Becca Cosmetics: Brand Origin Story
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- Опубликовано: 8 мар 2021
- Hello everyone!
I'm a billion years late on this one. I haven't had time to edit recently.
This is Part 1, the origins. There's honestly not a lot to talk about it for the beginning of BECCA. But it does set the stage for what came next!
Part 2 will hopefully be up later this week. It's my analysis of what happened and why Estee Lauder decided to pull the plug.
Thank you so much for watching!
XOXO
ELLE
email me: shadowsmoked@gmail.com
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It's cool that Rebecca recruited Elizabeth Morris Williams, a woman of color in the industry, from the start, to help her create an inclusive line of products, gave her an integral role on the product development team, and made her the chief MUA. Not something you see with every makeup company's history.
the way the packaging barely ever changed and still looks so beautiful is really timeless and stunning
It's insane that Becca started as a brand focused on inclusivity to a brand known for primarily catering to light-medium skin tones.
I suspect that was part of their downfall
funny that becca started the larger shade ranges but now only release palettes in one shade that most people cant use
So Becca was kinda the first Fenty, in creating mainstream high end (but not luxury like Lancôme for instance) makeup that aimed to be inclusive. It just didn’t set a precedent for other brands to follow the way Fenty did
I’d say MAC was actually the first for that. They had 50+ shades since the 90s
MAC was the first to include such a wide variety of color. MAC by years...
It’s wonderful to hear that Becca started with inclusion in mind. So sad that they lost their way.
This makes me so sad that Becca is closing its doors...a brand that has been catering to a wide range of skin tones since the beginning! ALSO, I’ve been watching your channel for a long time and I’m so thrilled with the direction your channel is going...these videos are awesome and you seem happier!
Yay a video from you! I'd love to see a video on NYC (New York Color) not sure what happened to them. I remember using a lot of their stuff because it was very affordable.
I was a fan of NYC, too- I actually used one of their lip glosses today, I still have a couple of back-ups knocking around. Great affordable brand! They were owned by Coty, and Coty actually did away with the line (at least, here in the States) around about or after the time they acquired CoverGirl. I really worry about Rimmel, another Coty-owned line here. I know they're still going strong overseas, but they seem to be fading to grey here in the US. I wonder if they're on the way out, too.
@@mommafletch I really hope not! I ADORE Rimmel :( Felt that getting rid of NYC was a mistake. Some people are still making inquiries today!
Loved their nail polish.
Fascinating as an Australian to see the history of Becca. I absolutely love your brand deep dives and am awaiting part 2. Thanks 😍
Yes I got so confused when she showed those drone shots of Elisabeth Quay...I'm not used to recognising things like that!
Great job. Could you do something like this for Stila? That brand launched like a rocket and their og founder Jeanine Lobell, doesn’t have her name even listed as founder sometimes on site copy.
I love that you have combined you research ability with your love for makeup. I’d say this is your calling. It’s great to learn the history of brands. You did a wonderful job sharing the history of Becca. I would definitely love to see more videos Ike this.
Love the origin series. Would love to know about Ace Beaute, Mented Cosmetocs, Elcie Cosmetics, Range Beauty please. Ooooh and Dear Dahlia too.
We love a well-researched and informative video!!
The Lipstick Queen story is a great one you should look into. I would love to know about the LA SPLASH cosmetics origin story.
I love these videos so much. I find it so fascinating to see the journey of a brand. Like so many out there, I hadn’t heard of Becca until Jaclyn Hill’s Champagne Pop and I remember being so impressed with her collab because I didn’t realize she was such a big deal or that ANYONE on RUclips was a big deal, even though I was watching them. ‘Twas a simpler time 😂😂.
Yay!!!! You are not a billion years late on this. Let me pay attention. I know this is going to be good.
You nailed it! Excellent video Elle. For the last few days, the only videos that I have been watching is the release of Jaclyn's new collection and her previous highlighters. With the release of all of her highlighters, she probably took Becca purchasers away from that company. Looking forward to Part 2. Great job!
It's wild to think of what Becca was and what it became - I truly wish I had known more about the brand when before it went corporate!
I remember buying online Creme blush from Becca in 2005... I remember how different this brand was at that time
I just love this series
Thank you!
Yayay another Elle video :)
Love these videos!
I look so forward to these Elle!
I’m very excited for part 2!!
Can’t wait for part 2!
Yes! I've been waiting for this. Wonderful video as always. Can't wait for part 2!
I love these videos! Looking forward to part 2.
