling the same phone. Apple is selling the logo. Unless they do something really controversial, they will continue to survive for awhile until users realized that, ofc.
Apple has a new plan. They will instead becoming a digital service company, and they will use iPhone as their platform. That is why Apple did not innovate in the hardware anymore.
I absolutely loved my BlackBerry! Went through several models. But my biggest frustration with the phones, which drove me to Samsung, was BlackBerry's dismal lack of RAM. I'm now a loyal Galaxy Note series owner.
I just jumped the Samsung ship over their forcing bloatware onto my phone with each update. Giving Motorola a try now. They do seem to allow me to delete far more apps as I prepare this new phone, so that gives me hope.
I owned an IT Company in the 2000's and one of our core services was installing Blackberry Servers for businesses. I tried to tell RIM/Blackberry countless times that they are losing marketshare that will not be regained.A RIM VP of Development laughed at me over the phone when I tried to discuss needed changes. It wasn't long before I stopped pushing Blackberry technology as a viable solution for businesses. It was like watching a train-wreck in slow motion.
@@kpn574 LOL, tell me about it. Gave it my all at my current role to move this small software startup forward in any way. Official response was Merry Christmas and Happy New Year, you're fired. 🪓
It takes a long time to get there, and RIM decided to move wholly into security, management, and automotive instead of dedicating effort to regaining their lost marketshare.
I'd like to rephrase it to "In the tech world, if you stop innovating, you've already lost" AMD was there, and now it looks like it's Intel's turn to fall.
I like these Cold Fusion videos. I had a number of Blackberries. At the time they were great but in spite of their subsequent failure to read the market correctly, they were a vital innovative stepping stone towards where technology is today.
My blackberry was my little buddy I loved it. I simply adored using BBM. In fact they only stopped BBM a few months ago, I had it on all of my phones. It's still my favourite messaging app.
As of Jan 4, 2022 Blackberry has "decommissioned the infrastructure and services used by our legacy software and phone operating systems." The end of an era
I did work for BlackBerry last year as SOFTWARE ENGINEER in their HQ in Waterloo, Canada and trust me company really cares about their employees moreover is trying their best to be back in their original glory days and I have a strong feeling they will ....
The Blackberry 8700c is still, to this day, the best phone I've ever owned. The physical keyboard, the one handed operation through the scroll wheel, BBM... all amazing.
Yep, I feel like the keyboard was one of the big selling points for Blackberry. I would write long professional emails during my break, now I try to keep my messages short.
@@buchan1965a their actually making many videos of BB at the moment. time to wake up & smell the Autonomous AI market they have on lock. Dont sleep kiddo
Well, i still use a blackberry priv. That keyboard is a lifesaver, and i could never let go of the charm these keyboards had on me since i was in middleschool
But no-one wanted to develop apps for a phone with a small pool of users. I had a Z 10 too and side loaded android apps but they were wonky. I finally went over to Nexus and now Pixel.
but he's right thought. In the end, the web browser really is the only app you need. Everything that you have an app for, can be easily made into a web app, which is cross-platform.
@Pete Szerszen In my experience, apps are much faster, smoother, and generally look better than a webpage on my phone. If there's an app for it, chances are I'll use it instead of using their website. Stuff like RUclips, social media, online shopping- much better thru the app. Flutter and the like also allows you to develop for both Android and iOS without having to make 2 versions, so that really isn't an issue these days. Either way, web based 'apps' have a long long way to go before I make that switch.
I discovered your channel just today (8/2/2022) and just love your content. Very informative. Keep them coming. I'm already a RUclips and podcast subscriber. Thanks!
Watching on a BlackBerry Key2 right now. Best phone on the market for my uses, and I LOVE the keyboard. I'll mourn when they eventually stop making phones.
Nicodemus the Midnight Disciple I’m watching this on Key2 LE which is perfect for my needs. It’s pleasant to see this brand is still alive and used by people
According to Google, BlackBerry's peak was in September 2011. I thought after the iPhone in June 2007 every other phone, including the BlackBerry, had fallen down to 0% and by 2008 everyone had iPhones
I really hope you're being melodramatic. Why would you ever feel sad over a corporation ceasing to exist? They don't care about you. They only give you enough features, value, and acceptable service to keep you buying their products. I don't have a problem with brand loyalty but getting emotional about a corporate entity is weird. Especially Blockbuster, they hated their customers and constantly looked for more ways to charge fees.
Their devices were really awesome, good quality, and felt nice in your hand. It's a shame that they were too stubborn to realize how important entertainment would be on phones.
What exactly do you think they should have realized? To be able to compete with apple they actually had to stop being awesome, good quality and feel nice in your hand device and become a stupid buttonless touchphone with fullbody screen and next to nothing actual communication capabilities. Apple not just killed BB and others, it transformed market from business-oriented communication-driven one into basically entertainment business. Millions of indian app developers would never get their cut making useless ad-bloated apps for BB or Nokia. That's what apple' inheritance is all about.
@@ФеофанЭтополедолжнобытьзаполне Exactly....Cell phones became game boxes...BB didn't buy into that (or me as I am still using my KeyONE!) and I am glad they stuck to their guns. BB phones are communication devices for ADULTS
@@ФеофанЭтополедолжнобытьзаполнеtheir Z phones on BB10OS were full touchscreen yet still had the best keyboard and just in general the most enjoyable UI/UX ever. Still struggling to come close to that with my Android phone 10 years later.
