How I met Ed Sheeran and helped him go big: Jamal Edwards, Founder SBTV (R.I.P.)

Starting out aged 15 with a simple video camera that his parents gave him pre smartphone era, Jamal Edwards redefined the grass roots music scene in a new digital age with his breakthrough SBTV channel on RUclips.
Through SBTV he helped break some of today's biggest artists, including Ed Sheeran, Jessie J, Rita Ora and Amelie Sandé.
In 2015 Jamal was awarded an MBE for his services to music and business.
He was one of the most recognised and connected names in the music business and a pioneer of a new way of surfacing and celebrating new talent in the RUclips age, taking them viral.
Jamal was also a huge contributor to his community, and to British society, with his grass roots organisation Delve, designed to help youth find opportunities and revitalise the youth centres and other physical spaces that help them get there.
Watch and listen to the story from the man himself, complete with a special guest appearance!!!!
Jamal tragically passed away in February 2022. I've left this interview here as a tribute to his legacy and kindness, and so you can share the moments he generously shared with me one night in Soho.
SBTV:
/ smokeybarz
Jamal's LinkedIn:
/ jamal-edwards
Delve:
jedelve.com/
Craig's Podcast Channels:
Spotify:
open.spotify.com/show/5TA94Rt...
Apple:
podcasts.apple.com/gb/podcast...
SoundCloud:
/ user-349970141
Stitcher:
www.stitcher.com/s?fid=467047...
TuneIn:
tun.in/pjyZb
Craig's Social:
LinedIn
/ craigfenton
Twitter: @craigwfenton
Instagram: @cofee_eggs_and_inspiration (RUclips channel)
#craigfenton
#coffeeeggsandinspiration

[@michelemoore8951]

To see the accomplishments this man made is to honor him…..Ed Sheeran to this day cries about him…what a gifted Angel. Sometimes people don’t realize how loved they are….RIP Jamal❤️

[@bearvisuals3874]

As a young Director I find myself coming back to revisit this video every month. What an incredible individual - huge inspiration.

[@cei]

That's great to hear, glad you are getting value from it.

[@CoCre8ors]

Legends live forever

[@cei]

RIP Smokey Barz

[@whitneyyvettedross8918]

"R.I.P GAMAL EDWARDS" feelings go out to the family for the loss of an absolutely amazing and big heart'd young man who helped everyone, such a special young man that done so much for people that had nothing, what a heartbreaking loss to the world, so sad,😥💯💯

[@paulamcgarry8185]

RIP Jamal. We lost another legend ❤️

[@African.Diaspora.InLondonUK]

From London Brixton UK.
A lot of white people, don't really know Jamal Edwards.
Ask Ed Sheeran, he will relay his story.
It was Jamal, who gave Ed Sheeran and others the big break. He helped others
Huge loss. He was an amazing role model.

[@cei]

Amen

[@Reds786]

Originally from Luton.......RIP

[@ness-lu6pl]

RIP Jamal 🎶🥀🎶

[@katis999]

RIP young man

[@gaynorhennessy9954]

How sad ,bless you x

[@syahminorizan8064]

RIP Jamal Edwards

[@cei]

Amen

[@LewishamFrog]

Rest up 🕊️

[@cei]

RIP SB

[@1234pouvez]

24 August 1990 - 20 February 2022) R.I.P.

[@1ChxnceLxnce]

🕯✊🏽

[@michaeljenkinson840]

God Bring him back

[@saragracie5554]

Wish Harry would be at least as productive as this man Jamal. You'll be missed!! #rip_Jamal

[@tommoore7982]

RIP Jamal

[@pedyo1563]

rip

[@archiemortimer5142]

ME KNOW DIS GUY

[@debrashawcross170]

Signing Deal$ means Rituals and Sacrifice

[@mrtibbz10]

It quite literally doesn't.

[@lynellerradu326]

Wow, and we live on a flat earth.

[@LengJai89]

Man's are just chilling with mice in the room 😂 RiP jamal gone too soon