Yay a video from Elle! Can’t wait to watch part 2
I'm so excited for part 2! Your videos are always so informative and exciting! Thank you for creating this wonderful content
This was a great one! And breaking it into multiple parts was a good idea so that it wasn’t an hour long. Great job!
Great video!! Can't wait for Part 2!!
Love this series, super interesting and wow, never realize Becca broke so much ground in the industry
Very interesting video. Thanks Elle!
Thank you again for another origin story. I love and appreciate these very informative videos from you ❤
Thank you for making these! It is incredibly interesting to see how inclusive Becca started out.
Great video! Great job Elle!!
I am anxiously awaiting that part 2!
Such a great series!
Truly so sad to lose this brand
I worked at Sephora US in 2005-2006 and we sold Becca. They sabotaged themselves with distribution problems. Probably a good quarter of the gondola was empty, maybe more (it's been 15 years, my memory's fuzzy). The shade range was wonderful compared to the rest of the store and we were in a pretty diverse area. They could have sold very well if the products were there to sell.
I love these video you do. It feels like a sneak peek behind the magic curtain
I was so excited when this popped up!
This history is very interesting. I was lucky enough to buy the full coverage foundation and concealer at Marshals. Quality all the way.. Wish Becca was still around.
I love this series! It’s so interesting! ❤️
Heck yes! Love this series! 💜
excited for the next video & I would love more origin stories from u!!!!🥰🥰❤️😘😘❤️
This video was so fun to watch!!!
I worked at high end retailer in 2004 that sold Becca and it was an absolutely gorgeous brand in every way. I always wondered why they left the US (before they came back) and I think this video answered that question!
The major problem we always ran into was while they had beautiful products in theory, they never actually fulfilled orders for stock. So we were always sold out and unable to get the products people wished to purchase. They probably couldn’t keep up with the skus being such a small company. So crazy to see where they ended up the last few years!
Ps I also worked with Tarte that year holy cow were they a different company at that point 😅
Love these videos Elle!!!
Thank you Elle!! 💄 This is one of my top 3 favorite brands, going to miss them.
Yay! Missed your videos! 😊
Becca is one of my Favourite brand. I have a lot of their products. Their aqua luminous foundation is my fav and perfect color for me, i love their aqua luminous concealer. Its so moist and not dry at all. I have 3 of their primers (back - first light and matte primer. I repurchased back and light primer once i know they will be out of the business this September). I have 2 palettes from them, 2 bronzers, 4 highlighters, under eye corrector, and 1 lip gloss. I will miss their products!!
Can't wait for part two of the series. I had no idea that Becca has been around for so long. I loved their eyeshadows and was so disappointed when they discontinued them. Becca highlighter and blushes are my favorite. Now I'm going to have to find a replacement for them .
LOVE these!
This, like all your brand origin stories is so interesting! Also, you have such a lovely voice😍
Thank you so much!
I want more!!!
Love love your origin stories! Would be very interesting to hear an origin story of a brand that has been around since before the 90’s or how they have changed through the decades... (only if that type of research would be something you enjoy!!!) love your channel.
Awsome video Elle.
You truly have a talent to dig for all of the little details of the past!
I love these videos🥰🥰
I am hoping becca will go our with a bang and make a comeback but under a new name. They can disclose they have the same team or something and this will create buzz for the new brand. Of course, they may not be able to do this due to bankruptcy.
I am sad to see this brand go. They have some truly beautiful products in their line.
Also, I know a lot of people aren't a fan of Becca's classic packaging but I always thought it was really beautiful. I hate the new packaging for the foundation.
So interesting!
Oof, wild that they've never had a shade to match me, and were known for having a poor shade range in recent times.
Awwww yusssss another brand deep dive 💃
so interesting thank you!
Just watched a video on Wall Street Journal, apparently Revlon has been struggling for some time. I have a soft spot for the brand because it was my mom's go to make up, would love to see a video from you about Revlon!
Basically, Becca walked so brands like Glossier, Fenty, and Rare could run. I miss Becca, they were really ahead of their time and struggled in the Instagram full coverage era of makeup. If they had stuck to their complexion products, they probably would have survived and made bank during the pandemic. Tiktok would have loved them.
R.I.P Becca
Please do Mac origin story next !
Yessssss
Great video, Elle! The repetitive “quote” / “end quote” is a bit awkward. but I’m sure you’ll figure out a better way.
Thank you! I will try!
Hello Elle 🌞
🤩🤩🤩 amazing
I'm from Perth where the brand started and I didn't even know this! I remember seeing it in limited quantities in pharmacies.. it really did struggle until Champagne Pop...