Maybe you were watching something on Netflix recently? I notice a lot of Blackberrys in TV shows and movies from around the time they were at their peak.
IMO the iPhone 4 was the greatest model they ever made. It was the biggest jump as far as appearance and building materials as well as features from one generation to the next. The glass on both sides and aluminum frame was stunning.
Dunkaroos i think the iPhone 6 was almost as good too, i believe it was the most sold smart phone and of the the most sold phones (behind the classic nokias).
If they release a Passport like device running Android, I'd buy it on a heartbeat. Still, I'd probably be down to get one from eBay just as a device to play around.
@@squeallymaniac yea i remember the motorola droid... that phone was a beast at the time... i also remember the old htc phones too. Black when multiple companies was actually competitive in the market (before the galaxy and iphone dominance, at least in the West) there were a ton of phone companies that was pretty cool.
I still own the Legendary BLACKBERRY mobile, it still works the best. It's my most favourite brand next to SONY ERICSSON......[Edited] THANK YOU for 1OO+ Likes😃
I was walking home from University (Waterloo) one day mid-90's and one of five guys sitting on a patio waved me over. They were the entire sales team at RIM at the time. 'Hey why don't you come work with us, I can get you in?" I said "no, but thanks" and talked for a bit, then kept walking home. Life is full of opportunities, it all depends what you do with them when they fall in your lap.
This video was amazing. This is why you never get complacent even when you are at the top. Someone is always out working you. Innovation will always push us to better products.
Ford were using Microsoft's Infotainment system upto a few years ago but now they use QNX not BB10 and QNX is just another Linux distro but designed for motor vehicles.
I loved my Bold 9780, even when touchscreen phones started gaining popularity,I went for a Z10, until of course we were forced to downgrade to a Samsung, a brand I continue with to this day. Edit: btw, I did use android apps on my z10 by "sideloading" them. I genuinely didn't want to change to Samsung..
@@DuAuskenner I don't think so Huawei recently accounced its harmony os and it open source and might replace android so if Huawei can then why not blackberry?
@@DuAuskenner as a new os becomes popular and easier app developers will develop the apps for that particular OS but it completely depends upon advancements and simplicity of the os
@@dhruvthakkar5902 How do we make new OS popular in the first place? The reason why Android and iOS is popular is because developers are using them. I'm interested in Huawei's tactics to popularize the new os
Exactly the same. You remember the crackberry forums? I still have the Bold 9000 as a second phone. It is still working like a charm and the battery goes without charge for 10 days !!!
Bold 9000 was my last one. If it hadn't gone swimming in salt water, I would have it today. I still wish for a new flagship. I don't understand why not . With the rampant security breaches in every aspect of our lives , why not Blackberry?
Quick Correction. 7:25, QNX is NOT a language, rather it's an OS written in traditional computer language. It's written and maintained by a company by the same name, which was acquired by Blackberry in 2010.
@@shotbyrima haha. I am a simple man, I see bad, useless comments, I don't like them. Ssly, I am fed up of comments like 'whos here in jan 2018, etc' and comments like yours. I wish comments were more funny, smart. Like in Reddit.
I was a Blackberry loyalist for years.. Loved their handheld devices. My final phone with them was the Key 2.. Used it for almost 4 years before I finally broke down and switched to a Samsung Galaxy Note 20. Had Blackberry released a Key 3.. I likely would have stayed with the brand. Being Canadian and having a product that was made here in Canada was something to be proud of... For the decade Blackberry had on top... It was a great time... and I will remember it fondly.
@@itsastckup actually i have the newest nokia. i had a samsung i hated and i got the nokia as a gift. its the best phone i had since i had my last nokia in 2011
razzmatazz1974 ok, so you are 1 of maybe 1000 people worldwide who purchased this Nokia. More people will get struck by lightning this year than purchase this phone.
I was in the IT department at an electric company. We started with the two-way pager and then used every Blackberry ever made. Loved testing and using all the various models.
The passport was a super interesting phone and I would love to have that form factor with Android. It was retro, the shape reminiscent of a Polaroid photo.
Blackberry now does security systems for the automotive industry. If your new car has software, it was made by Blackberry. They found new riches in software, not in hardware.🇨🇦☮️ p.s. you forgot to mention that Blackberry was so secure, it was used by the President of the United States.🇺🇲
True that, true that. And that is one of the best features that I loved from Blackberry. Keep it up QNX! I have big hopes for your comeback in the mobile world! Love and support!!!
I'm watching on PC but I am also still very happy with my KeyOne Black. It's the first phone I ever got a cover for, because the clips of the backplate broke, but everything else is of solid quality. After two years, the amazing battery life still baffles me!
I never owned a BlackBerry until I got Passport in 2015... then a Priv... this year I bought a KeyTwo and each is better than the last! I hope I'll never have to go back to smartphones without physical keyboard...
I had many blackberry mobiles (I’m chronically clumsy) and knew many of the senior level employees, and you got it absolutely right when you identified their failure to pay attention to the market and activities of competitors, to their ultimate detriment. They wouldn’t/couldn’t or just didn’t see the need to pay attention to what others might be doing, so certain they were of their position in the market. Smug, self-congratulatory and blinkered are not the qualities which are needed in the senior team of a company faced with changing markets, changing competitors, and changing technology. Great video!
