Hi Michael - I went through and resized, renamed and added alt text to all my images (I have many). What I didn't realized and not mentioned in your video (nor on your Checklist) is renaming the images with dashes. Are dashes in the file names really necessary for the Google Crawler? I like your Checklist by the way.
Yes sorry, the demo in the video is somewhat misleading. I normally don't use the words "image of" or "picture of", rather more of a description and keyword (if it makes sense). I'm not 100% sure it really matters if you do or don't though.
Hi Amira It's hit or miss (lately) how fast Google will reindex updated content (including title tags and meta descriptions), but this usually will help speed up the process: ruclips.net/video/EWvBvOZ21pQ/видео.html
Hi Michael, when completing meta data, what is the difference in function between the description and the caption fields? Are these interchangeable? Also, how important is using a lot of keywords? Thanks for a clear and helpful video.
Hi Darren. A caption will usually appear beneath the photo on the front end of the website. It's primary function, in my opinion, is to help with the user experience by adding supporting details about an image, such as a photo or infographic. I'd recommend adding caption when and if it makes sense for the user. As for descriptions, while I haven't conducted thorough research on these, my initial evidence suggests that descriptions help the image rank better in Google Images. I'd say you can pretty much use similar/same verbiage in both. But on the other hand, I wouldn't recommend focusing on keywords for captions as you want to think about what's helpful to the user mostly. However, for descriptions, if you can get a few keywords in there while don't being spammy, it will likely help.
Hi Mallory. Revisit tip #3 in the video. For each page, use your focus keyword in the page's main image. Then, you can either use that same keyword in alt text for additional images on that page OR use a variation/supporting keyword. Make sure to actually describe what's in the image too though.
Hi Zachariah. I personally geotag (for local businesses) and add keywords and descriptions inside the image data. But I haven't done any extensive tests to see how impactful it really is. However, adding Alt Text once uploaded is a must!
Haha great comment Rachel. I have run into this myself. In that case, I'd remind them no one tactic is a silver bullet. It's about everything as a whole that makes for great SEO (and conversions)... content and UX being a huge part of that. Sometimes website owners get tunnel vision and can't let things go. Everything in moderation.
It's really about how images affect your web page speed. So, in general, I recommend size the images no larger then they actually need to appear. This should help with load times. My typical size recommendations are between 350-1200px. Keep file size as low as possible too!
With SEO, you always have to find the balance between what Google wants and what's good for your customer. In your case, it probably makes sense to keep your photos larger. I'd just make sure it doesn't slow your site down too much. Google Search Console and Google Pagespeed Insights will give you a good idea of if your site is hitting Google's standards.
Which of these tips is the most practical? Let me know your biggest takeaway by leaving a comment here.
I am super thankful for your process for giving this info in a video format too.
I love this video. It explained what about a previous dozen others I earlier could not. Thanks a lot!
Awww thanks Vivian! Let me know if you have any more questions.
Thank you Michael. Your helpful tips and tricks are appreciated by many people.
Thanks!
Love these videos 😍 thanks 🙏🏻
Thanks for the useful info. Thanks, Michael!
I guess I know exactly where to start optimizing my images to be discovered.
Thanks for sharing the advanced tips! I shared a clip in my live stream this past week
That's awesome Katja. Can you share the link to that live stream here?
Thanks for your valuable time and providing the authentic information.
You're welcome
thank you so much this video was quite insightful for me. Nice share, Michael.
Thanks for the information Michael. Your videos are deep learning
Thanks Marlana. Glad you like them!
Very helpful. Thankyou Michael!
Glad you liked it!
Thanks for explaining clearly and slowly enough to follow. Most don't. Great job. I am going to apply all of it.
I love hearing feedback like this Jess! Was there a tip that was most helpful?
@@MichaelQuinnSEO The names.
Awesome, thanks again!
Solid steps highlighted here, Michael, you're a gem in this industry!
Thanks much!
Hi Michael - I went through and resized, renamed and added alt text to all my images (I have many). What I didn't realized and not mentioned in your video (nor on your Checklist) is renaming the images with dashes. Are dashes in the file names really necessary for the Google Crawler? I like your Checklist by the way.
Thanks for your feedback Ron! Yes, I recommend using hyphens in between words rather than underscores or no spaces at all.
We like to make sure our images are as clean as possible and have good alt tags for SEO.
I'd love to know more about how this could work for small ecommerce websites etc.
Thanks Michael, i love this episode...
Thanks i learn more 👏 Thank you so much 🙂
My pleasure 😊
Nice got a lot information in this video 👍
Glad it was helpful!