Also Australian and I have to disagree. The beach tints (cheek and lip stain in a tube) were massive in the "natural beachy makeup" market and made Becca look exciting to imternational investors. I loved the pressed highlighters but once Becca was out of Australian hands the brand identity sharply changed and they lost their original customer base. Of course they didn't care because the new customer base was larger.
This is so interesting. It kinda makes me sad that I only have a Becca blush.
Ok, very unpopular opinion here:
That condition Becca had, not selling just a part of the shade range to a retailer, but insisting on putting a whole range on the shelves, is a bullshit.
I understand the message it should carry. But there are countries with majority of white population and you can count dark skinned people basically on 2 hands. And also opposite: countries with majority of black population and you can count the population of fair skinned people on 2 hands. What's the point of carrying the full range then? The shades that won't sell will go to waste, but it's the consumers in that country paying for those, not the retailer. And certainly not the brand, the brand will get paid for something that wouldn't sell in the first place.
Also there's the environmental impact of that!!!
I've talked about this with a shop manager of a local makeup retailer. She said in a whole year they didn't sell a single foundation out of the darkest third of the shade range of a certain brand, but they have to carry it. Result: The foundation from that brand is 20% more expensive in my country than in UK and France.
Thanks for that, I'm basically paying for filling a landfill. What's the point of that? It's not helping anybody.
As a result, people started to order this brand's stuff from western countries, because of the price difference. And the brand is probably not going to be sold here anymore and will loose the customers who only buy makeup in stores, never online.
I loved the brands ethics in the beginning, did they stop after they sold to estee lauder?
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I loved Becca, it is sad they seemed to just not keep up over the past few years.
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Interesting video, waiting for part 2...is it true that they are going to close? Stay safe
Their supposedly closing in September
Such pure beginnings. It makes me sad to see them fall. And I really didn't care. I've never heard praise or preference for Becca with foundation range.
Becca was not out of touch when it came to the US market. It was ahead if it's time, just like mac. Complexion products for everyone, including woman who looked like me. The US beauty market was just being discriminatory as it had always been. Becca made quality lux products, that weren't a cash grab. If they stuck with the original brand mission they would've done well. Especially with Fenty in the market now.
So sad for Becca
Jaclyn hill was responsible for putting opal on ?? Omg I never knew that. I remember everyone talking about it when it was popular but I had no idea she was the original person to mention it. I only watched her here and there, never got into her like that but literally everyone was talking about opal so I thought many influencers discovered it and it spread like wildfire.
Thank you for mentioning my country, Australia, but we are not "behind" the US and the UK, we, along with our sister New Zealand, are unique. We have developped a a unique and independent Anglophone identity due in part to our development in relative isolation for most of our history. We have always been aware of the outside world, of the northern and western hemisphere though they have not necessarily been aware of us 😉
We're definitely behind in makeup, all the new exciting brands, products and trends usually come out of the USA
I didn't intend to imply that Australia was "behind" any other country! Many people who worked for or with BECCA said that they felt "out of touch" because of what was happening in the US, and other countries. And this was also largely before social media as well.
@@shadowsmoked88 Social Media has definately had an impact on Australia, in the past we invented a lot of things, the washing line for example, it is perfe tly suited to Australian weather conditions. On a hot day in Australia you laundry van be completely dry within 2 hours of hanging it up. Some makep is released here later than in the rest of the world but I would debate Laura Prince down on whether tat makes us backwards or behind trends, if you arent aware of what is going on, you arent watching the right accounts and one person not being on top of tends dors not make a nation backwards. When I was younger I definately felt left behind but you are more correct than you know when talking about social media. The frustrating thing is retailers hold things back, for example, I got Huda's foundation stick the day it came out because I also wanted the new foundation brush ot was worth my while because the two items pushed my total over $AU90 so I got free shipping. You still cannot get the stick foundation here, you still ha e to buy it from Huda's website and her shipping rate to Australia is rediculous. I'll pay $5 or $6 for shipping, but not a cent more, anything more is just financial abuse of the customer. Anyway Elle thank you for responding to me, I really love your video's, you are an amazing young woman and I sincerely hope things blow up for you soon, you definitely deserve all the success in the world. I love my country so much, I also love New Zealand, they are so opposite yet so related 😷🌈🍭✌😙💕
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If they started with such great visions how does it went wrong really...
..😊😊..
Came here from Smokey just in time 😆
Gee, you and Andrea Bucks kind of favor each other lol