"In the tech world, when you start playing catchup you've already lost"
That's a very real statement. I love this video, I'm subscribing
THIS whole video theme could be applied to almost every product in the tech. world, except "Unicorns" who are good at spending hundreds of millions of other people's money. What's his point? Tech. today is like "boxing in the dark". you know someone is after your sorry backside but you may or may not see, hear, or feel it coming.
Its especially true with a personal device like a smartphone, because people will buy one phone over another simply because a review says it has a better camera or its a bit faster, or whatever. How many times have I seen someone drop their $1000 iphone coz and didnt bother getting a case for it...etc etc.
People tend to find it very hard to perceive value when it comes to stuff like this.
Absolutely right
It is not 100% true. More like 50%.
Yeah, kinda. Being behind a competitor doesn't mean you've lost. Remember when the iphone came out in 2007 the Blackberry was god. But Apple designed a product that was targeted towards the retail market. While Blackberry's were selling well in the retail RIM never really took the retail market seriously.
So while the Blackberry was dominating, Apple created a product that was different and marketed it well to its target market.
For a few years after the release of the iphone there were a lot of business users who wanted to use their iphone for work but were forced to use Blackberries for security reasons and that Blackberry had better enterprise software.
As the iphone developed eventually it became commonplace in the work environment and replaced the Blackberry. The iphone 3GS was really the phone that killed Blackberry.
A company called RESEARCH In Motion failed to do adequate research. Ironic.
Their Research had motions....loose motions.
They kept researching, forgot about listening, don't care about pricing
I guess it's a RIM job lol.
That's what I was thinking.
They only Research when they are in motion.. if they come to a still.. they'll loose their progress and becomes dumb af!
I owned blackberry for 8 years and my last one, a Bold lasted 4 years during my residency training. It was hands down THE BEST WORK PHONE you can hope for. Excellent voice call quality, texting/emailing was incredibly fast with physical keyboard, its smaller form size was ironically an advantage as you can handle it easily. Robust enough to survive multiple drops from standing height without a beefy phone case. Battery survived well into 24 hour without recharge so great in night shifts. The real flaws is the dearth of app and smaller screen real estate limiting web browsing experience. I honestly still miss at work.
I kinda feel this with current phones. I don't use my phone for much other than social media and stuff, but the way a lot of companies promote big screens always amazes me. Like even my current phone is too big to comfortably use and it barely fits in pockets and they're making even bigger phones??
Meanwhile, an iPhone cries if you had it for more than a year and want to go for somewhere for over 4 hours.
@@K-MasterGirl samsung is not much better, i use them both
I prefer my iphone btw
I had an Otterbox case on my Bold 9700. That thing was indestructible
I had Nokia first and then Blackberry because of BBM. BBM truly killed SMS. Thank you Blackberry for this innovation.
Then WhatsApp killed BBM. Sad.
That was short lived
SMS is not dead IDK where to fuck you people getting that from
SO TRUE
Nokia is making good phones again
that was actually one of the saddest falls of a big company imo
yeah, I don't think they did not know that apps and app stores were coming to replace them. They just knew it wasn't worth competing with Apple and Google in the software space, and gracefully bowed out
@@SoSo-li6dn It wasn't so much software, but their hardware was what fell behind the times. They tried their hand at an all glass phone (Blackberry Storm) but they outsourced the design work to China and it was a complete disaster. Research in stagnation.
Thanks!
"They were at the top and complacency crept in"
Looks at Apple
They are a trillion dollar company, probably one of the most profitable smartphone company in the world. It would take decades for them to go bankrupt.
@@void9092 black berry still isn't bankrupt buddy. But they are struggling, just like apple and Microsoft and Google will when they can't innovate.
Exactly my thoughts when I heard that line.
@@void9092 lol the biggest company up to this day was VOC and the company was founded in 17th century, they go bankrupt in an instant. Don't underestimate the will of God my friend, everything is possible ;)
That’s why they are offering services like Apple Music and credit card
"They simply kept producing the same phone model over and over again"
Sounds... Familiar
this is what a mature market looks like. Cars all look very similar too (aside from the cybertruck). the changes become smaller and more refined. and yea, if someone comes along and does something with a phone no one thought of, Apple would take a hit. 2 things to remember, Apple sell the worlds most popular watch, they made $8bn on headphones (airpods on their own could be in the S&P500) and Apples iphone was created to kill off their own number 1 product, the ipod. Apple isn’t scared to do this to themselves. i wonder if the iphone killer will be something that Apple themselves invents *cough* AR-glasses.
@WhiteDragonDancer This is logically flawed in so many levels that I don't even know where to begin
So might as well ditch all that and say
ok boomer
WhiteDragonDancer LOL today’s phones are weird to type on eh? What a nitpick though really. The technology is amazing and we are lucky we have it at all.
@WhiteDragonDancer my laat nokia phone was the N900 and boy it was sooo good and then I switched to the lumia 1020.. the premium feel of the device is not even on par with today's standards.. yes some are plastic but the innovation and design nowadays is somewhat stagnant..
WhiteDragonDancer ok boomer
I worked in product support at RIM from 2008 to 2012. That was one hell of a ride to the bottom. Mike became non-existant and Jeff was too busy trying to buy an NHL team rather than work.
I used to support them for a Financial company as part of my role.
They kept dropping off the Network.
Setting them up was a doddle though.
Funny, I was wondering if you had seen the movie that just came out but then I noticed the date of your comment. That's exactly what the movie showed.