This is useful would like to see more descriptive videos like these
You got it! Any topic you'd like me to cover?
Always handy content.
Thanks Harland!
Very good video and I learn a lot,thank you
Thanks and you're welcome
Great tips thank you!
Thank you! Biggest takeaway?
That is quite a bit to keep in mind.
good vid. just wondering why you recommend jpeg over webp formats?
Thank you for this...
You're welcome!
For my own business (UX design and complete web solutions), I really struggle with the typical images found on this types of websites.
what about Google lens? I'm becoming a huge fan of this lately with the birds visiting my garden.
I've watched another video of Image SEO from Hubspot. They mentioned that we should not write "image of" or "picture of" for Alt text.
Yes sorry, the demo in the video is somewhat misleading. I normally don't use the words "image of" or "picture of", rather more of a description and keyword (if it makes sense). I'm not 100% sure it really matters if you do or don't though.
@@MichaelQuinnSEO Thanks for your reply. I must have been too focused on the details haha. The description is more important!
If we optimize improving first various innerpages of website then how would be the Home page will improve in ranking.
A section on exif data of images & how much Google looks into it would be a great share.
I'll keep that in mind to include in a future video. Thanks Henry.
Thanks Michael. Does redirecting image URLs when there are changes to the image also apply to size parameters?
I've never had to deal with this with size changes, but if the URL changes, then yes I'd recommend a redirect
Thanks for the video, i just need your help i refresh my meta description and title but Google won't update them yet please can you tell what to do
Hi Amira It's hit or miss (lately) how fast Google will reindex updated content (including title tags and meta descriptions), but this usually will help speed up the process: ruclips.net/video/EWvBvOZ21pQ/видео.html
Hi Michael, when completing meta data, what is the difference in function between the description and the caption fields? Are these interchangeable? Also, how important is using a lot of keywords? Thanks for a clear and helpful video.
Hi Darren. A caption will usually appear beneath the photo on the front end of the website. It's primary function, in my opinion, is to help with the user experience by adding supporting details about an image, such as a photo or infographic. I'd recommend adding caption when and if it makes sense for the user. As for descriptions, while I haven't conducted thorough research on these, my initial evidence suggests that descriptions help the image rank better in Google Images. I'd say you can pretty much use similar/same verbiage in both. But on the other hand, I wouldn't recommend focusing on keywords for captions as you want to think about what's helpful to the user mostly. However, for descriptions, if you can get a few keywords in there while don't being spammy, it will likely help.
if changing the size of the image's dimensions, via a query string parameter on the image's CDN URL, should there be a 301 in that situation?
It probably would be best to do so
How do you recommend doing the alts to improve the positioning of the page?
Hi Mallory. Revisit tip #3 in the video. For each page, use your focus keyword in the page's main image. Then, you can either use that same keyword in alt text for additional images on that page OR use a variation/supporting keyword. Make sure to actually describe what's in the image too though.
I'm all about creativity, communication and how we can make people feel so I use pictures of people
Good call!
Are image sitemaps useful? Thanks a lot 😃
Yes, most definitely. This will help Google index your images (and the correct ones) even better.
users search more on mobile so where does that leave amp ages which are stripped of visuals to provide faster pages for mobile.
Is it worth spending time on this embedded data inside the images?
Hi Zachariah. I personally geotag (for local businesses) and add keywords and descriptions inside the image data. But I haven't done any extensive tests to see how impactful it really is. However, adding Alt Text once uploaded is a must!
My friend said me to use only that images which have a width of 1200 (height doesn't matter).
1200px width is just a general guideline.
Advice for dealing with website owners and other devs obsessed with speed over UX and content?
Haha great comment Rachel. I have run into this myself. In that case, I'd remind them no one tactic is a silver bullet. It's about everything as a whole that makes for great SEO (and conversions)... content and UX being a huge part of that. Sometimes website owners get tunnel vision and can't let things go. Everything in moderation.
Is there any image size / shape Google likes best ?
It's really about how images affect your web page speed. So, in general, I recommend size the images no larger then they actually need to appear. This should help with load times. My typical size recommendations are between 350-1200px. Keep file size as low as possible too!
What if it's a photography website where we can't have low-res, low-quality photos?
With SEO, you always have to find the balance between what Google wants and what's good for your customer. In your case, it probably makes sense to keep your photos larger. I'd just make sure it doesn't slow your site down too much. Google Search Console and Google Pagespeed Insights will give you a good idea of if your site is hitting Google's standards.
How to find images which were once indexed and can no longer be found?
You could try creating an image sitemap and (re)submit that to Google (inside Google Search Console).
Thank for your valuable time and providing the authentic information.
You're welcome