@@yonmooreYep i just watched the movie too it's fantastic
@@yonmoore The movie was very inaccurate according to engineers who worked at RIM. Matthias random stuff has a YT video that points out everything the movie got wrong. He ended up liking the movie after his third viewing, when he got over the fact that it was complete fiction.
@@AdamsOlympia It's a movie, not a documentary, of course it added drama and plot to make it for entertainment.
I remember my blackberry bold. It was such a great phone.
@Madeleine Grayson @ I don't know man, it was good for it's time. I don't know if I would buy something like that today.
@@trustme2001 what phone do you have today
@@Mkhl4Sure @ note ten plus.
@@trustme2001 you should try OnePlus if anything
I felt so cool having that phone.
"They simply kept producing the same phone model over and over again"
*Me Looking to iphones* .
Apple will die in two years at most...
@@jamesnyaoga3725 Yeah i think their end is near at least in the smartphone market.
they kept producing same model when iPhone was innovating at that time..
not now. now everyone phone looks the same and feels the same thing.
@@jamesnyaoga3725 yea people been saying that apple's going down since like... 3-4 years ago. Yet here we are
@@abirachman But I'm never wrong. I said that about Windows phone or was it mobile back in 2014 and by 2015 it was already dying. I'm an analyst. I analyze situations and currently all signs are pointing towards the demise of the iPhone.
BBM was part of my teen years. Like MSN and ICQ were part of my childhood.
1184987 . I still remember my icq# by heart even after all these years.
@@cardboardempire ICQ is still around
BBM maybe considered as my childhood, xD
2569545 cant believe i remember it after over 25 years@@cardboardempire
I always used to dream that I would buy a Blackberry when I'd grow to be an adult, but now, all is lost...
Nazif Morshed it’s never too late
You can still get one, they still make new phones. They're just aimed @ a different, smaller market now. And they aren't in the flagship space, upper budget @ most.
I keep hoping that they will come out with an Android smartphone with a physical keyboard where the key labels are e-paper. That way, they can switch languages or show characters. I am tired of trying to type on touch screens, I want my keys back.
Same. Actually I liked the look of of those widescreen display and physical keyboard.
Go to Crackberry.com and meet people who still use BlackBerry phones
I remember owning a Blackberry and typed soo much that my finger had these button shaped holes in it 😂
But damn was it satisfying typing on that Qwerty keypad. I remember taking it to school once & all my friends gathered me to have a look at it. Those were the days
Blackberry was seen as a businessman's phone here... Nokia was the king for everyone else...
I have two phones, a blackberry bold and an iPhone XS. The berry I use for business given it’s a qwerty keyboard can feel rather than just on a screen. Love my blackberry and in the business I run, it’s made me hundreds of thousands of pounds.
I knew i was doing it right when i started wearing the corners off my 8800's buttons. Good times!
kyle rosen you still using the bold? How’s it holding up in 2019?
Michael John Murphy I love it and thankfully it’s stood the test of time, if and when it does I can get a second hand one online as there are loads to choose from
I had a blackberry pearl, the one with a dodgy trackball in the middle of the keypad. The trackball was a really love/hate type of thing, and pretty much inevitably stopped working as dust clogged it up. Really loved how the pearl felt in my hand though, perfect size for using one-handed.
BB made some of the most beautiful devices. Even today when I look at them, I feel like buying one for the heck of it.
the feel of buttons rather than swiping on glass...
I actually keep a few old phones of mine. A Blackberry and an old Nokia flipphone, just to feel them in my hands once in a while.
Agree. Blackberry did make some of the sexiest devices ever.
@@nurnachman yeah feat greatly on hands and was made of frame which felt shutter proff when dropped
@@SEELE-ONE just like me.
With Sony Ericsson k750i
And some nokia's.
Those days where better not the standard phones of these days
Blackberry is one of the technologies that was beyond it's time, it's main purpose was a "Productive Device". To this very day Blackberry is still underrated.
I wrote a response in agreement... but it was way too long. I like my BB OS10 device much better than my BB KeyOne Black Android.
Totally true. Android or IOS are entertainment devices. Amazing OS, but they are made to make you waste your time. BlackBerry was like you said, focusing on Productivity.
BlackBerry is a productive machine however today a lot of people are not very productive.
Arctic Seraph so very true...
@@roberthudson4822 they should of kept on updating their OS and their apps were shit
Just so you know, I spent an entire evening writing the captions for this video about a year back only to never have them approved and put up. A smidge frustrating.
You should email him
aren't the captions automatic if people want them?
@@vv7299 You can also make your own ones.
@@fullmetaltheorist but why would you?
@@vv7299 Well if you really don't enjoy the content and want to make it better or for payment.
One thing left out of this video that BB dominated for enterprise security and mobile device management (MDM). They had features like remote wipe and encryption. The security and MDM control infrastructure was rock solid and used by governments and large companies. The big issue with Apple and Android initially is that they had no security barriers and features. Once Apple developed the secure enclave it was all over for BB. This was also done by Samsung with S.E.A.P. This was final blow because enterprise and government could have FIPS complaint security and mobile device management on iOS and Android devices.
The early blackberry SDK was abysmal, the java language was so stripped down it was un-usable. No multi-media framework... just poor and difficult to work with. I stopped using it many years ago. For example operations that could easily performed on Android and iOS took considerably more code to replicate on BB, often having to use a web service or server that would do the "heavy lifting" and send the results to BB app..not easy.
Damn
THANK YOU. This never gets mentioned. Their security features were 90% of the appeal. The qwerty was just handy for utilizing those security features.
Without having immediate access to the technical details ... you are actually the point I would like to make as well.
With one addition, a multi-day outage of the enterprise security architecture ruined the reputation of robustness ... no mobile mail for days 😢
"they simply kept producing the same phone model over and over again" - sounds like the current state of Apple. If they're not careful they will become the new Blackberry
Apple is being careful and Tim Cook already realized that. That's why apple now moving to service provider like Apple TV and Apple Credit card.
@NibiruLives Yeah.. That's why Apple CC won't allow you buying another crypto
HardTECHMedia yeah trust me I’ve very much locked in the Apple Ecosystem. They lock you in from the start which is what separates them from other companies. My point is they don’t offer much difference year to year when it comes to design and features. That’s what BlackBerry got wrong. They should just give a little more...like a fast charger in the box. It’s the little things
Lol no. The fail of blackberry is selling the same phone. Apple is selling the logo. Unless they do something really controversial, they will continue to survive for awhile until users realized that, ofc.
Apple has a new plan. They will instead becoming a digital service company, and they will use iPhone as their platform.
That is why Apple did not innovate in the hardware anymore.
I absolutely loved my BlackBerry! Went through several models. But my biggest frustration with the phones, which drove me to Samsung, was BlackBerry's dismal lack of RAM. I'm now a loyal Galaxy Note series owner.
I just jumped the Samsung ship over their forcing bloatware onto my phone with each update. Giving Motorola a try now. They do seem to allow me to delete far more apps as I prepare this new phone, so that gives me hope.
@@socialbutterfly487 I recommend Google pixel 6a ❤
I owned an IT Company in the 2000's and one of our core services was installing Blackberry Servers for businesses. I tried to tell RIM/Blackberry countless times that they are losing marketshare that will not be regained.A RIM VP of Development laughed at me over the phone when I tried to discuss needed changes. It wasn't long before I stopped pushing Blackberry technology as a viable solution for businesses. It was like watching a train-wreck in slow motion.
Going deaf on advice is not confined to blackberry. It is an epidemic!
@@kpn574 LOL, tell me about it. Gave it my all at my current role to move this small software startup forward in any way. Official response was Merry Christmas and Happy New Year, you're fired. 🪓
"In the tech world, if you start playing catch up, you're already lost" ..... AMD beggs to differ...
It takes a long time to get there, and RIM decided to move wholly into security, management, and automotive instead of dedicating effort to regaining their lost marketshare.
Amd prices below their competition that's the only reason
I'd like to rephrase it to "In the tech world, if you stop innovating, you've already lost" AMD was there, and now it looks like it's Intel's turn to fall.
AMD is junk.
My Ryzen 5 3600X murders my laptop's i7 8750H
I like these Cold Fusion videos. I had a number of Blackberries. At the time they were great but in spite of their subsequent failure to read the market correctly, they were a vital innovative stepping stone towards where technology is today.
Crackberries were a juggernaut
They just didn’t make any updates to stay alive in a growing tech world
To this day, my BlackBerry Curve was the best phone I have ever had. Beyond amazing battery life.
You didn’t spend half the amount of time on that phone as people do on phones these days.
to this day my iphone xr is da best phone i’ve ever had and still using
@Bunnychik People playing simple games on their phones, thats gotta be one of the most useless ways to spend time.
@@lieshtmeiser5542 Its still better than just waiting with a dumb expression on the bus stop.
yeah, good ergonomics and construction
My blackberry was my little buddy I loved it. I simply adored using BBM. In fact they only stopped BBM a few months ago, I had it on all of my phones. It's still my favourite messaging app.
Who stopped BBM a few months ago?
@@FabricioFerreyra blackberry
I am still using BBM
I use WhatsApp now
There is always BBME!
As of Jan 4, 2022 Blackberry has "decommissioned the infrastructure and services used by our legacy software and phone operating systems." The end of an era
I remember buying my first BlackBerry in the middle of its height in highschool. The main reason I got it was for bbm, it was like the new MSN lol.
It had the MSN app too which was great at the time
My first was a BlackBerry Curve 8700 going into HS, I wanted it only for brick breaker lol
I agree with you lots of people loved BBM
#mataram :
I did work for BlackBerry last year as SOFTWARE ENGINEER in their HQ in Waterloo, Canada and trust me company really cares about their employees moreover is trying their best to be back in their original glory days and I have a strong feeling they will ....
@Dan Smith Hey Dan, something you didn't understand let me know I can give you complete description on it
Thanks for commenting
@Dan Smith i'm sure in an English exam between the two of you , he will have better marks than you ..just saying
The Blackberry 8700c is still, to this day, the best phone I've ever owned. The physical keyboard, the one handed operation through the scroll wheel, BBM... all amazing.
The scroll wheel sadly prone to some problems. They sensor "wheel" in BB later products was much better.
@@leewalker23 You meant the trackball or trackpad?
@@phatthesaigonese7947 trackball was prone to issues. Trackpad was much better
I still have a special place in my heart for my Bold.
I remember my Bold model, it was better for emails then my current iPhone 6. Nobody could beat me in the speed of typing ;) it was a great phone.
Yep, I feel like the keyboard was one of the big selling points for Blackberry. I would write long professional emails during my break, now I try to keep my messages short.
I cant wait till you make a Video of "the comeback of Blackberry"
I agree I enjoyed my blackberry
Ha ha....actually, you CAN wait, because you WILL be waiting...forever.
@@buchan1965a their actually making many videos of BB at the moment. time to wake up & smell the Autonomous AI market they have on lock. Dont sleep kiddo
The comeback is not hardware rather Software
@Dan Don their software will get you to space & back. Hardware a thing of the past
Blackberry OS10 was such an awesome operation system. Loved my Passport and my Q5.
If i could get apps, i would still use the passport.
Well, i still use a blackberry priv. That keyboard is a lifesaver, and i could never let go of the charm these keyboards had on me since i was in middleschool
They should have adopted Android in 2010 and offer a more secure version of Android with BBM.
2029: The rise and fall of apple
you are not wrong there, apple hasn't innovate in years since Job passed away.
Xiaomi is taking over soon
Also in 2029.. How huawei and xiaomi became no.1
I think before 2029 apple has already collapse
Nah
My love story started with a BBM pin and today she is my wife. Thanks to Blackberry ❤️
Cute
Blackberry is amazing. Nothing lasts forever but the way the phones look and feel is incredible, love blackberry.
My dad owned a BlackBerry Curve and I loved it too! 😭❤️
How old are you?
Blackberry was a game changer. One of the most underrated phone which had been critically thought through each of its functions
I really loved my Blackberry Bold 9780, 9900, Q10 and Passport
BlackBerry 10 was the best OS I have used in recent times.
it could have been an incredible success if the ecosystem was strong enough
and it came out earlier
stop trying to be edgy, edgy boi
But no-one wanted to develop apps for a phone with a small pool of users. I had a Z 10 too and side loaded android apps but they were wonky. I finally went over to Nexus and now Pixel.
i miss this era so much i wish we could go back
BB is one of those products that have a special place in my heart.
but he's right thought.
In the end, the web browser really is the only app you need.
Everything that you have an app for, can be easily made into a web app, which is cross-platform.
Yes, that's nearly true now... But it wasn't do back then, mobile apps had many advantages over webpages, webpages didn't look as good, were slow etc.
@Pete Szerszen In my experience, apps are much faster, smoother, and generally look better than a webpage on my phone. If there's an app for it, chances are I'll use it instead of using their website. Stuff like RUclips, social media, online shopping- much better thru the app.
Flutter and the like also allows you to develop for both Android and iOS without having to make 2 versions, so that really isn't an issue these days. Either way, web based 'apps' have a long long way to go before I make that switch.
No, not easily. Even in 2019, the capabilities of web technologies are totally subpar to what developers of native apps can do.
Was looking for this comment. Totally agree, perhaps web hasn't closed the gap on mobile apps yet, but it's getting closer.
Chromebook
Bro you are awesome!
Cheers Keep Going
I very much like the way you present things, so professional! :)
I discovered your channel just today (8/2/2022) and just love your content. Very informative. Keep them coming. I'm already a RUclips and podcast subscriber. Thanks!
Watching on a BlackBerry Key2 right now. Best phone on the market for my uses, and I LOVE the keyboard. I'll mourn when they eventually stop making phones.
Nicodemus the Midnight Disciple I’m watching this on Key2 LE which is perfect for my needs. It’s pleasant to see this brand is still alive and used by people
I remember when everyone in school wanted a BlackBerry. It's crazy how they dropped in popularity so quickly.
According to Google, BlackBerry's peak was in September 2011. I thought after the iPhone in June 2007 every other phone, including the BlackBerry, had fallen down to 0% and by 2008 everyone had iPhones
Coldfusion is the only channel where I hit like even before watching
One of the few tech topic videos I've ever shed a tear while watching.
RIP Blackberry
RIP USRobotics
RIP Blockbuster
I really hope you're being melodramatic. Why would you ever feel sad over a corporation ceasing to exist? They don't care about you. They only give you enough features, value, and acceptable service to keep you buying their products. I don't have a problem with brand loyalty but getting emotional about a corporate entity is weird. Especially Blockbuster, they hated their customers and constantly looked for more ways to charge fees.
Their devices were really awesome, good quality, and felt nice in your hand. It's a shame that they were too stubborn to realize how important entertainment would be on phones.
True, now we stuck with droid an iphone
What exactly do you think they should have realized? To be able to compete with apple they actually had to stop being awesome, good quality and feel nice in your hand device and become a stupid buttonless touchphone with fullbody screen and next to nothing actual communication capabilities. Apple not just killed BB and others, it transformed market from business-oriented communication-driven one into basically entertainment business. Millions of indian app developers would never get their cut making useless ad-bloated apps for BB or Nokia. That's what apple' inheritance is all about.
@@ФеофанЭтополедолжнобытьзаполне Exactly....Cell phones became game boxes...BB didn't buy into that (or me as I am still using my KeyONE!) and I am glad they stuck to their guns. BB phones are communication devices for ADULTS
@@ФеофанЭтополедолжнобытьзаполнеtheir Z phones on BB10OS were full touchscreen yet still had the best keyboard and just in general the most enjoyable UI/UX ever. Still struggling to come close to that with my Android phone 10 years later.
Crazy, I was randomly thinking about and remembering BlackBerry just last night. And bang!! *Cold Fusion* is here 😎
Freaking awesome! 👏👏👏
Maybe you were watching something on Netflix recently? I notice a lot of Blackberrys in TV shows and movies from around the time they were at their peak.
@@wrongtimeweeder1076 Nope, I don't watch tv
I still get excited when I see BlackBerry and the iPhone 4/4s.
IMO the iPhone 4 was the greatest model they ever made. It was the biggest jump as far as appearance and building materials as well as features from one generation to the next. The glass on both sides and aluminum frame was stunning.
Dunkaroos i think the iPhone 6 was almost as good too, i believe it was the most sold smart phone and of the the most sold phones (behind the classic nokias).
I never see them that's super rare
Eish this brings back memories. I was so proud of my first Blackberry and the phone was just a monster
BlackBerry Q10 here still in use in 2019!
I give you credit for that!
@Madeleine Grayson Maybe I should go back to my Classic (I still have it). I miss the keyboard. 😉
I miss all the short cuts and the notification hub 😭
I still own a passport and absolutely love it.. if all went well with apps I would have still used it..
BB10 with more apps and serviced by Verizon would make the Passport a true unbeatable beast for me.
Yes. Passport was my first blackberry in 2017. Bought it from Amazon.
Same here. What a great phone that was. I used it for 3 years but eventually I really needed the apps such as Google Maps and banking apps
It was the perfect phone, still my favourite of every smartphone I owned
If they release a Passport like device running Android, I'd buy it on a heartbeat.
Still, I'd probably be down to get one from eBay just as a device to play around.
The blackberry pearl with the roller ball is ICONIC
Its weird that it was such a big brand, yet we never had it in Denmark.
It was really liked here in South Africa up until 2015
I've had my Blackberry Key2 for about a year now. Still love it🤘 in case anyone was on the fence about making the switch
You've got a great bold voice with exceptional narration skills.
Two of my favorite phone brands had a terrible fall.
BlackBerry & HTC.
Now I'm left with no options.
Hafsa XVI Those were the only brands I had before they started getting “ complacent “
Motorola too
@@squeallymaniac yea i remember the motorola droid... that phone was a beast at the time... i also remember the old htc phones too. Black when multiple companies was actually competitive in the market (before the galaxy and iphone dominance, at least in the West) there were a ton of phone companies that was pretty cool.
You can still buy BB phones, they're just more 'niche' and less 'influencer approved' :)
And nokia too
My family used to use BlackBerry. Their tablet, their phones. They were pretty great.
I still keep 6 devices of BlackBerry. I love BB so much.
I still own the Legendary BLACKBERRY mobile, it still works the best. It's my most favourite brand next to SONY ERICSSON......[Edited]
THANK YOU for 1OO+ Likes😃
Ericsson Walkman was my phone back in the day. Love them
I agree. I still have my Z10 and Q10. Won’t sell them. I love it.
Grandpa you are here too!? Idk we watched the same video haha
Mine too, Sony Ericsson and BlackBerry are the only Brands I have ever used... Still using Q10 and PRIV... 😍
Anyone want to send their Blackberry PIN number, lol?
@@fiorellino So you were not such a good client assistant...
BBM!
@@b00stedrust those are the days!
@@naynyamish270 I still have all my BBm voice messages saved on an SD card somewhere... used that shit so much.
BBM shut down already.
It still works on BB10 devices and BBM Enterprise is still here also... But who the hell uses that lol
I was walking home from University (Waterloo) one day mid-90's and one of five guys sitting on a patio waved me over. They were the entire sales team at RIM at the time. 'Hey why don't you come work with us, I can get you in?" I said "no, but thanks" and talked for a bit, then kept walking home. Life is full of opportunities, it all depends what you do with them when they fall in your lap.
I still have my Bold 9000 in a box along with my Nokia N70 and a Nokia 6310
Dont forget to charge them up once in a while.
Still love Blackberry, I had one for years even when the iPhones and Samsung’s where popular.
What do you have now?
This video was amazing. This is why you never get complacent even when you are at the top. Someone is always out working you. Innovation will always push us to better products.
Thumbnail says the rise and fall of of BlackBerry
Don't think he saw that... Don't think anyone did except you and now that you've pointed it out.... More people will 😒...
@@deletedchannel3633 YGS has me programmed
He fixed it
@@jamstagerable Nope, he didn't.
The cofveve hasn't kicked in
At least my Ford car entertainment system runs on bb10
Ford were using Microsoft's Infotainment system upto a few years ago but now they use QNX not BB10 and QNX is just another Linux distro but designed for motor vehicles.
@@wclifton968gameplaystutorials QNX is not a linux distro. Its a fundamentally different OS that is based on the idea of, but not code base, of unix
I loved my Bold 9780, even when touchscreen phones started gaining popularity,I went for a Z10, until of course we were forced to downgrade to a Samsung, a brand I continue with to this day.
Edit: btw, I did use android apps on my z10 by "sideloading" them. I genuinely didn't want to change to Samsung..
6:12 Wow, Ask A Ninja...that takes me back to when it all began
I really want blackberry to dominate the smartphone market with the comeback with our own OS
It's not hard to make a comeback but dominance would be a HUGE challenge!!
Dhruv Thakkar a new OS won‘t work anymore because of the apps
@@DuAuskenner I don't think so Huawei recently accounced its harmony os and it open source and might replace android so if Huawei can then why not blackberry?
@@DuAuskenner as a new os becomes popular and easier app developers will develop the apps for that particular OS but it completely depends upon advancements and simplicity of the os
@@dhruvthakkar5902 How do we make new OS popular in the first place? The reason why Android and iOS is popular is because developers are using them.
I'm interested in Huawei's tactics to popularize the new os
Very enjoyable and informative...
Simple. Learn to adapt.
I was a “CrackBerry” back in 2009, Bold 9000 was my first smartphone.
Exactly the same. You remember the crackberry forums? I still have the Bold 9000 as a second phone. It is still working like a charm and the battery goes without charge for 10 days !!!
Bold 9000 was my last one. If it hadn't gone swimming in salt water, I would have it today.
I still wish for a new flagship.
I don't understand why not . With the rampant security breaches in every aspect of our lives , why not Blackberry?
Quick Correction. 7:25, QNX is NOT a language, rather it's an OS written in traditional computer language. It's written and maintained by a company by the same name, which was acquired by Blackberry in 2010.
tell them Baba hota
Anyone coming back here after the reveal of the upcoming movie trailer, BLACKBERRY?
Lies again? Bang Bros Bukit Batok
*watches using my BlackBerry KEYone*
Nice video as always!
Passport here buddy
I still love my Blackberry
Blackberry created the Ford Sync touch screen system so they at least achieved something beyond their fall
I'm from South Africa i love this channel
Shout out to my fellow South African
shout out from Port Elizabeth
Jozi right now. On my way to rob a bank!
In the Vaal
Shout out from Cape Town. Julle almal se ma se poes. Lol
Im a simple man, I see ColdFusion, I click.
also, you lack creativity. Hence copy old comments
@@Pradeep.Poonia Wow, you must be fun at parties.
So boring...always the same comment from you.
@@davemuster7162 Are you talking about me? This is my first comment on RUclips.
@@shotbyrima haha. I am a simple man, I see bad, useless comments, I don't like them.
Ssly, I am fed up of comments like 'whos here in jan 2018, etc' and comments like yours. I wish comments were more funny, smart. Like in Reddit.
I was a Blackberry loyalist for years.. Loved their handheld devices. My final phone with them was the Key 2.. Used it for almost 4 years before I finally broke down and switched to a Samsung Galaxy Note 20. Had Blackberry released a Key 3.. I likely would have stayed with the brand. Being Canadian and having a product that was made here in Canada was something to be proud of... For the decade Blackberry had on top... It was a great time... and I will remember it fondly.
I want to see blackberry domination in Mobile world
@Madeleine Grayson same, still have it man, in some cabinet, somewhere... Heats up after some time, the battery life is terrible.
I will make it possible ☺️
The Rise and Fall of nok ... BlackBerry
NokBerry
The Rise and Fall of ColdFusion
Ibrahim Jubair no they are not haha. Nobody will ever care about Nokia again. They’ve been saying Nokia is coming back since 2010 lol
@@itsastckup actually i have the newest nokia. i had a samsung i hated and i got the nokia as a gift. its the best phone i had since i had my last nokia in 2011
razzmatazz1974 ok, so you are 1 of maybe 1000 people worldwide who purchased this Nokia. More people will get struck by lightning this year than purchase this phone.
I was in the IT department at an electric company. We started with the two-way pager and then used every Blackberry ever made. Loved testing and using all the various models.
That’s nice! I really liked the qwerty keyboard. So sad that doesn't evolve at the right time.
blackberry had the best OS never any problems. it always just felt like quality inside and out.
I still own a blackberry key 2 and `I love it. Won’t use anything else. Great video.
Great video, very professional presentation.
The passport was a super interesting phone and I would love to have that form factor with Android. It was retro, the shape reminiscent of a Polaroid photo.
Blackberry's problems then, are Apple's problems today.
As long as iPhones have iOS, I'll continue to get iPhones.
@@ronc9413 That market is shrinking though.
Very true
Ronald Chan What's up with iOS? It's a phone OS...
Its everyone's problems though. The mobile industry is stagnant.
Your voice deserve to be in tv documentary film.
Blackberry now does security systems for the automotive industry. If your new car has software, it was made by Blackberry. They found new riches in software, not in hardware.🇨🇦☮️
p.s. you forgot to mention that Blackberry was so secure, it was used by the President of the United States.🇺🇲
True that, true that. And that is one of the best features that I loved from Blackberry. Keep it up QNX! I have big hopes for your comeback in the mobile world! Love and support!!!
I didn’t know that! That’s great
Really wow
Watcing this video with my blackberry keyone :)
Typing on my key2
another key one user here! a keyboard > touch screen typing
Me too, I love my KeyOne™
I'm watching on PC but I am also still very happy with my KeyOne Black. It's the first phone I ever got a cover for, because the clips of the backplate broke, but everything else is of solid quality. After two years, the amazing battery life still baffles me!
I never owned a BlackBerry until I got Passport in 2015... then a Priv... this year I bought a KeyTwo and each is better than the last! I hope I'll never have to go back to smartphones without physical keyboard...
I had many blackberry mobiles (I’m chronically clumsy) and knew many of the senior level employees, and you got it absolutely right when you identified their failure to pay attention to the market and activities of competitors, to their ultimate detriment.
They wouldn’t/couldn’t or just didn’t see the need to pay attention to what others might be doing, so certain they were of their position in the market.
Smug, self-congratulatory and blinkered are not the qualities which are needed in the senior team of a company faced with changing markets, changing competitors, and changing technology.
Great video!
great video, please do a deep dive into BB's newer ventures in security and backbone software for healthcare, the military and such